B to B - B2B Marketing Zone

How Performance Marketing Accelerates B-to-B Prospecting

Biznology

JULY 5, 2012

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Where is performance marketing in B-to-B headed? Photo credit: Wikipedia. What a treasure trove!

B to B

B to B Marketing Prospects Advertising Agencies Work Management

Testing for B-to-B Marketers: How hard is it?

Biznology

NOVEMBER 30, 2011

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. Image via Wikipedia.

B to B

B to B Planning Paid Search Agency Adwords

Five Principles of B-to-B Event Marketing Success

The Freeman Company

MAY 23, 2018

Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit

B to B

B to B Event Marketing Marketing

Webinars

The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

MORE WEBINARS

Five Ways to “Get Real” With B-to-B Social Media

Biznology

FEBRUARY 29, 2012

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

B to B

B to B Social Media Media Planning

Five Ways B-to-B Marketers Need to Change Their Game

Biznology

DECEMBER 21, 2011

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more. So marketers have to think differently today.

B to B

B to B Marketing & Strategy Marketing Automation Services Marketing

What Makes Top B-to-B Marketers Successful?

The Freeman Company

MARCH 16, 2018

The new Event Marketer B-to-B Dream Team weighs in

B to B

B to B Marketing Event Marketing

To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. So that’s my argument for gating content in B-to-B marketing.

B to B

B to B Content Marketing Content Paid Search Agency

AdAge Ranks Freeman as a Top B-to-B Agency

The Freeman Company

OCTOBER 12, 2015

Also ranked as the largest B-to-B experiential marketing agency in the United States.

B to B

B to B Advertising Agencies Paid Search Agency Ad Agencies

Five Principles for Creating Award-Winning B-to-B Brand Experiences

The Freeman Company

MAY 9, 2017

Lessons from the B-to-B Dream Team Power Panel

B to B

B to B Brand Identity Branding

Report: B2B Marketers Falling Short in Connecting to Buyers’ Needs

KoMarketing Associates

OCTOBER 18, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. In Part 2 of Merkle’s “B-to-B Loyalty Report,” research indicated that there were other factors that played a role in buyers’ loyalty as well. Product Marketing and B2B Buyer Loyalty.

B2B Marketing

B2B Marketing Marketing Report B2B Buyer Need

Chief Marketer: FreemanXP a Top 50 B-to-B Marketing Agency

The Freeman Company

NOVEMBER 1, 2015

Chief Marketer highlights FreemanXP in its annual B-to-B Top Shop listing

B to B

B to B Advertising Agencies Paid Search Agency Marketing

B-to-B Dream Team: Lessons Learned from the EMS Power Panel

The Freeman Company

MAY 10, 2016

Get the 411 on Top Takeaways from Top B-to-B Event Marketers

B to B

B to B Event Marketing Marketing

Study: B-to-B Marketers Lagging With Social Media

delicious b2bmarketing

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. By TJ Raphael.

B to B

B to B Paid Content Social Media Social Marketing

Report: Most Loyal B2B Customers Value Reliability in Companies

KoMarketing Associates

SEPTEMBER 21, 2017

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

B2B

B2B Paid Search Agency B to B B2B Marketing

B2B Lead Generation Blog: The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards

markempa

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B

B to B Lead Generation B2B Marketing B2B

Report: More CMOs Prioritizing New Buyers in Growth Strategies

KoMarketing Associates

NOVEMBER 2, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives. Thirty-one percent of buyers stated that marketers do not understand their needs. About 30 percent claimed that they do not understand their company. “B-to-B

Marketing & Strategy

Marketing & Strategy B to B B2B Marketing Lead Ranking

B-to-B Marketing in a Buyer-Driven World

The ROI Guy

NOVEMBER 19, 2009

Alinean and sales and marketing consultancy Sirius Decisions just wrapped up an important new webinar for marketers - B-to-B Marketing in a Buyer-Driven World. View the recorded webinar at: https://alinean.webex.com/alinean/lsr.php?

B to B

B to B Buying Cycle Marketing Webinar Metrics

B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B

B to B Demand Generation Agencies Demand Generation Lead Generation

2018 B-to-B Dream Team Panel

The Freeman Company

MAY 1, 2018

Learn from top marketers at the Experiential Marketing Summit

B to B

B to B Marketing

Study: B2B Marketers Remain Focused on Customer Acquisition

KoMarketing Associates

AUGUST 3, 2017

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. Over time, resources that deliver long-term value become more important, especially if they are built on customer-centric services and guided by B-to-B seller expertise,” wrote the authors of the report.

