B2B Marketing Lessons from Stove Top’s Thanksgiving Dinner Pants

Type A Communications

November 23, 2017 by Carla Johnson To allow people to “enjoy more of Thanksgiving in comfort and style,” Stove Top designed a pair of unisex maroon pants with an elastic.

Alfresco on AWS – Achieving High Availability

Technology Services Group

One of the most significant benefits with AWS in regards to high availability can be found by leveraging database high availability with AWS’ Relational Database Service (RDS) and file system high availability with AWS S3 or EFS (Elastic File […].

A Structured Approach to Demand Generation Analytics

ANNUITAS

And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Big Data propaganda is rampant these days.

SEM PPC Optimization: How to Maximize the Revenue at a Targeted ROI – Seo Land

Opentopic

The point at which the profit is highest is where the current ROI is equal to 1/E, where E is the current price elasticity (see the article: How to Drive Profit with PPC Campaigns). Opentopic blog >> seoland.in By using profit-driven optimization techniques, advertisers can maximize their profits. Therefore, the target ROI of the campaign cannot simply be an arbitrary. Marketing ROI Cmo marketing roi

Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform.

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark.

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Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

Modern Marketing

Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. It feels like forever since I first wrote about Journey Orchestration Engines (JOEs) , although it is just one year.

Enterprise marketers spending 22% of their budget on martech

chiefmartech

” Marketing is still seen a relatively elastic expense. Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results!

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

Customer Experience Matrix

Machine intelligence will also create an underlying infrastructure that’s elastic and powerful enough to deliver services reliably regardless of user location or aggregate demand.

The Rise of Intelligent Organizations in the Age of SaaS 3.0

Captora

Executives must work to develop an elastic framework that allows the organization to work through setbacks and learn through mistakes. A SaaS 3.0

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How does a bank improve customer relationships?

Biznology

Elastic. The Elastic Card is a Visa Prepaid Debit Card that can be used to pay bills and make purchases anywhere Visa debit is accepted (which is just about everywhere). For a millions of people, the Elastic Card is better than a traditional bank account. The second product, the Elastic Line of Credit, gives customers even more flexibility with access of up to $500 in emergency cash to cover unexpected bills, car repair, and other urgent financial needs.

Avoiding The Predictive Analytics #Fail In Demand Generation

ANNUITAS

These correlations speak to two critical concepts — elasticity and velocity — which underlie structured demand generation KPIs that tell us something about how likely a buyer is to buy, and in what time frame. *This post first ran in Demand Gen Report , April 19, 2016.

How do you migrate to a new site search engine?

Biznology

Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic).

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

The CMO's Guide to Marketing Org Structures [SlideShare]

Hubspot

We invite you to take a look at the various structures -- from the "Elastic Org" and the "Inbound Org" to the "Funnel-Focused Org" and the "Customer Org" -- and share with others who may benefit from the insights: The CMO''s Guide to Marketing Org Structure from HubSpot All-in-one Marketing Software.

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

Elastic Search provides a faster and more a valuable search experience than Magento’s default search function. We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). However, getting them there is only step 1.

Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

The Rise of Intelligent Organizations in the Age of SaaS 3.0

Captora

Executives must work to develop an elastic framework that allows the organization to work through setbacks and learn through mistakes. A SaaS 3.0

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission.

Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

That's because behind every purchase decision, there are several factors that help determine the optimal price, such as brand value, shipping costs, competitor prices, price elasticity, and more. This is from weekly and biweekly price fluctuations of elastic products.

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16 Greats of ’16: The Year’s Best Business Books for Marketers

Act-On

Marketers work in a demanding profession that requires elasticity, openness, forward thinking, imagination, an embrace of innovation, stamina, and a very strong work ethic. There’s nothing like well-written book to help clarify goals, inspire action, and improve job performance. Plus, it’s just plain enjoyable to put up your feet and kick back with a good read, whether the words appear on a glowing screen or in print.

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How Channel Marketers Engage on Social Media

Funnelholic

My firm, Leadtail , in collaboration with the smart folks at Elastic Grid , decided to delve into these very questions by looking at the Twitter activity of 368 channel marketers over a four month period.

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy

Hubspot

You could write about the elasticity of the shoe's sole or the lightweight design. Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

How your enterprise social platform enables the information marketplace

Biznology

You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it. Photo credit: Wikipedia.

How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions

Hubspot

Try wearing an elastic band around your wrist and shifting the elastic to your other wrist any time you catch yourself using "um" or "uh.". George S. Patton once said : "If everyone is thinking alike, then somebody isn't thinking.".

The Silicon Valley Way: Listening to Customers

LeanData

We recently gathered together a dozen sales and marketing leaders at cutting-edge companies such as Elastic , Cloudera, New Relic, Concur , Bluewolf , LeadGenius, ThoughtSpot , Campaign Monitor, SmartRecruiters. It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way.

Optimization Testing: Don't Obsess Over Conversion Rates

Hubspot

This is a guest article written by Linda Bustos, director of eCommerce research for Elastic Path Software. Linda is chief blogger at the Get Elastic Ecommerce Blog , the Internet's most read eCommerce blog.

How Competitive Is Your Channel Marketing?

Bulldog Solutions

Elastic Grid , a fully responsive, cloud-based, through-partner marketing platform, has collected anonymous data about the wants and needs of 11K+ channel partners and practitioners who utilize its platform.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Get Elastic ). Get Elastic ). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. I also feel it’s important for you to know I don’t really own elastic-waist jeans.

The Silicon Valley Way: Listening to Customers

LeanData

We recently gathered together a dozen sales and marketing leaders at cutting-edge companies such as Elastic , Cloudera, New Relic, Concur , Bluewolf , LeadGenius, ThoughtSpot , Campaign Monitor, SmartRecruiters. It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way.

Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey

Tony Zambito

Goals : buyer goals have become more elastic and buyers are considering more input and alternatives to overcoming obstacles to achieve goals.  This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future. 

23 Terrific Email Marketing Guides

Webbiquity

24 Tips for Responsive Email Design by Get Elastic. Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. •

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