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Five Principles of B-to-B Event Marketing Success
Experience Marketing Insights
MAY 23, 2018
Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit
B to B Related Topics 
2018 B-to-B Dream Team Panel
Experience Marketing Insights
MAY 1, 2018
Learn from top marketers at the Experiential Marketing Summit
What Makes Top B-to-B Marketers Successful?
Experience Marketing Insights
MARCH 16, 2018
The new Event Marketer B-to-B Dream Team weighs in
B-to-B VR: Visa’s Immersive Employee Education Experiences
Experience Marketing Insights
MAY 1, 2018
Join us to for tips to create thriving programs with digital
An Interview With Mike Damphousse About B-to-B Appointment Setting
Sales Lead Insights
SEPTEMBER 28, 2009
This is the first in a series of occasional interviews with top practitioners in the field of B-to-B demand generation. Today’s guest is Michael Damphousse , CEO/CMO of Green Leads, LLC , a firm that specializes in using the phone to get qualified appointments for its clients’ salespeople on a pay-per-performance basis. His blog, Smashmouth Marketing , has developed a wide following among B-to-B marketing professionals.
Bridging the Content Chasm for B-to-B marketing automation and lead generation
Sales Lead Insights
JULY 14, 2011
It refers to the ascendance of content marketing (especially in B-to-B), and the differential between the current inventory of quality content that most B-to-B companies have, and the amount they need to have to market effectively.
Testing for B-to-B Marketers: How hard is it?
Biznology
NOVEMBER 30, 2011
B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. Well, to call it laziness may not be entirely fair. Image via Wikipedia.
AdAge Ranks Freeman as a Top B-to-B Agency
Experience Marketing Insights
OCTOBER 12, 2015
Also ranked as the largest B-to-B experiential marketing agency in the United States
Event Marketer: B-to-B Millennials
Experience Marketing Insights
FEBRUARY 2, 2016
How the PCMA annual meeting connected with a new generation
To Gate or Not to Gate, That Is the B-to-B Content Marketing Question
Biznology
MAY 30, 2012
There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. In other words, to gate your content or not to gate. The underlying assumption there is that people buy from companies that they trust—a valid point, to be sure.
POWER PANEL: THE 2017 B-TO-B DREAM TEAM
Experience Marketing Insights
APRIL 26, 2017
Learn from the team elevating brand experience
Keep B-to-B marketing strategies and tactics tightly focused on driving leads
Sales Lead Insights
APRIL 4, 2011
In my view, the primary objective of B-to-B marketing is to drive leads and sales. Recommendation: Let your brand come along for the ride while you focus your marketing on convincing potential buyers to raise their hands and express interest in your products or services.
The B2B marketing ironies of our time
Biznology
MARCH 23, 2018
Let me share a few ironies that I’ve noticed, and I hope readers will add others to the list. Or tell me to shut up and talk about something else. . Kudos to them. Budgets continue to shift to digital channels.
B-to-B Dream Team: Lessons Learned from the EMS Power Panel
Experience Marketing Insights
MAY 10, 2016
Get the 411 on Top Takeaways from Top B-to-B Event Marketers
B2B Data-Driven Marketing: What You Need to Know Today
Biznology
OCTOBER 14, 2015
If you’re selling to business buyers, data about your customers and prospects is essential to success. Even with the data on hand, many marketers are unsure of what to do with it. You need to get a grip on customer data, and figure out how to put it to work for your business.
Back to the basics: a method for B2B success in 2018
Biznology
MARCH 9, 2018
If you are lost as to what you want to focus on in your B2B marketing in 2018 to exceed your growth goals, this video is for you. Garrett Mehrguth highlights data-backed approaches and tactics for you to test. Thanks to all our sponsors!
B-to-B Dream Team Q&A: Kate Lechowicz of NetApp
Experience Marketing Insights
JUNE 10, 2016
Powerful personalization leads to authentic connections
B-to-B Dream Team Q&A: Tania Weidick of Oracle
Experience Marketing Insights
JUNE 1, 2016
Insights on audiences, event measurement, and brand experiences
Breaking News: Event Marketer B-to-B Dream Team Revealed
Experience Marketing Insights
APRIL 11, 2016
Celebrating brand experience innovators
Chief Marketer: FreemanXP a Top 50 B-to-B Marketing Agency
Experience Marketing Insights
NOVEMBER 1, 2015
Chief Marketer highlights FreemanXP in its annual B-to-B Top Shop listing
B-to-B Marketing in a Buyer-Driven World
The ROI Guy
NOVEMBER 19, 2009
Alinean and sales and marketing consultancy Sirius Decisions just wrapped up an important new webinar for marketers - B-to-B Marketing in a Buyer-Driven World. The webinar introduces new and important research on buying cycles and how changing requirements require new marketing models and tools to effectively reach frugal and empowered buyers. ROI B2B SiriusDecisions TCO B to B Alinean Sales Tools
Study: B-to-B Marketers Lagging With Social Media
delicious b2bmarketing
NOVEMBER 28, 2012
Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing.
