A Structured Approach to Demand Generation Analytics


And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Big Data propaganda is rampant these days.

Key Performance Indicators – Not Clicks


– Lead stage elasticity per content offer. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?”

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Trending Sources

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark.

SEM PPC Optimization: How to Maximize the Revenue at a Targeted ROI – Seo Land


The point at which the profit is highest is where the current ROI is equal to 1/E, where E is the current price elasticity (see the article: How to Drive Profit with PPC Campaigns). Opentopic blog >> seoland.in By using profit-driven optimization techniques, advertisers can maximize their profits. Therefore, the target ROI of the campaign cannot simply be an arbitrary. Marketing ROI Cmo marketing roi

B2B Marketing Lessons from Stove Top’s Thanksgiving Dinner Pants

Type A Communications

November 23, 2017 by Carla Johnson To allow people to “enjoy more of Thanksgiving in comfort and style,” Stove Top designed a pair of unisex maroon pants with an elastic.

How to Disagree Without Being Disagreeable: 7 Tips for Having More Productive Discussions


Try wearing an elastic band around your wrist and shifting the elastic to your other wrist any time you catch yourself using "um" or "uh.". George S. Patton once said : "If everyone is thinking alike, then somebody isn't thinking.".

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. I also feel it’s important for you to know I don’t really own elastic-waist jeans.

Enterprise marketers spending 22% of their budget on martech


” Marketing is still seen a relatively elastic expense. Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results!

87 More Vital Social Media Marketing Facts and Stats for 2012


Get Elastic ). Get Elastic ). Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Should you include Pinterest in your mix? Increase use of video marketing? Is blogging coming back or trailing off?

The Silicon Valley Way: Listening to Customers


We recently gathered together a dozen sales and marketing leaders at cutting-edge companies such as Elastic , Cloudera, New Relic, Concur , Bluewolf , LeadGenius, ThoughtSpot , Campaign Monitor, SmartRecruiters. It now has been about three months since I joined LeanData as the Chief Revenue Officer. And I have to say that many of the attributes I initially thought about the company when I joined have been validated in an extraordinarily positive way.

Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Tweet. Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z.

23 Terrific Email Marketing Guides


24 Tips for Responsive Email Design by Get Elastic. Despite repeated pronouncements of its demise, email marketing is definitely not dead (just as SEO is not dead ). According to recent research : • For every $1 spent on email marketing, the average return is $44.25. •

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Ops-Stars at Dreamforce Shows the Rise of Operations


Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. It feels like forever since I first wrote about Journey Orchestration Engines (JOEs) , although it is just one year.

The CMO's Guide to Marketing Org Structures [SlideShare]


We invite you to take a look at the various structures -- from the "Elastic Org" and the "Inbound Org" to the "Funnel-Focused Org" and the "Customer Org" -- and share with others who may benefit from the insights: The CMO''s Guide to Marketing Org Structure from HubSpot All-in-one Marketing Software.

What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy


You could write about the elasticity of the shoe's sole or the lightweight design. Mad Men fans everywhere remember the pivotal first scene where we learn just how talented Don Draper is at his job.

16 Greats of ’16: The Year’s Best Business Books for Marketers


Marketers work in a demanding profession that requires elasticity, openness, forward thinking, imagination, an embrace of innovation, stamina, and a very strong work ethic. There’s nothing like well-written book to help clarify goals, inspire action, and improve job performance. Plus, it’s just plain enjoyable to put up your feet and kick back with a good read, whether the words appear on a glowing screen or in print.

Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2


News Feed Optimization: 14 Ideas To Get Noticed In Facebook by Get Elastic. As it approaches one billion users, Facebook has evolved from a site where friends and family share photos to an online marketing juggernaut rivaling Google.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)


According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus.

How do you migrate to a new site search engine?


Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic).

