Trending Sources

Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.

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How to Implement Dynamic Pricing without Sacrificing Margins or Customers

Hubspot

Dynamic pricing has certainly been gaining traction in the online retail space. Popular in industries like hospitality and sports entertainment, dynamic pricing has led to the retail price tag's obsolescence in those industries. That's dynamic pricing hard at work.

4 Ecommerce Pricing Strategies You May Not Have Considered

Hubspot

When determining prices for your ecommerce store , you’re likely to consider traditional methods: markup, anchor, and luxury pricing. Free isn’t a price. How could anyone make money by offering products for free in their online store? Accessories for larger products.

How Pricing Affects Marketing Strategy for B2B SaaS Companies

bizible

One of the best ways to break the SaaS vertical into subgroups is by looking at their pricing models. How pricing affects your marketing strategy plays out across several dimensions. SaaS pricing plays a huge role in this decision.

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11 Pricing Page Examples To Inspire Your Own Design

Hubspot

Whether you're in the market for software or a new coffee pot, searching for price is a natural part of any customer's buying decision. The means that the majority of people who have made it down the funnel far enough to consider buying from you will likely look at your pricing page.

The 7 Mistakes to Avoid When Making a Product Video (Learned the Hard Way)

ScribbleLive

I guess that’s the price you pay when you’re not afraid to try new things. As product marketers (or marketers in general), we have to try new things every single day, whether because we want to, or have to, depending on the needs of the business.

18 Productivity-Boosting Bots for Marketers

Hubspot

In fact, we've found AI to be pretty helpful in certain situations, especially when it comes to boosting productivity. We rounded up some of our favorite productivity-boosting bots and compiled them into a directory. Directory of 18 Productivity-Boosting Bots for Marketers.

Earn Your Success, Pay the Price

Your Sales Management Guru

Earn Your Success Pay the Price. A good friend of mine always told me that you “earned success” and you had to accept the fact that their normally was price to pay for that success. Paying the price to develop, nurture and expand your network pays results.

Price 46

28 of the Best Chrome Extensions for SEO, Productivity & More

Hubspot

No matter where you click online, it’s easy to be pulled into a black hole of distraction and low productivity. The Google Chrome web store offers a variety of different tools that help you be more productive with just one click. Price: Free. Price: Free. Price: Free.

SEO 59

7 Pricing Mistakes That Can Seriously Stifle Sales

Hubspot

When it comes to evaluating price, most of us don't have a clue what we're doing. According to Priceless author William Poundstone , much of our strategy boils down to "just winging it," and that's not an effective way to do business: “People tend to be clueless about prices.

Price 60

How to simultaneously attract new prospects and retain loyal customers

Biznology

Because it’s much tougher to “switch brands” when it comes to complex B2B products and services, B2B companies make the mistake of taking their customers for granted. A loyal customer is not made through the deliverables, the products, or the metrics, though those things do matter.

How to Talk About Pricing Without Scaring People Off

Hubspot

Pricing. You’d rather talk about your products or services, how you can help potential customers, or frankly, anything else in the world. After all the excitement of attracting a potential new customer, pricing seems like such a killjoy. Should You Put Pricing on Your Website?

Price 47

The state of B2B marketing in Asia—moving toward digital

Biznology

Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

RFP 100

12 Tools That'll Keep You Productive Morning, Noon & Night

Hubspot

When I need to have a very productive day, I tell myself it's going to be easy. So if you want to be more productive throughout the day, you're better off relegating certain activities to certain times, and devoting yourself to doing those activities at those times. Price: $4.99

Tools 58

How B2B Companies Can Avoid Marketing on Lowest Price

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer B2B companies who systematically measure and monitor their customer engagement can lessen their dependence on lowest prices – and increase revenues and profitability.

Price 63

Pinterest Rolls Out Price Alerts to Encourage More Sales

Hubspot

But the still-young social network has been making strides with new features to increase user engagement and drive revenue to products on ecommerce sites. And today, Pinterest released another exciting feature to help achieve that goal: price alerts for Product Pins that you''ve pinned.

Price 40

The Making of Vidyard’s New Website Product Tour Videos

Vidyard

Being who we are, and believing so strongly in the power of video, we knew that video would have to be front and center in how we told our story and explained our product to our website visitors. Our previous website had included a series of videos that we refer to as our “ Product Tour ”.

Video 74

Leo Suarez, Toshiba’s SVP Marketing & Strategy: Omni-Channel Retailing—A New Paradigm of Product Marketing

Crimson Marketing

They compete with endless aisles and endless comparisons of products and prices online. Special pricing, special selection and a special connection that comes with understanding an individual shopper’s behavior make for a powerful marketing system. Podcasts Product Marketing

How to build a killer content team

Biznology

Many SMEs can’t dedicate the time needed for constant production. Staying with an inefficient content production process is easy. After all, imagine what an additional 30 minutes “free time” a day could do for your team’s productivity (and sanity!).

