Explaining Elastic Supply and Demand


The post Explaining Elastic Supply and Demand appeared first on LiveIntent Blog. Perspective AdTech demand Digital Marketing Elastic supply email Email marketing email newsletters martechHere’s the thing: I don’t take Uber or Lyft. I like yellow cabs. I don’t know why. It’s a little more expensive and a lot more unreliable, but it makes sense to me. That’s not to say that there aren’t things that frustrate me about yellow cabs. I just don’t care enough to stop using them.

Elastic Services for ECM – TSG OpenContent Roadmap

Technology Services Group

As part of our product roadmap this quarter, TSG is announcing the formalization of our OpenContent Elastic Services as well as some new features that we are adding to our work with the […] Source.

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DynamoDB – Amazon Web Services 11 Billion Document Benchmark

Technology Services Group

Amazon DynamoDB Elastic APMTSG started a 11 Billion Document Benchmark with DynamoDB last Friday to test and verify the power of Amazon Web Services as well as the TSG ECM products on an unprecedented scale. As of this morning we have migrated approximately 6.3

DynamoDB Benchmark – Building an 11 Billion Document DR Process

Technology Services Group

Amazon Amazon EC2 Cloud Computing DynamoDB Elastic APMIn June, 2019, Technology Services Group completed an unprecedented 11 billion document benchmark leveraging Amazon Web Services and specifically DynamoDB and Elasticsearch.

DynamoDB 11 Billion Benchmark Search Index Success!!! – Lessons Learned

Technology Services Group

DynamoDB ECM Landscape Elastic APM OpenAnnotate OpenContent Management Suite OpenOverlay UncategorizedTSG initiated our 11 Billion benchmark test on Friday, May 10th.

DynamoDB 11 Billion Benchmark – Repository Walk-through

Technology Services Group

Amazon DynamoDB Elastic APM 11 Billion Benchmark AWS ElasticsearchTSG started a 11 Billion Document Benchmark with DynamoDB last Friday to test and verify the power of Amazon Web Services as well as the TSG ECM products on an unprecedented scale.

Alfresco – Do More With Elasticsearch

Technology Services Group

Now that TSG is an Alfresco Company, we wanted to highlight how we have helped clients leverage the Elastic Stack to enhance their Alfresco installation.

Amazon Textract for Full Text Search

Technology Services Group

TSG had added Amazon Textract to our ECM offerings for Alfresco, Documentum, Hadoop and DynamoDB as well as our search offerings with Solr and Elastic Search.

Alfresco on AWS – Achieving High Availability

Technology Services Group

One of the most significant benefits with AWS in regards to high availability can be found by leveraging database high availability with AWS’ Relational Database Service (RDS) and file system high availability with AWS S3 or EFS (Elastic File […].

(Re)Focusing Your Demand Marketing Plan Amid the Coronavirus Outbreak


At ANNUITAS, we measure the impact of an Engagement Channel by analyzing its elasticity. Engagement Channel Elasticity is the percentage likelihood that a Person has touched a channel and has become a Closed Won piece of business.

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Reinvent Your Cloud Potential with these Top AWS Tips and Tricks

Altitude Branding

The wide service offerings of AWS include some heavy-weight cloud-computing services like elastically provisioned servers (EC2), object storage (S3), payment processing (DevPay), monitoring (CloudWatch), content delivery networks (CDN), among many others. Leverage the Free Elastic IP Feature.

A Structured Approach to Demand Generation Analytics


And this allows us to assess two new KPI categories — elasticity and velocity. Elasticity looks at the probability that interacting with a given content offer or engagement channel will lead to a given outcome (e.g., Big Data propaganda is rampant these days.

The Most Creative Ideas Fail Without Strategy - Content Pros Podcast with Jason Falls

Modern Marketing

Jason Falls is the Senior Vice President of Digital Strategy at Elasticity , a digital marketing and public relations firm. He calls himself a digital-era Don Draper, but I’m not sure if he keeps a bottle of bourbon no more than an arm’s length away, like the original Mad Man. Jason’s recent move from Café Press to their agency gives him an interesting perspective on creating content. With every project or campaign, Jason says someone has to clearly be in charge.

Does Your Pricing Leave Money on the Table?

B2B Marketing Traction

Pricing must take into consideration customer demand, price sensitivity and elasticity, the competition, and market conditions. Tweet. Blog entry excerpted from Jennifer Beever's Marketing chapter in The Book on Business from A to Z.

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Forrester B2C commerce suites: What made the winners stand out


Top contenders were commercetools, Digital River, Elastic Path Software, Episerver, IBM, Kibo Commerce, Magento, Oracle, Salesforce, SAP, and Sitecore. Contenders included Sitecore, Digital River, commercetools, and Elastic Path.

Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Customer Data Platform vendors come from many places, geographically and functionally. Lexer is unusual in both ways, having started in Australia as a social media listening platform.

Key Performance Indicators – Not Clicks


– Lead stage elasticity per content offer. When presented with a Demand Generation Transformation initiative, at least one person will ask, “So this is all about email, right?”

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B2B Marketing in India: Interview with Sudhi Seshardri


A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Four Great Ways to Use Personalization in Digital Marketing


Image credit: Elastic Email. Guest post by Stefan Debois. Today, personalization is more important than ever, as consumers and business decision makers alike are overloaded with content. While a lot of information gets ignored, personalized content tends to hit home. Image credit: Autopilot.

