Expert insights. Personalized for you.
Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. DTO can be used to optimize for any number of KPIs, including open rate. MORE
A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before. Except in a few extreme cases, they are much more likely to recognize your name and resubscribe than a brand new sign-up would be. That’s where a campaign to winback unsubscribers and get them to rejoin your list comes in. But an unsubscriber who hasn’t visited or purchased in a long time may need a harder sell. MORE
He in fact quoted for every $1 they spend on the email they end up making $38. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. You won't just rave about more opens or better click-through rates. Introduction. MORE
“My open rates are bad and getting worse.” ” If your open rates are under 15% and trending down, that’s definitely a problem that needs fixing. Now it’s possible that your poor open rates are due to problems with your subject line strategy. MORE
As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in. MORE
Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). MORE
Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. What content they are interested in. MORE
The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. You need enough folks to open the email and then engage with it. MORE
Because in B2B campaigns, your content needs to educate people and provide value to them, and you can’t do that in a short span of time. So, if you go in expecting great results after only one email, then be prepared to be sorely disappointed. MORE
Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. Open Rate. Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. Unsubscribe Rate. Open Rate. MORE
billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. Inbox Rate. MORE
According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. 3 items that should be in your 2010 email budget by BtoB Magazine. How to Grow Your Email Opt-In Subscriber List. MORE
In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. A study suggests that emails with personalized subject lines get 26% more opens. Studies have shown that personalized emails have great conversion rates. MORE
Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. MORE
Compare your known lead sources to your unknown and see how they stack up in terms of email open rate and clicks. Next, dig deeper into the data and see if certain sources or targeting parameters yield better open or click-through rates. Leads. MORE
We know what you’re thinking… “Ugh, holiday email talk… in August!? Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to my in-laws for getting stuck on the phone and computer fixing merge variables and scheduling issues from our Black Friday email campaign! So why in the world are we talking about holiday email this early in the year? Coming up in our holiday preparation series… 2. MORE
It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future. MORE
He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business. MORE
Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Email is sent only to legit subscribers (opt-in list). In Delhi or in LA. MORE
To avoid being caught up in the same net, legitimate senders need to avoid red flags on their own sending activity. Why talk about Christmas in July? In the eyes of ISPs, good senders are consistent. MORE
by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. Double opt-in – a better choice. MORE
As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. The ONLY way to avoid a Spamhaus listing is to double opt-in/confirmed opt-in all of your email addresses. MORE
Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising. When it comes to email, this means wedding out un-engaged users and focusing on those who open and click to keep list quality high. But you need to know who you are and what you stand for in order to build meaningful relationships. Opt-in advertising can be a great way to revitalize an older list. Opt-in advertising can help! MORE
One of our values at ConvertKit is to work in public. In March, ConvertKit sent over 1 billion messages (1,055,500,636 to be exact). but a good delivery rate indicates healthy deliverability for ConvertKit. In March, our system-wide delivery rate was 98.9%. MORE
There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Here are a few crucial steps in the lead nurturing phase of lead generation. Seeing your name in an email drive results. MORE
CAUCE has moved beyond its original mission of advocating for anti-spam laws, to a broader stance of defending the interests all users in the areas of privacy and abuse in all its forms on the Internet. Confirmed Opt In - an email address verification method. MORE
Proofpoint’s Spam and Open Relay Blocking System (SORBS). For any B2C sender, being blacklisted by Spamhaus can impact upwards of 80% of their list, so you're basically dead-in-the-water.” So, what might a blacklist operation want you to do in order to be removed? MORE
If it’s bad, then you’re much more likely to end up in the junk folder. Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference. MORE
Respectable email marketers — the ones who use inbound marketing — only email people who have opted in. 3) Every time your email’s clickthrough rate is higher than your benchmark. In addition to sender personalization, have some fun with the copy of your email. MORE
In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. . To get an accurate result in an AB test, you need a big enough pool. Nail the opt-in. Email marketing can be unpredictable. MORE
Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. Canada's Anti-Spam Legislation (CASL) was the first wave in the changing attitudes around privacy and permission. In the past 6 months?” Stronger Opt-ins. MORE
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic. MORE
Instead, you need to gradually ramp up email volume from a new IP address in a methodical way to give mailbox providers a chance to see that their users are responding positively to it. It’s important for senders to prepare in advance for an increase in volume during peak season. MORE
In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. Buyers are Just Calling for a Change in How You Use It. MORE
In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. Stride had a set time in the a.m. MORE
As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. MORE
Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content. MORE
They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. MORE
SendX
JANUARY 28, 2019
The best practices mentioned in this post are exclusively meant for folks whose email list size is 100k or more. In case your email list size is less than 100k, I don't think these techniques will apply for you. You need enough folks to open the email and then engage with it.
