Benchmark Email

MARCH 26, 2024

For hospitality marketing managers, email marketing is an effective tool to increase hotel bookings. When executed correctly, it can significantly boost occupancy rates by targeting potential guests with personalized, timely, and enticing offers.

Tactics 81

Tactics Email Marketing Advertising Benchmark Marketing & Strategy 81

Tomorrow People

APRIL 27, 2022

Why targeting is a strategy in its own right. Segmentation and targeting often go hand in hand. This article explains why effective targeting is important – and shares what you can do to get a crystal-clear idea of your ideal customer segments. Why is it important to have a clearly defined target market? Sales feedback.

Work Management 288

Work Management Marketing Management Tips Marketing Analytics Tools 288

Biznology

JANUARY 15, 2021

I thought I would start the year with a recap of the great books I read over my break. ” [KJ – this book had been anchoring my nightstand for a while. With a perfect eye and a voice infused with as much empathy as wit, Sedaris writes stories and essays that target the soulful ridiculousness of our behavior.

Bundling 163

Bundling Consulting Acquisitions Customer Surveys 163

Choozle

OCTOBER 16, 2023

Defining your target audience is no longer limited to demographics; it’s about understanding their motivations, inspirations, and pain points. This chapter explores effective strategies for audience targeting within an omnichannel approach, enabling you to connect with your ideal customers in a hyper-personalized way.

Marketing & Strategy 81

Marketing & Strategy Demographics Tactics Keywords 81

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. The ease of direct messaging allows guests to quickly ask questions, make special requests, and even book directly. The Power of Videos Step aside, static images; make way for dynamic videos!

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Heinz Marketing

OCTOBER 27, 2023

This is the third and final book summary blog on Dunford’s “ Obviously Awesome! Forming this team typically helps expose each team’s assumptions about your attributes, value, and target market. Dunford uses a great example in her book about Arm & Hammer repositioning from baking soda to a deodorizing product.

Positioning 68

Positioning Process Account Based Marketing Opinions 68

ClickZ

JULY 7, 2022

Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times. For more recent publications than Wuthering Heights, TikTok (and influencers) can drive conversation, attention, and book sales. moongirlreads_ literally such an amazing book CHECK IT OUT!!!

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Heinz Marketing

SEPTEMBER 26, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing In this blog, I continue to summarize April Dunford’s book on positioning, “ Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It ”. For part one of this book summary and learnings, please see my blog written here.

Positioning 68

Positioning Effectiveness Template Comparison 68

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Salesforce Marketing Cloud

JULY 6, 2023

We wanted to know what sales book made the lightbulb go off above their head, along with their favorite passages and the takeaways that changed how they sell. Some of these titles aren’t even sales books. Then he read this — one of his now-favorite sales books. “I Get started 1. The four agreements are: 1. My pipeline dried up.

Enterprise Management 86

Enterprise Management Lead Scoring Lead Ranking Salesforce.com 86

B2B Marketing Directions

NOVEMBER 19, 2023

Because having a sound strategy is so critical to content marketing success, Robert Rose's new book is a must-read for marketers. What's In the Book As its title suggests, Content Marketing Strategy is about the strategic management of content marketing. He has been working in marketing and content strategy for nearly 30 years.

Terms and Conditions 54

Terms and Conditions Marketing & Strategy Marketing Strategy Content Marketing 54

DemandBase

JULY 2, 2020

(I can’t resist; I’d like to add this lovely to the list, Account-Based Marketing: How to Target and Engage the Companies That Will Grow Your Revenue , written by our very own marketers at Demandbase.). 10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Martech Advisor

JANUARY 31, 2020

Reading a diverse range of marketing books is integral to this process. We spoke to five leading marketers to know what’s on their reading list, and how these books can help you make a difference in 2020. The right books on marketing strategy can help you get up to speed and even inspire new, disruptive ideas. Everything.

