SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Email Marketing 360

Email Marketing Statistics Open Rate Marketing Automation Services 360

Optinmonster

APRIL 24, 2024

Are you trying to decide between double opt-in vs. single opt-in for your email marketing list? At OptinMonster , email opt-ins are the core of our work. For just one example, our customer AdamEnfroy.com added 3,000 email subscribers each month using our onsite opt-in campaigns. What Is Double Opt-in?

Opt-in 119

Opt-in Opt-out CAN-SPAM Deliverability 119

Martech

DECEMBER 17, 2024

Because Apple Mail accounts for nearly half of all email opens, these changes have a considerable reach. Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data. This really was the first major disruption to measuring email opens.

Marketing AI 121

Marketing AI Privacy Protection Email Marketing Planning 121

Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% year-over-year in 2021, while click-to-open rates were down 3.6%. Get the daily newsletter digital marketers rely on.

Open Rate 120

Open Rate Studies Privacy Protection Opt-in 120

Martech

MARCH 28, 2025

They have seen their engagement rates (open and click rates, especially) drop considerably. Because iOS 15 thoroughly messed up the accuracy of open rates, Apple Mail users who opted into MPP were generally tracked as opening every email sent by brands they subscribed to.

Email Campaigns 132

Email Campaigns CAN-SPAM Campaigns Privacy Protection 132

Martech

JANUARY 13, 2025

Still, it fell short of the proactive opt-in requirements mandated by the EUs 2002 e-privacy directive and the U.S. Email marketers largely embraced opt-in standards to build trust and protect the channels integrity, and the industry continued to rely on blocklists in 2025. This underscores a deeper disconnect across digital channels.

Privacy 131

Privacy CAN-SPAM Privacy Policies Privacy Protection 131

SendX

FEBRUARY 11, 2021

Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services. It’s the set of actions that turn an organic visitor into someone who might become your customer. In this article, you’re going to learn 9 strategies to boost your email marketing lead generation.

Lead Generation 397

Lead Generation Lead Scoring Lead Ranking Email Marketing 397

Outreach

AUGUST 24, 2021

As a result, most enterprises consider a high email open rate a barometer for gauging campaign success. What is Email Open Rate? Email Marketing Metrics Across Industries Email Open, Click, and Reply Rates Can’t Accurately Predict Customer Behavior Focus on Intents and Outcomes to Anticipate What Your Customers Will Do.

Open Rate 98

Open Rate Advertising Benchmark Opt-out Top of Funnel 98

SendX

FEBRUARY 26, 2021

Emails land in an inbox (and sometimes emails go to spam , but that’s a different thing) and sit, waiting to be opened and read. Source: Freepik Is email marketing actually useful for financial services? The answer is a resounding yes. Email marketing is just as relevant in the finance industry as it is in any other industry.

Work Management 284

Work Management Marketing Management Email Marketing Service 284

Optinmonster

NOVEMBER 16, 2023

Do you want to learn how to increase your email open rate? Your email marketing campaigns can only be effective if they’re getting opened in the first place. Thankfully, there are concrete strategies available that are proven to improve open rates. Just think about how you check your own inbox.

Open Rate 111

Open Rate Tips CAN-SPAM Segmentation 111

Zoominfo

MAY 19, 2020

Opt-Out Method. The first requirement of the CAN-SPAM Act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Whatever the opt-out method is, it must notify the recipient that there is something they can do if they don’t want to receive messages from you.

CAN-SPAM 317

CAN-SPAM Opt-out Opt-in Marketing Automation Services 317

Litmus

APRIL 19, 2022

That’s why we created the “Email Analytics in 2022: A Survival Guide.” This handy resource will help you understand: Why email analytics like the open rate don’t mean what they once did. For years, core metrics like email open rates were a staple in email marketing programs. But email is in a state of change.

Open Rate 101

Open Rate Email Marketing Planning Webinar Metrics 101

Webbiquity

OCTOBER 18, 2022

Here are six of the core factors that determine how deliverable an email is: Bounce Rate: Emails bounce when you attempt to send them to an address that doesn’t exist or is no longer active. IP Address Rating: Every IP address in the world has a spam rating. The ratings are assigned and stored by providers.

