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Inside Pipeline360’s Hand-Delivered Content Strategy With Matt Hummel

Animalz blog

Ty Magnin [00:00:26]: This season on the Animals Podcast, we’re pulling back the corporate curtain to show you how the largest, most complex b to b SaaS teams actually get content out the door. If you’re like most b to b content marketers, you wanna lead the conversation in your industry.

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New Podcast Season: Breaking Down the Walls of Enterprise Content Marketing (Season Intro)

Animalz blog

Ty [00:00:07]: This season on the Animalz podcast, we’re pushing back the corporate curtain to show you how the largest, most complex b to b SaaS teams actually get content out the door. Tim [00:00:04]: And I’m Tim Metz, the director of marketing and innovation.

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How Performance Marketing Accelerates B-to-B Prospecting

Biznology

Every time you turn around, a new “performance marketing” opportunity turns up for B-to-B marketers. There are scads of ways performance marketing is being applied across the B-to-B go-to-market spectrum. Where is performance marketing in B-to-B headed? Photo credit: Wikipedia. What a treasure trove!

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Five Ways B-to-B Marketers Need to Change Their Game

Biznology

The so-called Buying Circle in large enterprise B-to-B—the influencers, specifiers, users, decision-makers—comprises as many as 21 people, according to Marketing Sherpa. Here’s where marketing automation becomes an important resource for B-to-B marketers. But there’s more. So marketers have to think differently today.

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Five Ways to “Get Real” With B-to-B Social Media

Biznology

Today, 89% of B-to-B marketers in the U.S. are using social media, says a study conducted by iTracks and the Business Marketing Association (BMA). In fact, B-to-B use of social media may have even eclipsed that of consumer marketers, according to another report from White Horse Productions. First, get busy on LinkedIn.

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Why Servant Marketing Matters

markempa

Marketing Strategy b-to-b B2B business-to-business complex sale servant marketing' Customer-centric Marketing: Using metaphors in your B2B strategy [More from the blogs]. Marketing Research Chart: Question your assumptions for true customer-centric marketing [MarketingSherpa Research Chart of the Week].

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Study: B-to-B Marketers Lagging With Social Media

Online Marketing Institute

Study: B-to-B Marketers Lagging With Social Media. Data shows about 40 percent of b-to-b brands aren’t using social marketing. Of 548 b-to-b marketers surveyed by Eloqua, about 40 percent say they are not yet using social media marketing. B-to-B Print Advertising Drops in July. By TJ Raphael.

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