Martech

AUGUST 6, 2024

In 2020, privacy concerns prompted Google to plan to remove cookies in Chrome with a deadline that was continually moved back, regularly sending panic waves through the marketing world. Just last week, the roller coaster continued when Google announced that they’re keeping third-party cookies but giving users an opt-in option.

Marketing & Strategy 131

Marketing & Strategy Marketing Strategy Planning Opt-out 131

Martech

OCTOBER 4, 2024

The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. Google has also not explained how these changes will affect Android devices, creating uncertainty about how privacy will be handled across its ecosystem.

Privacy 136

Privacy Privacy Protection Transparency Lead Ranking 136

Martech

JUNE 4, 2025

Growing your opted-in database is everything. These data assets are not only the bedrock shaping the performance and direction of your marketing strategy, theyre the foundation that will future-proof your growth strategy as privacy reshapes marketing. Sign up here and get ahead of the privacy curve.

Opt-in 73

Opt-in Webinar Metrics Ideal Customer Profiles Marketing & Strategy 73

Contently

SEPTEMBER 30, 2024

From disinformation to privacy violations and incitements to violence, social media’s vast influence has prompted significant legal scrutiny and regulatory responses — which is why it’s important to stay informed on social media laws and how they impact your marketing. Supreme Court guidance is pivotal but unsettled The U.S.

Social Media 164

Social Media Advertising Agencies Classified Ads Media 164

SmartBrief - Marketing

JULY 25, 2024

However, using data to personalize interactions requires companies to take steps to safeguard privacy and maintain customer trust. 5 ways to build trust and respect customer privacy 1. Build clear, strong data privacy policies Handling heaps of data means handling it with care. But use caution.

Tactics 123

Tactics Ideal Customer Profiles Privacy Policies Ad Building 123

Martech

APRIL 15, 2025

Marketers are angry at Google for sending emails to small business owners urging them to oppose California legislation strengthening consumer privacy protections in digital advertising. There are currently 12 states with data privacy laws, by the end of the year, there will be five more. Dig deeper: U.S.

Astroturfing 75

Astroturfing Privacy Privacy Protection Paid Search Agency 75

Martech

DECEMBER 17, 2024

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data. And the biggest change is that Apple Mail is going to get tabs.

Marketing AI 121

Marketing AI Privacy Protection Email Marketing Planning 121

Zoominfo

MAY 22, 2020

Collectively, personal data and how it’s used is becoming known as the “privacy experience,” and data protection teams and sales reps are increasingly aware of it. In 2018, 1,000 consumers were asked about their data privacy by Akamai, a vendor that sells cloud security and content delivery platforms. Digital behavior?—such

Privacy 195

Privacy Marketing Analytics Tools Zoominfo Privacy Policies 195

Webbiquity

AUGUST 22, 2024

Always make opting out as easy as it is to sign up, and be clear about how you handle data. Your audience wants to know they’re in safe hands, and respecting their privacy rights is a big part of building that trust. That’s your foot in the door. Make it intriguing but keep it real (no clickbait). Want to spice things up even further?

Email Marketing 187

Email Marketing Top of Funnel CAN-SPAM Marketing Management 187

Orange Owl Blog

DECEMBER 24, 2024

B2B Marketing Privacy and Data Protection in B2B Marketing: A Critical Priority Vivek Goel December 24, 2024 Share : Table of Contents Introduction In the fast-evolving digital landscape, B2B marketing has undergone a transformative shift. “B2B organizations need to view privacy as a core aspect of their brand integrity.

Privacy 52

Privacy Work Management Marketing Management B2B Marketing 52

Salesforce Marketing Cloud

AUGUST 9, 2024

Instead, it would ask users to opt in to tracking and focus on developing post-cookie solutions. Gathering usable customer data increasingly requires consent and “opting-in,” which relies on trust with the brand. No timelines were given. Reactions ranged from coffee-spilling shock to languid bemusement.

Paid Content 105

Paid Content Google Paid Search Agency Opt-out 105

Martech

OCTOBER 17, 2024

The problem with privacy Customers are confused and feel a lack of control In 2019, and again in 2023, Pew Research found that Americans are concerned, confused and upset about how their data is being collected. state data privacy laws: What you need to know What people say about privacy vs. what they do I don’t want to overstate my case.

Transparency 128

Transparency Terms and Conditions Ad Building Work Management 128

Martech

JULY 26, 2024

Most importantly, they implore us to keep emphasizing first-party data and a privacy-first strategy with our clients. The proposed Privacy Sandbox, while marketed as a privacy-enhancing tool, likely raises barriers for competitors. Unsurprisingly, participants in the advertising ecosystem had a lot to say about that.

