Webbiquity

JUNE 20, 2023

Video marketing has become a vital and productive tool for businesses in almost every sector. Image credit: Headway on Unsplash It’s not just consumer brands working with content creators; B2B companies are also increasingly leveraging video content to engage with their target audiences and drive demand for their products or services.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

JULY 29, 2021

Here are the ideas we’ll cover: Interactive Presentations. Video Wall for Hybrid Experiences. Interactive Presentations. Make “wow” presentations by creating interactive slides with animations, videos , and other design elements. Video Wall for Hybrid Experiences. Fireside Chats.

Conference 344

Conference Webinar Metrics Advertising Agencies Work Management 344

Hubspot

DECEMBER 7, 2020

I can distinctly remember being extremely excited to attend a presentation from a speaker whose book I had read and loved in class. This is true regardless of the marketing medium, from advertisements to presentations. Therefore, creating interactive presentations means using strategies that will capture and hold audience attention.

Hubspot 93

Hubspot Interactive Marketing Comparison Impressions 93

Kaon

JANUARY 8, 2016

Here is an “inconvenient truth” that all sales and marketing professionals need to understand immediately: No-one wants to sit through a presentation on your products and services. No more sales presentations – these have gone the way of the printed brochure. Just stop doing that.

Differentiation 100

Differentiation Trade Show Interactive Marketing CMO 100

KoMarketing Associates

MAY 30, 2017

Here are ten presentations and accounts that we recommend viewing and “favoriting” for B2B marketing knowledge. Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Hubspot

NOVEMBER 3, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating. Glad you asked.

Peer-to-peer 100

Peer-to-peer Case Studies Hubspot Interactive Marketing 100

Webbiquity

AUGUST 18, 2020

Online gatherings are no longer limited to team meetings and webinars using same old video calling tools. The ability to present slides, stream video, collaborate on a whiteboard, and chat with the group or individual members are now just table stakes. Image credit: Teooh. Total reviews: 28. Average user rating: 8.67.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Marketing Insider Group

APRIL 15, 2024

Quick Takeaways B2B content creators make specialized content that share valuable insights and stories, connecting with business audiences and shaping future interactions. Enterprises The enterprise segment presents a different challenge. Image Source: Inc. B2B creators are experts in their fields.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Vidyard

OCTOBER 19, 2017

Online and interactive video is become an increasingly important part of today’s digital marketing, lead generation, and demand gen programs, partly because it can help you reach a broader audience, but more importantly because it can help you boost conversion rates across the myriad of programs that you’re already running today.

Top of Funnel 57

Top of Funnel Demand Video Marketing Webinar Metrics 57

Webbiquity

MARCH 28, 2023

It also happens to be interactive, which gives it yet another edge (more on that in a minute). Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. The benefit of the videos is that they effectively summarize key points.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Webbiquity

MARCH 2, 2021

Visit the event site and click on Roundtable 9 to see my full presentation on how to maximize ROI from your event marketing content. And finally, it presents a deep dive into what type of content to create at each stage of your event and what channels to use to maximize the impact of that content. The Outline.

Event Marketing 271

Event Marketing ROI Multi-Channel Advertising Agencies 271

Marketing Insider Group

MAY 17, 2021

Interaction and networking – Increase in exchanged private and public messages, 1:1 video calls, group chats, and other interactions during the event. You can also include a short video where your event speakers share what to expect and pique attendees’ interest for the event. 1:1 Video Calls.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Directive Agency

MAY 3, 2018

Today, we’re going to answer the question, “Should your B2B marketing be interactive? Should B2B interactive marketing even exist?” ” Don’t miss a video! Here is the video above in blog format. It has to be interactive. We need B2B interactive marketing. Subscribe on YouTube!

Interactive Marketing 40

Interactive Marketing B2B Marketing Video Marketing B2B 40

Launch Marketing

APRIL 24, 2020

In Benefits of a Digital Connection During a Global Pandemic , we explored the pivot from offline to online in depth as individuals increasingly turn to video communications services like Zoom to support previously in-person interactions. A strong presentation can drive traffic, generate leads, and create conversions.

