How to calculate price elasticities?

ScanmarQED

What is price elasticity? Broadly speaking, an elasticity is the measure of sensitivity, as in the percent change of one variable compared to a change in a different variable.

Explaining Elastic Supply and Demand

Liveintent

The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog. Perspective AdTech demand Digital Marketing Elastic supply email Email marketing email newsletters martechHere’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them.

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Elastic Services for ECM – TSG OpenContent Roadmap

Technology Services Group

As part of our product roadmap this quarter, TSG is announcing the formalization of our OpenContent Elastic Services as well as some new features that we are adding to our work with the […] Source. Recently, TSG has seen increased interest in our Elasticsearch capabilities, particularly as it related to our 11 Billion Document Benchmark on AWS.

Content Service Platform Scaling – How Good Key Design and NoSQL can avoid the need for Elastic/Solr or other indexes

Technology Services Group

TSG (now part of Alfresco) has implemented multiple large document solutions in our Alfresco, Documentum and NoSQL (DynamoDB and HBase/Hadoop) practices with volumes in the hundreds of millions and sometimes billions of documents. Our most recent FileNet Migration had 4 Billion Documents and in 2019 TSG successfully benchmarked 11 Billion documents internally on DynamoDB. This […] Source. Alfresco Documentum DynamoDB Elasticsearch Hadoop HBase Insurance Search

DynamoDB – Amazon Web Services 11 Billion Document Benchmark

Technology Services Group

Amazon DynamoDB Elastic APMTSG started a 11 Billion Document Benchmark with DynamoDB last Friday to test and verify the power of Amazon Web Services as well as the TSG ECM products on an unprecedented scale. As of this morning we have migrated approximately 6.3 billion documents averaging 20,000 ingested per second, well over halfway to our goal of […].

DynamoDB Benchmark – Building an 11 Billion Document DR Process

Technology Services Group

Amazon Amazon EC2 Cloud Computing DynamoDB Elastic APMIn June, 2019, Technology Services Group completed an unprecedented 11 billion document benchmark leveraging Amazon Web Services and specifically DynamoDB and Elasticsearch. As with any of our enterprise class solutions, we didn’t view the benchmark as complete without a disaster recovery process in place. This post will share our architecture approach and lessons learned from […].

DynamoDB 11 Billion Benchmark – Repository Walk-through

Technology Services Group

Amazon DynamoDB Elastic APM 11 Billion Benchmark AWS ElasticsearchTSG started a 11 Billion Document Benchmark with DynamoDB last Friday to test and verify the power of Amazon Web Services as well as the TSG ECM products on an unprecedented scale. As of this morning we have migrated approximately 7 billion documents. This post will dive into the repository itself and show the functionality […].

Alfresco – Application Performance Monitoring

Technology Services Group

Alfresco ECM Landscape ECM Solutions Elastic APM Performance TuningOne problem we consistently see at Alfresco clients is the inability of IT support resources to respond to user complaints that “the system is slow” Performance is a complicated factor and can depend on many different components typically outside of the control of the Alfresco support resources (network, browser, workstation… ). This post will present our […].

The Fundamentals of Pricing Strategy in Revenue Growth Management – Part 2

ScanmarQED

In this blog, part 2, Wâtte will give you a deeper dive into pricing, covering price elasticity, how to set your product’s optimum price and the importance of data. This blog is a two-part series on pricing in Revenue Growth Management.

Alfresco – Do More With Elasticsearch

Technology Services Group

Now that TSG is an Alfresco Company, we wanted to highlight how we have helped clients leverage the Elastic Stack to enhance their Alfresco installation. Using TSG’s OpenContent Management Suite and OpenAnnotate clients from all different industries have upgraded their systems to increase stability and gain more insight into how users interact with the system. The below […] Source. Alfresco Elasticsearch

Amazon Textract for Full Text Search

Technology Services Group

TSG had added Amazon Textract to our ECM offerings for Alfresco, Documentum, Hadoop and DynamoDB as well as our search offerings with Solr and Elastic Search. Previously, we looked at Textract’s text extraction capabilities. For this post, we will discuss and demonstrate how Amazon Textract can be leveraged as a modern OCR indexing engine for […]. Amazon OpenCapture OpenContent Management Suite OpenMigrate

How to Measure Your Content’s Effectiveness

ANNUITAS

The three main KPIs to track content success are volume, elasticity, and impact expectation. Elasticity: Percentage of leads who engaged that later converted to a sales-ready lead and also, separately, a Closed Won lead. Impact Expectation: Volume x Elasticity. Measuring volume will tell you whether your offer is engaging an audience ; elasticity will tell you if it’s engaging the right audience , and impact expectation combines the two.