Five Ways B-to-B Marketers Need to Change Their Game
Biznology
DECEMBER 21, 2011
In the old days—just a few years ago—when business buyers had a problem, they’d call in their vendors for advice on how to solve it. So a sales person was in a nifty position to educate—and influence—the buyer from the earliest stages of the process. Image via Wikipedia.
B2B marketing lessons from Michael Brenner
Biznology
AUGUST 18, 2017
I listened to Michael Brenner recently give a keynote talk to B2B marketers at the MeritDirect Coop client conference, and picked up scads of great insights, tips, and strategic wisdom I’d like to share. Among them: Find out what your buyers are looking for, and give it to them.
B-to-B Marketers Will Press the "Reset" Button on Thought Leadership in 2010
The Content Factor
NOVEMBER 20, 2009
This week, BtoB Magazine published these two stories, and it is up to me to connect the dots.Public companies shedding b-to-b mediaIncompatibility with volatile ad cycles has big publishers selling off propertiesThe global downturn has underscored advertising's cyclicality, with ad pages plunging an average 30% this year. Tags: business to business (B2B) thought leadership content marketing Custom content is up, and trade publications are down.
B2B Lead Generation Blog: The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards
B2B Lead Generation
JUNE 27, 2006
FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!
B-to-B Lead generation: What Enterprise-size Companies Should be Doing Differently in 2010
Sales Lead Insights
JANUARY 5, 2010
If you are responsible for business-to-business lead generation at a large company, don’t miss this webcast! This one-hour webinar will cover: The latest trends in B-to-B lead generation, and how you can leverage them; Which lead gen strategies and tactics are working best, and which no longer work for enterprise companies like yours; The pros and cons of various marketing media for generating, nurturing, and qualifying leads.
The Blurring of B-to-B and B-to-C Lines at Mobile World Congress
Experience Marketing Insights
MARCH 2, 2017
A strategic and creative analysis of the mega mobile event
SiriusDecisions Summit 2015: The Un-Death of B2B Sales
ANNUITAS
MAY 15, 2015
I’ve got to admit, when SiriusDecisions’ Jennifer Ross and Marisa Kopec opened their keynote session yesterday morning saying their presentation was going to be “provocative”, I was skeptical. So what does this mean for marketers who thought we were impossible to shock or provoke?
Are you ready for AI in marketing?
Biznology
NOVEMBER 1, 2017
It doesn’t take much to get ready—mostly an open mind and willingness to learn. What you need to understand first is that artificial intelligence (AI) isn’t some shiny object that solves all problems. Most people aren’t, but that’s okay.
Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled
Sales Lead Insights
MARCH 5, 2009
However it appears that some B-to-B marketing initiatives are getting more funding rather than less. In my opinion B-to-B marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development.
Benchmarking shows B-to-B marketing budgets have been cut by roughly 44 percent, but spending on pipeline acceleration programs has doubled
Sales Lead Insights
MARCH 5, 2009
However it appears that some B-to-B marketing initiatives are getting more funding rather than less. In my opinion B-to-B marketers traditionally spent too much of their marketing budget on lead generation, but spent too little on lead development.
B-to-B Dream Team Q&A: Jonas Tornqvist of Sony Mobile
Experience Marketing Insights
MAY 19, 2016
What makes a successful experience and why humans need face-to-face interaction
B-to-B Dream Team Q&A: Heather Henderson Thomas of Cisco
Experience Marketing Insights
MAY 2, 2016
Insights on event strategy, ROI, and Cisco’s collaborative culture
B-to-B Dream Team: Five Ideas You Can Steal Today for Your Next Brand Experience
Experience Marketing Insights
APRIL 19, 2016
Tips on innovation from the industry’s best and brightest, as curated by Event Marketer
Five Ways to “Get Real” With B-to-B Social Media
Biznology
FEBRUARY 29, 2012
Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. But the B-to-B marketers I talk to still sound confused. What you want to do is get out of the hype, get real, and get results.
The Team Defining the Best of Brand Experience: Event Marketer Announces the 2017 B-to-B Dream Team
Experience Marketing Insights
APRIL 10, 2017
Elevating the brand experience channel with industry MVPs
Are you ready for GDPR, Europe’s upcoming data privacy requirements?
Biznology
MAY 22, 2017
On May 25, 2018, any company that is not compliance with the European Union’s new opt-in regulations is at risk of a fine of up to 20 million euros, or 4% of their global topline revenue. Furthermore, the reg requires businesses to buy only from firms who are compliant.
Lessons from McDonald’s: 5 Tips for Creating a B-to-B Experience Attendees Love
Experience Marketing Insights
MAY 13, 2015
Want to create an event people wouldn’t miss for the world? Hint: It’s all about lovin
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