How Empathetic Storytelling Drives Success

Marketing Insider Group

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective.

How One B2B CMO Focused Her Company On Storytelling

Marketing Insider Group

If you’re reading this, then I think you probably get the value of brand storytelling. Storytelling has been a pillar of content marketing for some time, but stories aren’t just great for consumer audiences. Build a team of storytellers that are motivated and engaged.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Novelty: The Storytelling Element Your Brain Craves

Contently

Last week, I explored the first of the four elements of great storytelling: relatability. Unfortunately, it often doesn’t make for very good content or storytelling. The post Novelty: The Storytelling Element Your Brain Craves appeared first on Contently.

How an Email Newsletter Helped Money Magazine Reinvent Itself

Contently

In the 1970s, Money Magazine appeared on the coffee tables and nightstands of America’s wealthiest high rollers, investors, and executives. ” But when the digital revolution started to change the magazine business, Money found itself in a bit of a bind. Money Magazine expanded its email program under Ayers’ leadership, now offering three newsletters: a daily content update, biweekly retirement advice, and a weekly personal finance project called Dollar Scholar.

A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. Some people have been amazing resources to the magazine over the years – people who keep coming back with great ideas, stories, and people. Moments for CCO Magazine appeared first on Content Marketing Institute.

The Role of Emotion and Storytelling For Brand Building

RockContent

Storytelling is a tried-and-true technique for building a brand, but it doesn’t go far without some type of emotional connection. Storytelling has long been known as a strong tool for both creating emotion and building brand loyalty.

Is your company magazine a one-hit wonder?

Integrated B2B

Company magazines continue to consume a significant proportion of many B2B marketing budgets. Understandably so, as magazines can be a great way to profile the company’s achievements, internally and externally. No wonder it’s easy to question the business case for a magazine. Is it worth applying so much time and budget to a magazine if its long-term reach and impact is limited? Take a look at magazines you have created in the past.

Brand storytelling lessons from the Serial podcast

Biznology

It’s the storytelling technique, which Koenig has mastered in her role as producer and reporter at This American Life, the WBEZ radio show hosted by Ira Glass. If we all agree that modern marketing is less about the sound bite and more about the story, then digital marketers should pay attention to Koenig’s storytelling method. Much has been made of Serial’s storytelling structure. The post Brand storytelling lessons from the Serial podcast appeared first on Biznology.

Video Storytelling Secrets From an Award-Winning Series

Content Marketing Institute

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach. This article originally appeared in the November issue of CCO magazine.

Lincoln Electric Changes Perception Of Industry With Brand Storytelling

Marketing Insider Group

Great storytelling starts with a narrative bigger than yourself. marketing communications manager, for Lincoln Electric, to find out how he took the idea of the brand’s newly launched ARC magazine from idea to successful execution. Johnson: Where did the idea for ARC magazine come from? Coffey : Lincoln used to publish a magazine called the Stabilizer that really had the same goal of ARC : to show what could be accomplished with welding.

How 3 Top Brands Are Using Long-form Storytelling in their Content Marketing Strategies

RockContent

More specifically, it’s non-fiction long-form storytelling that’s really having a moment right now. Long-form storytelling isn’t new, and it’s also not new to marketing. Red Bulletin is a magazine, an international men’s lifestyle publication, owned by Red Bull (the energy drink). The magazine serves as a marketing tool for Red Bull, and the company provides financial support to supplement the advertising revenue generated by the publication.

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

Unwrapping a Brand Storytelling Journey

Content Standard

Liz Beardsworth in Empire Magazine wrote, “Linklater’s beautiful film is an extraordinary achievement—tender, funny, wise and wistful, full of warmth and humanity.” ” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey. Two weeks ago, Extra Gum engaged in incredible brand storytelling with their release of “The Story of Sarah and Juan.” Extra nails brand storytelling here on all levels.

Brand Storytelling Is Not About You

Content Standard

It may seem counterintuitive at first, but your brand shouldn’t be the main focus of your brand storytelling. In the same vein, luggage startup, Away , focuses its storytelling on travelers and their journeys. It does this through its digital magazine , print publication, and podcast. Adidas’ digital magazine, GamePlan A , is aimed at attracting and retaining top employees and fostering a unique company culture.