B2B Marketing

B2B Marketing B2B Marketing & Strategy Advertising Agencies

6 Steps to a Successful (B-to-B) Direct Marketing Campaign

MLT Creative

JUNE 16, 2010

If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

B to B

B to B Direct Marketing Planning Campaigns

Event Marketer: B-to-B Millennials

The Freeman Company

FEBRUARY 2, 2016

How the PCMA annual meeting connected with a new generation

B to B

B to B Event Marketing Marketing Generation

B-to-B VR: Visa’s Immersive Employee Education Experiences

The Freeman Company

MAY 1, 2018

Join us to for tips to create thriving programs with digital

B to B

B to B Education Tips

How to Diagnose if Inbounditis is Killing Your Sales Pipeline

ViewPoint

FEBRUARY 8, 2017

So what can b-to-b companies do to get back on track? Send out a compelling direct mail piece highlighting fast facts based on recent b-to-b research, or host a webinar that speaks directly to the pain points your targeted industry is experiencing now. Don't wait for an inbound lead to come to you before you react.

Inbound Marketing

Inbound Marketing B to B Marketing Automation Services B2B Sales

Report: Marketers Struggle to Leverage Tech to Better Understand Customers

KoMarketing Associates

NOVEMBER 13, 2017

Part 3 of the “B-to-B Loyalty Report” from Merkle Loyalty Solution looked at how B2B marketers are aligning with their customers. B2B Marketers and the Customer Connection. B2B marketers, in particular, have also struggled with connecting to their customers as of late, according to recent research.

Marketing Report

Marketing Report Paid Search Agency Marketing & Strategy B2B Marketing

The Need for a Demand Center

eTrigue

DECEMBER 2, 2021

Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. What’s Driving this Change?

Sales Qualified Leads

Sales Qualified Leads Demand Marketing Automation Services Lead Ranking

My favorite B2B resources: Top blogs, research sites and thought leaders

Biznology

FEBRUARY 3, 2020

Ruthless B-to-B Marketing. Within its two-tier free and paid membership system, you’ll find a rich array of articles, webinars, templates, research reports, training courses and events. Plus a Know-How Exchange forum where you can get your questions answered by experts. Find them first at Biznology. I welcome your feedback.

B2B

B2B Resources Research B2B Marketing

POWER PANEL: THE 2017 B-TO-B DREAM TEAM

The Freeman Company

APRIL 26, 2017

Learn from the team elevating brand experience

B to B

B to B Brand Identity Branding

Top Trends in B2B Marketing

Biznology

JULY 12, 2018

Stevens about the key B to B marketing trends you need to pay attention to right now. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Ruth gave tips on what to do about recent changes in B2B buying behavior.

B2B Marketing

B2B Marketing B2B Trends BtoB

15 Proven B-To-B Strategies for Sales Funnel Acceleration

ViewPoint

MAY 7, 2010

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B to B

B to B Top of Funnel

SiriusDecisions Summit 2015: The Un-Death of B2B Sales

ANNUITAS

MAY 15, 2015

So when Jennifer and Marisa unveiled the results of the 2015 B-to-B Buying Study of the behavior of 1,000 executives it’s easy to understand how the marketers in the room were taken aback. If the 2015 B-to-B Buying Study is true…and I can’t argue with data…then we as marketers are potentially missing something.

B2B Sales

B2B Sales B2B B to B Lead Ranking

A Guide to Navigating the Experiential Marketing Summit 2018

AgencyEA

MARCH 19, 2018

Power Panel: The 2018 B-to-B Dream Team. This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing. Personalization with Cisco: Transforming the B-to-B Customer Experience. B-to-B VR: Visa’s Immersive Employee Education Experiences.

B to B

B to B Advertising Agencies Marketing & Strategy Dwell

Using Buying Groups to Accelerate Your Sales Process

InsightSquared

APRIL 23, 2019

According to SiriusDecisions , “B-to-b purchase decisions are rarely made by one person – multiple individuals are involved in a variety of buying scenarios that can exist within an organization. Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process.

Top of Funnel

Top of Funnel Buy Account Based Marketing Process

B-to-B Dream Team Q&A: Tania Weidick of Oracle

The Freeman Company

JUNE 1, 2016

Insights on audiences, event measurement, and brand experiences

B to B

B to B Brand Identity Branding

Objectives-Based Content Strategy Framework

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. They have shifted from a product-based to a persona-based content framework.

Marketing & Strategy

Marketing & Strategy Content B2B Sales Inbound Marketing

Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. They have shifted from a product-based to a persona-based content framework.

