Stevens & Tate

OCTOBER 26, 2020

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences.

Storytelling 53

Storytelling Trends Planning Paid Search Agency 53

Convince & Convert

NOVEMBER 21, 2013

Inspired by the power of storytelling has to cultivate engagement, the company has re-launched their corporate website, “ Coca-Cola Journey ,” as a highly visual, sharable digital magazine. According to Coca-Cola, the corporate website is dead.

Storytelling 163

Storytelling Marketing Websites Social Media Blogger 163

Hubspot

JANUARY 31, 2018

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early.

Storytelling 100

Storytelling SIC Template Case Studies 100

Contently

APRIL 20, 2021

Stories like this magazine-quality exploration of food insecurity in America , which highlights BIPOC-owned businesses making a difference, gives advisors a great piece of content to share with customers. . That’s 54 percent higher than the finance industry average. For instance, Bank of the West has a large agriculture customer base.

Storytelling 84

Storytelling Paid Social Agency Content Differentiation 84

Anyword

FEBRUARY 11, 2020

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling? How do we create more TV products?

Storytelling 85

Storytelling CMO Advertising Agencies Custom Publishing 85

Content Standard

MARCH 22, 2018

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits.

Storytelling 103

Storytelling Business Work Management Paid Search Agency 103

Biznology

DECEMBER 15, 2014

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method.

Storytelling 80

Storytelling Brand Identity Branding Copywriting 80

Marketing Insider Group

MAY 12, 2020

Instead of creating tired, cheesy content about coolers and where you could use one of their coolers, they choose instead to create amazing storytelling packages made up of journalism-style writing, and rich photos and videos. Harry’s Launched An Editorial Magazine. Content in 2019 will be heavily focused on storytelling.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Content Standard

JANUARY 23, 2018

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

Work Management 85

Work Management Storytelling Marketing Management Examples 85

Webbiquity

JUNE 28, 2022

Start with an attention-grabbing opening, then incorporate the seven elements of compelling storytelling to keep them reading through to the end. Eleanor Hecks is editor-in-chief at Designerly Magazine. Tell a Story. Give your busy prospects a reason to read your case studies. Affiliate sales support small business.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Contently

APRIL 2, 2018

In 1895, John Deere published the first issue of The Furrow , an agricultural magazine that published print advertorials. The Furrow is still in print today, making it not only the pioneer example of content marketing, but the longest running branded magazine in publication. But it never hurts to know your history.

Advertorials 167

Advertorials Content Marketing Content Storytelling 167

Integrated B2B

SEPTEMBER 1, 2014

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Publishing is just the beginning.

Paid Search Agency 40

Paid Search Agency Companies Marketing Budget Creation Barriers 40

Trade Press Services

NOVEMBER 13, 2023

This includes articles and blogs in trade publications , industry journals, magazines and blog platforms, but it doesn’t stop there. Every magazine has its unique mission and a dedicated readership with specific challenges, interests and knowledge levels. For others, it may mean gathering insights from additional key industry players.

Practices 52

Practices B2B Thought Leadership Best Practices Thought Leadership 52

Content Standard

MAY 12, 2017

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Glossy magazines becoming dull in waiting rooms as the years go by? What comes to mind?

Storytelling 61

Storytelling Thought Leadership Ideal Customer Profiles Curation 61

Marketing Insider Group

MARCH 16, 2021

Advertising evolved significantly since its inception, and it’s all around us—online, TV, radio, billboards, magazines, and so much more. Another important difference is to look at it this way: Content marketing is storytelling where your customer is the hero. It’s an interruptive medium and is an outbound approach to brand promotion.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Martech

MAY 30, 2023

Nonny was named Technology Innovator of the Year by the Wall Street Journal, a #MakeTechHuman Agent of Change by Wired Magazine, and was called “The Godmother of Virtual Reality” by both Engadget and The Guardian.

Paid Search Agency 120

Paid Search Agency Advertising Agencies Linkedin Marketing & Strategy 120

Contently

FEBRUARY 2, 2021

“The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. Just about all companies are looking for marketers who excel at writing and storytelling. But if you take a look at job descriptions, you’ll get a specific sense of how the roles diverge.

Copywriting 214

Copywriting Paid Search Agency Advertising Agencies Content Marketing 214

Top Rank Marketing

NOVEMBER 17, 2023

Social Media Today Why Most Video Content Fails To Reach Its Full Potential [New Research] 67 percent of marketers have said that video has been more important to their business over the past year, while just seven percent noted their organization was using video to its full potential, with 54 percent of survey respondents having used video interviews (..)

B2B Marketing 105

B2B Marketing Search Marketing B2B Google 105

Contently

FEBRUARY 9, 2021

A parade of prominent journalists recently left top media companies like Vox, Digiday, Politico, and New York Magazine, to strike out on their own with a newsletter on Substack, which makes it easy to monetize your content with paid subscriptions. Over at my LinkedIn newsletter , it’s the art and science of storytelling.