B2B 71

B2B Paid Search Agency Guidelines Planning 71

Hubspot

JANUARY 13, 2021

In college, I always made it a point to listen intently to presentations. I knew how stressful and nerve-wracking it was to present in a room of peers and authority figures. I would nod feverishly to let presenters know I was invested in their presentation. That, and an endless supply of cat videos.

Tips 97

Tips Marketing Proposals Peer-to-peer Case Studies 97

Marketing Insider Group

JULY 27, 2021

Until 2020, that is, and a world of socially-distanced and fully-digital customer interactions that no one could have anticipated. Customers now expect full, interactive experiences — even online. Quick Takeaways. The pandemic has reinvigorated the adoption of AR and VR technologies. Creating a New Type of Experience. The result?

Terms and Conditions 360

Terms and Conditions Content Marketing Management Interactive Marketing 360

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Sprout Social ) Partnering with influencers for industry presentations LinkedIn’s B2B Marketing Benchmark report found that events top the list of planned marketing techniques for B2B leaders.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Biznology

NOVEMBER 8, 2021

Online meetings are video. And a lot of what people in business need to communicate can be communicated more efficiently with video than in any other form. If you accept that showing up for an online meeting is like appearing on television, then you quickly realize the importance of good video quality. Presenting out of the box.

Work Management 194

Work Management Television marketing Software Video Marketing 194

Vidyard

MAY 12, 2015

Many B2B marketers are using video today to connect with their customers in an engaging way. What can I do to open a 2-way dialogue with video? At the end of your video, you can have the viewer redirected to a web page or presented with a form. Content loading… What is interactive video?

Video Marketing 52

Video Marketing Webinar Metrics Marketing Automation Services Content 52

Marketing Insider Group

MAY 23, 2021

Set the stage for meaningful audience engagement by choosing a virtual event platform that has top-notch interactive features. The platform should have interactive live-streaming capabilities with embedded tools for Q&A, live polls, and comments from attendees. 1:1 video chats. Meeting scheduling.

Tips 307

Tips FAQ Work Management Paid Search Agency 307

Marketing Insider Group

MARCH 6, 2020

You can go virtual and give attendees the chance to learn and interact with video conferencing. Video conferencing delivers a seamless, immersive experience for users. With HD video and a host of features, video conferencing could be the approach that saves your event from total cancellation.

Planning 292

Planning Conference Transparency Paid Search Agency 292

SnapApp

JUNE 18, 2015

Interactive video is a term many B2B marketers are hearing for the first time. Video is already an incredibly powerful medium for communicating with and engaging B2B buyers, and interactivity enables B2B marketers to have a conversation with prospects while they’re watching a video. Improved Completion Rates.

Video Marketing 48

Video Marketing B2B Click Rate Advertising Mediums 48

Kaon

MAY 21, 2020

Using interactive applications, like those developed by Kaon Interactive for its customers, bring back that engagement and memorability to virtual meetings and events while everyone is working remotely.

Features 29

Features Video Marketing Storytelling Press 29

Martech

JANUARY 24, 2024

Spending as much time as we do in video conferences, video meet-ups and webinars, we’ve become accustomed to those chat windows where people and their messages and questions come and go in an instant as they automatically scroll to the latest content. It turns out that there’s a different way. Likewise with polls.

Webinar Metrics 112

Webinar Metrics Conference Aggregators Communities 112

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. These brief, intent-driven interactions represent critical opportunities for businesses to connect with their target audiences in a personalized and timely manner.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Martech

MAY 2, 2023

digital video ad spend grew at almost twice the rate of overall digital media in 2022, 21% versus 11% overall, according to the IAB. Younger viewers who never watched TV regularly are also spending time viewing short-from video content and playing games on their TVs and phones. There is a lot at stake and a lot up for grabs.”