Paid Search Agency 92

Paid Search Agency Marketing & Strategy CMO Case Study 92

Lead Forensics

DECEMBER 8, 2023

This type of approach naturally lends itself to targeting larger businesses over a longer period of time and the end result should make all your efforts worthwhile – securing you larger and longer lasting accounts. It could equally be used to target smaller companies within a specific industry. Personalization is key in this context.

Account Based Marketing 52

Account Based Marketing Work Management Marketing Automation Services Marketing Management 52

B2B Marketing Directions

OCTOBER 16, 2022

A new book by Nancy Harhut - Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses (Kogan Page, 2022) - is a timely and much needed resource for marketers who want to leverage the power of human psychology in their marketing efforts.

Planning 52

Planning Paid Search Agency Advertising Agencies Work Management 52

B2B Marketing Directions

AUGUST 20, 2023

Source: BenBella Books, Inc. A new book by Allen Adamson - Seeing the How: Transforming What People Do , Not Buy, to Gain Market Advantage (Matt Holt, an imprint of BenBella Books, Inc., Examples: Casper (Target), Audible (Apple). This narrative approach makes it easy to read the book in bite-sized portions.

Ad brokers 40

Ad brokers Work Management Marketing Management Trigger Marketing 40

Valasys

FEBRUARY 2, 2024

In today’s rapidly evolving business landscape, understanding and effectively targeting your audience is crucial for success. With the advent of artificial intelligence (AI), businesses now have access to advanced tools and techniques for identifying and reaching their target markets with unprecedented precision.

Marketing AI 40

Marketing AI Ethics Paid Search Agency Customer Satisfaction 40

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. Understanding and Leveraging Empathy in Marketing There’s a growing trend to build campaigns from the ground up through the eyes of the client’s target audience (not the brand’s mission statement).

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

B2B Digital Marketer

MARCH 23, 2021

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? You can give your readers, your target customer, the impression that you are knowledgeable, thus establishing credibility in your field. source ).

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

LeanData

FEBRUARY 10, 2022

As a result, any account-based motion is only going to be as good as the motion’s targeted account list. This post, the third in a series, provides a behind-the-scenes look at identifying target accounts for LeanData’s own account-based strategy. Market power – growth & share in your target market segment(s).

Ideal Customer Profiles 97

Ideal Customer Profiles Account Based Marketing Demand Generation ABM 97

KoMarketing Associates

APRIL 10, 2018

This indicates an interesting trend in marketing today: many professionals are getting fatigued at the sheer amount of ways that marketers can target them. In order to send emails that your target B2B audience actually wants to open, consider the following five formats. Drip Campaigns.

Email Marketing 212

Email Marketing B2B Marketing Paid Search Agency Ideal Customer Profiles 212

Heinz Marketing

MARCH 27, 2020

The CEO of a venture capital-backed start-up once told me he was willing to spend 100 percent of a target customer’s lifetime value if we could get them signed and add their logo to his fundraising deck. In other words, a VC-backed company’s focus on bookings is about validation, not profitability. appeared first on Heinz Marketing.

B2B Marketing 96

B2B Marketing B2B Validation Acquisitions 96

KoMarketing Associates

FEBRUARY 12, 2015

It’s been proven that high income earners read more books than other demographics. Below are some great business, marketing, and strategy books that can be extremely useful for those in the B2B industry. The book also focuses on the how , instead of the why , when it comes to targeting potential and current clients.

B2B Marketing 120

B2B Marketing Marketing & Strategy Marketing Strategy B2B 120

Circle Studio

MARCH 12, 2020

While blogs, podcasts, video and other online content has taken center stage, good old-fashioned, printed books still remain a great way to get inspiration and stay ahead of the marketing curve. So here’s a list of 15 marketing books that are sure to educate you and inspire your modern B2B marketing. ABM is B2B. The Power of Moments.

Work Management 78

Work Management Marketing Management B2B Marketing Marketing Analytics Tools 78

Brightedge

APRIL 14, 2021

While Americans await their first and second doses, immediate travel and future bookings are expected to pick up over the next few months but according to Statista , it could take years for the aviation industry to make a full recovery due to limited capacity on flights. Digital Marketing Tips to Win Bookings.

