Martech

APRIL 5, 2024

“Our deep understanding of consumer spending across categories has driven us to reimagine what retail media networks can offer,” said Rich Muhlstock, President of Chase Media Solutions, in a release. Pilot partners include Air Canada, Solo Stove, Blue Bottle and Whataburger, all who ran 30-day campaigns through Chase Media Solutions.

Advertising Agencies 114

Advertising Agencies Media Verticals Paid Search Agency 114

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. Business email address Subscribe Processing. Get MarTech! In your inbox.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Martech

APRIL 17, 2024

On February 1, Google began enforcing spam guidelines for bulk email senders , warning senders to keep their spam rates reported in Google’s Postmaster Tools below.01%. This article will lay out: Common mistakes we still see in email campaigns. Proactive strategies to get your email campaigns in compliance 1.

CAN-SPAM 105

CAN-SPAM Data Hygiene Domain Privacy 105

Martech

NOVEMBER 27, 2023

HubSpot’s October releases include same object associations, adding external webpages to campaigns, AI assistant and ChatSpot additions, and more. Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Edit marketing emails.

Enterprise Management 98

Enterprise Management Hubspot Paid Search Agency Work Management 98

Martech

FEBRUARY 27, 2024

This comprehensive suite is geared toward that end, allowing marketers to input campaign goals into the genAI used to create emails and forms. Dig deeper: New rules for bulk email senders from Google, Yahoo: What you need to know AI roadmap. “We Business email address Subscribe Processing. Get MarTech! In your inbox.

SMS 111

SMS Marketing Automation Services Forecasting User-Generated Content 111

Martech

APRIL 9, 2024

This will allow brands using the Snowflake platform to execute campaigns faster and more securely. MessageGears outlined the following benefits to users in a release: No data mapping or movement required. Business email address Subscribe Processing. Benefits for Snowflake users. A fully managed cloud environment. Why we care.

Enterprise Management 108

Enterprise Management Lead Ranking Trends Campaigns 108

KoMarketing Associates

JULY 19, 2022

UpCity recently released the results of a survey aimed at determining how digital marketers are being impacted by Google updates, and statistics suggested that 26% of B2B digital marketers have seen a drop in revenue as a direct result. Nearly 13% are also working on sending out more targeted email marketing campaigns.

Account Based Marketing 256

Account Based Marketing B2B Marketing Marketing Report Google 256

Martech

APRIL 12, 2024

Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. The potential impact of this reported system issue on ad revenue is expected to become apparent by the end of the month when Meta releases its first-quarter earnings. Why we care. billion in ad revenue.

Cost 109

Cost Advertisements Advertising Automation 109

Martech

AUGUST 4, 2023

Marketo released a native function for creating visualizations of Smart Campaigns. The feature, Engagement Map, lets users explain how smart campaigns work more efficiently. Another notable feature released last month is Web Services Error, which identifies API users responsible for creating an error. Get MarTech!

Marketo 98

Marketo API Display Verticals 98

Martech

FEBRUARY 8, 2024

The Interactive Advertising Bureau and the Media Rating Council have issued guidelines designed to establish consistent terminology and metrics for ads served with augmented reality campaigns. this year,” said Zoe Soon, VP at the IAB Experience Center in a release. Business email address Subscribe Processing.

Guidelines 109

Guidelines Deliverability Transparency Click Rate 109

Martech

MARCH 11, 2024

The new features make it easier for marketers to track their campaigns and get better insights into priority properties for more effective optimization. Business email address Subscribe Processing. Now, administrators can: Upgrade or downgrade properties between standard and Analytics 360. Why we care. Admin update. Accessibility.

API 109

API Doubleclick Google Marketing Analytics Tools 109

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

At Dreamforce, I announced the newest Marketing Cloud releases that will help you not only focus on more big-picture ideas, but help you build lasting customer relationships. Availability : This will debut in pilot this October (Winter ’24 release) followed by Spring ’24 general availability release.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Martech

JUNE 23, 2023

HubSpot’s May releases include a prospecting workspace, playlists for coaching, an AI content assistant for social media, content approvals and many releases related to goals. HubSpot has released many approval features in the past year, including marketing email approvals. Watch a video about the release.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Martech

DECEMBER 14, 2022

The release of the WhatsApp integration, which promises to increase contact engagement and user efficiency, highlights HubSpot’s November releases. Also, last month: Marketing emails can now be prevented from sending without approval first. Campaign reporting is enhanced by an improved “influenced contacts” metric.

