DiscoverOrg

APRIL 27, 2017

What is spam? Many people seem to carry the misconception that any cold, or unsolicited, email is spam and that spam is illegal. To start with, let me clarify the distinction between “spam” and illegal email. Spam” is not a legal term, and definitions vary. In fact, SPAM IS LEGAL in the United States.

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CAN-SPAM Email Marketing Email Campaigns Deliverability 292

Digital B2B Marketing

MAY 12, 2014

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you. Just walk away. It’s that simple. They don’t!

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Opt-in Buy Opt-out CAN-SPAM 100

SendX

SEPTEMBER 10, 2018

My subscribers opted in to receive my emails and like a good samaritan I am sending valuable content to them. Are my emails landing in spam box? Mailbox providers analyze various aspects of an email sender and message content to prevent users from spam and malicious content. What is SPAM? Will you call that a SPAM?

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Deliverability CAN-SPAM Email Marketing Domain 231

Opt Intelligence

SEPTEMBER 11, 2019

Opt-in advertising is one of the most efficient ways to grow your email list. But did you know that it can also be used to improve your email list quality? Double opt-in is a simple way to take opt-in advertising by validating email addresses to maintain a qualified email database full of actionable leads.

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Opt-in Co-Registration Lead Nurturing Email Marketing 40

Smarte

MAY 23, 2018

As the implementation date gets closer, most of the B2B marketers are running opt-in email campaigns to gather consent from the prospects in the EU. Many-a-times, the opt-in campaign can be nerve-wracking. In 2014, when Canadian Anti-Spam Law (CASL) was introduced it had similarities with GDPR.

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Opt-in Campaigns Tips Marketing Prospects 60

Webbiquity

OCTOBER 21, 2022

An SEO content writer is a trained professional/specialist who is well-versed in all aspects of SEO and how content can be crafted to achieve search engine rank. They also know both on-page and off-page SEO and can create articles and blog posts accordingly. Image credit: Mohamed_Hassan on Pixabay. Pick the Correct Keywords.

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Copywriting SEO Rules Keywords 262

Spiralytics

NOVEMBER 27, 2022

Have you ever noticed spam comments on social media platforms goods or offers that seem too good to be true? Scam bots can like, write, share, and post like how people act online, but they usually publish content that advertises freebies, discounts, offers, or adult content. Well, scam bots are responsible for these types of actions.

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CAN-SPAM Business Click Rate User-Generated Content 137

Litmus

APRIL 5, 2022

Email deliverability helps you measure how often your emails are landing in the inbox instead of being labeled as spam – helping you refine your approach and get in front of key audiences. It can impact your branding, engagement rates, and ultimately, your ROI – which has much larger implications for your business. . Email volume.

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Deliverability CAN-SPAM Email Marketing Opt-out 111

Adobe Experience Cloud Blog

JULY 26, 2016

Unfortunately, I don’t really need to introduce the idea of spam to you. No, not the (beloved by some) canned meat product, but the clutter of unwanted, unsolicited, and unnecessary emails that pretty much anyone with an email address has experienced. How CAN-SPAM Works, and What it Requires.

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CAN-SPAM Opt-out Email Marketing Opt-in 48

Litmus

MARCH 8, 2021

Get consent from a positive opt-in, not pre-ticked boxes. For consent to be valid under GDPR, a customer must actively confirm their consent, such as ticking an unchecked opt-in box. In the screenshot above, we show an example of how we use unchecked, opt-in boxes at Litmus to get consent.

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Opt-in Opt-out Email Marketing CAN-SPAM 138

Webbiquity

JANUARY 17, 2020

This post details how GDPR can be beneficial for email campaigns, as well as how it can impact your marketing efforts. How can GDPR be good for email marketing campaigns? But while this may have been the case in the short term, GDPR can be really beneficial for your email marketing campaigns.

Email Marketing 231

Email Marketing Campaigns Opt-in Marketing 231

SendX

JULY 22, 2021

Control Spam and Viruses. You’ll be lucky to pass the spam filter on their email clients. Since you choose the hosting solution, you can even mandate where your email data physically resides. Email is something that has become so common we hardly think about it anymore. Since it’s part of your brand, should you host your email?