2 Simple Frameworks That Will Make You a Better Storyteller

Hubspot

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. The pressure of storytelling can keep a lot of people from even trying. Storytelling is part of what makes us human. Unfortunately, some of us give up on our storytelling ability too early. But even if you’re not a professional storyteller, there are a couple of storytelling frameworks that can help you bridge the gap.

Storytellers – Variety’s CMO on Producing Over 70 Live Events Per Year

Anyword

The Storytellers , our series featuring candid interviews with executives from the publishing world, is part of our efforts to showcase successful thought-leaders and share their insights with the rest of the storytelling community. How do we develop our storytelling?

The Next Big Thing for Marketers: Social Magazines

Hubspot

The Next Big Thing for Marketers: Social Magazines. Today, Flipboard , a new social magazine application for the iPad, launched and has created sweeping buzz and conversation on the web. Flipboard turns an iPad into a social magazine. It creates different magazine sections from online news sources, Twitter, Facebook and curated content from online thought leaders like Robert Scoble. Flipboard isn’t the first social magazine to be available for the iPad.

RSS 61

Visual Storytelling Trends That Will Shape The Future For Marketers

Stevens & Tate

Storytelling has existed for centuries and is a great way to not only market your brand, but also connect with your audience on a deeper level. Storytelling can be done in a variety of ways, and today, visual storytelling is one of the most impactful forms of persuading and communicating your message with audiences. Here are some visual storytelling trends that will shape the future for marketers and everyone alike: Never-Ending Stories.

What Is a Chief Storyteller? Five Business Leaders Share Their Stories

Content Standard

And those people who’d been building the businesses realized what they were all along: They were storytellers. And the modern phenomenon of the corporate chief storyteller was born. But what is a chief storyteller exactly? A LinkedIn search for the job title “storyteller” reveals almost 10,000 hits. This is not a new role; Nike employed a chief storytelling officer in the 1990s. ” And therein is the power of storytelling in business.

Unwrapping a Brand Storytelling Journey

Content Standard

Liz Beardsworth in Empire Magazine wrote, “Linklater’s beautiful film is an extraordinary achievement—tender, funny, wise and wistful, full of warmth and humanity.” ” Humanity: The best storytelling begs humanity, and the best form of humanity lies in the human journey. Two weeks ago, Extra Gum engaged in incredible brand storytelling with their release of “The Story of Sarah and Juan.” Extra nails brand storytelling here on all levels.

On Effective Communication - Inc. Magazine's interview with Peter Guber

Dahle Communication

Magazine has an interview with Peter Guber who has a new book out titled "Tell to Win " Here is a snippet from that interview: OK, so how can someone in sales or marketing turn a garden-variety pitch into a purposeful story? I'm glad more and more people are starting to realize how important communication and storytelling is in the business world.

12 Financial Services Marketing Examples to Inspire Great (and Yes, Compliant) Brand Storytelling

Content Standard

As the pioneer who’s ready to launch a strategic brand storytelling initiative, you may be inspired by the wildly creative things other brands have done to differentiate themselves and build trust through content. Isn’t there a standout example of brand storytelling from the financial sector that can spark the imagination of an open-minded compliance officer? For example, brand storytellers may not care to hear a Goldman Sachs executive wax eloquent on content marketing.

How to Use Documentary Filmmaking Techniques to Craft Memorable Content

Content Marketing Institute

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Full disclosure: I work for a documentary film company so, yes, I am biased but only because I’ve seen firsthand how effective this form of storytelling can be.). HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. storytelling Click To Tweet.

Data-Driven Storytelling – How and Why Publishers Use It

Anyword

What is Data Storytelling (Dashboards, and Spreadsheets, and Graphs. If you have a habit of getting your news online or prefer to stay up to date professionally through digital outlets, you’ve likely noticed at least one piece recently that uses data storytelling.

How Digital Storytelling Patches the Broken Business Model of Online Ads

Content Standard

Early in the not-so-long history of digital storytelling, there was a four year window of beautiful innocence where the internet largely operated as it was originally intended to operate: as an open space for people to freely share resources and information. The post How Digital Storytelling Patches the Broken Business Model of Online Ads appeared first on The Content Standard by Skyword.

Content Marketing vs. Copywriting: What Are the Major Differences?