Hubspot 109

Hubspot Work Management Contact Marketing Fulfillment 109

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. AI Insights allows marketers to explore, analyze, and discover answers about their customers and campaigns in intuitive and user-friendly ways. Get MarTech! In your inbox.

Digital Asset Management 116

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 116

Martech

OCTOBER 30, 2023

Marketo’s October releases are all improvements to existing features. As of this October release, Adobe has developed the ability to add external co-hosts who do not need a Marketo Engage user account to co-host webinars. This creates a new Marketo Engage Formula field visible to all users who build Smart Campaigns.

Marketo 111

Marketo Webinar Metrics User-Generated Content Demand Generation Agencies 111

Martech

NOVEMBER 13, 2023

” F5 has been running a brand campaign focused on the positive. “That’s why Catch+Release is so important for us as a vendor — I’m not just blowing smoke, this is really intentional.” ” Ertsgaard contrasts F5’s approach with campaigns by their competitors that focus on fear and risk.

User-Generated Content 86

User-Generated Content Paid Search Agency Advertising Agencies Generation 86

Martech

FEBRUARY 15, 2024

Around 22% say they’re considering exploring AI-powered tools in this year’s marketing campaigns. MGID’s new dashboard for MGID Ads uses AI to create and execute campaigns. It also has campaign metrics, faster creative launch and instant error validation. The post AI-powered martech releases and news: Feb.

Marketing AI 104

Marketing AI Enterprise Management CPC Cost Per Click 104

Martech

MARCH 27, 2023

Custom properties for marketing campaigns and improvements to lists highlight February’s HubSpot releases. The once-limited Marketing Campaigns feature now behaves like other standard CRM objects (i.e., contacts and deals), so you can organize, filter and report on the custom campaign data most relevant to your business.

Enterprise Management 103

Enterprise Management Hubspot Terms and Conditions Sample 103

Martech

SEPTEMBER 8, 2023

It can generate content for your email campaign, social media posts and website pages, suggest changes to email text, image and layout; and translate content into several languages. Effective orchestration and performance measurement: This helps marketers track the performance of their campaigns and make necessary adjustments.

Amazon 123

Amazon Ideal Customer Profiles User-Generated Content Outreach 123

Martech

NOVEMBER 1, 2023

I’m often asked whether we’re using ChatGPT in email marketing campaigns. This question becomes more frequent as major ESPs rush to release their own version.) That said, there are three distinct ways we do recommend leveraging AI in your email marketing — and they shouldn’t be new to you: Send time optimization.

Marketing AI 131

Marketing AI Email Marketing Psychographics Advertising Agencies 131

Martech

SEPTEMBER 21, 2023

The Gartner Hype Cycle And now, this week’s AI-powered martech products, features, releases and related news: Microsoft is adding two new AI-powered marketing features. Advertising Platform Copilot uses generative AI to simplify campaign creation, content recommendations, account management and optimization. Get MarTech! In your inbox.

Marketing AI 113

Marketing AI Digital Asset Management Enterprise Management Gartner 113

Martech

OCTOBER 11, 2023

And 43% of the 200 marketers surveyed said they’d already invested in RMNs and found their campaigns successful. This includes email newsletters and other promotional emails, video streaming services and social media. Additionally, 44% of advertisers pointed to difficulties in measuring campaign effectiveness.

Planning 121

Planning Marketing Plans Spending Network Marketing 121

Martech

AUGUST 31, 2023

Here are this week’s AI-powered marketing technology releases: OpenAI ‘s ChatGPT Enterprise is a business-grade AI chatbot that offers enterprise-grade security and privacy, unlimited higher-speed GPT-4 access, longer context windows and free credits to use the API. Business email address Subscribe Processing.

