Explaining Elastic Supply and Demand


The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog. Perspective AdTech demand Digital Marketing Elastic supply email Email marketing email newsletters martechHere’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them.

Elastic Services for ECM – TSG OpenContent Roadmap

Technology Services Group

As part of our product roadmap this quarter, TSG is announcing the formalization of our OpenContent Elastic Services as well as some new features that we are adding to our work with the […] Source.

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Content Service Platform Scaling – How Good Key Design and NoSQL can avoid the need for Elastic/Solr or other indexes

Technology Services Group

TSG (now part of Alfresco) has implemented multiple large document solutions in our Alfresco, Documentum and NoSQL (DynamoDB and HBase/Hadoop) practices with volumes in the hundreds of millions and sometimes billions of documents.

DynamoDB – Amazon Web Services 11 Billion Document Benchmark

Technology Services Group

Amazon DynamoDB Elastic APMTSG started a 11 Billion Document Benchmark with DynamoDB last Friday to test and verify the power of Amazon Web Services as well as the TSG ECM products on an unprecedented scale. As of this morning we have migrated approximately 6.3 billion documents averaging 20,000 ingested per second, well over halfway to our goal of […].

DynamoDB Benchmark – Building an 11 Billion Document DR Process

Technology Services Group

Amazon Amazon EC2 Cloud Computing DynamoDB Elastic APMIn June, 2019, Technology Services Group completed an unprecedented 11 billion document benchmark leveraging Amazon Web Services and specifically DynamoDB and Elasticsearch. As with any of our enterprise class solutions, we didn’t view the benchmark as complete without a disaster recovery process in place. This post will share our architecture approach and lessons learned from […].

DynamoDB 11 Billion Benchmark Search Index Success!!! – Lessons Learned

Technology Services Group

DynamoDB ECM Landscape Elastic APM OpenAnnotate OpenContent Management Suite OpenOverlay UncategorizedTSG initiated our 11 Billion benchmark test on Friday, May 10th. The first phase of the benchmark was aimed at building a large repository with our OpenMigrate ingestion tool and proving access for OpenContent Search, OpenContent Case and OpenAnnotate. The initial ingestion phase concluded on May 17th with 11 Billion documents and ingestion speeds of […].

Alfresco – Application Performance Monitoring

Technology Services Group

Alfresco ECM Landscape ECM Solutions Elastic APM Performance TuningOne problem we consistently see at Alfresco clients is the inability of IT support resources to respond to user complaints that “the system is slow” Performance is a complicated factor and can depend on many different components typically outside of the control of the Alfresco support resources (network, browser, workstation… ). This post will present our […].

Alfresco – Do More With Elasticsearch

Technology Services Group

Now that TSG is an Alfresco Company, we wanted to highlight how we have helped clients leverage the Elastic Stack to enhance their Alfresco installation. Using TSG’s OpenContent Management Suite and OpenAnnotate clients from all different industries have upgraded their systems to increase stability and gain more insight into how users interact with the system. The below […] Source. Alfresco Elasticsearch

How to Measure Your Content’s Effectiveness


The three main KPIs to track content success are volume, elasticity, and impact expectation. Elasticity: Percentage of leads who engaged that later converted to a sales-ready lead and also, separately, a Closed Won lead. Impact Expectation: Volume x Elasticity.

Amazon Textract for Full Text Search

Technology Services Group

TSG had added Amazon Textract to our ECM offerings for Alfresco, Documentum, Hadoop and DynamoDB as well as our search offerings with Solr and Elastic Search. Previously, we looked at Textract’s text extraction capabilities. For this post, we will discuss and demonstrate how Amazon Textract can be leveraged as a modern OCR indexing engine for […]. Amazon OpenCapture OpenContent Management Suite OpenMigrate

Alfresco on AWS – Achieving High Availability

Technology Services Group

One of the most significant benefits with AWS in regards to high availability can be found by leveraging database high availability with AWS’ Relational Database Service (RDS) and file system high availability with AWS S3 or EFS (Elastic File […]. Several of our clients have moved from running on-premise systems to the Amazon Web Services cloud.

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak


At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. We all share concern over the health and safety of our loved ones during this humanitarian and health crisis – it’s truly something like we’ve never seen before.

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The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

Modern Marketing

Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge.

The Hidden Costs of Cloud Services


For Azure, you start by determining if you want a managed instance, an Elastic Pool, or a single database. The Elastic Pool is closest to owning your own server that hosts multiple databases and that pricing path has you choose between the vCore (virtual core) and the Database Transaction Unit (DTU) model. Choosing the DTU model has you then select your elastic Database Transaction Units (eDTUs) per pool, which determines the per-hour pricing.

