The Freeman Company

MAY 9, 2017

Lessons from the B-to-B Dream Team Power Panel

B to B 40

B to B Brand Branding Experience 40

The Freeman Company

OCTOBER 12, 2015

Also ranked as the largest B-to-B experiential marketing agency in the United States.

B to B 40

B to B A/B Agency Marketing 40

The Freeman Company

MAY 10, 2016

Get the 411 on Top Takeaways from Top B-to-B Event Marketers

B to B 40

B to B Event Marketing Marketing 40

The Freeman Company

NOVEMBER 1, 2015

Chief Marketer highlights FreemanXP in its annual B-to-B Top Shop listing

B to B 40

B to B A/B Marketing Agency 40

delicious b2bmarketing

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. By TJ Raphael.

B to B 40

B to B Social Media Media Social 40

B2B Lead Generation

JUNE 27, 2006

« Podcast: Interview on the Cullinane & Green Report | Main | Time with Best Selling Author Bryan Eisenberg » The B2B Lead Generation Blog Wins Best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards Thank you all for voting! I won the best B-to-B Marketing Blog in MarketingSherpas Readers Choice Awards!

B to B 120

B to B Lead Generation B2B Generation 120

ViewPoint

MAY 7, 2010

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B to B 120

B to B Funnel Strategy Sales 120

B2B Lead Generation

AUGUST 15, 2006

« Webinar: Lead Generation Strategies for the Complex Sale | Main | E-books: A Hip and Stylish Younger Sibling to the Nerdy Whitepaper » Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006 Im speaking at MarketingSherpas Demand Generation Summit being held in Boston and SF this fall.

B to B 120

B to B Lead Generation Generation B2B 120

KoMarketing Associates

OCTOBER 18, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. In Part 2 of Merkle’s “B-to-B Loyalty Report,” research indicated that there were other factors that played a role in buyers’ loyalty as well. Product Marketing and B2B Buyer Loyalty.

B2B 136

B2B B to B Report Marketing 136

The Freeman Company

MAY 1, 2018

Learn from top marketers at the Experiential Marketing Summit

B to B 40

B to B Marketing 40

KoMarketing Associates

SEPTEMBER 21, 2017

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

B2B 136

B2B B to B Report Customer 136

The Freeman Company

FEBRUARY 2, 2016

How the PCMA annual meeting connected with a new generation

B to B 40

B to B Event Marketing Marketing Generation 40

The Freeman Company

MAY 1, 2018

Join us to for tips to create thriving programs with digital

B to B 40

B to B Education Experience Tips 40

MLT Creative

JUNE 16, 2010

If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

B to B 40

B to B A/B Direct Marketing Campaign 40

KoMarketing Associates

NOVEMBER 2, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives. Thirty-one percent of buyers stated that marketers do not understand their needs. About 30 percent claimed that they do not understand their company. “B-to-B

B to B 120

B to B Strategy Report A/B 120

The ROI Guy

NOVEMBER 19, 2009

Alinean and sales and marketing consultancy Sirius Decisions just wrapped up an important new webinar for marketers - B-to-B Marketing in a Buyer-Driven World. View the recorded webinar at: https://alinean.webex.com/alinean/lsr.php?

B to B 40

B to B A/B Buying Cycle Marketing 40

ViewPoint

FEBRUARY 8, 2017

So what can b-to-b companies do to get back on track? Send out a compelling direct mail piece highlighting fast facts based on recent b-to-b research, or host a webinar that speaks directly to the pain points your targeted industry is experiencing now. Don't wait for an inbound lead to come to you before you react.

B to B 120

B to B Inbound Marketing Sales A/B 120

The Freeman Company

APRIL 26, 2017

Learn from the team elevating brand experience

B to B 40

B to B Brand Branding Experience 40

Biznology

FEBRUARY 3, 2020

Ruthless B-to-B Marketing. Within its two-tier free and paid membership system, you’ll find a rich array of articles, webinars, templates, research reports, training courses and events. Plus a Know-How Exchange forum where you can get your questions answered by experts. Find them first at Biznology. I welcome your feedback.