Google 130

Google Ads Privacy Mobile Advertising 130

Martech

JUNE 3, 2024

Congress is drawing to a close and the legislators have again failed to pass a national data privacy law. While these laws share some similarities, such as granting consumers rights to access, delete and opt out of the sale of their personal information (PI), there are also notable differences in scope, definitions and requirements.

Privacy 138

Privacy Opt-out Opt-in Privacy Policies 138

Martech

DECEMBER 3, 2024

In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. Don’t miss this opportunity to transform your consent strategy from a mere compliance checkbox to a strategic tool for maximizing customer opt-ins. Register now to secure your spot!

Banners 117

Banners Webinar Metrics Privacy Marketing & Strategy 117

Optinmonster

NOVEMBER 21, 2024

GDPR is a privacy law from the European Union (EU) that governs how businesses collect, use, and store personal data. Linking to your privacy policy : Include a link to a page where visitors can read the full details of how their data is handled. Offer an Easy Way to Opt Out GDPR emphasizes giving users control.

Privacy 52

Privacy Privacy Policies Opt-out Opt-in 52

Act-On

APRIL 26, 2024

Navigate ever-changing email privacy regulations. Marketing leaders are facing an unprecedented time with unprecedented demands: Wring every drop of value from generative AI. Deal with the loss of third-party cookies. And reassure your CEO and board that your tech stack and team deserve to ride out this wave of economic uncertainty.

Lead Ranking 246

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 246

Choozle

JULY 29, 2024

However, Anthony Chavez, Vice President of Privacy Sandbox at Google, announced a shift in strategy. Instead of removing third-party cookies, Google plans to introduce a new experience in Chrome that gives users more control over their privacy settings and allows them to make informed choices about their browsing data.

Adsense 98

Adsense CPM Cost Per Thousand Advertising Agencies 98

Choozle

JULY 29, 2024

However, Anthony Chavez, Vice President of Privacy Sandbox at Google, announced a shift in strategy. Instead of removing third-party cookies, Google plans to introduce a new experience in Chrome that gives users more control over their privacy settings and allows them to make informed choices about their browsing data.

Advertising Agencies 89

Advertising Agencies Advertisements Advertising Adsense 89

Martech

AUGUST 23, 2024

ICO raised a litany of concerns about adequate privacy protections in the alternative solutions under development at Google and instructed the company that it could not deprecate cookies until the concerns were met. The DSA does set out requirements for platforms like Meta to allow certain access to data. Not to be confused with the DSA.

Privacy Protection 117

Privacy Protection Opt-out Opt-in Amazon 117

Salesforce Marketing Cloud

FEBRUARY 13, 2024

It’s an easy way to think about opt-in email marketing. So when you give your customers the chance to sign up, or “opt in,” you’re asking for their consent — a sign of respect. The basics of opt-in email marketing are pretty simple, but as with all inbound email marketing , there are good (and better) ways to go about it.

Opt-in 111

Opt-in Email Marketing Marketing AI Opt-out 111

Martech

JUNE 3, 2025

Shady opt-ins: Pre-checking opt-in boxes, hiding opt-in requirements in terms and conditions or camouflaging unsubscribe links in email messages. Emotional blackmail: Opt-in popovers that label an opt-out link “Only bad parents would skip this offer” or “No, I don’t care about saving money.”

Ethics 92

Ethics Urgency Marketing Terms and Conditions Opt-out 92

Valasys

SEPTEMBER 13, 2024

However, with the rise of social media comes increased concerns around data privacy and how user information is collected and used for marketing purposes. This article explores how brands can balance data privacy and engagement as they develop their social media marketing campaigns. Clearly communicate this in your privacy policy.

Privacy 40

Privacy Social Media Social Marketing Privacy Policies 40

Martech

APRIL 1, 2024

To successfully maintain relevance, brands must understand the implications of these policies and craft marketing campaigns with consumer privacy and agency in the foreground. Most notably, privacy concerns and consumer fatigue with intrusive ads have propelled the resurgence of organic content marketing.

Privacy 135

Privacy Advertising Agencies Marketing AI Advertisements 135

Zoominfo

AUGUST 30, 2022

Well, now we need to add a fifth P to the mix: privacy. Privacy compliance has become an essential part of modern-day marketing. While GDPR privacy compliance remains a top priority, the ePrivacy Directive adds complexity by limiting the manner in which marketers can launch campaigns, depending on where their audience lives.