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CAN-SPAM Email Marketing Opt-out Opt-in 195

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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Opt-in Opt-out Practices Email Marketing 71

SendX

APRIL 13, 2020

Sending bulk emails and trying to get them into inboxes can feel like this: Trying to hit that inbox You go through the process of crafting a beautiful email, signing them off with ‘Love, Jason’ and then finding that your emails are crash landing into the recipient's spam box. sad music cue. sad music cue. cheerful music cue.

CAN-SPAM 221

CAN-SPAM Email Marketing Domain Click Rate 221

SendX

JULY 23, 2021

You’ll be lucky to pass the spam filter on their email clients. Since you choose the hosting solution, you can even mandate where your email data physically resides. For example, you can opt for hundreds of webmail applications or choose the spam filters you want to put in place. Advantages of Hosting Your Email 1.

CAN-SPAM 195

CAN-SPAM Email Marketing Opt-out Opt-in 195

Zoominfo

DECEMBER 12, 2019

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the spam trap. Spam traps instill fear in marketers because most people don’t really understand how spam traps work or how common they are. Keep reading to learn all about spam traps and how to avoid them!

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CAN-SPAM Data Hygiene Email Marketing B2B Marketing 195

ConvertKit

APRIL 10, 2019

As you make your way toward email marketing success, you’ll want to start at the beginning by creating a high-converting email opt in form. An email opt in form is essentially an email sign up form that gives your website or blog visitors an option to receive emails from your brand. Common types of email opt in forms.

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Opt-in Opt-out Practices Best Practices 71

The Point

DECEMBER 10, 2019

Fortunately, there are basic steps that every marketing organization, Website manager, and marketing operations team can take to minimize exposure. When the California Consumer Privacy Act (CCPA) takes effect on January 1, 2020, it will only be the latest (and not the last) in a wave of data privacy regulation to hit B2B marketers.

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Privacy CAN-SPAM B2B Marketing Opt-out 130

DiscoverOrg

JUNE 9, 2017

There’s something lurking out there, in the corners of the email marketing world, that scares a lot of people: the Spam Trap. They’re scary because most people don’t really understand how spam traps work or how common they are. What is a spam trap? Spam traps don’t just catch spammers: They can catch the good guys, too.

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CAN-SPAM Email Marketing Contact Marketing B2B Marketing 217

V12 Data

JANUARY 10, 2023

So, how exactly can you increase your deliverability rate? This guide will cover what email deliverability is, why it matters, and how you can improve your email deliverability rate so you can start crushing your KPIs, engaging your customers, and generating more sales. Anti-spam and anti-virus filters. Content blockers.

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Deliverability CAN-SPAM Email Marketing Opt-out 52

SendX

APRIL 22, 2021

Here are some ways to optimize your email copy: Write a killer subject line to boost your open rates Optimize the preview text so you can make the most of it Write for the web (short sentences, and even shorter paragraphs) Avoid spammy practices , such as using all caps, multiple exclamation marks, etc. Who are you writing the emails for?

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Newsletter Practices Best Practices Email Marketing 352

Martech

NOVEMBER 3, 2022

But, I also found many areas where brands can turn the negative of an unsubscribe into a positive event. brands, but marketers on both sides of the pond can improve their out-opt process to give customers a better experience. Brands can do much more to keep customers connected without also making the unsubscribe more cumbersome.

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Process Opt-out Email Marketing Opt-in 101

Opt Intelligence

AUGUST 23, 2021

Unengaged email subscribers can be more frustrating than unsubscribed users. You can email them, but they won’t open or click. In fact, they may even get so fed up that they report you as Spam or completely unsubscribe. If it’s too risky to email disengaged subscribers, what can you do? In short, a lot. And the best part?

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Opt-in CAN-SPAM Clickthrough Email Marketing 96

Digital B2B Marketing

AUGUST 11, 2011

What would happen to your marketing programs if every channel required explicit opt-in and opting out or unsubscribing was just a click away? More importantly, social media is much closer to an opt-in channel than email. Preparing for opt-in marketing requires recognizing your audience is in control. Be Uniquely Valuable.

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Opt-in Social Media Social Marketing Media 100

ConvertKit

DECEMBER 20, 2021

And while it can take months or years to build up hard-earned trust, it only takes one spammer to derail it. In the tech-driven twenty-first century, spamming is more prevalent than ever. As such, it’s important to take steps toward staying secure and spam-proof, for your peace of mind and for the sake of your business.

