The Point

MARCH 24, 2025

As part of an over-arching, full-funnel demand generation strategy, a lifecycle-based approach to customer marketing ensures that marketing touchpoints align with where a company is in its customer journey, creating more relevant and meaningful interactions that drive upsell, cross-sell, retention, and advocacy.

Top of Funnel 157

Top of Funnel Demand Generation Agencies SMB B2B Thought Leadership 157

Webbiquity

SEPTEMBER 6, 2022

Videos tell stories; and for your brand, product, and services to make an impression with potential customers, those stories must be succinct and compelling. Persuasion and high-quality video production complement each other. What are product videos? Product videos are one of several types of videos needed for marketing.

Video Marketing 321

Video Marketing Product Generation Lead Ranking 321

Zoominfo

AUGUST 8, 2024

Using ZoomInfo Copilot Chat: Renewals, Upselling, and Cross-selling Reps focused on renewal business must be able to quickly identify what’s working well for specific customers, as well as potential areas of opportunity — for both buyer and seller. Quickly summarize why this customer bought our product or service.

Zoominfo 130

Zoominfo Cross-Selling Paid Search Agency Buyer Intent 130

Act-On

DECEMBER 17, 2024

B2B companies put considerable effort into retaining their existing customers for good reason, and its about more than just upselling, cross-selling, or generating referral opportunities. Customers interact in both sectors, and their expectations cross-pollinate between the two.

Loyalty 130

Loyalty Ad Building Brand Identity Branding 130

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. Traditionally, only simple products were suited to “mail order” (now ecommerce); products like copier paper and replacement parts. But B2B companies have been experimenting for decades with lower cost methods to reduce selling expense.

B2B Marketing 136

B2B Marketing Trends Top of Funnel B2B 136

Martech

SEPTEMBER 11, 2024

Product management is in charge of anticipating and meeting customer’s emerging needs. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. Implement a cross-functional voice of the customer (VOC) program to gather and sort input for shared understanding.

Organization 112

Organization Cross-Selling Top of Funnel Customer Satisfaction 112

Tomorrow People

OCTOBER 21, 2024

You first need to sell the vision of ABM and demonstrate why it’s a ‘must-have’, not just a ‘nice-to-have’. Tip 4: Provide context (not just content) The sheer volume of product and service information available to B2B customers has never been higher. However, cross-team alignment is only a piece of the ABM puzzle. What’s next?

Account Based Marketing 156

Account Based Marketing ABM Work Management Marketing Management 156

Webbiquity

NOVEMBER 11, 2021

Upsell and Cross-Sell. Existing clients provide a readily available market you can further capitalize on through upselling and cross-selling. Existing customers are also 50% more likely to try a new product and spend 31% more. Here are five points you should cover to scale your B2B business effectively.

Cross-Selling 278

Cross-Selling Effectiveness B2B Acquisitions 278

Webbiquity

AUGUST 19, 2024

The three basic stages of the B2B marketing funnel are: Top-of-the-Funnel (TOFU) During this stage, your objective is to move prospects from being unaware to becoming interested in your product or service. In the end, they might decide not to buy your product at all. They are aware of the problems they face and are seeking answers.

Top of Funnel 183

Top of Funnel Marketing Funnels B2B Sales Paid Content 183

Convince & Convert

SEPTEMBER 28, 2024

Now, I know that’s not “new”, but super fans have been picking up products and running with them like never before. Products fly off-shelves, videos are reposted, sales (and reseller prices) skyrocket, and let me tell you: If your product goes on a viral joyride of its own, you better be ready to ride that wave. Kudos, Stanley!

Viral Marketing 159

Viral Marketing Branding Brand Identity Paid Search Agency 159

Martech

JULY 19, 2024

It is often easier to sell something when no one has it but many people need it. The bad news is that growth in a mature market becomes more focused on a few strategies, including cross-sell, upsell and competitive displacement. Free users are upgrading to starter products. SMB products are growing.

Marketing Automation Services 118

Marketing Automation Services Vendors Paid Search Agency Advertising Agencies 118

WordAgents

APRIL 8, 2025

The enduring success of the McRib illustrates the power of scarcity marketing to amplify real consumer demand when theres authentic enthusiasm behind the product. Their social messaging emphasizes “deals selling out fast” and shows off what other shoppers are buying.

