WordAgents
APRIL 15, 2025
The uncomfortable truth many business owners face is that constant promotional content often pushes followers away rather than pulling them in. Social media promises direct access to customers, but the line between strategic promotion and exhausting self-advertisement blurs easily.
Marketing Insider Group
JANUARY 6, 2025
If you have a product you want to sell, you will likely need to devise a strategy to market and advertise it. Otherwise, people may not know that your product exists, or they may not understand why it is so favorable to purchase. This guide will cover some of the most important fundamentals for marketing a product.
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Marketing Insider Group
APRIL 22, 2025
Product fundraisers are inherently more enticing because they give donors something in return for their contributions. Use these tips to effectively promote your next product fundraiser and encourage supporters to contribute. Select unique products. You dont want your next campaign to be just another fundraising ask.
Tomorrow People
AUGUST 5, 2024
Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).
Speaker: Bronwen Rees, Author and Lead Product Designer at Xero
Join Bronwen Rees, Author and Lead Product Designer at Xero, for a conversation that digs deeper than the recycled buzzwords. What you can do on both an individual level and a community level to promote inclusion. Use Product Management Today’s webinars to earn professional development hours!
Tomorrow People
AUGUST 5, 2024
Positioning is an essential element of product marketing. When you get it right, you differentiate your product from competitors and make it stand out in the eyes of potential customers – winning more sales and revenue in the process. This informs all your marketing mix decisions (product, price, place, and promotion).
Tomorrow People
SEPTEMBER 2, 2024
So, you’re close to launching a new product. But now that you finally have a set product launch strategy in place, is it time to kick back and celebrate? First off, it’s important to keep in mind that an effective product launch doesn’t just revolve around a single event. Why is a post-product-launch strategy necessary?
Speaker: Scott Middleton, CEO of Terem Technologies, with Kristian Truelsen and Kuleen Mehta of Wrike
Productivity would soar, creativity would flourish, and project teams could focus on working together, not working on the tech. AI's role in promoting collaboration within teams. Imagine a world where your project team's capabilities aren't bogged down by data gaps, administrative gruntwork, or simple code errors. And much more!
Speaker: Douglas Burdett, Host of The Marketing Book Podcast, Founder/Principal of ARTILLERY
Lead generation is the process of attracting and converting strangers and prospects into someone who has indicated interest in your company's product or service. Why helpful, non-promotional content is the key to lead generation success. One of the biggest responsibilities and challenges for marketers is generating leads.
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