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CAN-SPAM Deliverability Phishing Opt-in 81

Litmus

MARCH 18, 2021

So how can you get closer to this ultimate email dream? If subscribers don’t want your emails anymore, they’ll either unsubscribe, report you as spam, or manage email preferences. And trust me, you do not want unsubscribes or spam complaints. And trust me, you do not want unsubscribes or spam complaints.

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CAN-SPAM Opt-out Opt-in Email Marketing 144

Webbiquity

MARCH 14, 2019

Sadly, on average, over 30% of newsletters—even those your potential customers have opted into—will never reach their inboxes. Spam filters are continually evolving, and that can mean bad news for your business. Email Marketing To Protect Against Spam. This is how your servers get pinged as spam by (potential) customers.

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Email Campaigns Campaigns CAN-SPAM Cost 169

Litmus

AUGUST 23, 2022

There are anti-spam and data privacy laws all email marketers should know and understand. These include: Controlling the Assault of Non-Solicited Pornography And Marketing ( CAN-SPAM ). Canada’s Anti-Spam Legislation ( CASL ). Opting out. Email marketers are responsible for protecting their subscribers’ data.

Email Marketing 104

Email Marketing Privacy CAN-SPAM Marketing 104

Vision6

MAY 2, 2023

The main SMS compliance laws we will be referring to in this article include the Spam Act 2003 and Spam Regulations. Customers can opt-out at any time : unsubscribing from your product or services should be easy and straight-forward. Before we get ahead of ourselves, let’s start with the basics. No brainer right?

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SMS Marketing CAN-SPAM Opt-out 52

SendX

FEBRUARY 26, 2021

What Benefits Can You Get from Email Marketing as a Financial Advisor? Here are some of the specific benefits that you as a financial advisor can expect to see: Speaking directly to your target market How many opportunities do you get to send a personal message straight to those in your target market? The answer is a resounding yes.

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Email Marketing Marketing Service Digital Marketing Funnels 284

SmartBug Media

JUNE 2, 2022

A high bounce rate can hurt the overall send health of your IP address. Short for “Controlling the Assault of Non-Solicited Pornography And Marketing,” the CAN-SPAM Act was passed in 2003 and provides FTC oversight over marketing emails in the United States. Double Opt-In. Call to Action (CTA). Use a call to action!

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Email Marketing CAN-SPAM Marketing Opt-out 68

The Point

FEBRUARY 27, 2018

Following on the heels of CAN-SPAM (US) and CASL (Canada), the General Data Protection Regulation (GDPR) is the latest in a series of government regulations that promises to have a major impact on the way B2B marketers conduct business. The penalties for non-compliance with GDPR can be severe. Create an Opt-In Process.

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B2B Marketing B2B Opt-out Privacy Policies 231

ConvertKit

JUNE 30, 2020

Avoiding spam traps the right way. Spam trap addresses are always kept secret. How to avoid spam traps. In episode 5 of the Deliverability Defined podcast, my co-host Melissa Lambert and I talk about spam traps and how they can be avoided with the right list collection and management practices. Jump ahead.

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CAN-SPAM Deliverability Opt-out Opt-in 90

SendX

MARCH 18, 2021

Before you can conduct an email marketing campaign , you need to have an email marketing database. They give you your email addresses when they subscribe to receive your content or opt in, usually on your website. You can put together an offer tomorrow and try to sell that product or service to your list at no cost.

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Email Marketing Landing Pages Marketing Business 273

SendX

MARCH 12, 2021

However, there are hundreds of platforms you can choose from and that can be overwhelming. Automation, Spam Testing. Ensure that they are following all the protocols that are required to make your emails land in the inbox and not the spam folder. Opt for a plan which matches with the number of subscribers you have.

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Email Marketing Marketing Trigger Marketing Business 362

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. All this talk of laws and regulations can sound overwhelming right? How to comply: Get permissions.

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CAN-SPAM Email Marketing SMS Opt-out 98

DotDigital

MAY 17, 2021

Recently and quietly, there was a major change in the Spam Act (specifically the Spam Regulations 2021 under the Spam Act) that took effect from April 1st, 2021 in order to provide more clarity around the “unsubscribe” component of the existing laws. Why was this change needed? What are the specifics? So what’s next?

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CAN-SPAM Act-On Opt-out Opt-in 116