B2B Data-Driven Marketing: What You Need to Know Today
OCTOBER 14, 2015
If you’re selling to business buyers, data about your customers and prospects is essential to success. Even with the data on hand, many marketers are unsure of what to do with it. You need to get a grip on customer data, and figure out how to put it to work for your business. A lively case study of how a tech company used data to fuel its business growth. Crain’s B2B Magazine named Ruth as one of the 100 most influential people in B2B marketing.