TCO is So 1990: TCS is the new TCO

The ROI Guy

Think back to the 90's: Bill Clinton and the Bull market, Flip phones and the Internet, Forrest Gump and Pulp Fiction, Boy Bands and Nirvana, Friends and Seinfeld. and if you were in IT, it was all about TCO – Total Cost of Ownership.

Are the 4Ps Still Relevant or In Need of a Major Reset?

The ROI Guy

Price - The amount a customer pays for the product/ service with pricing set based on the perceived value, competitive comparisons and price elasticity. If you’ve taken a marketing course over the past few decades you were likely schooled on the 4-Ps: Product, Place, Promotion and Price. Developed in the early 60s by the marketer E.

OpenShift Enterprise by Red Hat Benefits Estimator (powered by Alinean)

The ROI Guy

OpenShift Enterprise is a platform as a service (PaaS) designed to provide an on-demand, elastic, scalable, and fully configured application development, testing, and hosting environment for application developers so they can focus on coding those new application services.

31 Spectacular Web Design Guides, Techniques and Resources


12 Design Best Practices for Drop-Down Menus by Get Elastic.

Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

Customer Experience Matrix

Machine intelligence will also create an underlying infrastructure that’s elastic and powerful enough to deliver services reliably regardless of user location or aggregate demand.

How Channel Marketers Engage on Social Media


My firm, Leadtail , in collaboration with the smart folks at Elastic Grid , decided to delve into these very questions by looking at the Twitter activity of 368 channel marketers over a four month period.

Does Live Video Make Sense for Your Content Marketing Strategy?


I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). You can find a ton of stats about the rise of live video. They’re all impressive.

Buyerology Trend: Think Buyer Decision Model vs. Buyer Journey

Tony Zambito

Goals : buyer goals have become more elastic and buyers are considering more input and alternatives to overcoming obstacles to achieve goals.  This is the fifth in a series of articles looking at buyer trends that will influence marketing and sales in the near and foreseeable future. 

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

Elastic Search provides a faster and more a valuable search experience than Magento’s default search function. We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). However, getting them there is only step 1.

Avoiding The Predictive Analytics #Fail In Demand Generation


These correlations speak to two critical concepts — elasticity and velocity — which underlie structured demand generation KPIs that tell us something about how likely a buyer is to buy, and in what time frame. *This post first ran in Demand Gen Report , April 19, 2016.

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission.

Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform.

One-Hit Holiday Wonders: Popular Products That Totally Tanked in the 2000s


They were those elastic, bracelet things. The Holiday Season. It’s a season of giving. A season of eating, drinking, and being merry. And, most importantly of all, it’s a season of buying biomorphic robots, sleeved blankets, and sexually suggestive fitness equipment.

eMagine Launches New Websites

EMagine B2B Blog

Galatea surgical mesh products are made from a proprietary resorbable biomaterial, P4HB, that confers excellent tensile strength and strength retention, elasticity, and biocompatibility for long term support. eMagine has a large portfolio of website designs, SEO engagements, PPC Campaign Management, Social Media Management and more. We use this blog to provide educational material for our visitors on these subjects.

8 Industry Experts Weigh in on the Toughest Social Media Topics


This and new sites like Pinterest show us there's still room for new social networks, provided they offer something Twitter and Facebook don't." - Linda Buston, Get Elastic. Ever been sidelined with a tough social media question in your monthly board meeting?

Ops-Stars at Dreamforce Shines on Day Two


Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

Ops-Stars at Dreamforce Shines on Day Two


Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

How to Segment Your Target Market on Social Networks

Sales Intelligence View

Welcome to the age of elastic market segmentation. Segmentation isn’t necessarily a new concept, but it is a crucial discipline to master in today’s sales climate.

Ops-Stars at Dreamforce Shines on Day Two


Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

How Competitive Is Your Channel Marketing?

Bulldog Solutions

Elastic Grid , a fully responsive, cloud-based, through-partner marketing platform, has collected anonymous data about the wants and needs of 11K+ channel partners and practitioners who utilize its platform.