How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind.

Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently.

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content.

Go Behind the Scenes of Coca-Cola’s Storytelling

Content Marketing Institute

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Read on for the Chief Content Officer magazine interview with the senior integrated marketing content manager at The Coca-Cola Company.

Brand storytelling lessons from the Serial podcast

Biznology

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. Much has been made of Serial’s storytelling structure.

Is your company magazine a one-hit wonder?

Integrated B2B

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Take a look at magazines you have created in the past.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

RockContent

More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing.

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution. Did you have resistance to the magazine internally?

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. storytelling Click To Tweet.

2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Storytelling Daily

Unwrapping a Brand Storytelling Journey

Content Standard

Liz Beardsworth in Empire Magazine wrote, “Linklater’s beautiful film is an extraordinary achievement—tender, funny, wise and wistful, full of warmth and humanity.” ” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey.

Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

Keywee

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling?

Brand Storytelling Is Not About You

Content Standard

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys. Consumers are demanding more and more from the content they ingest.

On Effective Communication - Inc. Magazine's interview with Peter Guber

Dahle Communication

Magazine has an interview with Peter Guber who has a new book out titled "Tell to Win " Here is a snippet from that interview: OK, so how can someone in sales or marketing turn a garden-variety pitch into a purposeful story?

The Next Big Thing for Marketers: Social Magazines

Hubspot

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine.

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How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series.

What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? This is the very origin of storytelling.

Data-Driven Storytelling – How and Why Publishers Use It

Keywee

What is Data Storytelling (Dashboards, and Spreadsheets, and Graphs. If you have a habit of getting your news online or prefer to stay up to date professionally through digital outlets, you’ve likely noticed at least one piece recently that uses data storytelling.

Unwrapping a Brand Storytelling Journey

Content Standard

Liz Beardsworth in Empire Magazine wrote, “Linklater’s beautiful film is an extraordinary achievement—tender, funny, wise and wistful, full of warmth and humanity.” ” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey.

12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. thinkMoney magazine, a print publication, again from TD Ameritrade.

Why Telus is Dedicated to Video Storytelling

Vidyard

As Drew says, “We use video because there’s nothing more powerful than storytelling. ” Overall, the team over at Telus is clearly onto something when it comes to crafting their brand through video storytelling.

How Digital Storytelling Patches the Broken Business Model of Online Ads

Content Standard

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information.

Please, no more propaganda

Integrated B2B

Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. There’s nothing like leafing through a well-produced magazine with great stories and a crisp design.

[Storytellers Interview | Inbox Collective] Lessons learned from launching over 40 newsletters

Keywee

At Keywee, we’re lucky enough to work with hundreds of the world’s top storytellers. Trying to turn casual readers of your magazine into paying subscribers? Distribution is now the key for effective storytelling. The Storytellers

Storytelling Is a Mindset: Tricia Travaline and Clare McDermott on the Latest Content Marketing Research

Content Standard

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?”

Introducing Chant – A New App From Magisto

Magisto

News Social Marketing Digital Marketing Entrepreneur Entrepreneur Magazine magisto Magisto for Business marketing Movies Photography Small Business Small Business Growth SMBS social media Social Media Marketing Storytelling Technology Video Editing Video Marketing

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. Examples of Interactive Storytelling.

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The Power of Visual Storytelling: 15 Stunning Examples to Inspire You

Hubspot

Visual storytelling -- or passing on a lot of information through a relatively simple visual aid -- has been a cornerstone of marketing for thousands of years. That’s where today’s visual storytellers have a chance to not only say “Hey, you can get this here!”

Why the “Hollywood Model” Is the Future of Content Creation

Contently

Illustration by Andrew Rae | New York Times Magazine. Storytelling Content Creation Freelancers HollywoodPretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain.

Brand Storytelling Is Driving Mankind’s First Private Space Race

Content Standard

Around the same time—before the brand storytelling techniques used by companies today—Americans were treated to the rise of modern advertising; the billboards, magazine ads, and flyers that still litter our lives with promotions even today.

Introducing Chant – A New App From Magisto

Magisto

News Digital Marketing Entrepreneur Entrepreneur Magazine magisto Magisto for Business marketing Movies Photography Small Business Small Business Growth SMBS social media Social Media Marketing Storytelling Technology Video Editing Video MarketingIntroducing Chant – A New Tool From Magisto Designed To Help Small Businesses and Entrepreneurs Utilize the Power of Social Video Marketing to Grow.

Please, no more propaganda

Integrated B2B

Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #3: These publishing experts are appalled at the lack of an editorial mission, guidelines and workflow behind company newsletters and magazines. Fact #4: These same people are turning dull company newsletters into tightly constructed, compelling industry magazines that really can engage an audience.

“I Have a Rendezvous with Death” But No Long-Form Fear: It’s Time for Digital Storytelling

Content Standard

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. Glossy magazines becoming dull in waiting rooms as the years go by?

Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Moments for CCO Magazine.

Brand 100

The Best Content Marketing of May: Brands, Take Note

Contently

The brand magazine has played a really interesting role in the content marketing boom we’ve seen over the last half decade. As people continue to declare print dead, brands are still lining up to produce expensive glossy magazines.

Best 93

How AWS Increased User Interactions on Its Website by 180,000 in One Week

Kaon

According to Time magazine , the average interaction time with a website is 15-seconds. Creative Crackerjack Marketing Guru Sales Tools Trade Show Trends Amazon Web Services AWS Interactive applications interactive storytelling sales enablement

Writer Roundtable: How Do People Really Feel About Working for Brands?

Contently

When I asked about brand publications, the follow-up question I heard from this group most often was, “Do you mean the magazines in airplanes?” Janice Williams : I’m an arts and culture reporter at a magazine. Plus, the branded print magazines are an enviable thing.

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