Liveintent

JANUARY 2, 2019

The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog. Perspective AdTech demand Digital Marketing Elastic supply email Email marketing email newsletters martechHere’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them.

Elasticity 52

Elasticity Demand Intent Startup 52

Type A Communications

NOVEMBER 23, 2017

November 23, 2017 by Carla Johnson To allow people to “enjoy more of Thanksgiving in comfort and style,” Stove Top designed a pair of unisex maroon pants with an elastic.

Elasticity 75

Elasticity Design B2B Creative 75

Technology Services Group

MARCH 12, 2018

One of the most significant benefits with AWS in regards to high availability can be found by leveraging database high availability with AWS’ Relational Database Service (RDS) and file system high availability with AWS S3 or EFS (Elastic File […].

Elasticity 52

Elasticity Service Amazon 52

ANNUITAS

MARCH 1, 2016

And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Big Data propaganda is rampant these days.

Demand Generation 141

Demand Generation Analytics Demand Generation 141

Customer Experience Matrix

JULY 7, 2017

External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform.

Customer 156

Customer Elasticity Social API 156

ANNUITAS

JUNE 30, 2015

– Lead stage elasticity per content offer. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?”

Click 192

Click Elasticity Demand Generation Multi-Channel 192

B2B Marketing Traction

AUGUST 11, 2011

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Tweet. Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z.

Price 146

Price Pricing Elasticity Differentiation 146

Modern Marketing

JUNE 12, 2015

Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge.

Podcast 186

Podcast Creative Elasticity Agency 186

Biznology

NOVEMBER 27, 2018

A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Elasticity 134

Elasticity B2B Trade Show Conference 134

Webbiquity

OCTOBER 9, 2018

Image credit: Elastic Email. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot.

Personalization 235

Personalization Landing Page Link Elasticity 235

SmartBug Media

DECEMBER 20, 2018

As you age, it becomes less elastic and the production of oil slows down. But as you age, your skin becomes less elastic and the production of oil slows down. Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

Trigger 68

Trigger Recency Elasticity Classified 68

Integrate

NOVEMBER 16, 2018

Yuko Takagi | Director, Marketing Operations at Elastic. Building a MarTech stack which can accommodate 100% year-over-year (YoY) growth has been an integral part of Takagi’s role at Elastic. She also relies on Zapier to create data integrations across Elastic’s ecosystem of MarTech.

Process 52

Process Elasticity Attitudes Forecast 52

Customer Experience Matrix

MARCH 14, 2017

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. It feels like forever since I first wrote about Journey Orchestration Engines (JOEs) , although it is just one year.

Customer 235

Customer Elasticity Frequency Terms and Conditions 235

LeanData

OCTOBER 6, 2016

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

Elasticity 65

Elasticity Marketo Environment Conference 65

HG Data

MAY 8, 2017

While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark.

Elasticity 82

Elasticity Test Startup Amazon 82

Customer Experience Matrix

MARCH 13, 2017

Machine intelligence will also create an underlying infrastructure that’s elastic and powerful enough to deliver services reliably regardless of user location or aggregate demand.

Bundling 156

Bundling Forecast Experience Customer 156

KoMarketing Associates

JANUARY 30, 2013

With Super Bowl weekend upon us, and my elastic-waist jeans* ready for all the delicious food I’m going to eat, I took a moment to reflect on the football season. I also feel it’s important for you to know I don’t really own elastic-waist jeans.

SEO 251

SEO Search Engine Elasticity WOM 251

ScribbleLive

SEPTEMBER 14, 2016

I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). You can find a ton of stats about the rise of live video. They’re all impressive.

Video 217

Video Strategy Content Marketing Viral 217

Biznology

MAY 18, 2010

Elastic. The Elastic Card is a Visa Prepaid Debit Card that can be used to pay bills and make purchases anywhere Visa debit is accepted (which is just about everywhere). For a millions of people, the Elastic Card is better than a traditional bank account. The second product, the Elastic Line of Credit, gives customers even more flexibility with access of up to $500 in emergency cash to cover unexpected bills, car repair, and other urgent financial needs.

Relationship 90

Relationship Elasticity Customer Transparency 90

LeanData

OCTOBER 6, 2016

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

Elasticity 52

Elasticity Marketo Environment Conference 52

Contently

OCTOBER 4, 2018

Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence.

Channel 138

Channel Brand Branding Elasticity 138

chiefmartech

NOVEMBER 26, 2017

” Marketing is still seen a relatively elastic expense. Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results!

Spending 105

Spending Budget Gartner Elasticity 105

Smashmouth Marketing

SEPTEMBER 23, 2010

I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission.

