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What Is Cost Per Impression?

ClearVoice

What is cost per impression? Cost per impression (CPI) is the expense an organization incurs every time its ad is displayed to a potential customer. Measuring cost per impression helps marketers decide if a given ad campaign is reaching a large enough audience to justify the expense. The uses of cost per impression.

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“How I Work”: Janet McNaughton, President of Lasting Impressions Gifts #howiwork

Heinz Marketing

By Matt Heinz, President of Heinz Marketing. “How I Work” is one of my favorite recurring features in Inc Magazine as well as via Lifehacker’s This Is How I Work Series, and in the past, several sales experts (including Anthony Iannarino , Dave Brock and Trish Bertuzzi ) participated as well. Nominate someone for this series. .

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Newbies’ First Impressions of Gender in Tech and PR

Walker Sands

We got together to discuss the kick-off of our PR and content journeys, first impressions of the workforce, and visions for the future of the industry. From my relationship with this professor, I gained invaluable journalism and editorial experience because of her years in magazine editing and journalism, but I also gained much more.

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8 Impressive Ways to Start a Cover Letter, with Examples

Hubspot

An ideal cover letter leaves the hiring manager with a positive and memorable impression of you, something a resume alone won’t always do. Even if you don’t have the work experience to report impressive numbers, you can still offer proof when opening with an accomplishment. This is a memorable and impressive tactic.

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SnapApp Of The Week: Boston Magazine's 'Battle Of The Burgers'

SnapApp

Boston Magazine used a SnapApp survey to challenge the residents of Boston to determine their city’s absolute best burger. In just over seven weeks, this survey generated: - 46,500 impressions - 21,800 leads, with an 85% lead submission rate - 254 social media shares, resulting in 1636 referral vistors .

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A Bright Start to 2024: January in Review

Champion Communications

The new year is off to an impressive start with our clients making headlines on key topics like sustainability, generative AI, the next-gen workforce, and more. In an interview with DataCentre Magazine, Hyperview CEO Jad Jebara underscored how DCIM technology enables energy efficiency as data centres scale up.

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KEO Marketing Featured in Most Recent Issue of TechConnect Magazine

KEO Marketing

KEO Marketing is excited to have contributed a story in the current issue of a newly reformatted digital magazine serving the region’s tech community. Sheila Kloefkorn, CEO of KEO Marketing, wrote an article for TechConnect called Tools for Talent: Repurpose marketing tactics to attract top tech pros.