Brightedge

OCTOBER 27, 2021

What is a Category Page? Category pages organize products into purchase paths for the consumer. At the highest level, they typically live close to the homepage in the website hierarchy and depending on the depth of an e-commerce site’s offering, can branch into multiple levels of sub-category pages. How not close is it?

Ad Building 116

Ad Building Long Tail Marketing Dwell FAQ 116

SEMrush

DECEMBER 17, 2021

We added the product’s category name to the title of product pages on an ecommerce site. Check out the result of this SEO split test.

SEO 116

SEO Ads Product eCommerce 116

Martech

FEBRUARY 2, 2023

This is the third of a four-part series on the North Star goals that set category leaders apart from their peers. Sales and marketing professionals understand the continual pressure to reach and convert new customers to a product or service and how easier it is to keep a happy customer than win new ones. Or any myriad of other issues.

Lead Ranking 132

Lead Ranking Marketing Attribution Multi-Touch Attribution Lead Scoring 132

Vision Edge Marketing

APRIL 12, 2022

They illustrate what is known as a product-led growth strategy (PLG). . A product-led growth strategy is a result of a shift in the expectations and requirements of B2B users. 2 Key Elements of a Product Led Growth Strategy. You must achieve the high ground for two key elements in a product-led growth strategy. .

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

HG Data

JANUARY 5, 2024

HG Insights is pleased to announce its CEO Elizabeth Cholawsky has been honored with the Gold Lifetime Achievement Award in the Business Products category at the 2023 American Business Awards. More than 3,700 organizations of all sizes and in virtually every industry were nominated in 2023 in a wide range of categories.

Product 104

Product Business Organization 104

Biznology

JANUARY 20, 2022

B2B buyers want sellers to deliver an experience that feels custom-designed — one that compresses the learning curve as they try to understand what your product or service can do for them. Buyers want to experience B2B products and services through web-based demos and videos, just as they do with consumer products.

Video Marketing 192

Video Marketing Product B2B Sales Webinar Metrics 192

Martech

JULY 17, 2023

In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. The post 4 AI categories impacting marketing: Personalized customer journeys appeared first on MarTech. Get MarTech! In your inbox.

Marketing AI 88

Marketing AI Personalization Marketing Automation Services Enterprise Management 88

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. Product marketing is where sales, marketing, and product development overlap.

Marketing Strategy 363

Marketing Strategy Marketing & Strategy Product Top of Funnel 363

Search Engine Journal

SEPTEMBER 24, 2021

Google advises that it’s not always necessary to add extra content to product category pages if the product names describe what’s on the page. The post Google: Extra Content Not Always Needed For Category Pages appeared first on Search Engine Journal.

Google 129

Google Content Product SEO 129

LeanData

AUGUST 12, 2020

We wanted to build a company that was customer centric at its core with products that solved their biggest pain points. This month, we’ve collectively arrived at another major milestone: the formalization of a new tech category. And as we were gratified to learn, the report recognizes LeanData as a category leader.

Enterprise Management 93

Enterprise Management Work Management Marketing Management Case Studies 93

chiefmartech

SEPTEMBER 20, 2022

I first came across Jay’s work with his 2017 landscape , where he’d mapped 83 companies across 8 categories of “channel” related software. Last month, G2 provided empirical data of 103,528 software products reviewed on their site. Collectively, they had estimated combined revenues of $3.9 billion by 2027.

Work Management 117

Work Management Marketing Management Marketing Automation Services Advertising Agencies 117

Martech

MARCH 25, 2024

And, as Authoritas put it in their analysis, “These new types of generative results introduce more opportunities for third-party sites and even competitors to rank for your brand terms and related brand and product terms that you care about.” Google SGE displayed for 91.4% of all search queries. On average: 10.75 Get MarTech! In your inbox.

Studies 80

Studies Paid Search Agency Google Product 80

Search Engine Journal

MAY 26, 2022

Automate the creation of new ecommerce category pages by clustering product inventory and automatically aligning SKUs to search demand with Python - no coding required! The post How To Automate Ecommerce Category Page Creation With Python appeared first on Search Engine Journal.

eCommerce 101

eCommerce Automation Demand Product 101

Tomorrow People

FEBRUARY 8, 2022

What you need to know about product positioning and what it can do for your company. Positioning is an essential element of product marketing – yet it’s also one of the most challenging to get right. This article shares 5 essential recommendations that all marketers should consider when positioning their product.

