Litmus

AUGUST 3, 2021

Have you heard of a not-so-little thing called Mail Privacy Protection ? When Apple Mail users opt in to that, it prevents email senders from seeing who opens, time of open, geolocation data, and the specific device used. As you might have already guessed, it will have major repercussions for email marketing. You’ve got this.

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Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Litmus

JUNE 7, 2022

The email marketing community swirled with speculation about the possible impact of Apple’s Mail Privacy Protection (MPP) leading up to its release in the fall of 2021. In October 2021 , shortly after MPP was released, Litmus Email Analytics data indicated that 14.35% of Apple opens were impacted by Apple Mail Privacy Protection.

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Martech

MARCH 16, 2022

Apple’s new Mail Privacy Protection (MPP) is having a significant impact on email marketing, according to a new study from Campaign Monitor that found that average open rates were up 3.5% This marks the email as opened, artificially inflating open rates for each user that has opted in to the new feature. .

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Zoominfo

JANUARY 18, 2023

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. Simply put, we help people connect with each other to conduct business.

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ANNUITAS

MAY 1, 2014

I had the opportunity to deliver a session today focused on data privacy, compliance, international data regulations, and the upcoming Canadian Anti-Spam Legislation (CASL ). Many regions of the world already have limits and restrictions on sending emails and storing data – this is just another step in protecting the privacy of data.

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Litmus

FEBRUARY 9, 2022

Before we get started, there are two things we always like to note: The category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens)—something we introduced in fall 2021. Apple Mail Privacy Protection: 44.2%.

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Litmus

NOVEMBER 22, 2021

This time, we’ve got an exciting update to share: We recently launched our new and improved email client market share site to include Apple’s Mail Privacy Protection (MPP) data, pre- and post-MPP launch. Apple Mail Privacy Protection: 14.35%. What changed with Litmus’ email client market share site? Outlook.com: 1.2%.

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Martech

MARCH 16, 2023

Between growing consumer concerns, technological changes and mounting data protection legislation, companies that do not address the need for data privacy will inevitably take a hit, especially in terms of user confidence, credibility and reputation. We can expect to see more of these cases in the coming year.

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Convert

APRIL 21, 2021

The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Data Protection Assessments.

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Zoominfo

AUGUST 11, 2022

This policy disclaimer is required under privacy laws like the General Data Protection Regulation (GDPR) and the ePrivacy Directive , to give consumers more control over how their data is collected and used. While there are data privacy laws in place in many countries, no single overarching privacy law covers the entirety of the US.

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Heinz Marketing

JUNE 27, 2022

Transparency isn’t a bad thing, and with the knowledge, some are opting in. According to an article from 9to5mac.com by Filipe Espósito , “ While the number of users opting to let apps track them was low at first, new research from Adjust shows that some people have been changing their mind about this option. But was it ever, really?

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Litmus

JANUARY 25, 2022

This is especially true for email marketers as we continue toward a privacy-focused world. Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. Unsubscribe rate. Bounce rate.

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Martech

APRIL 27, 2022

On a larger scale, the biggest difference is that Apple lets users opt out of tracking, Google doesn’t. Read next: With Apple privacy protections hurting revenue, some companies are finding ways around it. What it does. What developers need to know. What developers need to know. Processing.Please wait.

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Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

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Liveintent

FEBRUARY 28, 2023

It’s an opt-in, global media channel that reaches over a billion more users than Facebook. Not to mention, recent changes like Apple’s Mail Privacy Protection have rendered email opens obsolete. digital ad spend in 2022. Enter: email. And we’re here to help. Think mobile-first, then design for it. The result?

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Litmus

APRIL 19, 2022

But open rate has become more complex to accurately interpret since Apple’s Mail Privacy Protection (MPP) came into effect in the fall of 2021. The degree to which this impacts any specific email program depends on how many Apple Mail users have opted into MPP. But email is in a state of change. of all Apple clients. “It

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Litmus

JUNE 23, 2022

How will marketing change with the eventual loss of third-party cookies and other data privacy measures? Successful marketers born in the dark (a world of zero- and first-party data ) haven’t just adapted to today’s changing privacy landscape — they’ve thrived. Data privacy regulations give more control over their data to the users.

