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How to get your email marketing ready for iOS 18

Martech

iOS 15 and mail privacy protection To get a sense of the impact iOS 18 will have, lets look at the disruption caused by iOS 15 in 2021. Its Mail Privacy Protection pre-downloaded email images, including tracking pixels, thereby obscuring open rate data. And the biggest change is that Apple Mail is going to get tabs.

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Google’s cookie pivot leaves 88% of industry in uncertainty: IAB

Martech

The move has sparked speculation about the future of privacy-focused advertising and the impact on businesses that have been preparing for a cookieless future. This competition likely influenced Google’s change as it tries to stay relevant in a market that values privacy. Drawing parallels: Google and Apple’s iOS 14.5+

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Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?

Martech

These divergent approaches to moderation, combined with escalating data privacy concerns, pose significant challenges for marketers and consumers. Yet in 2025, Metas new policy shifts responsibility for content moderation back to users, citing Section 230 protections. This underscores a deeper disconnect across digital channels.

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Android may be biggest beneficiary of Apple’s privacy protections

Martech

Apple’s app privacy rules have resulted in 59% of mobile advertisers moving ad spend from them to Google Play and alternative Android platforms, according to a new study released today. in April of last year, ATT is an opt-in privacy protection system, requiring apps to get user consent for tracking. What it is.

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Social Media Laws: What Are They and How Do They Impact Brands?

Contently

The FCC primarily focuses on telecommunications, and the FTC’s oversight is mostly confined to ensuring truthful advertising and protecting consumer privacy. Supreme Court guidance is pivotal but unsettled The U.S. Supreme Court guidance is pivotal but unsettled The U.S. However, the U.S.

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Apple and Gmail make it harder for email campaigns to get to the inbox

Martech

The answer is yes if the update is iOS 15 (and Mail Privacy Protection, or MPP). Because iOS 15 thoroughly messed up the accuracy of open rates, Apple Mail users who opted into MPP were generally tracked as opening every email sent by brands they subscribed to. version took a significant whack out of engagement rates.

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Mail Privacy Protection and iOS 15

Blue Flame Thinking

This update pushed privacy settings back into the spotlight and required users to opt in to tracking, of which only 5% of users approve. With the expected launch of iOS 15 this September, Apple is adding another highly debated privacy feature, Mail Privacy Protection. The Challenges of Increased Privacy.