InsightSquared

APRIL 23, 2019

According to SiriusDecisions , “B-to-b purchase decisions are rarely made by one person – multiple individuals are involved in a variety of buying scenarios that can exist within an organization. Key personas in a buying group have different buyer roles and may participate at different stages of the buying decision process.

Buy 265

Buy Top of Funnel Process Account Based Marketing 265

KoMarketing Associates

OCTOBER 18, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently shed light on these challenges and how they impact B2B buyers. In Part 2 of Merkle’s “B-to-B Loyalty Report,” research indicated that there were other factors that played a role in buyers’ loyalty as well. Product Marketing and B2B Buyer Loyalty.

Marketing Report 136

Marketing Report Buyer Need B to B B2B Marketing 136

KoMarketing Associates

NOVEMBER 13, 2017

Part 3 of the “B-to-B Loyalty Report” from Merkle Loyalty Solution looked at how B2B marketers are aligning with their customers. B2B Marketers and the Customer Connection. B2B marketers, in particular, have also struggled with connecting to their customers as of late, according to recent research.

Marketing Report 188

Marketing Report B to B CMO Paid Search Agency 188

KoMarketing Associates

SEPTEMBER 21, 2017

Previous research from Part 1 of Merkle Loyalty Solutions’ “The Ideal B-to-B Loyalty Program: What Should It Look Like” research indicated that marketers were placing a greater priority on acquiring new customers, rather than retention. B2B Marketers and Customer Acquisition.

B to B 136

B to B Paid Search Agency Companies B2B 136

KoMarketing Associates

AUGUST 3, 2017

The “B-to-B Loyalty Report” from Merkle shows that most B2B marketers (75 percent) are focused on acquiring new customers. Over time, resources that deliver long-term value become more important, especially if they are built on customer-centric services and guided by B-to-B seller expertise,” wrote the authors of the report.

Studies 138

Studies Acquisitions B2B Marketing B to B 138

ViewPoint

MAY 23, 2011

To get some answers to questions like these, Bernice Grossman and I have undertaken a series of research studies on the quality and quantity of data available to B-to-B marketers in various industries. When B-to-B marketers want to find new prospects, they have traditionally relied on two types of lists.

Resources 120

Resources B to B Work Management Marketing Management 120

KoMarketing Associates

NOVEMBER 2, 2017

Part 3 of Merkle Loyalty Solution’s “B-to-B Loyalty Report” recently uncovered the types of obstacles B2B marketers are facing as they look to achieve their top objectives. Thirty-one percent of buyers stated that marketers do not understand their needs. About 30 percent claimed that they do not understand their company. “B-to-B

B to B 120

B to B Lead Ranking Marketing & Strategy Loyalty 120

Biznology

FEBRUARY 3, 2020

Ruthless B-to-B Marketing. Within its two-tier free and paid membership system, you’ll find a rich array of articles, webinars, templates, research reports, training courses and events. Plus a Know-How Exchange forum where you can get your questions answered by experts. Find them first at Biznology. I welcome your feedback.

Resources 171

Resources Research B to B Advertising Agencies 171

markempa

OCTOBER 1, 2008

I've gotten the okay to highlight 5 Nurture Campaign Time Factors from MarketingSherpa's new B-to-B Lead Generation Handbook that will help you to fine tune the nurturing timing. I encourage you to check out MarketingSherpa's B-to-B Lead Generation Handbook. But, how do you get that delicate balance just right?

Lead Nurturing 120

Lead Nurturing B to B Sales Qualified Leads Telemarketing 120

The Freeman Company

MARCH 16, 2018

The new Event Marketer B-to-B Dream Team weighs in

B to B 40

B to B Event Marketing Marketing 40

markempa

APRIL 24, 2009

Here’s what they are looking for: B-to-B marketers to present Case Studies on real-life tests and tactics in demand generation. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing. Click here to learn more.