Urgency Marketing 195

Urgency Marketing Marketing & Strategy Ethics Trigger Marketing 195

Martech

JANUARY 14, 2025

Foundational excellence An exceptional product or service, coupled with a seamless and positive customer experience, is the bedrock of customer retention. “Your product/service has to be great, and the customer experience also has to be great, Stevens said. Here are seven ways to keep your most profitable customers.

Effectiveness 133

Effectiveness Marketing & Strategy B2B Marketing Management 133

Salesforce Marketing Cloud

APRIL 2, 2025

And when the samples are so good that you decide without prompting to buy the product on the spot? That’s a classic example of product-led sales (PLS). Samples of donuts, pizza, or almond croissants don’t require a lengthy explanation or complicated product demonstration. Why are product-led sales important?

Sales Management 86

Sales Management Lead Ranking Product Top of Funnel 86

Martech

JULY 16, 2024

Cross-selling and upselling Loyalty programs serve as powerful tools for enhancing upsell and cross-sell initiatives through the invaluable data they collect from members. Cost savings Loyalty programs are not only a money maker, they are also a money saver.

Loyalty 111

Loyalty Budget Programs Cross-Selling Marketing & Strategy 111

Zoominfo

SEPTEMBER 24, 2024

They allow you to kick off your marketing or your sales motions across the relevant channels you’re going to use to capture demand for your products or services,”​ says Millie Beetham , ZoomInfo’s senior director of GTM strategy & ZoomInfo Labs. . “Think about signals as triggers.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Martech

MARCH 14, 2025

Your deep understanding of customer behavior, cross-functional perspective and ability to demonstrate tangible business impact make you a key player in this effort. Improving cross-team collaboration Your use cases can promote collaboration by: Encouraging teams to define which data fields should come from each source. Processing.

Ideal Customer Profiles 100

Ideal Customer Profiles Lead Ranking Work Management Cross-Selling 100

Salesforce Marketing Cloud

NOVEMBER 5, 2024

Wondering if you should sell or not? You can include offers like webinars that explore trending topics in your industry, or content that shows how others are using your product. As a marketer, you want your product’s action triggers to connect to your marketing automation. Build trust with every interaction.

Small Business Marketing 99

Small Business Marketing Marketing AI Email Marketing Campaigns 99

Marketing Insider Group

MAY 11, 2021

Cluster modeling allows you to target specific personas or demographics based on behavior data, past product purchases, or brand engagement. Use this model for recommending relevant ads, products, and services to your audience. This is useful for upselling and cross-selling to current customers.

Lead Ranking 363

Lead Ranking Analytics Marketing AI Marketing Budget 363

Marketing Insider Group

OCTOBER 20, 2020

Webinars are a great way to inform, engage, and sell your brand to your audience. A successful webinar event needs to include a cross-promotional strategy so you can attract a wider audience. Through valuable content, you’re able to persuade your key audiences to convert and buy your products or services.

Webinar Metrics 363

Webinar Metrics B2B Thought Leadership Planning Sales Qualified Leads 363

Marketing Insider Group

NOVEMBER 11, 2020

Because the seller eventually realized that it’s easier and more efficient to sell to existing customers than it is to find new customers. We often call this cross-sell and upsell. We want to sell more products and services to existing customers and also at higher prices and profit. How much profit?

Trends 363

Trends B2B Marketing Planning Advertising Agencies 363

Zoominfo

AUGUST 31, 2020

Consider these points: Key metrics : Customer churn and attrition rate, customer retention rate, lifetime value of a buyer (how much revenue a customer brings in the long term), and Net Promoter Score (a range that measures a customer’s experience with a product). Doing so may also offset declines in aging products a company sells.

Marketing Management 264

Marketing Management Cross-Selling Ideal Customer Profiles Lead Ranking 264

Act-On

MAY 29, 2024

Companies have a 60% to 70% chance of selling to an existing customer, compared to a brand-new one (the latter is only 5% to 20%). The bottom line is that existing customers are easier to sell to, and they buy more. Customer marketing helps promote retention, and foster upsells and cross-sells. They love you!

Cross-Selling 245

Cross-Selling Paid Search Agency Marketing Automation Services Marketing & Strategy 245

SmartBug Media

AUGUST 21, 2024

The food and beverage industry is no exception—in fact, BFCM has become an opportunity for customers to branch out and step away from their tried-and-true favorites to explore other products. Let’s explore a few product bundling options that can help maximize conversion during major sales.