Deliverability 304

Deliverability CAN-SPAM Opt-in Opt-out 304

SendX

APRIL 22, 2021

If you commit to this, your readers will always be eager to open your emails, read them, AND take action on them. Make It Easy to Unsubscribe The CAN-SPAM Act of 2003 states that commercial emails should all include a clear way for recipients to opt-out of emails in the future. Who are you writing the emails for? Tons of it!

Newsletter 352

Newsletter Practices Best Practices Deliverability 352

SendX

JULY 16, 2020

Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. Elaborate on the content When the content of your emails doesn’t resonate with the subscriber’s feelings, they may choose to opt-out. Then, analyze which of them brings you a higher open rate.

Opt-out 259

Opt-out Opt-in Burn Rate Urgency Marketing 259

Salesforce Marketing Cloud

AUGUST 15, 2024

We use six key metrics – volume, opens, clicks, bounces, unsubscribes and complaints – to piece together a view of the trends of our sample senders and how their sending reputation may have been impacted by increased volumes over Cyber Week. Expert Advice From Trailblazers Email opens were down an average of 4.9% billion sends.

Email Marketing 115

Email Marketing Planning CAN-SPAM Deliverability 115

Martech

JANUARY 23, 2025

Avoid dense slides filled with numbers and formulas in your reports and opt for interactive, relatable content. As an example, instead of simply showing a line chart of declining email open rates, tell the story: Our email open rates have dropped 15% over the last quarter, primarily due to a change in subject line strategy.

Promotion 124

Promotion Work Management Allocation Marketing Management 124

Single Grain

JUNE 23, 2023

However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them. When subscribers are excited to see your emails, they are more likely to open and engage with them.

Open Rate 97

Open Rate Email Marketing Marketing Strategy Marketing & Strategy 97

DiscoverOrg

APRIL 27, 2017

Opt-out method. The first requirement of the CAN-SPAM act is that recipients must have a way of opting out of your messages. An opt-out can be as easy as an unsubscribe link. Whatever the opt-out method is, it must notify the recipient that there is something they can do if they don’t want to receive messages from you.

CAN-SPAM 292

CAN-SPAM Deliverability Opt-out Opt-in 292

Webbiquity

AUGUST 19, 2024

Image credit: Databox Here’s where you can incorporate SEO best practices to boost organic search traffic, establish your online reputation, and increase conversion rates. Guest post by Eduard Klein. What are the best tactics to use in your B2B marketing funnel to efficiently grow your sales?

Top of Funnel 187

Top of Funnel Marketing Funnels B2B Sales Paid Content 187

Martech

JULY 28, 2023

Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success. legislation isn’t quite as explicit in requiring email marketers’ opt-in consent as GDPR. Security bots may inflate click rates in email reports. Still, the explosion in U.S.

Open Rate 98

Open Rate Privacy Protection Marketing Automation Services Privacy 98

Trade Press Services

FEBRUARY 17, 2025

Email open rates are a key metric for measuring email marketing successthey signal whether your campaign has captured your audiences attention or fallen flat. To accomplish these goals, here are some tips for improving email open rates and achieving better marketing results. Make a strong first impression.

Marketing AI 85

Marketing AI Email Marketing Optimization B2B Marketing 85

Martech

JANUARY 10, 2025

Where your subject line and preheader once worked in tandem to persuade subscribers to open and act on your emails, your subject lines will have to do more of the persuasion work because you can’t control what will show up in the preheader field. Because they appear bogus, I don’t feel compelled to open the emails.

Copywriting 134

Copywriting CAN-SPAM Phishing Click Rate 134

SendX

MAY 14, 2020

A study suggests that emails with personalized subject lines get 26% more opens. Targeted emails have higher open up to 20 to 40% and click-through rates. You can monitor subscribers who are opting out of your email list, those who are opening or clicking links you send, etc. It’s not a secret anymore.

Segmentation 370

Segmentation Practices Best Practices Click Rate 370

Martech

JANUARY 28, 2025

Open rates aren’t reliable since most impacted users have already opted into the Mail Privacy Protection in iOS 15. While we’ve seen muted impacts on click rate, the actual effects are difficult to isolate given external conditions, including email content, holiday messaging and behaviors, and seasonal variance.

Privacy Protection 106

Privacy Protection Terms and Conditions Click Rate Opt-out 106

Marketing Insider Group

DECEMBER 20, 2021

Open rate: How many people open your marketing emails. Most commonly expressed as a percentage calculated by dividing the number of email messages opened by the total number of emails sent (excluding those that bounced). Click-through rate: The ratio of users who click on a specific ad to the total number of viewers.