Build 51

5 of my favorite productivity apps

Biznology

This isn’t a review so much as simply a subjective sharing of some of the tools I use — and want to use — on a daily basis to make my work — and personal — life productive, collaborative, and organized. While I aspire to build Gerr.is

Embrace the Controversial: Why You Should Publish Pricing on Your Website

Hubspot

One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. So, why won''t people put price on their website? 3) “All our pricing is custom, nothing is standard”. Own the Price Conversation.

Price 45

BI Vendor QlikTech Reveals QlikView Pricing: I Modestly Help to Clarify

Customer Experience Matrix

Business Intelligence software vendor QlikTech * officially published its price list last month, after years of keeping it a not-very-closely-held secret. Just in case anyone else is also confused, here’s what they told me: - The lowest entry price for a fully functional version is $1,350. Let me state clearly that as a confirmed QlikView fan, I think this is a terrifically low entry price. qlikview price business intelligence software qliktech

Price 32

How do you use social media to promote a boring product?

grow - Practical Marketing Solutions

Here are some products that don’t measure very high on the Schaefer Sexy Scale©: Scissors. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product.

The 14 Best Personal Productivity Tools

Webbiquity

Of course, there’s always been pressure to do more with less—the definition of productivity improvement—but the mantra seems to have taken on almost religious status as the anemic, drawn-out recovery from the 2008 financial crisis drags on. The personal productivity apps here can help.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. And that's where the product launch comes in. 18 Foolproof Product Launch Tips. Chat with them about their product philosophy.

Getty's New Free Stock Photos Come With a Price

Hubspot

I dove a little deeper into the product release and found two alarming takeaways. 2) If you do use these images, you will be Getty''s product. It''s not fun fighting off lawyers when you thought you were using an image under a fair use clause.

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Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria. Pre-production time.

Cost 60

How B2B Marketers Can Leverage Social Media Product Advertising

KoMarketing Associates

The latest evolution is with the advent of product ads. Both Facebook and Pinterest recently announced two new types of product ads – Dynamic Product Ads (Facebook) and Multi-Image Promoted Pins (Pinterest). Facebook Dynamic Product Ads. Product Catalog Set Up.

10 Marketing trends to watch for 2017

Biznology

Hire a photographer to take photos of your company and your products. Have you been shopping lately when you do a price check with competitors while you are in a store? The public is quick to believe what others have to say about your product.

4 Reasons Snapchat Lenses Are a Genius Ad Product

Contently

The lenses have also become a successful ad product for Snapchat. Programmatic selling hasn’t helped either, since it automatically places ads for the lowest available price. The core of the product consists of one-to-one snapping and the one-to-group Stories feature.

A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential

Radius

As always, Dreamforce 2016 left attendees buzzing on a variety of new products, perhaps none more notable than Artificial Intelligence (AI) and Predictive Analytics. The post A Product Executive’s Perspective On Unlocking B2B Data’s Latent Potential appeared first on Radius.

Now is The Time to Change The Scope of Our Free Offering

Sales Intelligence View

Products & Technology crm prices insideview editions insideview prices insideview pricing insideview product insideview tiers market intelligence pricing sales insights pricingIn the software vendor world, the freemium model is pop […].

Why Product Marketing is Essential to Your B2B Organization

Kapost

Kaykas-Wolff answered “Without question, product marketing…If I were a marketer restarting my career, I would start in product marketing.”. Despite this comment, some companies still struggle to understanding the value of product marketing. Product Marketing teams are small.

How Product Packaging Influences Buying Decisions [Infographic]

Hubspot

Is it the color of the bottle, the price, a familiar logo? The Paper Worker created the below infographic to outline how typography, color, and icons affect the buying process -- and why special attention to product packaging needs to be a priority for any brand.

From Idea to Sale: Introducing a New Product

Crimson Marketing

Releasing new products can be crucial to your business growth and market competitiveness. Having a simple and focused plan for your company can make it an easier and somewhat painless process each time a new product is launched. Do people need the product?

9 Meeting Scheduler Tools to Make Your Day More Productive

Hubspot

It currently only works with Gmail, and it does have a hefty price tag , but it could be worth the cost if scheduling is a major pain point for your company. We complain about spending countless hours in unproductive and mismanaged meetings.

4 Aspects Every Outstanding Product Announcement Needs

Vertical Response

Email is a fantastic way to announce a new product or service your business is offering. The key to getting your audience excited about your latest business offering is by answering these four questions in your next product announcement email: What is is?