B2B 171

B2B Resources Sites Research 171

KoMarketing Associates

AUGUST 3, 2017

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. Over time, resources that deliver long-term value become more important, especially if they are built on customer-centric services and guided by B-to-B seller expertise,” wrote the authors of the report.

B2B 138

B2B Studies B to B Acquisition 138

Biznology

JULY 12, 2018

Stevens about the key B to B marketing trends you need to pay attention to right now. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Ruth gave tips on what to do about recent changes in B2B buying behavior.

B2B 141

B2B Trends BtoB Marketing 141

The Freeman Company

APRIL 11, 2016

Celebrating brand experience innovators.

B to B 40

B to B Event Marketing Marketing Brand 40

AgencyEA

MARCH 19, 2018

Power Panel: The 2018 B-to-B Dream Team. This dream team is a panel made up of some of the sharpest minds within the B-to-B sector of experiential marketing. Personalization with Cisco: Transforming the B-to-B Customer Experience. B-to-B VR: Visa’s Immersive Employee Education Experiences.

B to B 70

B to B Dwell Marketing A/B 70

InsightSquared

APRIL 23, 2019

According to SiriusDecisions , “B-to-b purchase decisions are rarely made by one person – multiple individuals are involved in a variety of buying scenarios that can exist within an organization. Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process.

Buy 265

Buy Account Based Marketing Process Sales 265

The Freeman Company

JUNE 10, 2016

Powerful personalization leads to authentic connections

B to B 40

B to B A/B Leads Lead 40

The Freeman Company

JUNE 1, 2016

Insights on audiences, event measurement, and brand experiences

B to B 40

B to B A/B Audience Measurement 40

eTrigue

DECEMBER 2, 2021

Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region. What’s Driving this Change?

Demand 78

Demand B to B Cross-Sell Banner Ads 78

Heinz Marketing

DECEMBER 10, 2022

Edelman, LinkedIn: Thought Leadership Can Propel B-to-B Marketers Through Economic Downturn By David Cohen. The Ultimate Guide to Customer Retention by Twilio Segment. An in-depth look at how you can avoid the rising costs of customer acquisition.

B2B 90

B2B Content B to B A/B 90

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.

B to B 120

B to B Resources Marketing B2B 120

KoMarketing Associates

NOVEMBER 13, 2017

Part 3 of the “B-to-B Loyalty Report” from Merkle Loyalty Solution looked at how B2B marketers are aligning with their customers. B2B Marketers and the Customer Connection. B2B marketers, in particular, have also struggled with connecting to their customers as of late, according to recent research.

Report 189

Report Customer B to B Marketing 189

The Freeman Company

MAY 19, 2016

What makes a successful experience and why humans need face-to-face interaction

B to B 40

B to B A/B Mobile Interactive 40

The Freeman Company

MAY 2, 2016

Insights on event strategy, ROI, and Cisco’s collaborative culture

B to B 40

B to B A/B ROI Strategy 40

The Freeman Company

MARCH 2, 2017

A strategic and creative analysis of the mega mobile event

B to B 40

B to B Mobile Analysis Creative 40

ANNUITAS

MAY 15, 2015

So when Jennifer and Marisa unveiled the results of the 2015 B-to-B Buying Study of the behavior of 1,000 executives it’s easy to understand how the marketers in the room were taken aback. If the 2015 B-to-B Buying Study is true…and I can’t argue with data…then we as marketers are potentially missing something.

B2B 100

B2B B to B Sales A/B 100

B2B Lead Generation

AUGUST 18, 2014

Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing' Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs]. Marketing Research Chart: Question your assumptions for true customer-centric marketing [MarketingSherpa Research Chart of the Week].

Marketing 120

Marketing B to B B2B A/B 120

ViewPoint

AUGUST 1, 2011

Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years. In most b-to-b organizations, this includes the pass from marketing to teleprospecting, and teleprospecting to field, inside or channel sales resources. Finally, establish other relevant rules.

Lead Management 120

Lead Management Relationship Leads Lead 120

ViewPoint

MARCH 6, 2014

B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units. And YouTube in 10th place?

Social Media 120

Social Media ROI Survey B to B 120