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Email Open Rates Best Practices

SendX

So imagine how you’d feel if fewer than one in five people who received your emails bothered to open them, let alone read them. In fact, almost half of emails are opened or discarded based solely on their subject line, so you’ll really want to take the time to make them good. Here’s how. Just how important is the subject line?

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Study finds iOS 15 is inflating email open rates

Martech

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Get the daily newsletter digital marketers rely on.

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How to Measure Email Marketing Success: Beyond Open Rate

Litmus

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. But email is in a state of change.

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Email Open Rates: Which Benchmarks Matter Most?

Outreach

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

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5 Proven Ways to Improve Your Email Open Rates

ClearVoice

Your open rate could be to blame, and while it’s just one of many factors in email marketing campaign success, it may be the most foundational. Why are open rates important? Open rates matter because they represent the number of messages that are getting out there. Want a higher open rate?

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Watch for inflated email open rates now that iOS 15 is out

Martech

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. What’s ironic, though, is that the feature could cause open rates to inflate, not drop. ” What if I still care about open rate data?

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Email List Management for 100k+ List Size (Proven Frameworks to Double Your Open Rates)

SendX

Some have seen as high as 2x more opens after moving to SendX and applying the techniques I am about to layout in this post. 2X more opens with a list size of 100k+ means a clear positive effect on your top line. You need enough folks to open the email and then engage with it. Bunch of them have list size of 100k+. Your Email.

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