Explaining Elastic Supply and Demand

Liveintent

The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog. Perspective AdTech demand Digital Marketing Elastic supply email Email marketing email newsletters martechHere’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them.

Elastic Services for ECM – TSG OpenContent Roadmap

Technology Services Group

As part of our product roadmap this quarter, TSG is announcing the formalization of our OpenContent Elastic Services as well as some new features that we are adding to our work with the […] Source.

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Content Service Platform Scaling – How Good Key Design and NoSQL can avoid the need for Elastic/Solr or other indexes

Technology Services Group

TSG (now part of Alfresco) has implemented multiple large document solutions in our Alfresco, Documentum and NoSQL (DynamoDB and HBase/Hadoop) practices with volumes in the hundreds of millions and sometimes billions of documents.

DynamoDB – Amazon Web Services 11 Billion Document Benchmark

Technology Services Group

Amazon DynamoDB Elastic APMTSG started a 11 Billion Document Benchmark with DynamoDB last Friday to test and verify the power of Amazon Web Services as well as the TSG ECM products on an unprecedented scale. As of this morning we have migrated approximately 6.3

DynamoDB Benchmark – Building an 11 Billion Document DR Process

Technology Services Group

Amazon Amazon EC2 Cloud Computing DynamoDB Elastic APMIn June, 2019, Technology Services Group completed an unprecedented 11 billion document benchmark leveraging Amazon Web Services and specifically DynamoDB and Elasticsearch.

DynamoDB 11 Billion Benchmark Search Index Success!!! – Lessons Learned

Technology Services Group

DynamoDB ECM Landscape Elastic APM OpenAnnotate OpenContent Management Suite OpenOverlay UncategorizedTSG initiated our 11 Billion benchmark test on Friday, May 10th.

Alfresco – Application Performance Monitoring

Technology Services Group

Alfresco ECM Landscape ECM Solutions Elastic APM Performance Tuning

Alfresco – Do More With Elasticsearch

Technology Services Group

Now that TSG is an Alfresco Company, we wanted to highlight how we have helped clients leverage the Elastic Stack to enhance their Alfresco installation.

Amazon Textract for Full Text Search

Technology Services Group

TSG had added Amazon Textract to our ECM offerings for Alfresco, Documentum, Hadoop and DynamoDB as well as our search offerings with Solr and Elastic Search.

How to Measure Your Content’s Effectiveness

ANNUITAS

The three main KPIs to track content success are volume, elasticity, and impact expectation. Elasticity: Percentage of leads who engaged that later converted to a sales-ready lead and also, separately, a Closed Won lead. Impact Expectation: Volume x Elasticity.

Alfresco on AWS – Achieving High Availability

Technology Services Group

One of the most significant benefits with AWS in regards to high availability can be found by leveraging database high availability with AWS’ Relational Database Service (RDS) and file system high availability with AWS S3 or EFS (Elastic File […].

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business.

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The Hidden Costs of Cloud Services

Goolara

For Azure, you start by determining if you want a managed instance, an Elastic Pool, or a single database. Choosing the DTU model has you then select your elastic Database Transaction Units (eDTUs) per pool, which determines the per-hour pricing.

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Reinvent Your Cloud Potential with these Top AWS Tips and Tricks

Altitude Branding

The wide service offerings of AWS include some heavy-weight cloud-computing services like elastically provisioned servers (EC2), object storage (S3), payment processing (DevPay), monitoring (CloudWatch), content delivery networks (CDN), among many others. Leverage the Free Elastic IP Feature.

A Structured Approach to Demand Generation Analytics

ANNUITAS

And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Big Data propaganda is rampant these days.

Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Tweet. Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z.

The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

Modern Marketing

Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge.

Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform.

Forrester B2C commerce suites: What made the winners stand out

ClickZ

Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Contenders included Sitecore, Digital River, commercetools, and Elastic Path.

Key Performance Indicators – Not Clicks

ANNUITAS

– Lead stage elasticity per content offer. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?”

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B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Does Live Video Make Sense for Your Content Marketing Strategy?

RockContent

I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). You can find a ton of stats about the rise of live video. They’re all impressive.

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B2B Marketing in India: Interview with Sudhi Seshadri

Biznology

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark.

How does a bank improve customer relationships?

Biznology

Elastic. The Elastic Card is a Visa Prepaid Debit Card that can be used to pay bills and make purchases anywhere Visa debit is accepted (which is just about everywhere). For a millions of people, the Elastic Card is better than a traditional bank account. The second product, the Elastic Line of Credit, gives customers even more flexibility with access of up to $500 in emergency cash to cover unexpected bills, car repair, and other urgent financial needs.

Selecting the Ideal Patio Chair Covers: Tips to Consider

Altitude Branding

These special features include elastic hems, zipper closures, built-in pockets, leg ties and a lot more.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

How BMW’s Grilles Tell the Story of an Evolving Brand

Ceros

One of the great sports cars of its day, the 328 illustrated how elastic the twin kidney theme could be, narrower and even taller than its predecessor, and more aerodynamic, too. Reading Time: 5 minutes.

How Coronavirus Has Shifted Consumer Preferences and How Marketers Should Adjust

Modern Marketing

Human behavior is incredibly elastic after all. The COVID-19 pandemic has driven some new consumer behaviors.

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission.

The CMO's Guide to Marketing Org Structures [SlideShare]

Hubspot

We invite you to take a look at the various structures -- from the "Elastic Org" and the "Inbound Org" to the "Funnel-Focused Org" and the "Customer Org" -- and share with others who may benefit from the insights: The CMO''s Guide to Marketing Org Structure from HubSpot All-in-one Marketing Software.

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Enterprise marketers spending 22% of their budget on martech

chiefmartech

” Marketing is still seen a relatively elastic expense. Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results!

6 Inspiring Marketing Operations Process Innovators

Integrate

Yuko Takagi | Director, Marketing Operations at Elastic. Building a MarTech stack which can accommodate 100% year-over-year (YoY) growth has been an integral part of Takagi’s role at Elastic. She also relies on Zapier to create data integrations across Elastic’s ecosystem of MarTech.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. It feels like forever since I first wrote about Journey Orchestration Engines (JOEs) , although it is just one year.

Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence.