Not Dead Yet: Blogging’s Popularity Surges Among F500
JULY 19, 2013
Facebook, new to the Fortune 500 list, has the highest number of followers on Twitter, followed by Google, Starbucks, Whole Foods Market, Walt Disney, JetBlue Airways and Southwest Airlines. There’s no fluff in the press release, so I’ll just excerpt it word for word.
8 Data Points about the Importance of Customer Experience
AUGUST 30, 2013
Consider that the Fortune list of the world’s 10 most admired companies in 2013 includes seven that are renowned for excellence in that area: Apple, Google, Amazon, Starbucks, Southwest, Disney and FedEx.
The Trouble with Klout
SEPTEMBER 6, 2011
If Google did that, Congress would be holding hearings. Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. In her interview with Schwartzman, Berry described Klout as “[Google] PageRank for people.
Slides and Video Cover What You Need to Know About Search
MARCH 8, 2013
For those who are mystified by Google magic, this deck will get you up to speed. B2B search Social Media social networks Tips Facebook google HubSpot Mike Moran Paul Gillin Search Engine Land Search engine optimization
What Makes a Good B2B Online Video
OCTOBER 10, 2012
Google also does a great job. I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs.
Skepticism on Gallup’s Gloomy Social Media Assessment
JUNE 26, 2014
The summary specifically mentions the influence of “social media institutions such as Facebook, Google+, LinkedIn, and Twitter,” and also refers to “social media campaigns.”
How to Promote an Event with Social Media
APRIL 13, 2011
Google Documents supports simple forms at no charge. As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media.
Five Tips to Make Your Writing Sparkle
APRIL 28, 2011
If you can send your readers scurrying to Google to look up “bonobo, you’ve won. Now that we’re all publishers, writing has become a core skill for marketers.
The Other Social Network
MARCH 10, 2011
Also, if you plan to post regularly to groups in your field or industry, consider choosing open groups so that you get the additional Google love. Have you checked out LinkedIn lately?
15 Tips for Getting the Most From LinkedIn Groups
OCTOBER 11, 2012
You can also use Google URL Builder. It generates longer links, but they’re compatible with Google Analytics. I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion.
IDC Sees Massive Disruption From Industry’s Platform Shift
MARCH 13, 2012
Apple IOS for the iPhone came in first at 90%, followed closely by Google’s Android for smart phones.
B2B Blogging Gets Publishing Discipline
MARCH 24, 2011
The team posted 30 articles in February, along with 10 videos, giving both their audience and Google plenty of reason to come back. I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards.
Live Blog: Lotusphere 2012 Opening Session
JANUARY 16, 2012
The user interface is a Facebook/Google+-like internal social network. Looks just like Google Hangouts. Michael J. Fox kicks off as guest speaker, telling about his diagnosis with Parkinson’s Disease at the age of 29 and how it sparked his interest in the Internet.
I’ve Been Writing A Lot Lately, Just Not Here
DECEMBER 12, 2013
What could possibly unseat Google as the king of the Web? I only update this blog occasionally because most of my writing these days appears on other people’s websites. But my blog is still my home base. Here’s a round up of what I’ve been scribbling about elsewhere of later.
What Social Media Marketers Should and Shouldn’t Do
JUNE 18, 2013
Listen to your market and customers using tools like Twitter filters, Google Alerts and LinkedIn searches. A journalist contacted me with some questions about social media marketing that I hear quite often. I thought I’d share my responses here. These thoughts are particularly directed at B2B marketers. What are three or four things social media marketers should do, and explain why they’re important.
Two B2B Social Marketing Initiatives Worth Checking
JUNE 29, 2011
You can Google around and find much of this advice elsewhere but the company has conveniently aggregated it in one spot. A couple of notable B2B efforts have caught my eye recently that I wanted to share.
Interesting Threads in Dell’s 2013 Social Media Predictions
FEBRUARY 27, 2013
For example: Several of these experts see a strong year for Google+, while most believe Facebook is in for slow growth or even decline. I happen to be one of the 14 people quoted in this Dell e-book, Social Media Predictions for 2013 , but that’s not why I’m pointing out to you. I have great respect for every one quoted in this book, and but what’s interesting is the common themes that emerge.
Live Blog: How to Make Collaboration Cook
JANUARY 16, 2012
” Google Translate couldn’t figure it out, so the product manager put the question on the network. When building a collaborative workplace, a “build it and they will come” attitude is a recipe for disappointment.