Contently

The best blogs, podcasts, or videos must employ the same skills a magazine or newspaper writer and editor uses. Just about all companies are looking for marketers who excel at writing and storytelling. Storytelling careers ROI“Aren’t writers just writers?”

Storytelling Is a Mindset: Tricia Travaline and Clare McDermott on the Latest Content Marketing Research

Content Standard

Storytelling Isn’t a Tactic, but a Mindset. Clare McDermott: Our first finding is that storytelling isn’t so much a tactic as a mindset. The survey asked, “To what extent have individuals and teams across your organization adopted the craft of storytelling?” That’s one of the reasons that we partnered with Robert McKee, who is a storytelling guru and bestselling author.

Brand Storytelling Is Driving Mankind’s First Private Space Race

Content Standard

Around the same time—before the brand storytelling techniques used by companies today—Americans were treated to the rise of modern advertising; the billboards, magazine ads, and flyers that still litter our lives with promotions even today. The answer lies in a robust content strategy that translates unique vision into brand storytelling that invites, retains, and excites audiences. In the 1950s, people around the world were turning their eyes toward space.

Why Telus is Dedicated to Video Storytelling

Vidyard

As Drew says, “We use video because there’s nothing more powerful than storytelling. While the team reaps big rewards internationally, Drew told me that, originally, video production at Telus started with an internal news magazine program called ‘Team Vision’ This bi-weekly video was intended to connect team members across the organization. The post Why Telus is Dedicated to Video Storytelling appeared first on Vidyard.

Don’t Publish a Press Release. Create a Product Story Instead

Contently

It reads like the title of an award-winning magazine feature. Storytelling PR product story88 Acres: How Microsoft Quietly Built the City of the Future…. Should’ve been, really.

“I Have a Rendezvous with Death” But No Long-Form Fear: It’s Time for Digital Storytelling

Content Standard

When you feel you’ve cracked the code for digital storytelling, time on site, organic search, SEO mastery, and engaging content, you’re more likely to push your ambitions and see how far you can really reach. They’ve realized the value of this form of storytelling and want to show clients they’re not only capable (and willing) taking their work to the next level, but that it’s worthy of investment.

No More Hidden Gems: How to Hook Consumers and Avoid Travel Content Clichés

Contently

However, avoid overuse of the word “local,” another meaningless trope enjoying a surge in popularity. “’The local cheese, the local market,’ that means nothing to me,” said Nick Papa, marketing copywriter at online magazine and travel company Atlas Obscura.

Please, no more propaganda

Integrated B2B

Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #3: These publishing experts are appalled at the lack of an editorial mission, guidelines and workflow behind company newsletters and magazines. Fact #4: These same people are turning dull company newsletters into tightly constructed, compelling industry magazines that really can engage an audience.

Please, no more propaganda

Integrated B2B

Publish like the hottest magazines. Magazines – both mainstream and trade publications – know how to capture an audience and keep them coming back for more. Fact #3: These publishing experts are appalled at the lack of an editorial mission, guidelines and workflow behind company newsletters and magazines. Fact #4: These same people are turning dull company newsletters into tightly constructed, compelling industry magazines that really can engage an audience.

Introducing Chant – A New App From Magisto

Magisto

News Digital Marketing Entrepreneur Entrepreneur Magazine magisto Magisto for Business marketing Movies Photography Small Business Small Business Growth SMBS social media Social Media Marketing Storytelling Technology Video Editing Video MarketingIntroducing Chant – A New Tool From Magisto Designed To Help Small Businesses and Entrepreneurs Utilize the Power of Social Video Marketing to Grow.

Interactive Storytelling: How to Make Your Content Strategy Soar in 2017 (with Examples and Stats)

SnapApp

It’s called interactive storytelling. What is Interactive Storytelling? The concept of storytelling in a business context can be a bit confusing, so let’s take one step back and look at the importance of storytelling itself. So why would businesses use storytelling in their marketing efforts? And, here's why: Stories engage the brain through a phenomenon called neural coupling , causing brain waves in the listener to mirror those of the storyteller.

Stats 71

Why the “Hollywood Model” Is the Future of Content Creation

Contently

Illustration by Andrew Rae | New York Times Magazine. Storytelling Content Creation Freelancers HollywoodPretend, for a minute, that you’re a movie director. Let’s say you had your first big hit last year—an epic drama about star-crossed lovers in Spain.