Privacy 130

Privacy Opt-out Opt-in Zoominfo 130

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

Privacy 128

Privacy Intent Signal Lead Scoring Lead Ranking 128

Martech

OCTOBER 29, 2024

Customer data platforms (CDPs) are a versatile tool in the martech stack. Whether you’re looking for a solution to power your personalization efforts, consent management, attribution tracking or other use cases where a point solution is available, a CDP is likely capable of meeting your needs. Here are 12 ways your marketing team can use a CDP.

Marketing Automation Services 124

Marketing Automation Services Multi-Touch Attribution Multi-Channel Marketing Management 124

Zoominfo

DECEMBER 23, 2020

Finetune Your Data Privacy Efforts. With increasing demand from customers for more transparency in contact data use, it’s an obligation to address data privacy in your organization. Opt-out option: Giving users an easily accessible option to take their information out of your database helps avoid possible complaints and legal trouble.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Opt-out 245

Salesforce Marketing Cloud

OCTOBER 28, 2024

We partner with Agentforce Product, Engineering, and Design teams, as well as our colleagues in Legal, Security, Privacy, AI Research, and Research & Insights to implement trust pattern s that help create trustworthy AI agents. Get started Trust patterns for Agentforce Trust in AI is still in its infancy.

Ad Building 111

Ad Building Ethics Work Management Opt-out 111

Martech

DECEMBER 12, 2024

To nudge email-only subscribers, consider a friendly SMS opt-in email that rewards them with an exclusive discount. One essential caveat: You must be sure to follow all applicable privacy laws more on this below. You should include a clear “reply stop to opt-out” in the first few texts you send. Why do both?

SMS 117

SMS Email Marketing Ad Frequency Opt-out 117

The Point

OCTOBER 11, 2022

A new report: “ What’s Working in Email Marketing: The Power of Aligning Strategies, Data & Content ” details the strategies, technologies, and best practices that today’s email marketers are adopting in an era of data privacy, remote work, and demanding, digitally-savvy buyers. Report: What’s Working in Email Marketing Click To Tweet.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Paid Search Agency 246

Martech

MARCH 28, 2025

The answer is yes if the update is iOS 15 (and Mail Privacy Protection, or MPP). Because iOS 15 thoroughly messed up the accuracy of open rates, Apple Mail users who opted into MPP were generally tracked as opening every email sent by brands they subscribed to. Dig deeper: 3 keys for better email engagement in Gmail Whats going on?

Email Campaigns 132

Email Campaigns CAN-SPAM Campaigns Privacy Protection 132

Martech

NOVEMBER 29, 2023

Using consent management platforms (CMPs) has become paramount for businesses striving to comply with the European Union’s General Data Protection Regulation (GDPR) and other privacy regulations. CMPs play a crucial role in balancing the scales between effective marketing strategies and the stringent requirements of data privacy compliance.

Digital Asset Management 129

Digital Asset Management Work Management Privacy Marketing Management 129

Zoominfo

FEBRUARY 12, 2024

As your business expands into new markets, privacy considerations must be top of mind. Canada has its own set of privacy laws that impact how companies go to market. A general best practice is to maintain processes for honoring what are known as Data Subject Rights , particularly allowing individuals to opt out as they wish.

Privacy 130

Privacy Marketing Analytics Tools Telemarketing Zoominfo 130

Zoominfo

MARCH 15, 2021

Waves of data privacy laws are sweeping the globe and putting pressure on businesses everywhere to comply — or face the consequences. The California Consumer Privacy Act (CCPA) followed 20 years later. Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) has been in effect since 2000. Manage consent.

CRM 244

CRM Privacy Guidelines Zoominfo 244

Marketing Insider Group

OCTOBER 15, 2020

Protecting the data privacy of stakeholders and customers. Some companies may opt to handle these situations with specific staff members who specialize in conflict resolution. Social media is an undeniable part of the B2B digital environment. However, social media also presents many risks. Benefits to a Brand Social Media Policy.

Social Media 363

Social Media Media Guidelines PR 363

Marketing Insider Group

APRIL 24, 2023

In response to the high demand for user privacy, alternative search engines, like DuckDuckGo, started to emerge as a popular (and safer) alternative. DuckDuckGo was created in 2008 by Gabriel Weinberg, and is best known for its focus on user privacy. You’ve likely heard of some of these, but there should be some new ones, too!

Paid Search Agency 299

Paid Search Agency Privacy Advertising Agencies Transparency 299