Reinvent Your Cloud Potential with these Top AWS Tips and Tricks

Altitude Branding

The wide service offerings of AWS include some heavy-weight cloud-computing services like elastically provisioned servers (EC2), object storage (S3), payment processing (DevPay), monitoring (CloudWatch), content delivery networks (CDN), among many others. Leverage the Free Elastic IP Feature. Unknown to many, and even if known, not used properly is the Free Elastic IP feature in AWS. By default, AWS provides one free Elastic IP for every running instance.

A Structured Approach to Demand Generation Analytics


And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Analyzing the average velocity of high-elasticity program elements and pivoting by personas allows us to essentially assess critical path through content offers and engagement channels for key targeted buyers. Big Data propaganda is rampant these days.

Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. The demand for your product will be less elastic in response to a price increase if customers know that there is little competition out there, if customers are not apt to change suppliers often or if it appears that your product has a competitive advantage. Tweet.

B2B Marketing in India: Interview with Sudhi Seshardri


A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Does Live Video Make Sense for Your Content Marketing Strategy?


I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). You can find a ton of stats about the rise of live video. They’re all impressive.

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Four Great Ways to Use Personalization in Digital Marketing


Image credit: Elastic Email. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot.

B2B Marketing in India: Interview with Sudhi Seshadri


A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform. About two years ago the company refocused on building customer profiles with data from all sources.

Key Performance Indicators – Not Clicks


– Lead stage elasticity per content offer. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions.

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Forrester B2C commerce suites: What made the winners stand out


Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Contenders included Sitecore, Digital River, commercetools, and Elastic Path. Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report.

How does a bank improve customer relationships?


Elastic. The Elastic Card is a Visa Prepaid Debit Card that can be used to pay bills and make purchases anywhere Visa debit is accepted (which is just about everywhere). For a millions of people, the Elastic Card is better than a traditional bank account. The second product, the Elastic Line of Credit, gives customers even more flexibility with access of up to $500 in emergency cash to cover unexpected bills, car repair, and other urgent financial needs.

It’s time to reevaluate your content management system (CMS)


Elasticity for increasing customer and client demands while in quarantine, your CMS should include autoscaling features to meet varying demand across regions as well as optimized CDN for speedy page-load times.

Millennials Are Taking Over, And It’s All Right

Modern Marketing

” Especially in the SaaS world, where choice and lower commitment thresholds are built into the model, services elasticity makes sense. "Millennials have replaced baby boomers as the major consumer segment, so we are seeing a change in what is being demanded. Millennials want more than price and availability; they want speed, convenience and they want to be involved in the co-creation of the product.” ” Steve Melnyk, Michigan State University.

Selecting the Ideal Patio Chair Covers: Tips to Consider

Altitude Branding

These special features include elastic hems, zipper closures, built-in pockets, leg ties and a lot more.

Ops-Stars at Dreamforce Shines on Day Two


Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

How Social Media Can Help B2B Marketing Teams Hit Growth Goals


Elasticity of Engagement Channel (i.e. Social media has been around since 1997 , but it didn’t explode in popularity until 2006. From then on, the way we communicated was never the same. Business-to-consumer (B2C) companies have harnessed social media in a huge way.

How BMW’s Grilles Tell the Story of an Evolving Brand


One of the great sports cars of its day, the 328 illustrated how elastic the twin kidney theme could be, narrower and even taller than its predecessor, and more aerodynamic, too. Reading Time: 5 minutes.

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark. While the team ran out of time before properly setting up the NLP environment to test their model, they did learn quite a bit about setting up AWS Elastic MapReduce (EMR) clusters, working with Amazon’s Simple Storage Service (S3) and loading up big data sets.

How SalesLoft Is Ruining Customer Experience (But It’s Really Your Fault, Not Theirs)


The worst-performing channel was their outbound SDR group with a 0.07% elasticity – i.e., that when an SDR reached out to a contact, the probability that interaction would turn into Closed Won was 0.07%. Let me start by explaining that this post is not an attack on SalesLoft.

6 Inspiring Marketing Operations Process Innovators


Yuko Takagi | Director, Marketing Operations at Elastic. Building a MarTech stack which can accommodate 100% year-over-year (YoY) growth has been an integral part of Takagi’s role at Elastic. She also relies on Zapier to create data integrations across Elastic’s ecosystem of MarTech.

How Coronavirus Has Shifted Consumer Preferences and How Marketers Should Adjust

Modern Marketing

Human behavior is incredibly elastic after all. The COVID-19 pandemic has driven some new consumer behaviors. For example, 28 percent of online grocery shoppers surveyed in March made their first online grocery order ever because of coronavirus concerns, according to CPG marketing agency Acosta. The unknown is whether those behaviors will stick.

4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. Key Takeaway : Although, it is yet to be seen how customers think of this ride, Audi’s is pushing the envelope with the fusion of vehicle data and game content to make car rides more experiential and content more elastic. Brands are increasingly adopting Virtual Reality in their marketing plans, while others still have their doubts.

Ops-Stars at Dreamforce Shines on Day Two


Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.