Alfresco on AWS – Achieving High Availability

Technology Services Group

One of the most significant benefits with AWS in regards to high availability can be found by leveraging database high availability with AWS’ Relational Database Service (RDS) and file system high availability with AWS S3 or EFS (Elastic File […]. Several of our clients have moved from running on-premise systems to the Amazon Web Services cloud.

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak

ANNUITAS

At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business. We all share concern over the health and safety of our loved ones during this humanitarian and health crisis – it’s truly something like we’ve never seen before.

Demand 152

The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

Oracle

Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge.

Reinvent Your Cloud Potential with these Top AWS Tips and Tricks

Altitude Branding

The wide service offerings of AWS include some heavy-weight cloud-computing services like elastically provisioned servers (EC2), object storage (S3), payment processing (DevPay), monitoring (CloudWatch), content delivery networks (CDN), among many others. Leverage the Free Elastic IP Feature. Unknown to many, and even if known, not used properly is the Free Elastic IP feature in AWS. By default, AWS provides one free Elastic IP for every running instance.

The Hidden Costs of Cloud Services

Goolara

For Azure, you start by determining if you want a managed instance, an Elastic Pool, or a single database. The Elastic Pool is closest to owning your own server that hosts multiple databases and that pricing path has you choose between the vCore (virtual core) and the Database Transaction Unit (DTU) model. Choosing the DTU model has you then select your elastic Database Transaction Units (eDTUs) per pool, which determines the per-hour pricing.

‘Houston, We Have a Problem.’

Biznology

I’m stretched so thin, I feel like Elastic Man. She’s considering pausing her career. My brother, a single dad who lives with our recently widowed father, is doing all he can to juggle school and work and the demands of caring for a multi-generational household. “I’m

A Structured Approach to Demand Generation Analytics

ANNUITAS

And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Analyzing the average velocity of high-elasticity program elements and pivoting by personas allows us to essentially assess critical path through content offers and engagement channels for key targeted buyers. Big Data propaganda is rampant these days.

Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. The demand for your product will be less elastic in response to a price increase if customers know that there is little competition out there, if customers are not apt to change suppliers often or if it appears that your product has a competitive advantage. Tweet.

Does Live Video Make Sense for Your Content Marketing Strategy?

RockContent

I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). You can find a ton of stats about the rise of live video. They’re all impressive.

Video 217

Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform. About two years ago the company refocused on building customer profiles with data from all sources.

Key Performance Indicators – Not Clicks

ANNUITAS

– Lead stage elasticity per content offer. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions.

Click 149

Forrester B2C commerce suites: What made the winners stand out

ClickZ

Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Contenders included Sitecore, Digital River, commercetools, and Elastic Path. Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report.

How does a bank improve customer relationships?

Biznology

Elastic. The Elastic Card is a Visa Prepaid Debit Card that can be used to pay bills and make purchases anywhere Visa debit is accepted (which is just about everywhere). For a millions of people, the Elastic Card is better than a traditional bank account. The second product, the Elastic Line of Credit, gives customers even more flexibility with access of up to $500 in emergency cash to cover unexpected bills, car repair, and other urgent financial needs.

B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State.

5 Reasons Why You’re Getting Bad Leads

ANNUITAS

Read How to Measure Your Content’s Effectiveness , to learn next steps for long term success and how to track your content volume, elasticity, and impact. Let’s talk about leads.

B2B Marketing in India: Interview with Sudhi Seshadri

Biznology

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State.

5 Vanity Metrics Your Marketing Team Should Be Wary Of

ANNUITAS

For decades vanity metrics have been the guiding light for measuring marketing success – largely because the capabilities didn’t exist to measure closed-loop KPIs. But these vanity metrics are problematic, as they don’t demonstrate a real impact on pipeline lift or customer engagement.

Millennials Are Taking Over, And It’s All Right

Oracle

” Especially in the SaaS world, where choice and lower commitment thresholds are built into the model, services elasticity makes sense. "Millennials have replaced baby boomers as the major consumer segment, so we are seeing a change in what is being demanded. Millennials want more than price and availability; they want speed, convenience and they want to be involved in the co-creation of the product.” ” Steve Melnyk, Michigan State University.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark. While the team ran out of time before properly setting up the NLP environment to test their model, they did learn quite a bit about setting up AWS Elastic MapReduce (EMR) clusters, working with Amazon’s Simple Storage Service (S3) and loading up big data sets.

It’s time to reevaluate your content management system (CMS)

ClickZ

Elasticity for increasing customer and client demands while in quarantine, your CMS should include autoscaling features to meet varying demand across regions as well as optimized CDN for speedy page-load times.

4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. Key Takeaway : Although, it is yet to be seen how customers think of this ride, Audi’s is pushing the envelope with the fusion of vehicle data and game content to make car rides more experiential and content more elastic. Brands are increasingly adopting Virtual Reality in their marketing plans, while others still have their doubts.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.