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Convert

JULY 12, 2022

With the introduction of Connecticut SB 6, commonly referred to as the Connecticut Data Privacy Act or “CTDPA” , Connecticut has joined the ranks of US states like California, Virginia, Colorado, Nevada and Utah that have passed comprehensive privacy laws to protect individuals’ personal information. – Opt-in.

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Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Data Protection Assessments.

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Litmus

DECEMBER 13, 2021

Data privacy measures are increasing and each new regulation impacts how email marketers reach their audiences. In 2014, Canada’s Anti-Spam Law (CASL) went into effect, with The European Union’s privacy law— General Data Protection Regulation (GDPR) —following in 2018. Double opt-in (DOI). Re-permission campaigns.

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Privacy Email Marketing Opt-out Click Rate 114

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” It’s hard to say. They have the most people.

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Choozle

JUNE 13, 2022

A Tealium survey found that 97 percent of consumers are somewhat or very concerned about protecting their personal data. From industry giants like Google and Apple adapting new policies and technologies for consumer privacy, as well as comprehensive US state privacy laws and a push for national legislation, data privacy is here to stay.

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Martech

MAY 11, 2023

When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals.

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Brightedge

JULY 22, 2022

In the evolving world of search, we need to always be thinking about how our brands and our content can be discovered. That evolution has put us squarely in the midst of an SEO data revolution with more ranking factors and data points to consider. There is an essential symmetry between the two. Customer behavior is less transparent.

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Litmus

SEPTEMBER 20, 2022

If you’ve determined your KPI to be open rate, you should consider the impacts of Mail Privacy Protection (MPP) inflating opens on Apple devices for those who’ve opted in. So: what should email marketers have on their pre-send email checklists? Read on to learn: What is an email checklist? Subscriber acquisition cost.

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BenchmarkONE

AUGUST 25, 2021

With Apple’s iOS 15 update just around the corner – likely mid-September – now is the perfect time to take a look at your email list and do a little bit of clean-up to ensure good performance as Apple rolls out new privacy protections for users. How will iOS 15 impact your email list? Unsubscribe via Form.

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Goolara

DECEMBER 8, 2020

In June of 2018, Governor Jerry Brown signed into law the California Consumer Privacy Act (CCPA). Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. The California Privacy Protection Agency. Why It Matters.

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Bluetext

DECEMBER 8, 2022

As of 2023 these two states will join California, Virginia and Nevada as the five privacy protectorates with enforceable data privacy regulations in effect as soon as January 1st. Effective January 1st, 2023: California Privacy Rights Act . Virginia Consumer Data Protection Act. So who do these laws apply to?

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Digilant

MARCH 11, 2020

There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA). Will Google’s privacy sandbox tech actually deliver the same results for advertisers? .

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DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked.

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DotDigital

NOVEMBER 5, 2021

There were two key changes in the iOS 15 update, Mail Privacy Protection and Hide My Email. Mail Privacy Protection allows iOS 15 users to load email content privately, and not reveal their IP address. Hide My Email allows users to opt for an Apple-generated decoy email which will redirect to the customer’s real address.

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Martech Advisor

MARCH 9, 2020

Besides these rights, the organization must perform a data protection impact assessment (DPIA) before processing personal data and inform users whenever a data breach takes place. Right to Opt-Out: Customers can ask businesses to stop selling their personal information to third-parties. 3 Tips to Comply With GDPR and CCPA.

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Litmus

MARCH 16, 2020

Before the European Union’s General Data Protection Regulation (GDPR) went into effect in May 2018, we heard dire predictions that the new, stricter laws would shrink email lists, throttle new opt-ins, and damage marketers’ use of email to achieve their business goals. Better email experiences for everyone.

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Martech

JANUARY 18, 2022

Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. These include your acquisition strategy, welcome/onboarding, promotional emails, marketing automation for transactional and triggered messaging, and your opt-out process.

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Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. . Or, you might just want to stop looking at them altogether. What’s the change? Significant and sweeping?

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Liveintent

JANUARY 30, 2023

The National Retail Federation’s (NRF) “Big Show” conference concluded in New York City on January 17th, 2023. As usual, it was well attended and featured an all-star speaker lineup from brands and retailers like HelloFresh, Albertsons, and LuluLemon, to name a few. Let’s dive in. We’ve come a long way since then.

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