Demand Generation Agencies 120

Demand Generation Agencies Case Studies Case Study Demand Generation 120

ViewPoint

AUGUST 1, 2011

Getting b-to-b sales and marketing to align more closely has driven even the most capable business leaders crazy for years. In most b-to-b organizations, this includes the pass from marketing to teleprospecting, and teleprospecting to field, inside or channel sales resources. Finally, establish other relevant rules.

Lead Management 120

Lead Management Work Management Sales Qualified Leads Marketing Management 120

markempa

SEPTEMBER 4, 2007

Some of the other topics include: New B-to-B Search Marketing; Maximizing White Papers, Ezines Webinars & Podcasts; Marketing to Fortune 500; Video, Viral & Web 2.0 B-to-B Marketing; How to Measure & Manage Leads and more. B-to-B Marketing; How to Measure & Manage Leads and more.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

The Freeman Company

MAY 23, 2018

Key takeaways from the 2018 B-to-B Dream Team panel at Experiential Marketing Summit

B to B 40

B to B Event Marketing Marketing 40

Online Marketing Institute

NOVEMBER 28, 2012

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. By TJ Raphael.

B to B 40

B to B Paid Content Social Media CMS Development 40

Biznology

JULY 12, 2018

Stevens about the key B to B marketing trends you need to pay attention to right now. Business buying behavior continues to evolve–and fast. So marketing behavior has to keep up! Mike Moran interviewed marketing consultant and author Ruth P. Ruth gave tips on what to do about recent changes in B2B buying behavior.

B2B Marketing 141

B2B Marketing Trends BtoB B to B 141

ViewPoint

FEBRUARY 8, 2017

So what can b-to-b companies do to get back on track? Send out a compelling direct mail piece highlighting fast facts based on recent b-to-b research, or host a webinar that speaks directly to the pain points your targeted industry is experiencing now. Don't wait for an inbound lead to come to you before you react.

B to B 120

B to B Cost per Lead Marketing Automation Services Inbound Marketing 120

ViewPoint

JANUARY 26, 2012

Outbound telemarketing The telephone is the Swiss Army knife in the B-to-B marketer’s backpack: a flexible, personal, dependable resource with infinite applications. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

B to B 120

B to B netFactor Media SEM 120

ANNUITAS

MAY 15, 2015

So when Jennifer and Marisa unveiled the results of the 2015 B-to-B Buying Study of the behavior of 1,000 executives it’s easy to understand how the marketers in the room were taken aback. If the 2015 B-to-B Buying Study is true…and I can’t argue with data…then we as marketers are potentially missing something.

B2B Sales 100

B2B Sales B to B Lead Ranking B2B 100

markempa

AUGUST 18, 2014

Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing' Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs]. Marketing Research Chart: Question your assumptions for true customer-centric marketing [MarketingSherpa Research Chart of the Week].

B to B 120

B to B Marketing & Strategy B2B Sales Paid Search Agency 120

The Freeman Company

MAY 9, 2017

Lessons from the B-to-B Dream Team Power Panel

B to B 40

B to B Branding Brand Identity 40

markempa

MAY 24, 2010

Here's a few of the articles that I found relevant in the guide: Social media tips for demand generation Maximizing online content to fuel conversations, conversions B-to-c marketing tactics that can drive b-to-b revenue Creating e-mails that generate leads Finding new ways to maximize your list 7 tips on using e-mail to drive webinar attendance Search (..)

BtoB 120

BtoB Lead Generation B to B Generation 120

MLT Creative

JUNE 16, 2010

If your budget will not allow for big-ticket items, free trials or even introductory discounts, think about free information or content you can offer (this is especially effective in B-to-B). Patrick Maness is Director of Marketing Strateg y with B-to-B marketing agency MLT Creative and heads their Rhode Island office.

