ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 280

B to B netFactor Media SEM 280

ViewPoint

MARCH 6, 2014

B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units. And YouTube in 10th place?

Paid Content 303

Paid Content Social Media Paid Search Agency Customer Surveys 303

Biznology

NOVEMBER 30, 2011

B-to-B marketers are often guilty of laziness when it comes to testing their communications, whether it’s testing the copy approach, the layout, the offer or the target audience. It’s a fact that the typical B-to-B campaign targets universes that are too small to support a split test. Image via Wikipedia.

B to B 80

B to B Planning Adwords Paid Search Agency 80

MLT Creative

JUNE 16, 2010

If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

B to B 85

B to B Direct Marketing Campaigns Advertising Agencies 85

ViewPoint

MAY 7, 2010

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B to B 120

B to B Top of Funnel 120

Biznology

MAY 30, 2012

There’s a spirited debate in B-to-B marketing about whether it’s best to give away information (aka “content,” like white papers and research reports) to all comers, versus requiring web visitors to provide some information in exchange for a content download. So that’s my argument for gating content in B-to-B marketing.

B to B 80

B to B RFP Sales Qualified Leads Cost per Lead 80

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.

Resources 192

Resources B to B Work Management Marketing Management 192

Biznology

OCTOBER 28, 2013

B2B Marketing Blogging Content Marketing Internet Marketing Monthly Newsletter Slider Social Media Marketing B-to-B marketing Business content formats Content marketing Content Marketing Institute ROI' I recommend Epic Content Marketing to everyone who sells to business buyers.

B2B Marketing 215

B2B Marketing Education B to B Content Marketing 215

Biznology

DECEMBER 5, 2014

B2B Marketing Influencer Marketing Offline Marketing account-based marketing Advertising B-to-B marketing B2B marketing B2B sales banner advertising data append data discovery IP address marketing named accounts personalization responsive design Target market'

B to B 218

B to B Banner Ads Banners Paid Search Agency 218

Biznology

DECEMBER 31, 2014

B2B Marketing Internet Marketing B-to-B marketing B2B B2B marketing data sources lead generation prospecting data' Marketers can expect plenty of new opportunity for reaching customers and prospects efficiently. Like this post? Sign up for our emails here. The post Exciting new tools for B2B prospecting appeared first on Biznology.

Marketing Automation Services 222

Marketing Automation Services Lead Ranking B to B Tools 222

Biznology

JANUARY 29, 2014

B2B Marketing Internet Marketing Slider B-to-B marketing CRM Eloqua marketing automation Marketo Sirius Decisions' And junior staffers need training in strategic marketing thinking. Are there other success factors in B2B marketing automation you can share?

Marketing Automation Services 193

Marketing Automation Services Work Management Marketing Automation Marketing Management 193

Biznology

JANUARY 30, 2015

B2B Marketing Social Media Marketing attribution B-to-B marketing B2B marketing CRM customer data data hygiene data matching database marketing de-duplication marketing database unstructured data' Save this article as a PDF. The post 6 thorny data problems that Vex B2B marketers, and how to solve them appeared first on Biznology.

De-duplication 220

De-duplication Work Management Marketing Management B2B Marketing 220

Biznology

NOVEMBER 27, 2013

B2B Marketing Market Research Offline Marketing Slider B-to-B B2B Data data modeling database marketing lead generation marketing lists propspecting' Readers who would like to see our past studies on the quality and quantity of prospecting data available in business markets can access them here.

Lead Ranking 205

Lead Ranking Marketing Management B to B Lead Scoring 205

Biznology

APRIL 9, 2014

Stevens is one of our authors at Biznology, and President of eMarketing Strategy, a consultancy in New York City specializing in B-to-B marketing, particularly sales lead generation. And your sales counterparts will thank you for that!

Lead Generation 219

Lead Generation Sales Leads Sales Qualified Leads Lead Ranking 219

Biznology

JULY 23, 2014

B2B Marketing Content Marketing Public Relations B-to-B marketing B2B marketing marketing Small and medium enterprises SMB' Ours is a relationship of mutual benefit, as long as we do our part to help them solve their business problems. The post Fresh Insights in Selling to SMBs appeared first on Biznology.

SMB 180

SMB Peer-to-peer B to B Paid Search Agency 180

InsightSquared

APRIL 23, 2019

According to SiriusDecisions , “B-to-b purchase decisions are rarely made by one person – multiple individuals are involved in a variety of buying scenarios that can exist within an organization. Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

ViewPoint

FEBRUARY 8, 2017

So what can b-to-b companies do to get back on track? Send out a compelling direct mail piece highlighting fast facts based on recent b-to-b research, or host a webinar that speaks directly to the pain points your targeted industry is experiencing now. Don't wait for an inbound lead to come to you before you react.

B to B 168

B to B Cost per Lead Marketing Automation Services Inbound Marketing 168

Biznology

JULY 25, 2013

B2B Marketing Content Marketing B-to-B B2B buyer journey buying process content audit Content marketing' And if you’d like to discuss this and other best practices in B2B marketing, Mike Moran and I are offering a solid training program for companies who want to fine tune their digital marketing program.

