Paul Gillin

Not Dead Yet: Blogging’s Popularity Surges Among F500

Paul Gillin

Facebook, new to the Fortune 500 list, has the highest number of followers on Twitter, followed by Google, Starbucks, Whole Foods Market, Walt Disney, JetBlue Airways and Southwest Airlines. There’s no fluff in the press release, so I’ll just excerpt it word for word.

8 Data Points about the Importance of Customer Experience

Paul Gillin

Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.

Trending Sources

The Trouble with Klout

Paul Gillin

If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. In her interview with Schwartzman, Berry described Klout as “[Google] PageRank for people.&#

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Slides and Video Cover What You Need to Know About Search

Paul Gillin

For those who are mystified by Google magic, this deck will get you up to speed. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimization

I’m Quoted in HBR – Kinda. And Like Three Years Ago…

Paul Gillin

I guess Google Alerts doesn’t find everything. The type is about as small as they could make it and the quote comes from 2007, but this research report does bear the Harvard Business Review logo, so I’m going with that.

How to Promote an Event with Social Media

Paul Gillin

Google Documents supports simple forms at no charge. As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media.

Five Tips to Make Your Writing Sparkle

Paul Gillin

If you can send your readers scurrying to Google to look up “bonobo,&# you’ve won. Now that we’re all publishers, writing has become a core skill for marketers.

The Other Social Network

Paul Gillin

Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. Have you checked out LinkedIn lately?

15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion.

IDC Sees Massive Disruption From Industry’s Platform Shift

Paul Gillin

Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones.

B2B Blogging Gets Publishing Discipline

Paul Gillin

The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards.

Live Blog: Lotusphere 2012 Opening Session

Paul Gillin

The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet.

I’ve Been Writing A Lot Lately, Just Not Here

Paul Gillin

What could possibly unseat Google as the king of the Web? I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later.

Two B2B Social Marketing Initiatives Worth Checking

Paul Gillin

You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. A couple of notable B2B efforts have caught my eye recently that I wanted to share.

What Social Media Marketers Should and Shouldn’t Do

Paul Gillin

Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important.

Interesting Threads in Dell’s 2013 Social Media Predictions

Paul Gillin

For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. I have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge.

Live Blog: How to Make Collaboration Cook

Paul Gillin

Google Translate couldn’t figure it out, so the product manager put the question on the network. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment.

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How Twitter Amplifies a Customer Attack

Paul Gillin

Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old.

Earth Knowledge is a Great Example of Content Curation

Paul Gillin

One of the really innovation features of Earth Knowledge is a Google Maps mashup that delivers selected content contributed by partners in a striking visual style. Earth Knowledge takes curation to a new level.

Transforming P&G

Paul Gillin

Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing.

How to Calculate Social Marketing ROI

Paul Gillin

The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.

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ComScore Data Illustrates But Also Obfuscates

Paul Gillin

This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. I don’t know how Google can spin these numbers as positive.

The End of ‘Social Media’

Paul Gillin

Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social.

Got a Cause? Pen a Poem. Win 10 Grand.

Paul Gillin

They’re Googling to be sure. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S.,

Book Review: Tales From a Veteran Blogger

Paul Gillin

Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points.

CIO Challenges Educators to Stay Relevant

Paul Gillin

If the goal is to get people excited about history, shouldn’t we study the history of Google?” Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now.

Five Facebook Tips for Small Businesses

Paul Gillin

and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves.

How Will Technology Affect Employment?

Paul Gillin

People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. What really happened was that Google made detailed maps of the infrastructure it would be traveling.

IBM Expands Social Business Services

Paul Gillin

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search.

What’s Next for CRM? An Expert Hangout

Paul Gillin

Here’s a Google video hangout I recently moderated on the subject of CRM futures. You might be surprised at what our experts said

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The Value of Tweeting Events

Paul Gillin

Photograph, geotag and embed on a Google Map for ppl to see. Photograph, geotag and embed on a Google Map for ppl to see. A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised.

The Social CIO: Texas Health Builds a Knowledge Engine

Paul Gillin

When he arrived at Texas Health four years ago, most social networks and even Google’s Gmail were locked down. Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies.

Know Thy Customer

Paul Gillin

Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it. In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution.

Five Lessons From the Web 2.0 Summit

Paul Gillin

Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Summit</a> in San Francisco and hear from of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo!

Social CRM: Curb Your Enthusiasm

Paul Gillin

For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers.

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The Wisdom of ‘We’

Paul Gillin

Recommendation engines like TripAdvisor, TravelPod , Google Places and Yelp are transforming the hospitality industry, and they’re coming to your town. When I’m looking at a vendor, I don’t Google it; I Spiceworks it,” wrote one forum member. B2B communities influence social networks crowdsourcing google places hospitality reviews travel travelpod tripadvisor yelpMy column in BtoB magazine this month. Original here.

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So Excited About My Class Action Settlement

Paul Gillin

Google case arrived today. Google legal settlementMy settlement check in the CLRB Hanson v. The lawyers got $5.25 million and I got this. Any suggestions on how to spend it? search class action Hanson v.

Live Blog: Day 2 Kickoff Strikes Transformation Theme

Paul Gillin

The committed deemed it critical to make the shift to a shared platform as transparent as possible Single sign-on simplified access to Connections and Google search appliances were brought in to make enterprise-wide search seamless.

Social Marketing Wisdom from the Insurance Industry – Really

Paul Gillin

These four criteria provide a framework for making a rapid and relevant decision about new platforms and opportunities like Google Plus.

How Will Computers Serve Us in 2020?

Paul Gillin

Panelists: Alfred Spector, Google; Rodney Brooks, MIT, Heartland Robotics, David Ferrucci,IBM. Alfred Spector, Google. Google search results don’t have to be 100% accurate, so it can focus on a bigger problem set. Google cars are an example of that.