Modern Marketing
OCTOBER 3, 2018
billion email users are located in the US , and that number is expected to grow to nearly 255 million by the year 2020. It should come as no surprise then that over half of marketers plan to expand their budget for email in the same period to leverage this growing audience. Inbox Rate.
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Modern Marketing
NOVEMBER 18, 2015
Before any email can be successful, it has to be opened. Marketers have come to expect piddly open rates as the norm, and that’s too bad, because a lot of marketing email is actually pretty good. DTO can be used to optimize for any number of KPIs, including open rate.
Modern Marketing
SEPTEMBER 21, 2016
Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. Given the evolution of email and its current entrenched state in our daily lives, it’s time to take another closer look at this topic.
Modern Marketing
OCTOBER 3, 2016
It’s been an interesting couple of weeks in the discussion surrounding confirmed opt-in (COI) and the direction that the industry is headed. I wrote about the inevitability of confirmed opt-in becoming the standard at some point in the future.
Biznology
OCTOBER 21, 2016
In fact, two in three are open to connecting with a new vendor and three in four are ready to have a conversation with a new vendor on social media. Buyers are Just Calling for a Change in How You Use It.
|
ConvertKit
APRIL 10, 2019
As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand.
Modern Marketing
SEPTEMBER 9, 2016
As some of you have found out in the worst possible way over the past month, Spamhaus is on a tear. They are simply the most relevant blacklist in existence today. The ONLY way to avoid a Spamhaus listing is to double opt-in/confirmed opt-in all of your email addresses.
ConvertKit
APRIL 10, 2019
As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. In exchange for providing a valid email address, brands often send incentives like lead magnets and exclusive deals that are valuable to their subscribers. Slide in.
Marketo
MAY 31, 2011
by Maria Pergolino Often times we, as email marketers, talk about different strategies and tactics to get recipients to ‘opt-in’ for future messages. But, not all opt-ins are created equal. In fact, it’s quite the opposite. Double opt-in – a better choice.
Litmus
OCTOBER 5, 2018
Before the European Union’s General Data Protection Regulation went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals.
|
Opt Intelligence
APRIL 19, 2020
A previous email subscriber who opted out of your list is already familiar with you, and has joined your email database before. Except in a few extreme cases, they are much more likely to recognize your name and resubscribe than a brand new sign-up would be. That’s where a campaign to winback unsubscribers and get them to rejoin your list comes in. But an unsubscriber who hasn’t visited or purchased in a long time may need a harder sell.
Lead Liaison
JULY 16, 2018
If it’s bad, then you’re much more likely to end up in the junk folder. Open Rate. and many others keep track of the open rate of emails sent from your system. If you have a very low open rate, then they interpret that to mean that you’re not sending good content. While a low open rate isn’t the biggest factor in determining your email deliverability, it can be enough to make a difference.
Webbiquity
FEBRUARY 21, 2011
According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. 3 items that should be in your 2010 email budget by BtoB Magazine. How to Grow Your Email Opt-In Subscriber List.
Single Grain
AUGUST 27, 2019
They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%.
Opt Intelligence
JUNE 5, 2018
Compare your known lead sources to your unknown and see how they stack up in terms of email open rate and clicks. Next, dig deeper into the data and see if certain sources or targeting parameters yield better open or click-through rates. Leads.
Opt Intelligence
SEPTEMBER 18, 2019
Read on to see where your list falls and how to improve the size or quality of your email database with opt-in advertising. When it comes to email, this means wedding out un-engaged users and focusing on those who open and click to keep list quality high. But you need to know who you are and what you stand for in order to build meaningful relationships. Opt-in advertising can be a great way to revitalize an older list. Opt-in advertising can help!
Webbiquity
JUNE 18, 2019
Respectable email marketers — the ones who use inbound marketing — only email people who have opted in. 3) Every time your email’s clickthrough rate is higher than your benchmark. In addition to sender personalization, have some fun with the copy of your email.
SendX
MARCH 30, 2020
Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list).
