How to calculate price elasticities?


What is price elasticity? Broadly speaking, an elasticity is the measure of sensitivity, as in the percent change of one variable compared to a change in a different variable.

Explaining Elastic Supply and Demand


The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog. Perspective AdTech demand Digital Marketing Elastic supply email Email marketing email newsletters martechHere’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them.


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Elastic Services for ECM – TSG OpenContent Roadmap

Technology Services Group

As part of our product roadmap this quarter, TSG is announcing the formalization of our OpenContent Elastic Services as well as some new features that we are adding to our work with the […] Source.

A Quick Refresher on Price Elasticity (& How It Impacts Your Strategy)


I know what you woke up thinking this morning: “ I sure could use a quick refresher on price elasticity. ” Understanding the price elasticity of your product/service and how it impacts your sales and business strategy is crucial to building a responsive, successful company. and elastic.

Content Service Platform Scaling – How Good Key Design and NoSQL can avoid the need for Elastic/Solr or other indexes

Technology Services Group

TSG (now part of Alfresco) has implemented multiple large document solutions in our Alfresco, Documentum and NoSQL (DynamoDB and HBase/Hadoop) practices with volumes in the hundreds of millions and sometimes billions of documents.

DynamoDB – Amazon Web Services 11 Billion Document Benchmark

Technology Services Group

Amazon DynamoDB Elastic APMTSG started a 11 Billion Document Benchmark with DynamoDB last Friday to test and verify the power of Amazon Web Services as well as the TSG ECM products on an unprecedented scale. As of this morning we have migrated approximately 6.3 billion documents averaging 20,000 ingested per second, well over halfway to our goal of […].

DynamoDB 11 Billion Benchmark Search Index Success!!! – Lessons Learned

Technology Services Group

DynamoDB ECM Landscape Elastic APM OpenAnnotate OpenContent Management Suite OpenOverlay UncategorizedTSG initiated our 11 Billion benchmark test on Friday, May 10th. The first phase of the benchmark was aimed at building a large repository with our OpenMigrate ingestion tool and proving access for OpenContent Search, OpenContent Case and OpenAnnotate. The initial ingestion phase concluded on May 17th with 11 Billion documents and ingestion speeds of […].

DynamoDB 11 Billion Benchmark – Repository Walk-through

Technology Services Group

Amazon DynamoDB Elastic APM 11 Billion Benchmark AWS ElasticsearchTSG started a 11 Billion Document Benchmark with DynamoDB last Friday to test and verify the power of Amazon Web Services as well as the TSG ECM products on an unprecedented scale. As of this morning we have migrated approximately 7 billion documents. This post will dive into the repository itself and show the functionality […].

Alfresco – Application Performance Monitoring

Technology Services Group

Alfresco ECM Landscape ECM Solutions Elastic APM Performance TuningOne problem we consistently see at Alfresco clients is the inability of IT support resources to respond to user complaints that “the system is slow” Performance is a complicated factor and can depend on many different components typically outside of the control of the Alfresco support resources (network, browser, workstation… ). This post will present our […].

The Fundamentals of Pricing Strategy in Revenue Growth Management – Part 2


In this blog, part 2, Wâtte will give you a deeper dive into pricing, covering price elasticity, how to set your product’s optimum price and the importance of data. This blog is a two-part series on pricing in Revenue Growth Management.

Alfresco – Do More With Elasticsearch

Technology Services Group

Now that TSG is an Alfresco Company, we wanted to highlight how we have helped clients leverage the Elastic Stack to enhance their Alfresco installation.

Amazon Textract for Full Text Search

Technology Services Group

TSG had added Amazon Textract to our ECM offerings for Alfresco, Documentum, Hadoop and DynamoDB as well as our search offerings with Solr and Elastic Search. Previously, we looked at Textract’s text extraction capabilities. For this post, we will discuss and demonstrate how Amazon Textract can be leveraged as a modern OCR indexing engine for […]. Amazon OpenCapture OpenContent Management Suite OpenMigrate

How to Measure Your Content’s Effectiveness


The three main KPIs to track content success are volume, elasticity, and impact expectation. Elasticity: Percentage of leads who engaged that later converted to a sales-ready lead and also, separately, a Closed Won lead. Impact Expectation: Volume x Elasticity.

Alfresco on AWS – Achieving High Availability

Technology Services Group

One of the most significant benefits with AWS in regards to high availability can be found by leveraging database high availability with AWS’ Relational Database Service (RDS) and file system high availability with AWS S3 or EFS (Elastic File […]. Several of our clients have moved from running on-premise systems to the Amazon Web Services cloud.

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak


At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business.

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The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls


Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge.

The Hidden Costs of Cloud Services


For Azure, you start by determining if you want a managed instance, an Elastic Pool, or a single database. Choosing the DTU model has you then select your elastic Database Transaction Units (eDTUs) per pool, which determines the per-hour pricing.

