BERT: Google’s New Algorithm That Promises to Revolutionize SERPs

RockContent

Google is already such an intricate part of people’s lives that many of us chat directly with it. But it is worth remembering: Google is made of algorithms. Let’s understand it all now: What is Google BERT? How does Google BERT work? What is Google BERT?

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Understanding Google SERP Features in 2021: The Complete Guide

KoMarketing Associates

Understanding Google search engine result page – or “SERP” – features has always been an essential part of SEO for B2B digital marketers. What Are SERP features? SERP features are all the little widgets of information Google (or Bing) can put into the search results.

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Google Updates Some SERPs With Translated Results via @sejournal, @martinibuster

Search Engine Journal

Google documented a change called Translated Results that affects six languages. It auto-translates the titles and snippets between languages The post Google Updates Some SERPs With Translated Results appeared first on Search Engine Journal.

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Analyzing Google SERP Volatility Across 25 Industries

SEMrush

We analyzed Google SERPs across 25 industries to get an idea of what changes are occurring on SERPs on a day-to-day basis. Take a look at what we‘ve found and see what SERP features you should be targeting.

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Why and How to Dominate Google's Featured Snippets

Speaker: Kathleen Booth, VP of Marketing at Prevailion

Until recently, getting to position #1 on the search engine results pages (SERPs) was the holy grail of digital marketing. Now, Google has introduced featured snippets - effectively creating a “position zero.” Through real-world examples and case studies, learn why owning the featured snippet is so important, how to dominate position zero, and what impact it will have on your traffic and leads as the future of search continues to evolve.

Google’s SERP Features: Get Your Company Listed

Marketing Insider Group

When you consider that Google’s search volume is estimated at 5.8 There’s only so much room on Google’s SERP pages, and a lot of that space is reserved for featured snippets, related questions, videos, and more. What Are Google SERP Features?

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Google is Rewriting Title Tags in SERPs via @sejournal, @MattGSouthern

Search Engine Journal

Google is rewriting title tags for a limited amount of pages in search results, often replacing the text with a page’s H1 tag. The post Google is Rewriting Title Tags in SERPs appeared first on Search Engine Journal.

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SERP Universal Listing Trends

Brightedge

We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. However, Google doesn’t only update the results. Google 3-pack. Google carousel results.

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O que são SERP Features?

SEMrush

O Google está focado em fornecer respostas rápidas aos seus usuários, e eles estão fazendo isso com recursos especiais nas SERPs. Vejamos os SERP Features mais comuns e ver o valor que eles podem ter para sua empresa.

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3 Quality Signals That Help Content Rank Higher in SERPs

Content Marketing Institute

In Google, beauty is in the eyes of crawlers. Continue reading → The post 3 Quality Signals That Help Content Rank Higher in SERPs appeared first on Content Marketing Institute. They look at everything from your text to your meta tags to your style sheets.

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Google Search Console Impressions Report and Continuous Scroll SERPs via @sejournal, @martinibuster

Search Engine Journal

Google's John Mueller assessed how Search Console Impressions Reports may change because of the new Infinite Scroll Search Results The post Google Search Console Impressions Report and Continuous Scroll SERPs appeared first on Search Engine Journal.

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Darwinism & Google SERPs As Product: Revisiting How Search Works via @sejournal, @jasonmbarnard

Search Engine Journal

New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays a role in SEO. The post Darwinism & Google SERPs As Product: Revisiting How Search Works appeared first on Search Engine Journal.

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SERP Universal Listing Trends

Brightedge

We know Google is constantly testing and changing their algorithm with the goal of creating the best user experiences and providing the most relevant search results. However, Google doesn’t only update the results. Google 3-pack. Google carousel results.

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How Google SERP Layouts Affect Searching Behavior

Moz

Posted by Stephen_Job There are several studies (and lots of data) out there about how people use Google SERPs, what they ignore, and what they focus on. Two things I have never seen tested are the actual user reactions to and behavior with SERPs.

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6 Common Google SERP Feature Misconceptions in SEO

Moz

Brodie Clark teamed up with Izzi Smith to create a new SEO quiz series, testing marketers' knowledge of Google SERP features. In this post, read through the six most common misconceptions found in quiz answers, dealing with structured data, Featured Snippets, and more

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5 Ways to Improve B2B PPC Performance with SERP Features

KoMarketing Associates

Others, like Google’s Keyword Planner , offer a narrower set of tools for free. That tool is Google’s search engine results page (SERP). In this post, we will be discussing the key SERP features advertisers can use to improve their paid search performance.

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SERP Universal Listing Trends

Brightedge

Changes to the SERP Landscape. We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. However, Google doesn’t only update the results.

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Rise Up in SERPs With the Right SEO Content

Content Marketing Institute

With all that happening on Google, how can your content battle search engine results pages? Continue reading → The post Rise Up in SERPs With the Right SEO Content appeared first on Content Marketing Institute. Zero-click searches, sponsored listings, featured snippets, and more.

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SERP Features in 2019: The Complete Guide

KoMarketing Associates

The search engine results page (SERP) refers to the list of results that are being displayed by search engines for any given query submitted by a searcher. On the most basic level, it’s the results that are showing up on Google. Understanding SERPs is a critical component of the SEO professional’s role. Why Understanding SERPs Is So Important. Google’s search algorithm is constantly evolving. In fact, Google updates its algorithm hundreds of times each year.

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Google Authorship Removed From SERPs

EMagine B2B Blog

On Friday, Google announced the end Google Authorship. From now on, not only will Authorship information be removed in search results, but Google will no longer be tracking data from the rel=author markup in content at all. Authorship, as well as its place in the SERPs, has changed many times since it began several years ago. It seems that one of the main downfalls of Google Authorship was that its success and implementation rested greatly in the hands of users.