B to B 40

B to B Direct Marketing Campaigns Advertising Agencies 40

markempa

JANUARY 28, 2010

Read Target Your B-to-B Lead-Gen Efforts by Vertical and Job Title. Here's a quick summary of Goodman's 6 steps:  Do Your Homework. Find Prospects That Look Like Your Target. Determine Your Target's Pain Points. Gather Sales Support Assets. Create a Destination of Information.

Verticals 120

Verticals Ideal Customer Profiles Lead Generation B to B 120

ViewPoint

MARCH 6, 2014

B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units. And YouTube in 10th place?

Paid Content 120

Paid Content Social Media Customer Surveys Paid Search Agency 120

markempa

APRIL 26, 2010

B-to-B email. If you have a great B2B marketing success story to tell, or have learned valuable lessons you want to share with your fellow marketers, MarketingSherpa wants to hear from you.The deadline for submissions is Wednesday, May 12 and they’re interested in sessions that will help marketers improve: Lead generation.

B2B Marketing 120

B2B Marketing Paid Search Agency B to B Top of Funnel 120

markempa

MAY 28, 2009

A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! That’s why forming a plan for lead nurturing is such an integral part of your lead generation process.

Lead Nurturing 120

Lead Nurturing Buy B to B Marketing Qualified Leads 120

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. They have shifted from a product-based to a persona-based content framework.

Marketing & Strategy 120

Marketing & Strategy B to B Content Buyer Personas 120

Avitage

SEPTEMBER 27, 2017

“As b-to-b organizations place greater focus on both inbound marketing, and optimizing content for the sales force, the skills and behaviors required for content ideation, writing and delivery are rapidly changing. They have shifted from a product-based to a persona-based content framework.

B to B 120

B to B Buyer Personas Viral Marketing Content 120

Avitage

JANUARY 28, 2016

Research from the analyst firm SiriusDecisions (B-to-B Content Creation Costs and Outputs) shows B2B organizations are challenged to identify their true content spend. Given the strategic imperative of content in the digital age, and the significant, mostly hidden spend on content, this new reality warrants executive action.

Cost 120

Cost Organization B to B B2B 120

Biznology

JANUARY 23, 2012

One problem that plagues B-to-B sales and marketing is coming up with relevant, timely messages for nurturing customer relationships. The relentless challenge of creating new content is one of the most common impediments to long-term communications success for B-to-B marketers. Image via Wikipedia.

B to B 80

B to B Marketing Management Video Marketing Trade Show 80

markempa

APRIL 5, 2007

As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Marketing Qualified Leads Lead 120

markempa

SEPTEMBER 12, 2007

According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." According the MarketingSherpa research , " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs."

Lead Generation 120

Lead Generation BtoB B2B Marketing Lead Scoring 120

The Freeman Company

MAY 1, 2018

Learn from top marketers at the Experiential Marketing Summit

B to B 40

B to B Marketing 40

markempa

JULY 16, 2007

Don’t focus exclusively on Web-based leads because typically in a b-to-b environment, a prospect may choose to communicate with your company by telephone or some other channel. " I think Kevins points serve as a good reminder for web inquiry management. Ive summarized Kevins three points: Don’t be too Web myopic.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

ViewPoint

SEPTEMBER 15, 2011

Today, ten or so years after the onset of online lead generation in the B-to-B sector, the scientist, not the lucky prospector, is the one who will win. Those early to the game got some quick gold nuggets but by the time everyone jumped on the bandwagon there was a lot more sifting required to find the well-hidden gold.

Online Lead Generation 120

Online Lead Generation Lead Generation Lead Ranking Generation 120

Heinz Marketing

AUGUST 28, 2021

And b-to-b is rapidly catching up in terms of customer focus, creative innovation and digital savviness. Thank you for the great read, Michael Stelzner. B2B and B2C Boundaries Are Blurring. From a marketer’s perspective, many of the same principles, objectives and strategies now apply equally.

Demand Generation 122

Demand Generation Account Based Marketing B to B Terms and Conditions 122