Content

Content B2B Sales Inbound Marketing Buyer Personas

B-to-B Dream Team Q&A: Jonas Tornqvist of Sony Mobile

The Freeman Company

MAY 19, 2016

What makes a successful experience and why humans need face-to-face interaction

B to B

B-to-B Dream Team Q&A: Kate Lechowicz of NetApp

The Freeman Company

JUNE 10, 2016

Powerful personalization leads to authentic connections

B to B

B to B Leads Lead Marketing Qualified Leads

Breaking News: Event Marketer B-to-B Dream Team Revealed

The Freeman Company

APRIL 11, 2016

Celebrating brand experience innovators.

B to B

B to B Event Marketing Marketing Brand Identity

New Response Databases - Valuable Resource for B2B Marketers?

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.

Work Management

Work Management Marketing Management B2B Marketing B to B

B-to-B Dream Team Q&A: Heather Henderson Thomas of Cisco

The Freeman Company

MAY 2, 2016

Insights on event strategy, ROI, and Cisco’s collaborative culture

B to B

B to B ROI

B2B Reads: Avoid Pitfalls, Sell More By Saying Less, & Best 4-Letter Words

Heinz Marketing

AUGUST 28, 2021

And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Thank you for the great read, Michael Stelzner. B2B and B2C Boundaries Are Blurring. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally.

B2B

B2B Demand Generation Account Based Marketing B2B Marketing

Understanding the True Cost of Content in B2B Organizations

Avitage

JANUARY 28, 2016

Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. Given the strategic imperative of content in the digital age, and the significant, mostly hidden spend on content, this new reality warrants executive action.

B2B

B2B Cost Content Organization

The Blurring of B-to-B and B-to-C Lines at Mobile World Congress

The Freeman Company

MARCH 2, 2017

A strategic and creative analysis of the mega mobile event

B to B

B to B Analysis Creativity

How Performance Marketing Accelerates B-to-B Prospecting

Testing for B-to-B Marketers: How hard is it?

Webinars

Trending Sources

Five Principles of B-to-B Event Marketing Success

Webinars

Five Ways to “Get Real” With B-to-B Social Media

Five Ways B-to-B Marketers Need to Change Their Game

What Makes Top B-to-B Marketers Successful?

To Gate or Not to Gate, That Is the B-to-B Content Marketing Question

AdAge Ranks Freeman as a Top B-to-B Agency

Five Principles for Creating Award-Winning B-to-B Brand Experiences

Report: B2B Marketers Falling Short in Connecting to Buyers’ Needs

Chief Marketer: FreemanXP a Top 50 B-to-B Marketing Agency

B-to-B Dream Team: Lessons Learned from the EMS Power Panel

Study: B-to-B Marketers Lagging With Social Media

Report: Most Loyal B2B Customers Value Reliability in Companies

B2B Lead Generation Blog: The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards

Report: More CMOs Prioritizing New Buyers in Growth Strategies

B-to-B Marketing in a Buyer-Driven World

B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

2018 B-to-B Dream Team Panel

Study: B2B Marketers Remain Focused on Customer Acquisition

6 Steps to a Successful (B-to-B) Direct Marketing Campaign

Event Marketer: B-to-B Millennials

B-to-B VR: Visa’s Immersive Employee Education Experiences

How to Diagnose if Inbounditis is Killing Your Sales Pipeline

Report: Marketers Struggle to Leverage Tech to Better Understand Customers

The Need for a Demand Center

My favorite B2B resources: Top blogs, research sites and thought leaders

POWER PANEL: THE 2017 B-TO-B DREAM TEAM

Top Trends in B2B Marketing

15 Proven B-To-B Strategies for Sales Funnel Acceleration

SiriusDecisions Summit 2015: The Un-Death of B2B Sales

A Guide to Navigating the Experiential Marketing Summit 2018

Using Buying Groups to Accelerate Your Sales Process

B-to-B Dream Team Q&A: Tania Weidick of Oracle

Objectives-Based Content Strategy Framework

Objectives-Based Extension to SiriusDecisions Persona-Based Content Framework

B-to-B Dream Team Q&A: Jonas Tornqvist of Sony Mobile

B-to-B Dream Team Q&A: Kate Lechowicz of NetApp

Breaking News: Event Marketer B-to-B Dream Team Revealed

New Response Databases - Valuable Resource for B2B Marketers?

B-to-B Dream Team Q&A: Heather Henderson Thomas of Cisco

B2B Reads: Avoid Pitfalls, Sell More By Saying Less, & Best 4-Letter Words

Understanding the True Cost of Content in B2B Organizations

The Blurring of B-to-B and B-to-C Lines at Mobile World Congress

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