Does Live Video Make Sense for Your Content Marketing Strategy?


I personally spent more time than I’m willing to admit watching BuzzFeed find out how many elastic bands can be wrapped around a watermelon before it explodes (I wasn’t the only one hypnotized by the fruit hijinks – at its peak, 800,000 people were tuned into the 45-minute live event, and the video has since surpassed 10 million views). You can find a ton of stats about the rise of live video. They’re all impressive.

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B2B Marketing in India: Interview with Sudhi Seshadri


A scientific approach would try to optimize by looking at elasticities for each and divvy up the tasks among hybrid digital channels. This fall, I enjoyed a few months of teaching at Indian Institute of Management Bangalore, and learning much about Indian business and life.

Selecting the Ideal Patio Chair Covers: Tips to Consider

Altitude Branding

These special features include elastic hems, zipper closures, built-in pockets, leg ties and a lot more.

HG Data Invites UCSB Data Science Club to Test Their Skills at Fun Hackathon Event

HG Data

While developing their projects, students also had the opportunity to use cutting edge technology such as Amazon Web Services (including Elastic MapReduce), Hadoop, Apache Zeppelin, and Apache Spark.

How does a bank improve customer relationships?


Elastic. The Elastic Card is a Visa Prepaid Debit Card that can be used to pay bills and make purchases anywhere Visa debit is accepted (which is just about everywhere). For a millions of people, the Elastic Card is better than a traditional bank account. The second product, the Elastic Line of Credit, gives customers even more flexibility with access of up to $500 in emergency cash to cover unexpected bills, car repair, and other urgent financial needs.

4 Examples of Virtual Reality Marketing: Lessons for Marketers

Martech Advisor

According to a survey by Elastic Path , 56% of customers feel Virtual Reality (VR) is overrated. Brands are increasingly adopting Virtual Reality in their marketing plans, while others still have their doubts.

The CMO's Guide to Marketing Org Structures [SlideShare]


We invite you to take a look at the various structures -- from the "Elastic Org" and the "Inbound Org" to the "Funnel-Focused Org" and the "Customer Org" -- and share with others who may benefit from the insights: The CMO''s Guide to Marketing Org Structure from HubSpot All-in-one Marketing Software.

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Building a Demand Gen Tribe: The Seth Godin Lead Gen Program

Smashmouth Marketing

I was bouncing the topic around with my friend and colleague, Tim Dempsy ( @tdempsey ) of Elastic Brands , and he shared, "First and foremost, you have to define and articulate your tribe’s essence or mission.

Start Using These Psychological Triggers In Your Copywriting

SmartBug Media

As you age, it becomes less elastic and the production of oil slows down. But as you age, your skin becomes less elastic and the production of oil slows down. Psychology is a science founded in human motivation and behavior, and is essentially all about what makes people tick.

Modules for Magento Ecommerce Conversion Optimization

ATAK Interactive

Elastic Search provides a faster and more a valuable search experience than Magento’s default search function. We’ve covered effective SEO practices for driving up the number of potential customers to your site ( Article 1 , Article 2 , Article 3 ). However, getting them there is only step 1.

Should Your Brand Voice Stay the Same Across Social Channels?


Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Yes, Tom Hanks—and not just because of his calming presence.

CoreMedia Content Cloud for Cross-Channel Content Management


Moreover, the platform has pre-built integrations for all major eCommerce platforms including Salesforce, SAP, IBM, and Elastic Path & hence, can be quickly integrated with homegrown commerce.

Enterprise marketers spending 22% of their budget on martech


” Marketing is still seen a relatively elastic expense. Gartner recently released their CMO Spend Survey 2017-2018. The headline of their report: Budgets Recede Amid Demand For Results. Let’s hear it for results!

6 Inspiring Marketing Operations Process Innovators


Yuko Takagi | Director, Marketing Operations at Elastic. Building a MarTech stack which can accommodate 100% year-over-year (YoY) growth has been an integral part of Takagi’s role at Elastic. She also relies on Zapier to create data integrations across Elastic’s ecosystem of MarTech.

6 Best SaaS Hosting Companies | Solutions Compared

Whale Pages

The elastic nature of cloud computing handles your scaling needs with ease. . 6 Best Hosting Companies For SaaS | 2020. “In this article we’ll explore what the best hosting options are for SaaS companies.

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CrossEngage Orchestrates Customer Journeys Using Events

Customer Experience Matrix

CrossEngage treats most data as either a customer attribute or event, using Cassandra and Elastic Search to store inputs and to allow data access with minimal schema design. It feels like forever since I first wrote about Journey Orchestration Engines (JOEs) , although it is just one year.

Ops-Stars at Dreamforce Shines on Day Two


Kristina Frost will explain how Elastic, with the help of Groove, uses data-driven insights to craft smart strategies to engage with customers. SAN FRANCISCO — Trish Bertuzzi. Marketo’s Renaud Bizet. Box’s Doug Landis. Business leaders from Greenhouse, Gigamon and so much more.

Amazon and Email Marketing: Servers in the Ether


For anyone interested in migrating an in-house server to Amazon Web Service (AWS), the question remains: How do I migrate my email marketing system and send email from an Elastic Compute Cloud (EC2) instance?