Cost 60

Unveiling the New Biznology


His co-authored book, The Elastic Enterprise , is considered a must-read for companies that want to succeed in the new era of business. Today we unveil the new Biznology in honor of, and with a tribute to, Haydn Shaughnessy. .

Reinvent Your Cloud Potential with these Top AWS Tips and Tricks

Altitude Branding

The wide service offerings of AWS include some heavy-weight cloud-computing services like elastically provisioned servers (EC2), object storage (S3), payment processing (DevPay), monitoring (CloudWatch), content delivery networks (CDN), among many others. Leverage the Free Elastic IP Feature. Unknown to many, and even if known, not used properly is the Free Elastic IP feature in AWS. By default, AWS provides one free Elastic IP for every running instance.

Best Notebooks for Marketers: Our Picks of The Greatest Work Notebooks

Marketing 261

One potential flaw to keep in mind is the notebook has no elastic closure or pockets. . A few details that I find helpful include: A durable cover Table of contents Numbered pages Pagination Elastic strap Bookmarks A pocket feature Label stickers. I have a confession to make.

‘Houston, We Have a Problem.’


I’m stretched so thin, I feel like Elastic Man. She’s considering pausing her career. My brother, a single dad who lives with our recently widowed father, is doing all he can to juggle school and work and the demands of caring for a multi-generational household. “I’m

A Structured Approach to Demand Generation Analytics


And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Analyzing the average velocity of high-elasticity program elements and pivoting by personas allows us to essentially assess critical path through content offers and engagement channels for key targeted buyers. Big Data propaganda is rampant these days.

Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. The demand for your product will be less elastic in response to a price increase if customers know that there is little competition out there, if customers are not apt to change suppliers often or if it appears that your product has a competitive advantage. Tweet.

The Ultimate Guide to Pricing Strategies


Price Elasticity of Demand. Price elasticity of demand is used to determine how a change in price affects consumer demand. On the other hand, elastic products suffer from pricing fluctuations (such as cable TV and movie tickets). Setting prices for your products can be tough.

Does Live Video Make Sense for Your Content Marketing Strategy?


I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). You can find a ton of stats about the rise of live video. They’re all impressive.

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform. About two years ago the company refocused on building customer profiles with data from all sources.

Key Performance Indicators – Not Clicks


– Lead stage elasticity per content offer. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?” This line of thinking also supports the parallel perception that effective program measurement is driven by click and open rates. Unfortunately, you can’t look simply at email-based metrics and draw correlations to downstream conversions.

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How does a bank improve customer relationships?


Elastic. The Elastic Card is a Visa Prepaid Debit Card that can be used to pay bills and make purchases anywhere Visa debit is accepted (which is just about everywhere). For a millions of people, the Elastic Card is better than a traditional bank account. The second product, the Elastic Line of Credit, gives customers even more flexibility with access of up to $500 in emergency cash to cover unexpected bills, car repair, and other urgent financial needs.

B2B Marketing in India: Interview with Sudhi Seshardri


A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State.

B2B Marketing in India: Interview with Sudhi Seshadri


A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life. To get some insight into what’s going on in B2B marketing here, I tapped the brain of Sudhi Seshadri , who is dean and professor of marketing at MYRA School of Business in nearby Mysore, and has a PhD from Penn State.

Millennials Are Taking Over, And It’s All Right


” Especially in the SaaS world, where choice and lower commitment thresholds are built into the model, services elasticity makes sense. "Millennials have replaced baby boomers as the major consumer segment, so we are seeing a change in what is being demanded. Millennials want more than price and availability; they want speed, convenience and they want to be involved in the co-creation of the product.” ” Steve Melnyk, Michigan State University.

Forrester B2C commerce suites: What made the winners stand out


Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Contenders included Sitecore, Digital River, commercetools, and Elastic Path. Forrester evaluated and scored the top 11 B2C commerce suites in late 2018 in their Forrester Wave report.

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark. While the team ran out of time before properly setting up the NLP environment to test their model, they did learn quite a bit about setting up AWS Elastic MapReduce (EMR) clusters, working with Amazon’s Simple Storage Service (S3) and loading up big data sets.

Selecting the Ideal Patio Chair Covers: Tips to Consider

Altitude Branding

These special features include elastic hems, zipper closures, built-in pockets, leg ties and a lot more.

5 Reasons Why You’re Getting Bad Leads


Read How to Measure Your Content’s Effectiveness , to learn next steps for long term success and how to track your content volume, elasticity, and impact. Let’s talk about leads.

The CMO's Guide to Marketing Org Structures [SlideShare]


We invite you to take a look at the various structures -- from the "Elastic Org" and the "Inbound Org" to the "Funnel-Focused Org" and the "Customer Org" -- and share with others who may benefit from the insights: The CMO''s Guide to Marketing Org Structure from HubSpot All-in-one Marketing Software. The old playbook is broken, consumers are in control, and technology has enabled more marketing innovation and accountability than ever before.

How Coronavirus Has Shifted Consumer Preferences and How Marketers Should Adjust


Human behavior is incredibly elastic after all. The COVID-19 pandemic has driven some new consumer behaviors.