How Twitter Amplifies a Customer Attack
AUGUST 9, 2012
Two places to look are Bulldog Reporter’s PR Monitoring & Measurement Software Buyer’s Guide ([link] and the Social Media Monitoring Category of TopTen Reviews ([link] Be careful when relying on Google search for evaluations because the market changes rapidly and many top Google results are three or more years old.
Earth Knowledge is a Great Example of Content Curation
APRIL 25, 2011
One of the really innovation features of Earth Knowledge is a Google Maps mashup that delivers selected content contributed by partners in a striking visual style. Earth Knowledge takes curation to a new level.
MARCH 9, 2012
Organized in just seven weeks and spearheaded by John Battelle’s Federated Media Group, Signal P&G brought top executives from Google, Facebook, Yahoo, AOL, Microsoft, Coca-Cola and many other digital and consumer brands to talk about the future of marketing.
How to Calculate Social Marketing ROI
JUNE 24, 2010
The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman.
ComScore Data Illustrates But Also Obfuscates
MARCH 1, 2012
This graphic, which appeared in The Wall Street Journal on Tuesday , says a whole lot about Facebook’s success and Google+ ‘s struggles, but it’s an incomplete picture of the true value of social networks. I don’t know how Google can spin these numbers as positive.
The End of ‘Social Media’
DECEMBER 16, 2010
Ten years ago, almost no one had heard of Google, there was no online video and consumer ratings were unknown. This is the time of year when a lot of people make predictions. I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. It’s not that social media is no longer important. On the contrary, today there’s almost no media today that isn’t social.
Got a Cause? Pen a Poem. Win 10 Grand.
MARCH 1, 2011
They’re Googling to be sure. It’s tough raising nickels and dimes. In even the most prosperous times. One new course of action. That might get some traction. Is pitching nonprofits in rhymes. OK, so I didn’t miss my calling as a poet. But if you’re a nonprofit organization in the U.S.,
Book Review: Tales From a Veteran Blogger
APRIL 10, 2013
Opting In covers everything from Google Alerts to Pinterest, and Brill not only outlines the unique utility of each of these tools but usually provide stories to support his points.
CIO Challenges Educators to Stay Relevant
MARCH 7, 2012
If the goal is to get people excited about history, shouldn’t we study the history of Google?” Wichita State University CIO Dr. Ravi Pendse last month issued a provocative challenge to educators to rethink their tools and tactics if they are to remain relevant a decade from now.
Five Facebook Tips for Small Businesses
JANUARY 25, 2012
and Google URL Builder to track the popularity of links you post on Facebook. Most small businesses are terrible at marketing in general and online marketing in particular. That’s understandable: The founders are usually more passionate about what they do than about promoting themselves.
How Will Technology Affect Employment?
OCTOBER 31, 2011
People look at the Google truck and say it’s remarkable that it’s gone 2,000 miles without an accident. What really happened was that Google made detailed maps of the infrastructure it would be traveling.
What’s Next for CRM? An Expert Hangout
JANUARY 14, 2014
Here’s a Google video hangout I recently moderated on the subject of CRM futures. You might be surprised at what our experts said
IBM Expands Social Business Services
JANUARY 16, 2012
Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search.
The Value of Tweeting Events
FEBRUARY 16, 2012
Photograph, geotag and embed on a Google Map for ppl to see. Photograph, geotag and embed on a Google Map for ppl to see. A list of tips for building a quality business Twitter following that I recently contributed to The CMO Site mentioned the value of being the eyes and ears of your followers. When you attend a conference, play reporter and tell your followers what you’re witnessing,” I advised.
The Social CIO: Texas Health Builds a Knowledge Engine
DECEMBER 9, 2011
When he arrived at Texas Health four years ago, most social networks and even Google’s Gmail were locked down. Last week I posted a rant about the failure of CIOs to take a leadership role in their company’s social media strategies.
Know Thy Customer
OCTOBER 12, 2011
Google CEO Eric Schmidt has said that Google has a lot more data than it ever uses because it would be creepy if they did use it. In his book, The New Know , Thornton May makes a case for data analysis becoming the next frontier of corporate evolution.
Five Lessons From the Web 2.0 Summit
DECEMBER 1, 2010
Summit in San Francisco and hear from some of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo! Summit</a> in San Francisco and hear from of the business leaders of the new Internet, including the CEOs of Google, Facebook, Yahoo!
Social CRM: Curb Your Enthusiasm
OCTOBER 7, 2010
For example, when I consult TripAdvisor to make a hotel reservation or Google Maps to find a restaurant, I put faith in the advice of total strangers.