Lead Gen 203

Lead Gen Demand Build Elasticity 203

Altitude Branding

NOVEMBER 22, 2018

That marble’s weight is drawn by gravity into the sheet, and it pulls on the fabric’s elasticity, making a dimple. The Small Business Environment Has Changed. A small business can contend with a large enterprise through today’s technological solutions.

Small Business 60

Small Business Elasticity Business Tips 60

The ROI Guy

MAY 29, 2018

Software and subscriptions, but adding comparisons of administration and management costs, as well as cost and value comparisons on security and compliance risks, availability, elasticity, and agility. Customers care about financials.

Gartner 56

Gartner Elasticity ROI Comparison 56

ATAK Interactive

MAY 2, 2017

Elastic Search provides a faster and more a valuable search experience than Magento’s default search function. We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). However, getting them there is only step 1.

Ecommerce 104

Ecommerce Conversion Optimization Elasticity 104

Hubspot

MARCH 3, 2014

We invite you to take a look at the various structures -- from the "Elastic Org" and the "Inbound Org" to the "Funnel-Focused Org" and the "Customer Org" -- and share with others who may benefit from the insights: The CMO''s Guide to Marketing Org Structure from HubSpot All-in-one Marketing Software.

Elasticity 69

Elasticity CMO Forrester Hubspot 69

Biznology

JUNE 1, 2017

Make a change to your search application so that every Google Site Search request has a new URL parameter (&engine=google), but route a small, random sample of searches through your new search engine (&engine=elastic).

Search Engine 150

Search Engine Sites Search Clickthrough 150

ANNUITAS

MAY 24, 2016

These correlations speak to two critical concepts — elasticity and velocity — which underlie structured demand generation KPIs that tell us something about how likely a buyer is to buy, and in what time frame. *This post first ran in Demand Gen Report , April 19, 2016.

Demand Generation 130

Demand Generation Analytics Demand Elasticity 130

LeanData

OCTOBER 6, 2016

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

Elasticity 40

Elasticity Marketo Environment Conference 40

LeanData

OCTOBER 6, 2016

Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more. Yes, it’s a full agenda on Day Two of Ops-Stars at Dreamforce.

Elasticity 40

Elasticity Marketo Environment Conference 40

Modern Marketing

MAY 14, 2018

” Especially in the SaaS world, where choice and lower commitment thresholds are built into the model, services elasticity makes sense. "Millennials have replaced baby boomers as the major consumer segment, so we are seeing a change in what is being demanded. Millennials want more than price and availability; they want speed, convenience and they want to be involved in the co-creation of the product.” ” Steve Melnyk, Michigan State University.

Elasticity 193

Elasticity Transparency Vendor Survey 193

Biznology

MAY 8, 2013

You can see in those places all the principles one would learn during an MBA degree playing live in your face: price elasticity, the 3 Cs, the 4 Ps, negotiation techniques, present value, future value, brand equity, you name it. Photo credit: Wikipedia.

Social 196

Social Elasticity Amazon Trade 196

ATAK Interactive

MAY 2, 2017

Elastic Search provides a faster and more a valuable search experience than Magento’s default search function. We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). However, getting them there is only step 1.

Ecommerce 78

Ecommerce Conversion Optimization Elasticity 78

LeanData

NOVEMBER 8, 2016

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

Elasticity 56

Elasticity Forecast Startup Marketo 56

Bulldog Solutions

APRIL 5, 2016

Elastic Grid , a fully responsive, cloud-based, through-partner marketing platform, has collected anonymous data about the wants and needs of 11K+ channel partners and practitioners who utilize its platform.

Channel 85

Channel Elasticity Environment Words 85

Modern B2B Marketing

APRIL 30, 2018

The Google Cloud Platform, with its intelligent and elastic infrastructure, provides performance and trusted security our customers require for real-time engagement on a global scale. Where do you start when you’re building an audience for your campaigns? Job titles? Industries?

Elasticity 87

Elasticity Marketo Audience Campaign 87

LeanData

NOVEMBER 8, 2016

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

Elasticity 52

Elasticity Forecast Startup Marketo 52

LeanData

NOVEMBER 8, 2016

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

Elasticity 52

Elasticity Forecast Startup Marketo 52

LeanData

NOVEMBER 8, 2016

Kristina Frost, manager of strategic sales operations, Elastic Title: “How Elastic Uses Customer Insights to Drive the Renewal Process”. Theme: Elastic uses data and technology like Groove to craft better strategies to engage with customers. It began as a modest idea.

Elasticity 52

Elasticity Forecast Startup Marketo 52