Biznology

NOVEMBER 27, 2013

B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' Readers who would like to see our past studies on the quality and quantity of prospecting data available in business markets can access them here.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

markempa

JULY 16, 2007

to Generate and Follow Leads » Inquiry management and search marketing strategy BtoB Magazines Carol Krol interviewed Kevin Lee, executive chairman of Did-it Search Marketing on "Effective Search Strategies." « Early Stage Leads are too important for Sales People Alone | Main | 9 1/2 Ways. Dont oversimplify.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

Webbiquity

APRIL 14, 2010

15 Essential Checks Before Launching Your Website by Smashing Magazine. 10 Great B-to-B Sites by BtoB Magazine. Rae Hoffman provides step-by-step instructions for creating a custom 404 error page in the WordPress Thesis template, and includes a link to 100 awesome and creative 404 error pages for inspiration.

Landing Pages 100

Landing Pages Design Microsite Tips 100

The ROI Guy

JUNE 3, 2010

A SiriusDecisions survey recently examined which b-to-b sources are trusted most by buyers during the buying lifecycle, and the results indicate not surprisingly that Industry Analysts and Peers are the most influential and trusted sources of information. of respondents) and peers (28.7%).

Peer-to-peer 40

Peer-to-peer B to B Vendors Marketing Proposals 40

Biznology

OCTOBER 14, 2015

Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing. Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B2B marketing, particularly sales lead generation. For more, visit www.ruthstevens.com. Thanks to all our sponsors!

B2B Marketing 80

B2B Marketing Emarketing B2B Webinar Metrics 80

Marketing Insider Group

MAY 19, 2015

What’s the difference between B to B and B to C Content Marketing? RedBulletin is a publication worthy or even better than any publisher magazine. That’s why financial service firms were early in content marketing: there’s a huge need for information in the customer journey. There is no difference really.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning Content Marketing 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.”

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Paul Gillin

JUNE 29, 2011

I wrote in B-to-B magazine early this year about a Make magazine-like video series they started last fall that appeals to engineers’ passion for tinkering as well as for fun. A couple of notable B2B efforts have caught my eye recently that I wanted to share.

Social Marketing 50

Social Marketing B2B Marketing B2B B to B 50

Paul Gillin

MAY 25, 2010

I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week. Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions.

BtoB 50

BtoB B2B B to B Blogger 50

Biznology

AUGUST 6, 2015

But it is adept at watching and taking up the new ideas from consumer marketers that apply to business buying, observes David Myron, editorial director at CRM magazine. B2B marketing is rarely the leader in advancing data-driven marketing techniques.

B2B Marketing 80

B2B Marketing B2B Marketing Management Paid Search Agency 80

Customer Experience Matrix

SEPTEMBER 3, 2009

Magazine Publishers Association reported the share of time with different media, although you have to read the table carefully because it reports minutes spent by of “users” of each medium rather than the average across all consumers. The MPA provides other, related data in its 92-page guide Magazines: The Medium of Action.

Spending 120

Spending Media Mobile Advertising Forrester 120

MLT Creative

MAY 25, 2010

In fact, after handing the clerk his cricket tube - as was the custom when getting that kind of bait - the response he got was a dismissive wave of the hand from behind a magazine, as well as a muttered "Crickets self-serve." Clearly this chap didn't know what he was doing. 2010 Lead Generation Guide. Craig Lindberg.

CRM 40

CRM Advertising Agencies B to B BtoB 40

Adobe Experience Cloud Blog

DECEMBER 15, 2009

Social media use soars among b-to-b marketers. Magazine Ad Pages Decline. Few b-to-b firms are signing up for Super Bowl XLIII advertising. Twitter announces an API to help control, standardize and mainstream retweeting. Google improves Google Reader. July 2009 Online Marketing News. Microsoft now powers Yahoo!

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Adobe Experience Cloud Blog

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines.

Business Blogging 48

Business Blogging Zoominfo B to B Enterprise Management 48

MLT Creative

APRIL 17, 2012

Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. Prior to responding to my prospect’s request, I came across this article by Dave Smith from Inc. 1) Does It Stick?

B2B Thought Leadership 40

B2B Thought Leadership Brand Identity Branding B to B 40

MLT Creative

OCTOBER 28, 2010

CMO at BearCom Wireless and co-publisher of Social Media Marketing Magazine ( @SMMmagazine ). Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients. KentHuffman.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

MLT Creative

APRIL 25, 2011

The meeting was lead by the magazine’s managing editor, Chris Main, and associate publisher, Mike Mackenzie – both from Kelby Media Group, Inc. I received an email inquiring about my interest, along with a short questionnaire. I sent back my responses and, in a few days, was notified that I had been selected for the focus group.

B2B 40

B2B B to B Advertising Agencies Focus Group 40

Paul Gillin

JANUARY 6, 2011

The souring of marketer attitudes toward social media first became evident to me last spring when I worked on a survey for B-to-B magazine that found that nearly half of 400 marketers surveyed were disappointed with the results they were getting from Twitter. Blaming the Tools.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

MLT Creative

OCTOBER 21, 2011

I was recently interviewed by Lorrie Bryan , managing editor of CANVAS Magazine , for an article she was writing entitled “Saving Face: Tips for Customer-Centric Customer Facing.” ” This is a topic that, in my opinion, never gets old. Download advanced content from our B2B Marketing Idea Series:

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Biznology

JANUARY 6, 2016

Theresa Kushner is a leader in an area that many B2B marketers shy away from: data administration.