Sharpspring
JUNE 9, 2020
Getting familiar with your email metrics gives you a leg up in developing a successful email marketing strategy. Open Rate. Click Rate. It is best to aim for a less than 1% hard bounce rate on your email campaigns. Unsubscribe Rate. Open Rate.
SendX
MARCH 30, 2020
Harmless, if done as told in this guide. An email blast is an email campaign sent to a large set of contacts or all the contacts in your list, triggered at the same time. Email is sent only to legit subscribers (opt-in list). In Delhi or in LA.
Modern Marketing
SEPTEMBER 10, 2019
Proofpoint’s Spam and Open Relay Blocking System (SORBS). For any B2C sender, being blacklisted by Spamhaus can impact upwards of 80% of their list, so you're basically dead-in-the-water.” So, what might a blacklist operation want you to do in order to be removed?
SendX
JUNE 10, 2020
Most people around the world prefer to check their emails first thing in the morning. Because according to a report by Radicati , the active email users in America came out to be 3.9 While this is true that people might open the emails but will hardly click through your content.
SendX
SEPTEMBER 10, 2018
He in fact quoted for every $1 they spend on the email they end up making $38. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. You won't just rave about more opens or better click-through rates. Introduction.
Modern Marketing
JULY 30, 2019
Instead, you need to gradually ramp up email volume from a new IP address in a methodical way to give mailbox providers a chance to see that their users are responding positively to it. It’s important for senders to prepare in advance for an increase in volume during peak season.
Modern Marketing
JULY 27, 2018
To avoid being caught up in the same net, legitimate senders need to avoid red flags on their own sending activity. Why talk about Christmas in July? In the eyes of ISPs, good senders are consistent.
ViewPoint
APRIL 10, 2014
In the digital age, more and more communication takes place via email and text messaging, but a person-to-person conversation is still the most engaging way to contact a prospect and convert him into a customer. Stride had a set time in the a.m.
Modern Marketing
DECEMBER 4, 2019
“My open rates are bad and getting worse.” ” If your open rates are under 15% and trending down, that’s definitely a problem that needs fixing. Now it’s possible that your poor open rates are due to problems with your subject line strategy.
Hubspot
JUNE 27, 2018
He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. With that in mind, I want to share some email marketing best practices you can use to generate more leads for your business.
Webbiquity
DECEMBER 14, 2017
Companies can send useful, informative content (with some product promotion mixed in) through an email newsletter to their list of opt-in subscribers, or better yet, send slightly different content to different segments of that list. What content they are interested in.
Modern Marketing
MAY 7, 2019
Let’s follow this Interconnected chain of current trends in B2B email marketing: Compliance Automation. Canada's Anti-Spam Legislation (CASL) was the first wave in the changing attitudes around privacy and permission. In the past 6 months?” Stronger Opt-ins.
eDataSource
JULY 30, 2019
CAUCE has moved beyond its original mission of advocating for anti-spam laws, to a broader stance of defending the interests all users in the areas of privacy and abuse in all its forms on the Internet. Confirmed Opt In - an email address verification method.
Sharpspring
AUGUST 15, 2019
We know what you’re thinking… “Ugh, holiday email talk… in August!? Or maybe it’s “Oh no, please don’t remind me of last year’s Thanksgiving where I spent all weekend apologizing to my in-laws for getting stuck on the phone and computer fixing merge variables and scheduling issues from our Black Friday email campaign! So why in the world are we talking about holiday email this early in the year? Coming up in our holiday preparation series… 2.
ConvertKit
APRIL 14, 2020
One of our values at ConvertKit is to work in public. In March, ConvertKit sent over 1 billion messages (1,055,500,636 to be exact). but a good delivery rate indicates healthy deliverability for ConvertKit. In March, our system-wide delivery rate was 98.9%.
LeadCrunch
JULY 15, 2019
In this post, we’re rounding up our top findings and everything we’ve learned along the way in the wild world of email marketing. . To get an accurate result in an AB test, you need a big enough pool. Nail the opt-in. Email marketing can be unpredictable.
SendX
MAY 14, 2020
In this in-depth email list segmentation guide, you are going to learn all you need to know about email segmentation. A study suggests that emails with personalized subject lines get 26% more opens. Studies have shown that personalized emails have great conversion rates.
Opt Intelligence
APRIL 17, 2019
There’s a lot that goes into lead generation: targeting, lead capture forms, double opt-in parameters, and more. Here are a few crucial steps in the lead nurturing phase of lead generation. Seeing your name in an email drive results.
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