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What Is a Double Opt-in? How to Choose Between Double Opt-In vs. Single Opt-In

Optinmonster

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

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Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs via @sejournal, @Juxtacognition

Search Engine Journal

The post Rethinking Upsells & The Psychology of Opt-Ins vs. Opt-Outs appeared first on Search Engine Journal. Looking to boost your conversions & your average basket price? Having trouble converting on your ecommerce site? Decision-making psychology might have the answer.

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Opt In, Opt out – 5 Trends in Mobile Advertising 

Martech Advisor

Opt-Out Is the New Default Choice, Making Active Engagement Even More Valued. .” ” ad campaign to know that the company is taking big steps to protect consumer privacy and making opt-out the default on many of its features, including location tracking. The internet has grown from 600M users back then to 4.5B

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Google lets advertisers opt out of Search Partner Network amid Adalytics claims

Martech

Google is providing advertisers with the option to opt out of the Search Partner Network (SPN). Media buyers reportedly have until 1 March 2023 to opt out PMax campaigns. The post Google lets advertisers opt out of Search Partner Network amid Adalytics claims appeared first on MarTech. Adalytics claims.

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Thinkers360 2022 B2B Thought Leadership Outlook Research

Thinkers360 is an opt-in network of the world’s foremost thought leaders — including academics, advisors, analysts, authors, consultants, executives, influencers and speakers — with over 100M followers on social media combined. Find out more at Thinkers360.com/enterprise. Thought Leadership Consumers (Current State). com/enterprise.

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Using an Opt-out Form on Your Website

JangoMail

Opt-in forms are an important part of your list environment, but just as importantly, opt-out forms are too. AKA unsubscribe forms, you can look at the unsubscribe request or process as being an opt-out action. using a contact form on your website can accomplish several things. Note that the subject is Unsubscribe.

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Five ways clear ‘opt-outs’ encourage subscribers to opt-in

Integrated B2B

The turbulence that accompanied the full implementation of GDPR has prompted some less-than-ethical marketers to devise creative ways to prevent users from opting out or unsubscribing. Here’s why it’s advantageous to include a clear way to opt out or unsubscribe: 1. Make your customer-focus clear.

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Connect, Care, Convert: Secrets to Establishing Trust with Niche Markets and Turning Them Into Clients

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services.

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Not Too Late: Last-Minute Steps towards GDPR Compliance for B2B Marketers

Speaker: Howard J. Sewell, President, Spear Marketing Group, and Anne Angele, Senior Marketing Automation Specialist, Spear Marketing Group

Options for letting Web visitors opt out of cookie tracking. Surveys show that most US-based B2B marketers are still woefully unprepared, even though the regulation affects not only any company actively doing business in Europe, but anyone even communicating with European contacts in his/her marketing database.