Positioning 177

Positioning Product Tips Segmentation 177

Optinmonster

APRIL 8, 2024

Are you struggling to get more traffic and conversions on your product pages? Want to learn how to create high-converting product pages to drive more sales? Product pages are one of the most pivotal pages on your e-commerce site. If you want to have high-converting product pages, make sure you have the 17 ingredients in them.

Product 93

Product Lead Ranking Urgency Marketing Cross-Selling 93

Sprout Social

FEBRUARY 6, 2024

The first few weeks of a new year are the perfect opportunity to reflect on our wins—and I’m thrilled to announce one of our biggest yet: Sprout Social has been named the #1 Best Software Product by G2’s 2024 Best Software Awards. That’s the number one spot when compared across products in every software category!

Work Management 116

Work Management Marketing Management Software Product 116

Zoominfo

AUGUST 25, 2020

Everyone wants to be efficient and productive. But what does it mean to actually be productive when it comes to marketing? Obstacles to Marketing Productivity. Even the most disciplined employees face productivity roadblocks. Even the most disciplined employees face productivity roadblocks.

Product 221

Product Work Management Marketing Management Planning 221

SendGrid

AUGUST 31, 2021

Learn about the different use cases, benefits, and limitations of using categories vs. unique arguments to track your email campaigns. The post Categories vs. Unique Arguments: Benefits & Limitations appeared first on SendGrid.

Email Campaigns 78

Email Campaigns Campaigns Practices Best Practices 78

ClickZ

MARCH 9, 2021

It began launching new products in 2000 when it introduced the pouch category, but growth stagnated for another 15 years. Traditional forms of market research like consumer surveys and focus groups didn’t get to the heart of what drove consumers to purchase StarKist’s products. Exploring consumers’ subconscious motivation.

Analytics 116

Analytics Conversion Peer-to-peer Eye-Tracking 116

Brandpoint

JUNE 5, 2023

In the world of social media, where attention is a scarce resource, driving engagement can be a daunting task, especially for brands operating in less-than-engaging categories. What advice would you give to brands that are hesitant to embrace social media due to being in a low-interest category? This is where creativity can play.

Advertising Agencies 62

Advertising Agencies Social Media Paid Search Agency Communities 62

Martech

SEPTEMBER 1, 2021

New York’s MLS team created the “relaxation” category specifically for the Leilo sponsorship. Because its active ingredient isn’t alcohol or cannabis, it’s not regulated in the same way that those products are. Leilo (pronounced “lay low”) is a legitimate groundbreaker, blazing the trail for a new category of beverages.

Merchandising 85

Merchandising SMS Communities Marketing Automation Services 85

ClickZ

JANUARY 22, 2021

sales lift from four CPG categories including hair shampoo/conditioner, skin care, dry packaged dinner mixes, and adult beverage. The most significant lift in sales seen in the adult beverage category at 34.1%. A positive sales lift across four CPG categories. skincare products).

Advertising Agencies 105

Advertising Agencies Paid Search Agency Dwell Enterprise Management 105

Heinz Marketing

NOVEMBER 10, 2020

As of this writing, there are over 211,000 jobs on Indeed in the category of “product marketing.” On the flip side, there are only 19,000 jobs under the “demand generation” category. How can it be that the need for marketing a product can be so much higher than pipeline creation and lead gen? . Launch the product.

Product 139

Product Work Management Marketing Management Cost per Acquisition 139

Martech

SEPTEMBER 22, 2021

So are sales of pandemic-boom products. A new product from Commerce Signals, a Verisk Financial business, provides exactly that. Commerce Signals recently debuted “product-level audiences” that enable brands to target ads directly to buyers of their categories. But the tide has shifted now.

Tactics 80

Tactics Privacy Purchase Marketing 80

Martech

OCTOBER 4, 2021

Since CDPs emerged as a category (around 2016, according to the CDP Institute) we became accustomed to looking across a landscape of independent vendors, most with slightly different offerings under the CDP umbrella. Now I’m not saying the category is close to depletion yet, but there’s a pattern here. It’s a scaling issue.”