Cost per Acquisition 361

Cost per Acquisition Campaigns Lead Ranking Planning 361

illumin

JUNE 12, 2025

Experiences and personal touches are gaining traction, with more consumers opting for outings, self-care items, and subscription boxes. That said, brands should opt for more personalized audience targeting and contextual targeting , to ensure that ads are actually relevant and valuable to users. This marks a jump from $22.4

Advertisements 76

Advertisements Advertising Trends Opt-out 76

Martech

SEPTEMBER 5, 2024

After all, these are your actual opted-in customers, not just randos who visit your website and bounce away again. When you do, you can be 95% certain, or more, that a winning test version is not something that happened by chance or by factors not accounted for in your test hypothesis. In other words, it’s statistically significant.

Paid Search Agency 124

Paid Search Agency Click Rate Lock-In Open Rate 124

SendX

FEBRUARY 16, 2021

Researchers found out that 47% of users open emails based on the subject line - that’s why it’s crucial for marketing teams to test email content and choose the most appealing subject line. No “unsubscribe” box or a long opt-out mechanism. If a reader wants to opt-out of the list, a marketer should let him do it.

Optimization 291

Optimization Tips Deliverability CAN-SPAM 291

SendX

JULY 16, 2020

Segment your email list As a rule, segmented email campaigns enjoy 9.37% lower unsubscribe rates than non-segmented ones. Elaborate on the content When the content of your emails doesn’t resonate with the subscriber’s feelings, they may choose to opt-out. Then, analyze which of them brings you a higher open rate.

Opt-out 195

Opt-out Opt-in Burn Rate Urgency Marketing 195

SendX

JUNE 24, 2020

To back up this claim, listed below are 100 marketing statistics that will help you make a thoroughly well-researched decision on opting for email marketing. 58% of consumers open their email first thing in the morning. [2]. As many as 20.41% emails are opened within the first hour of delivery. [3]. Let’s dive right in.

Email Marketing 195

Email Marketing Statistics Open Rate Marketing Automation Services 195

Marketing Insider Group

JANUARY 10, 2023

You can communicate directly with a highly-targeted audience that has opted in to hear what you have to say. They can help you see things like open rates, click-throughs, and overall engagement. The pandemic thrust digital marketing into the limelight. Marketers saw their budgets increase by nearly half in 2021.

Budget Programs 309

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 309

SendX

JUNE 12, 2020

Open Rate (OR) It’s the percentage of people who opened your emails, out of everyone who received it in their inbox. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No. How to calculate Open Rate = (Total emails opened/Total emails delivered)*100 Example: No.

Email Marketing 195

Email Marketing Analytics Click Rate Open Rate 195

Act-On

OCTOBER 6, 2023

Use this best practices guide to plan, build, improve and successfully implement your SMS marketing programs on an ongoing basis (or improve the efficiency and success of those you already run). In any of these sectors, and so many others, it’s safe to bet that much of your customer base is using SMS already.

SMS 244

SMS Advertising Mediums Work Management Marketing Management 244

SendX

MARCH 30, 2020

Few characteristics of an email blast: Email is sent only to legit subscribers (opt-in list). Let me tell you what you missed while you were busy segmenting but God of email marketing was sharing tips - you can send the same email to everyone and it won’t be a sin. via GIPHY Instead, it would just be called an email blast. In Delhi or in LA.

Blast Campaigns 221

Blast Campaigns Opt-out CAN-SPAM Click Rate 221

Optinmonster

OCTOBER 27, 2024

Here’s the reality: contacts change jobs, opt-out, or abandon their addresses after using them for one-off forms. With powerful popups, targeted opt-in forms, and smart analytics, OptinMonster makes it easy to attract, capture, and retain subscribers. Most of these strategies are free, easy to apply, and pack a serious punch.

Top of Funnel 98

Top of Funnel Marketing Automation Services Work Management Deliverability 98

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). Online marketing is that Marvel superhero that took its time to arrive in the marketing arena but is here to stay for a long time. Pretty amazing, isn’t it? Three reasons: time, energy, and efficiency.

Online Marketing 345

Online Marketing Work Management Marketing Management Tools 345