Explaining Elastic Supply and Demand

Liveintent

The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog. Perspective AdTech demand Digital Marketing Elastic supply email Email marketing email newsletters martechHere’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them.

Alfresco – Application Performance Monitoring

Technology Services Group

Alfresco ECM Landscape ECM Solutions Elastic APM Performance Tuning

B2B Marketing Lessons from Stove Top’s Thanksgiving Dinner Pants

Type A Communications

November 23, 2017 by Carla Johnson To allow people to “enjoy more of Thanksgiving in comfort and style,” Stove Top designed a pair of unisex maroon pants with an elastic.

Alfresco on AWS – Achieving High Availability

Technology Services Group

One of the most significant benefits with AWS in regards to high availability can be found by leveraging database high availability with AWS’ Relational Database Service (RDS) and file system high availability with AWS S3 or EFS (Elastic File […].

Reinvent Your Cloud Potential with these Top AWS Tips and Tricks

Altitude Branding

The wide service offerings of AWS include some heavy-weight cloud-computing services like elastically provisioned servers (EC2), object storage (S3), payment processing (DevPay), monitoring (CloudWatch), content delivery networks (CDN), among many others. Leverage the Free Elastic IP Feature.

A Structured Approach to Demand Generation Analytics

ANNUITAS

And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Big Data propaganda is rampant these days.

Key Performance Indicators – Not Clicks

ANNUITAS

– Lead stage elasticity per content offer. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?”

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Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Tweet. Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z.

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The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

Modern Marketing

Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge.

B2B Marketing in India: Interview with Sudhi Seshardri

Biznology

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

B2B Marketing in India: Interview with Sudhi Seshadri

Biznology

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Four Great Ways to Use Personalization in Digital Marketing

Webbiquity

Image credit: Elastic Email. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot.

Does Live Video Make Sense for Your Content Marketing Strategy?

ScribbleLive

I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). You can find a ton of stats about the rise of live video. They’re all impressive.

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CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. It feels like forever since I first wrote about Journey Orchestration Engines (JOEs) , although it is just one year.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

As you age, it becomes less elastic and the production of oil slows down. But as you age, your skin becomes less elastic and the production of oil slows down. Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

6 Inspiring Marketing Operations Process Innovators

Integrate

Yuko Takagi | Director, Marketing Operations at Elastic. Building a MarTech stack which can accommodate 100% year-over-year (YoY) growth has been an integral part of Takagi’s role at Elastic. She also relies on Zapier to create data integrations across Elastic’s ecosystem of MarTech.

Forecast: Self-Assembling Application Bundles Will Manage Customer Experience

Customer Experience Matrix

Machine intelligence will also create an underlying infrastructure that’s elastic and powerful enough to deliver services reliably regardless of user location or aggregate demand.

Taking Your Team to the SEO Super Bowl

KoMarketing Associates

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. I also feel it’s important for you to know I don’t really own elastic-waist jeans.

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Amazon and Email Marketing: Servers in the Ether

Goolara

For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance?

How does a bank improve customer relationships?

Biznology

Elastic. The Elastic Card is a Visa Prepaid Debit Card that can be used to pay bills and make purchases anywhere Visa debit is accepted (which is just about everywhere). For a millions of people, the Elastic Card is better than a traditional bank account. The second product, the Elastic Line of Credit, gives customers even more flexibility with access of up to $500 in emergency cash to cover unexpected bills, car repair, and other urgent financial needs.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

Should Your Brand Voice Stay the Same Across Social Channels?

Contently

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence.

Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission.

Enterprise marketers spending 22% of their budget on martech

chiefmartech

” Marketing is still seen a relatively elastic expense. Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results!

The CMO's Guide to Marketing Org Structures [SlideShare]

Hubspot

We invite you to take a look at the various structures -- from the "Elastic Org" and the "Inbound Org" to the "Funnel-Focused Org" and the "Customer Org" -- and share with others who may benefit from the insights: The CMO''s Guide to Marketing Org Structure from HubSpot All-in-one Marketing Software.

Gartner: Get your ROI / TCO Calculators Right, or Not at All

The ROI Guy

Software and subscriptions, but adding comparisons of administration and management costs, as well as cost and value comparisons on security and compliance risks, availability, elasticity, and agility. Customers care about financials.

Avoiding The Predictive Analytics #Fail In Demand Generation

ANNUITAS

These correlations speak to two critical concepts — elasticity and velocity — which underlie structured demand generation KPIs that tell us something about how likely a buyer is to buy, and in what time frame. *This post first ran in Demand Gen Report , April 19, 2016.

How do you migrate to a new site search engine?

Biznology

Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic).

Empowering Small Business Tips For 2019

Altitude Branding

That marble’s weight is drawn by gravity into the sheet, and it pulls on the fabric’s elasticity, making a dimple. The Small Business Environment Has Changed. A small business can contend with a large enterprise through today’s technological solutions.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

Ops-Stars at Dreamforce Shines on Day Two

LeanData

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

Millennials Are Taking Over, And It’s All Right

Modern Marketing

” Especially in the SaaS world, where choice and lower commitment thresholds are built into the model, services elasticity makes sense. "Millennials have replaced baby boomers as the major consumer segment, so we are seeing a change in what is being demanded. Millennials want more than price and availability; they want speed, convenience and they want to be involved in the co-creation of the product.” ” Steve Melnyk, Michigan State University.

How your enterprise social platform enables the information marketplace

Biznology

You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it. Photo credit: Wikipedia.

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Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

The Future of Audience Selection: Where AI Can Take Your Campaigns

Modern B2B Marketing

The Google Cloud Platform, with its intelligent and elastic infrastructure, provides performance and trusted security our customers require for real-time engagement on a global scale. Where do you start when you’re building an audience for your campaigns? Job titles? Industries?

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

Elastic Search provides a faster and more a valuable search experience than Magento’s default search function. We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). However, getting them there is only step 1.

How Competitive Is Your Channel Marketing?

Bulldog Solutions

Elastic Grid , a fully responsive, cloud-based, through-partner marketing platform, has collected anonymous data about the wants and needs of 11K+ channel partners and practitioners who utilize its platform.

Ops-Stars at Dreamforce Shows the Rise of Operations

LeanData

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.