Newsletter 217

Newsletter Lead Scoring Lead Ranking Ad Building 217

Vidyard

MAY 21, 2014

As Drew says, “We use video because there’s nothing more powerful than storytelling. If you really want to bring in a viewer – empathetic, engaging storytelling allows your customers to learn more about your brand in two minutes or less thanks to the combined power of characters, visuals, and music.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

nDash

NOVEMBER 2, 2021

She’s worked with Escapism magazine, Foodism magazine, enRoute, NUVO, SHARP, and Time Out. Contact Jessica for SEO-optimized web copy, email newsletters, and brand storytelling. She’s worked with Style Magazine, Webjet, and The Upsider, among others. Amy Sherman. Gwen Luscombe.

Marketing Budget 52

Marketing Budget Top of Funnel Content Marketing SERP 52

Contently

APRIL 23, 2020

By that measure, our webinar on the science of storytelling a few weeks ago was a big success. Should we change anything about our storytelling because of the COVID-19 situation? Condé Nast isn’t about to launch a magazine to help content marketers measure ROI. For instance, do bullets kill storytelling?

Content 185

Content B2B Thought Leadership Storytelling Newsletter 185

Contently

JUNE 5, 2017

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines. In 2014, the company published Pineapple, a travel magazine distributed to 18,000 of its hosts.

Marketing AI 75

Marketing AI Brand Identity Branding Content Marketing 75

Contently

OCTOBER 16, 2018

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” Janice Williams : I’m an arts and culture reporter at a magazine. I look up to media companies in terms of style, storytelling, and writing quality.

Work Management 155

Work Management Brand Identity Branding Paid Search Agency 155

Dahle Communication

APRIL 4, 2011

Magazine has an interview with Peter Guber who has a new book out titled "Tell to Win " Here is a snippet from that interview: OK, so how can someone in sales or marketing turn a garden-variety pitch into a purposeful story? Also, the fact that if you want to succeed - you have to be good at communicating!

Effectiveness 66

Effectiveness Storytelling Transparency Intent 66

Contently

JULY 22, 2021

“We pivoted our storytelling to focus on armchair travel,” explained Robin Bennefield, Marriott International’s editorial director of Marriott creative and content marketing. After people book, the site’s stories—as well as its companion print magazine—help them make the most of their trip.

Storytelling 92

Storytelling Open Rate Newsletter Content 92

Contently

JANUARY 6, 2017

The Furrow, John Deere’s magazine for farmers, has been in print since 1895. A few years ago, we published an article about the esteemed magazine, looking at how it’s managed to stay relevant in print even as digital outlets started to dominate. ” The magazine, as a whole, is amazing to dig into. (I

Content Marketing 116

Content Marketing Advertorials Work Management Content 116

Content Marketing Institute

FEBRUARY 23, 2018

Storytelling. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. As one of my mentors – the great storytelling coach Robert McKee – has written, “What happens is fact, not truth. storytelling Click To Tweet. It’s the first line of her About Us page.

Work Management 104

Work Management Storytelling Business Differentiation 104

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” JLL’s Americas team had considered the idea of a magazine before the rebrand. “Nobody just buys the art … They want the stories behind the art.”.

Trust Marketing 65

Trust Marketing Content Marketing Work Management Paid Search Agency 65

Content Standard

FEBRUARY 20, 2018

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?” The overall average was 27 percent.

Storytelling 48

Storytelling Research Content Marketing Work Management 48

Atomic Reach

MAY 9, 2019

Carla Johnson is a Keynote Speaker, Storyteller and Author. She has spent the last two decades developing into a storytelling expert. She is an award-winning communicator, prolific author, and innovator that helps companies leverage the art of storytelling to realize actionable results.

Storytelling 88

Storytelling Business Work Management Opinions 88

Content Marketing Institute

MAY 9, 2018

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine. Magazines like Time are introducing new ways to read print by overlaying AR.

Brand Identity 97

Brand Identity Branding Advertising Mediums Paid Search Agency 97

Content Standard

OCTOBER 10, 2016

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information.

Lead Ranking 40

Lead Ranking Storytelling Paid Search Agency Ads 40

Contently

MARCH 14, 2018

Not only will they be great storytellers , but they’ll have access to better data and make smarter decisions that improve their entire organizations. By now, marketing teams seem comfortable creating blog posts, social media copy, and the occasional print magazine. That’s about to change.

Content Marketing 141

Content Marketing Paid Search Agency Content Ideal Customer Profiles 141

Contently

JUNE 19, 2019

Her work has been published in Forbes, Business Insider, The Week Magazine, Yahoo News, and more. She owns Jennifer Billock Creative Services, which focuses on magazine writing, culinary travel materials, book editing and writing, and corporate creative copy. Jennifer Billock. Jennifer is a writer, editor, and bestselling author.

Enterprise Management 124

Enterprise Management Work Management Paid Search Agency Marketing Management 124

Integrated B2B

JULY 28, 2020

Say for example, you have written a magazine article for a global industry magazine and need someone to give it a once-over before submitting it to the editor. Storytelling magic. Most copywriters are also storytellers. Storytelling is not just for children. Need a fresh-eye? From scratch versus transcreation.

Copywriting 52

Copywriting SME Paid Search Agency Storytelling 52

nDash

APRIL 27, 2022

This passion for writing and recipe development has led me to be mentioned in Louisiana Cookin’ magazine and gain freelance work for a famous food brand in New Orleans, LA. I’ve had a recipe published in a national magazine (which was runner-up in a recipe creation contest) and various other cookbooks. Lauren Bocka.

Software 52

Software Ideal Customer Profiles SMB Startups 52