B2B Marketing 48

B2B Marketing PointClear Work Management B2B 48

The ROI Guy

DECEMBER 6, 2010

Sources: • SiriusDecisions B-to-B Buyers Survey 2010, on an online survey of more than 600 b-to-b marketers • IDC Executive Tele Briefing on Sales and Marketing Strategies for 2010 Posted by Tom Pisello at 8:55 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

NOVEMBER 29, 2010

According to SiriusDecision buyer studies, the most favored sources of content during the early stages of b-to-b decision-making are: White papers (64.4%); Peer referrals (51.1%); Webinars (48.9%); Trials or demos (42.2%); Analyst reports (37.8%). In later stages of the sales cycle, analyst reports and peer referrals reign supreme.

Peer-to-peer 40

Peer-to-peer Marketing Automation Services Spending Marketing Budget 40

Buzz Marketing for Technology

JUNE 27, 2008

Apply today for a FREE subscription to CIO Magazine! Energy Efficiency. Space Management. Mainframes. Blade Servers. Virtualization. Applications. Middleware/EAI. Inventory Management. Document Management. E-Business. Data Warehouse. Development. Open Source. Web Services. Architecture. buy a link » SUBSCRIBE TO CIO.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Biznology

SEPTEMBER 24, 2014

While this used to mean reading business books and magazines, today it means blogs. B2B Marketing Content Marketing B-to-B marketing B2B Lead Roundtable B2B marketing Brian Carroll linkedin Matt Heinz PointClear' In our fast-changing marketing world, a smart B2B practitioner keeps up to date by learning from thought leaders.

PointClear 80

PointClear B2B Marketing B to B B2B 80

Biznology

APRIL 9, 2014

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing.

Lead Generation 80

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 80

B2B Digital Marketer

OCTOBER 5, 2020

He has been featured in Success Magazine, Fox Radio, and big stage events, and has trained tens of thousands of business leaders across the country on the best ways to leverage digital marketing for their businesses. Nobody was focusing on, especially in the B to B space, the, the marketing side. and Social Selling Rules!

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Biznology

OCTOBER 28, 2013

But, as Joe points out early in the book, marketers have used content for centuries, in the form of custom publishing, like The Furrow , a print magazine for farmers published by John Deere since 1895. Joe should know, having headed up custom publishing for Penton, which is where I first met him.

Education 80

Education B2B Marketing B to B Content Marketing 80

B2B Digital Marketer

MARCH 18, 2021

So if I’m, if I’m looking at, you know, what I am doing right now and what I’ve been doing, I think it’s also important for us to really, you know, if you can get a little bit more specific answer to the question, what should a, B to B digital marketers stop doing? Dr Pelé Raymond (26:38): Hmm.

Paid Content 52

Paid Content ROI Marketing & Strategy Top of Funnel 52

Paul Gillin

JUNE 24, 2010

The VP of marketing communications at SAP was recently asked by B-to-B magazine how she is measuring ROI on marketing efforts. Tags: B-to-B B2B PR Social Media blogging communities events marketing search ROI. In this chapter, we’ll suggest some approaches. Defining ROI. End sidebar.

ROI 50

ROI Paid Content Social Marketing Webcast 50

Buzz Marketing for Technology

JUNE 27, 2008

Apply today for a FREE subscription to CIO Magazine! Publisher at CIO magazine, Bob Melk, talks to Accentures Blair Jones about the emergence of Web 2.0. Publisher emeritus at CIO magazine, Gary Beach, talks with Forrester analyst Erica Driver about the current and future state of workplace technologies. Energy Efficiency.

Enterprise Management 100

Enterprise Management Opinions Work Management Marketing Management 100

B2B Digital Marketer

AUGUST 31, 2020

David has been a featured guest on nationally syndicated radio, The Profits Over Wages Podcast, The Liz Show, TBN, WGN, CLTV, PBS, The Strausburg Report, N’Digo Magazine and more. Um, so B2B companies, so most people don’t know what B to B means, right? Timestamps/Outline. 13:17 – Business owners are thinkers.

Linkedin 52

Linkedin Marketing & Strategy Ideal Customer Profiles B2B Sales 52

B2B Marketing Zone Posts

OCTOBER 5, 2010

4 Content Curation Ideas to Implement Now - Junta 42 , September 22, 2010 I caught Paul Gillin’s column in B2B magazine yesterday on how curation is the new creation. 0160; Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective.

B2B Marketing 40

B2B Marketing Work Management Marketing Management Advertising Agencies 40

B2B Memes

OCTOBER 21, 2011

Writing this week in Folio: , Matt Kinsman asks “Why Do Consumer Stars So Often Fail to Shine in B-to-B?” So in times gone by, Kinsman’s article, like its predecessor last June (“Six Things B-to-B Editors, Designers Can Learn From Consumer Magazines”) would have seemed vital. Now it seems merely quaint.

B to B 100

B to B Media B2B Ethics 100

The ROI Guy

SEPTEMBER 28, 2010

Alinean recognized by BtoB Magazine’s as one of To. 08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

SiriusDecisions validates that buyers trust analysts as the third party of choice (SiriusDecisions B-to-B Buyers Survey 2010), and that using third party proof points can help to drive quicker buying decisions. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40