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A Data Privacy Checklist for Email Marketers

The Point

Data privacy laws like GDPR and CCPA may have faded from the headlines, but their enforcement is very much a reality. Heres a handy 8-point checklist that covers most of the basics: Note: this article is not intended as legal advice, and marketers should consult with legal counsel to ensure compliance with relevant privacy regulations.

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Should You Choose a Single vs. Double Opt-In Strategy?

Litmus

Your opt-in strategy also goes beyond your email program’s preferences, since there are data privacy laws to follow. This guide explores single and double opt-ins, when they make sense, and which you should choose. This guide explores single and double opt-ins, when they make sense, and which you should choose.

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What marketers need to know about data and privacy in 2025

SmartBrief - Marketing

Data creates new growth opportunities if companies can collect and use it efficiently while respecting consumers’ privacy. Privacy remains a concern for consumers. Here are some of the ongoing data privacy trends and tactics marketers should be aware of heading into 2025.

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. How can consumer demands for data privacy coexist with the realities of effective digital marketing? This underscores a deeper disconnect across digital channels. blocklist providers.

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Personalize your marketing without compromising privacy by Edna Chavira

Martech

As privacy regulations evolve and consumer expectations shift, marketers face a growing challenge: delivering personalized experiences while respecting data privacy. Future-proof your data strategy and balance personalization with privacy. How can you navigate this changing landscape without sacrificing engagement?

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How to Balance Personalized Marketing With Data Privacy in 2021

Webbiquity

Over the past three years, data privacy has received a great deal of media attention, driven mainly by the implementation of GDPR in the EU. Yes, privacy legislature is excellent news for consumers, especially when considering the consequences of data breaches. falls under these privacy regulations. Image credit: Despositphotos.

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ZoomInfo, Data Privacy, and You

Zoominfo

Companies are increasingly facing pressure from regulators and consumers alike to address data privacy concerns and tighten collection data collection processes. Our data collection and usage strategies prioritize accountability, responsibility, and an in-depth understanding of individual privacy. Current Data Privacy Laws.

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