Acquisitions 95

Acquisitions Marketing Automation Services Marketing Management Digital Experience Platform 95

Tomorrow People

JUNE 1, 2021

Take B2B products to market more effectively with a purposeful plan. The number of products introduced each year in different markets around the world is vast. But it’s safe to say the figure might not encourage a B2B product marketer: Only 40% of products make it to market – and of those, only 60% will generate any revenue.

Product 156

Product Ideal Customer Profiles Buyer Personas Gartner 156

SendGrid

AUGUST 31, 2021

Learn about the different use cases, benefits, and limitations of using categories vs. unique arguments to track your email campaigns. The post Categories vs. Unique Arguments: Benefits & Limitations appeared first on SendGrid.

Email Campaigns 60

Email Campaigns Campaigns Practices Best Practices 60

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Top of Funnel 126

Top of Funnel Planning Product Ad Frequency 126

chiefmartech

OCTOBER 22, 2023

At last count, there are over 11,000 products on the martech landscape. Then there are a couple hundred category and vertical market leaders in the torso. There are more than 10,000 “long tail” martech products in the market globally. Software products offered by services companies also tend to be a bit different.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

Biznology

MARCH 5, 2018

Promotional Products Association International (PPAI) is an annual expo that highlights and showcases the latest in promotional products. This year, it took place in Las Vegas and there were 1,300 exhibitors filling up over 3,000 booths showing off hundreds of thousands of different promotional products. Product safety.

Promotion 202

Promotion Trends Product Merchandising 202

Metadata

OCTOBER 6, 2020

Metadata named the Top Leader in multiple reports of the Account-Based Advertising category for the first time, proving the ABM market is shifting towards demand technologies San Francisco, CA, Oct. Metadata received the highest Satisfaction score among products in Account-Based Advertising. at a rate of 93%. at a rate of 93%.

Marketing Analytics Tools 90

Marketing Analytics Tools Advertisements Advertising Customer Satisfaction 90

Zoominfo

OCTOBER 28, 2020

You may be asking yourself: Wait, ZoomInfo launched a new product then acquired a company with a similar use case? The value and promise of intent data is that it enables companies to strike while the iron is hot and have meaningful, informed conversations with companies searching for their products. .

Intent Data 208

Intent Data Zoominfo Buyer Intent Intent 208

Zoominfo

SEPTEMBER 18, 2019

Everyone in this line of work strives to increase marketing productivity – but, as with any profession, there are productivity roadblocks around every corner. If you fall into that last category, we have just the thing for you. 10 Marketing Productivity Quotes. Productivity inspires productivity.

Product 171

Product Planning Zoominfo Work Management 171

Navigate the Channel

FEBRUARY 21, 2023

As a building products manufacturer or marketer, you’ll benefit from understanding the foundations of how to create an effective marketing plan. Some building products companies take the set-it-and-forget-it approach to marketing plans, or update it only when something goes poorly. Be specific about the benefit part.

Planning 65

Planning Marketing Plans Product Ad Building 65

Martech

AUGUST 3, 2023

That puts the US in seventh place in that category. And now, here are the latest products, platforms and additions: Twilio is using OpenAI’s GPT-4 to augment its customer data platform. The post The latest AI-powered martech products, platforms and additions appeared first on MarTech. Get MarTech! In your inbox.

Godaddy 88

Godaddy Enterprise Management Product Gartner 88

Zoominfo

OCTOBER 28, 2020

In a larger sense, industries continue to push forward with offer expansion through product releases and additional features, and some of these launches will surprise us. Such efforts may involve creating new products, modifying or upgrading offerings to satisfy market demand, or refreshing the value proposition.”. Source: ZoomInfo.

Cross-Selling 178

Cross-Selling Zoominfo Product Enterprise Management 178

Litmus

MAY 17, 2021

To keep your email production process running smoothly, there has to be some way to organize email modules…. Imagine I’m flourishing a top hat while I introduce you to Litmus’ newest feature: Categories for Design Library. Modules can even be in multiple categories for flexible ease of use. And make sure they use the right ones?

Organization 58

Organization Tagging Newsletter Design 58