SEO 98

SEO Tips Planning Paid Search Agency 98

B2B Marketing Directions

FEBRUARY 5, 2022

A new book by Raja Rajamannar, the Chief Marketing and Communications Officer at MasterCard, fills the gap. leapfrog toward astonishing levels of consumer insights, real-time interactions, and hyper-targeted, hyper-relevant consumer engagement." In this impending new era, the marketing function will have the potential to ".

Marketing AI 52

Marketing AI Privacy Ethics Marketing & Strategy 52

Heinz Marketing

MAY 7, 2020

In a spirited CMO Book Club discussion yesterday, Laura shared a variety of insights, lessons and best practices relevant to marketing leaders, entrepreneurs, and anybody willing to think and work to make themselves better. Addressing flaws and adversity head-on? Flipping stereotypes in our favor? Not now, not before.

CMO 97

CMO Advertising Agencies Intent Demand 97

Metadata

NOVEMBER 1, 2023

Audience targeting has always been a B2B marketer’s kryptonite. Targeting is hard, and it won’t get easier when Google phases out third-party cookies next year, and companies (like Apple) put restrictions on the data you can use to target people. That doesn’t cut it in my book. Not even close.

Ideal Customer Profiles 52

Ideal Customer Profiles Cost per Lead Enterprise Management B2B Marketing 52

markempa

FEBRUARY 2, 2015

Tweet How much is your address book worth? I know that seems like a silly question because very few people even have a little black book that contains all of their contacts’ phone numbers and addresses. 2014), a book that explains a step-by-step guide on how marketers can set up and use joint ventures to help your business grow.

Lead Ranking 120

Lead Ranking Budget Programs Network Marketing Work Management 120

SmartBug Media

MARCH 15, 2019

That’s why I put together a list of books—highly recommended by my team here at SmartBug Media™—to help guide your referral and customer-centered marketing efforts and help you get more clients and grow your business. Buyer personas are a valuable tool for learning more about whom you’re targeting your marketing efforts at.

Service 85

Service Buyer Personas Touchpoints Marketing & Strategy 85

B2B Marketing Directions

JUNE 11, 2023

The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. A new book by Antonia Wade - Transforming the B2B Buyer Journey: Maximize brand, improve conversion rates and build loyalty (Kogan Page Limited, 2023) - provides a fresh, expansive, and decidedly buyer-centric perspective on B2B buying and marketing.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

B2B Marketing Directions

MARCH 6, 2022

The result leads to a 'desired positional advantage,' or the potential to occupy a place in the hearts and minds of the target consumers that gives the company the ability to achieve superior market share outcomes." the intrinsic nature and indispensable quality that makes a brand unique, compelling, and meaningful to a target.

Tools 40

Tools Brand Identity Branding Ad Building 40

KoMarketing Associates

DECEMBER 11, 2018

So how can B2B marketers begin to target Generation Z? Simply placing the phone’s camera on an object (say, a new hardback book cover) and running the proper search in the Amazon app will bring up its best guess at products. Amazon’s shopping app is a good example of this. Different Ways to Communicate.

Paid Content 123

Paid Content B2B Marketing Paid Search Agency Generation 123

6sense

DECEMBER 10, 2021

Its platform doesn’t just stop at helping users understand their target market, it also helps marketers understand the best timing to engage potential customers. With Slintel’s unique buyer and market insights, current customers report a 3x increase in response rates and a 60 percent increase in meetings booked.

Acquisitions 62

Acquisitions Outreach Viral Marketing Forecasting 62

Televerde

JUNE 7, 2021

Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. Then, use that information to develop targeted campaigns that build trust and customer loyalty. 5 Insightful Books on Sales and Books on Marketing. Accountability Mindset.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

WriteSpark

NOVEMBER 2, 2011

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. Plan for longevity. Create an information design.

Tips 120

Tips Content Paper Copywriting 120