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Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency

ClickZ

Google has updated mobile SERP design to show website names and icons. Google has updated mobile SERP design to show website names and icons. On May 22, Google unveiled a refresh to the search engine results page on mobile. The left shows the previous SERPs, the right shows the refresh. The post Martech news roundup: Zendesk acquires Smooch, Google updates mobile SERPs, LinkedIn ads transparency appeared first on ClickZ.

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs.

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Google News Digest: Display & Video 360, CallJoy, Lite Mode, and European Google Local SERPs

SEMrush

And See how Google is showing other search engine results in its European local SERPs, prompting users to try out alternative engines for local queries. Sure enough, the last couple of weeks have been quite productive with fresh updates from the search engine. Learn about the introduction of CallJoy, updates to Display & Video 360, Smart Bidding signals, and productivity tools.

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Getting Smarter with SERPs - Whiteboard Friday

Moz

Modern SERPs require modern understanding. National SERPs are a myth — these days, everything is local. And when we're basing important decisions on SERPs and ranking, using the highest quality data is key. We make important decisions, budgetary decisions on what the SERPs say.

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Google Search Results Explained: In-Depth Articles

ClearVoice

In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links. In-depth articles are one of Google’s search engine results page (SERP) features that can show up in addition to the blue organic links.

Google Search Results Explained: Image Results

ClearVoice

What are Google image results? Google image results may appear in addition to organic search results. They show in the SERP as a single row of images pulled from the top-ranking results for the searched keyword in Google Images. . Examples of Google image results.

Google Search Results Explained: Image Mega Block

ClearVoice

An image mega block is a SERP feature that may appear along with organic search results. The image mega block displays several rows and columns of images, each of which includes top-ranking results for the searched keyword in Google Images. Examples of Google image results.

Google Ads Rolls out Lead Form Extensions Directly in the SERPs & This Week’s Digital Marketing News [PODCAST]

Search Engine Journal

The Marketing O’Clock team checks out Google Ads’ updated lead form extension, gives the lowdown on Google’s passage-based ranking going live, and more!

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15 Quick Ways to Boost Your SERP Results

accelerate agency

SERP results are crucial to the online success of any business. If your page isn’t ranked on the first page of Google, it’s not doing you much good. That’s why boosting SERP results is a key aim of SEO. We’ve drawn together 15 of those quick ways to boost your SERP results below.

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My Site’s DR Is 1.2 but My Article Ranks #1 in Google!

Single Grain

but my article ranks #1 in the Google SERPs. Still, it’s weird to rank in the top of Google and only have a Domain Rating (DR) of 1.2. So, yes, it’s in the #1 position in Google for the most part, but it wobbles, just like all links in the SERPs do.

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A Quick Primer on Google's Search Engine Results Page (SERP)

Hubspot

In simplified terms, a SERP (which stands for Search Engine Results Page) contains two types of content: organic and paid results. In an effort to make the user search experience easier and more direct, Google created SERP features, on-page content that gives users answers to their queries without requiring them to click into an organic result. What Does SERP Stand For? SERP stands for Search Engine Results Page. Page two of Google.” SERP Features.

How to Decrease Organic Bounce Rate and Increase Your Rankings

DivvyHQ

Organic bounce rate is one of the most controversial and misunderstood metrics in digital marketing. It's also one of the most important as it sends signals to search engines as to the quality and relevance of your website's content.

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Google Price Insights: New SERP Test and How to Respond

Brightedge

A blog post by Sergey Alakov this week stated that Google is testing Google Price Insights, a new SERP element that adds price comparison features to the knowledge graph for hotels. The post Google Price Insights: New SERP Test and How to Respond appeared first on BrightEdge SEO Blog.

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SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs

Brightedge

The ever-evolving SERP layout has a new twist. Since the beginning of online search if you input a search query, you see the results listed in one of the expected SERPs layouts. The post SERP Alert: “People Also Search For” Pop-Down Boxes on Google SERPs appeared first on BrightEdge SEO Blog. If you click on a listing and go to the site, you can consume that content. Since February 2018 if you click the […].

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SERP Rankings Are More Important Now For The Buyer's Journey

Brightedge

A simple Google search has become complicated. The layout of the search engine results page (SERP) is also up for grabs. Close the deal by showing them product pages and ensuring your brand features on Google Images and in the Local 3-Pack.

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The importance of accurate keyword difficulty scores

ClickZ

Keyword difficulty (KD) is an essential metric to assist marketers in formulating an effective SEO strategy for reaching the top of search engine results pages (SERP). The three steps to decode your SERP standing and opportunities. SERP analysis.

Google Ranking Factors You Need To Know for 2022

Marketing Insider Group

Google ranking factors. Google is constantly evaluating which factors indicate a high-quality website for their users. It’s important to keep up with these ranking factors if you want to stay on top of the search engine rankings pages (SERPs). Say what? You read it right!

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Use SEO and PPC Together For Maximum SERP Real Estate

Brightedge

5 min read While SEO and PPC are unique channels that both work well alone, combining insights and data from the two for greater results and more visibility can help your overall digital marketing strategy and help increase your ranks in the SERPs.

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Explaining Google’s November 2021 Core Update

SEMrush

Google has announced a broad core update has started to be rolled out. We at Semrush have monitored changes within both mobile and desktop stats and are ready to share the results: check which industries and websites seem to be SERP winners and losers.

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Practical Techniques to Improve Both Brand and Brand Review SERPs

SEMrush

Perfecting the SERPs / results returned by Google for a user query on your brand name is an essential part of your digital strategy. Like many of us, you may believe Google shows accurate, consistent and positive information to prospects, investors, partners, clients, journalists, job candidates, readers, subscribers, etc.

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