Enterprise Management 119

Enterprise Management Advertising Agencies API Multi-Channel 119

Martech

APRIL 20, 2023

As our colleague Nicole Farley reports , “Advertisers can submit creative content such as images, videos, and text related to a campaign, and the AI will “remix” these materials to generate ads that target specific audiences and meet objectives like sales targets.” Business email address Subscribe Processing. Get MarTech!

Paid Search Agency 109

Paid Search Agency Ads Google Product 109

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. Likely, you are now asked to create more content, run more campaigns and do more reporting with a smaller team than last year.

Knowledge Base 98

Knowledge Base Hubspot Validation Landing Pages 98

Martech

APRIL 9, 2024

Here’s the scoop on our latest releases and updates — and what they can do for your business. Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns.

Paid Search Agency 110

Paid Search Agency Features Personalization Ads 110

Martech

APRIL 22, 2024

They don’t see it as viable for commercial use in a similar way to using a stock image and making sure that if you’re going to use it in a campaign you better have the rights for it — and model releases and everything else. Email: Business email address Sign up now Processing.

Marketing AI 110

Marketing AI Training Tools Copyright 110

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Dig deeper: Movable Ink’s Da Vinci thinks outside the campaign box Get MarTech! Business email address Subscribe Processing.

Activities 128

Activities Advertising Channels Personalization Marketing AI 128

Martech

AUGUST 24, 2022

July ‘s HubSpot releases include new ways to track spending, collaborate, manage cookies, leverage Conversational Intelligence and more. Identify over/under budget campaigns. The soon-to-be-released Campaign ROI feature includes a “campaign budgets” report to track which campaigns are over or under budget.

Allocation 106

Allocation Privacy Policies Banners Opt-out 106

Webbiquity

OCTOBER 11, 2022

Build an Opt-in Email List. Developing an opt-in email list is vital for nurturing prospects and keeping them interested in your product or service, as well as maintaining relationships and driving ongoing sales from existing customers. Be current and relevant to the latest product releases and industry trends.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Martech

NOVEMBER 13, 2023

.” She also uses Onesend, a solution that scales email and SMS messaging for multi-location and franchise brands. ActiveCampaign’s central offerings include marketing automation and email marketing as well as CRM. They still use the Onesend platform to create templates and do push-down campaigns for all of the sites.

Paid Search Agency 114

Paid Search Agency Marketing Automation Services Work Management SMS 114

Martech

FEBRUARY 8, 2024

And now, here are this week’s releases: ZoomInfo’s ZoomInfo Copilot is an AI-powered solution that unifies a company’s go-to-market data, including CRM data and ZoomInfo’s data. It features Chat with Data, a generative AI technology that analyzes campaign performance and important KPIs such as ROAS. Get MarTech!

Marketing AI 94

Marketing AI Allocation Zoominfo ROAS 94

Martech

MARCH 21, 2024

Now, this week’s AI-powered martech product releases and enhancements. Hightouch’s Campaign Intelligence is an AI-driven platform that lets marketers find trends in customer behavior and campaign performance directly from their data warehouse. Business email address Subscribe Processing. Get MarTech! In your inbox.

Multivariate analysis 62

Multivariate analysis Merchandising Work Management Marketing Management 62

Martech

DECEMBER 28, 2023

We see this in the rate at which martech vendors released beta features to users over the past year. We are clearly in the midst of an “AI arms race,” triggered by the release of ChatGPT just over a year ago. In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance.

Work Management 109

Work Management Marketing Automation Services Marketing Management Marketing AI 109

Martech

JANUARY 11, 2024

It provides visibility into real-time omnichannel performance data, predictive modeling, and transparent reporting throughout the campaign lifecycle. AppsFlyer’s Creative Optimization uses AI to optimize creative assets and campaigns based on performance data and guidance. Business email address Subscribe Processing.

Marketing AI 99

Marketing AI Advertising Agencies User-Generated Content High Quality Lead 99

Martech

OCTOBER 21, 2022

HubSpot’s September releases include templates for Campaigns, simpler ways to edit information for CRM records, pre-built reporting for SEO and HubSpot Payments, improved video overlay tools and segmentation, and streamlined new user setup features. Use Campaign templates to recreate successful campaigns quickly.

SMS 98

SMS Hubspot Template Marketing Automation Services 98