Enterprise Management 169

Enterprise Management B to B Work Management B2B Thought Leadership 169

KoMarketing Associates

OCTOBER 18, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. In Part 2 of Merkle’s “B-to-B Loyalty Report,” research indicated that there were other factors that played a role in buyers’ loyalty as well. Product Marketing and B2B Buyer Loyalty.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

NOVEMBER 13, 2017

Part 3 of the “B-to-B Loyalty Report” from Merkle Loyalty Solution looked at how B2B marketers are aligning with their customers. B2B Marketers and the Customer Connection. B2B marketers, in particular, have also struggled with connecting to their customers as of late, according to recent research.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

KoMarketing Associates

SEPTEMBER 21, 2017

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

B2B Marketing Traction

JUNE 16, 2015

According to Google, 70% of those researching b-to-b products and services use video in making their decision. Now almost 40% of B2B purchasers use mobile devices to buy products and services and more than half of millennials use them to research their purchase ( Acquity Group State of B2B Procurement study ).

B2B Marketing 228

B2B Marketing Planning B2B B to B 228

The Point

DECEMBER 16, 2013

Sirius Decisions wrote an insightful article last week about the acquisition by Marketo of Insightera (a Web personalization platform), and included was the following projection: “By 2015, we expect to see 71 percent of b-to-b organizations’ new inquiries coming via the corporate Web site.”.

Demand Generation Agencies 210

Demand Generation Agencies B2B Sales Sales Leads Lead Scoring 210

ViewPoint

SEPTEMBER 15, 2011

Today, ten or so years after the onset of online lead generation in the B-to-B sector, the scientist, not the lucky prospector, is the one who will win. Those early to the game got some quick gold nuggets but by the time everyone jumped on the bandwagon there was a lot more sifting required to find the well-hidden gold.

Online Lead Generation 196

Online Lead Generation Lead Generation Lead Ranking Generation 196

KoMarketing Associates

AUGUST 3, 2017

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. Over time, resources that deliver long-term value become more important, especially if they are built on customer-centric services and guided by B-to-B seller expertise,” wrote the authors of the report.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

ANNUITAS

SEPTEMBER 15, 2015

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. With adoption on the rise, you may notice an influx of emails hitting your inbox—some good and some not so good.

Marketing Automation Services 220

Marketing Automation Services Marketing Automation Automation Planning 220

KoMarketing Associates

NOVEMBER 2, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives. Thirty-one percent of buyers stated that marketers do not understand their needs. About 30 percent claimed that they do not understand their company. “B-to-B

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

Biznology

FEBRUARY 3, 2020

Ruthless B-to-B Marketing. Within its two-tier free and paid membership system, you’ll find a rich array of articles, webinars, templates, research reports, training courses and events. Plus a Know-How Exchange forum where you can get your questions answered by experts. Find them first at Biznology. I welcome your feedback.

Resources 171

Resources Research B to B Advertising Agencies 171

markempa

OCTOBER 1, 2008

I've gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa's new B-to-B Lead Generation Handbook that will help you to fine tune the nurturing timing. I encourage you to check out MarketingSherpa's B-to-B Lead Generation Handbook. But, how do you get that delicate balance just right?

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

Webbiquity

DECEMBER 11, 2013

Reporting that “60 to 70 percent of content churned out by b-to-b marketing departments today sits unused,” Tony Zambito explains why the biggest problem for b2b marketers isn’t a lack of content, but rather a lack of the right content—and how to fix it by strategically using buyer personas.

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Content Marketing Planning 279

The Freeman Company

MARCH 16, 2018

The new Event Marketer B-to-B Dream Team weighs in

B to B 40

B to B Event Marketing Marketing 40

Biznology

MARCH 26, 2012

Have you come up with a compelling offer to motivate quality responses in B-to-B search engine advertising? A free mug or t-shirt, with no strings attached, for example. Unless you can otherwise qualify the target with a highly selective keyword or phrase. Let’s share ideas.

Search Marketing 168

Search Marketing B to B Marketing Management Adwords 168

markempa

APRIL 24, 2009

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Study Case Studies Demand Generation 120

ViewPoint

AUGUST 1, 2011

Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years. In most b-to-b organizations, this includes the pass from marketing to teleprospecting, and teleprospecting to field, inside or channel sales resources. Finally, establish other relevant rules.

Lead Management 120

Lead Management Work Management Sales Qualified Leads Marketing Management 120

The Freeman Company

MAY 23, 2018

Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit

B to B 40

B to B Event Marketing Marketing 40

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Webbiquity

JUNE 17, 2014

Everything We Thought We Knew About B-to-B Marketing Is Wrong by Forbes. .” B2B marketers need to become more adept at presenting the professional, social, emotional, and personal value of their products and services.

Sales Management 277

Sales Management Work Management B2B Marketing Marketing Management 277