Paid Search Agency 119

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 119

Biznology

MARCH 6, 2020

We hope this series is a valuable resource to you and your organization as you tackle the challenges presented by this global public health crisis. If so, you’re probably up against the fact that B2B sales presentations and interactions on the small screen are pretty low-energy compared to what happens in convention venues.

CMS Development 129

CMS Development Conference Paid Search Agency Work Management 129

Scoop.it

MARCH 7, 2024

Accessible content is any online information with intentional design features to ensure people with disabilities can access and interact with it effectively. People interacting with content in bright sunlight or at night. The first step is to create content in multiple formats, such as text, video, and audio.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

Contently

NOVEMBER 19, 2020

” Or maybe you spoke at a virtual event—trading the thrill of presenting on-stage in a windowless ballroom for screen-sharing over Zoom while wearing a nice shirt and gym shorts. “Simulive” presentations—in which people pre-record their talk and then take Q&A live afterwards—have a lot of benefits.

Trends 206

Trends First-Mover Advantage Linkedin Webinar Metrics 206

Martech

FEBRUARY 6, 2024

I dig up this old history — old by marketing technology standards anyway — because of my reaction to a presentation released last month by Winterberry Group, the management consultancy. Video will be everywhere. But that provides fast developing tools for marketers to negotiate our present environment. No surprise there.

Trends 115

Trends Work Management Advertising Agencies Marketing Management 115

SocialPilot

JANUARY 21, 2024

We’ve reached a point in almost every social media platform where they include these short, bite-sized videos called stories. It’s a known fact that 30% of short-form video content is watched 81% of the way through. What kinds of user interactions do you want to see in your stories? Most of us are familiar with it.

Social Media 84

Social Media Ideal Customer Profiles Work Management Interactive Marketing 84

Navigate the Channel

AUGUST 24, 2023

or estimated the amount of material needed or the cost of a project using a website’s online calculator, you’re probably a fan of interactive content. According to Mediafly, B2B buyers prefer interactive content and presentations in an increasingly digital selling environment. Interactive content can be engaging (yes, please!),

CMS Development 65

CMS Development Content Peer-to-peer Budget Programs 65

Contently

MAY 13, 2020

For in-person events, logistics are crucial but straightforward: comfortable seating, good audio, and reliable tech for videos and other visual elements. Do interactive elements work? This video is blurry, Jobs barely looks up from his notes, and frankly everyone looks silly in graduation robes. How are we inviting them?

Storytelling 210

Storytelling Budget Programs Marketing Automation Services Webinar Metrics 210

Martech

JULY 10, 2023

I experienced the latest AI-enabled tools and technologies that will transform how we interact with the world around us. The most inspiring session at the AWE this year was about scaling this type of personalized learning and was presented by Monica Ares, head of immersive learning at Meta. And why not? has launched.

Marketing AI 136

Marketing AI Paid Search Agency Trends Copyright 136

Top Rank Marketing

SEPTEMBER 27, 2023

Our founder Lee Odden took the opportunity to ask these questions and many others to five exceptional B2B marketers who will be speaking during #MPB2B next week, which we’ve gathered together here in our “Feeling B2B” video interview series. when she’ll present “ Plain Language Is Preferred… Even by PhDs.”

B2B Marketing 116

B2B Marketing B2B Video Marketing Marketing Analytics Tools 116

BOP Design

APRIL 13, 2020

While you may not be able to connect with clients live and in-person these days, that doesn’t mean that you’ve lost the ability to engage and interact with potential clients. Embrace Video. Communicators have turned to video as a workaround for serving existing clientele and reaching new ones. Source: Neil Patel ).

Design 127

Design B2B Case Study Case Studies 127

Velocity Partners

AUGUST 2, 2023

Big results from small interactions MADE.com (RIP) made my life better. Because interactivity is both insanely powerful and routinely underutilized. Why interactivity works Interactivity is a proven engagement-booster that turns users from readers to participants. Like I’m Goop or something. Why am I telling you this?

Advertising Benchmark 77

Advertising Benchmark Content Peer-to-peer Lead Scoring 77