Bundling 45

Bundling Product Cross-Selling Urgency Marketing 45

Martech

OCTOBER 22, 2024

Email interaction Opening emails is valuable, but actions like clicking through to your site or engaging with a product demo indicate stronger intent. In the same way, those with job titles that are relevant to your product offering should be prioritized. Pain points If a lead’s behavior (e.g.,

Lead Scoring 123

Lead Scoring Lead Ranking Ideal Customer Profiles Webinar Metrics 123

Act-On

MAY 30, 2024

Jeff Coleman , chief customer officer at Act-On, explained during an interview that, as the economy contracts, customers are deciding to use fewer products and consolidate the ones they already have. Or if you have 1,000 employees using software and only have 700 licenses, it’s time to sell the additional licenses.

Cross-Selling 246

Cross-Selling Marketing Automation Services Work Management Budget Programs 246

Webbiquity

NOVEMBER 21, 2024

Marketing teams face mounting pressure to capture attention in crowded digital spaces while selling to increasingly complex decision-maker groups. These platforms help teams maintain creative momentum while breaking down silos between marketing, sales, and product departments.

B2B Marketing 161

B2B Marketing Work Management Marketing Management Planning 161

Zoominfo

FEBRUARY 16, 2021

Thriving companies in 2020 shared a common trait: a product customers want that is simple to use and easy to access. These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. Cross-selling topic searches are on the rise, too.

Cross-Selling 219

Cross-Selling Gartner Marketing Management Loyalty 219

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. This allows us to understand our customers better and tailor their experiences.

Ideal Customer Profiles 116

Ideal Customer Profiles Marketing Automation Services Lead Ranking Best Practices 116

SendX

FEBRUARY 11, 2021

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. Lead generation is the process of attracting prospects and converting them into leads who are interested in your products or services.

Lead Generation 397

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 397

Webbiquity

AUGUST 26, 2020

Second, you can show a hyper-relevant product immediately. Polls are unique in that they offer your customers and prospects a way to provide honest and direct feedback on your products, services, customer service , or any relevant issue. What core products you want to promote. What products/services are you promoting?

Top of Funnel 286

Top of Funnel Segmentation Webinar Metrics Cross-Selling 286

Webbiquity

JULY 5, 2022

Movavi Video Editor Plus is video-editing software that’ll help you create marketing videos, product demonstrations, and other types of multimedia content. Mailchimp is an email marketing service that can be used to send newsletters, product announcements, and other promotional materials to prospects and customers.

Promotion 343

Promotion Spending Marketing Budget Tactics 343

Webbiquity

NOVEMBER 9, 2021

This one- or two-sentence statement that concisely describes what you do, who you do it for, and why you are special, is in many cases the vital first impression about your brand or product. It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list.

Ideal Customer Profiles 355

Ideal Customer Profiles Brand Identity Branding Differentiation 355

Marketing Insider Group

NOVEMBER 30, 2021

While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. Making sure customers are successfully using your product or service and are satisfied after they’ve signed the contract can be a valuable way to ensure they stick around for the long haul.

Trust Marketing 362

Trust Marketing WOM Marketing Budget Marketing & Strategy 362

Zoominfo

JANUARY 23, 2021

Sales account management, like sales, is selling. While both focus on selling, the ‘roles’ are different. Sales account management, however, focuses on building long-term relationships with key customers for up-selling and cross-selling purposes. Let’s do a quick overview. For instance, who will drive results?

Work Management 238

Work Management Marketing Management Cross-Selling Zoominfo 238

Webbiquity

JANUARY 23, 2025

The Growing Importance of Data Fluency Marketing now runs on data insights that shape product launches, ad spending, and customer outreach. For example, they might notice that website visitors who read specific blog posts often request product demos and then use that insight to adjust their content strategy.

Lead Ranking 152

Lead Ranking Marketing Automation Services Work Management Allocation 152

Marketing Insider Group

JULY 1, 2020

of companies report a gap in penetrating new business units or cross-selling/upselling. Articles were created in real-time for selling conversations rather than to gain brand awareness. There was no conversation involving our client in the go-to-market planning of new products or lines. According to CSO Insights, 54.9%

Ideal Customer Profiles 326

Ideal Customer Profiles Work Management Planning Paid Search Agency 326