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Census Data Quality Is Essential: Here’s Why


High quality census data is essential for producing accurate population statistics. Here’s what you need to know.

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Women are on the Front-Lines of the Pandemic. What Does this Mean for Their Careers?


Census Bureau. The global COVID-19 crisis directly affects more women than men in some of the most heavily impacted industries. In the U.S., 76% of all healthcare jobs are held by women, and more than 85% of nurses in the field are women, according to the U.S.

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AAPI community takes notice when brands market to them

SmartBrief - Marketing

As we have seen with the recent census data, multicultural consumers are the future , and savvy marketers need to expand their marketing and advertising now to reach ALL diverse consumers and not just one or two segments. In fact, studies show the popularity of many of these has crossed over to segments other than Asians.

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How an AI Helped the Top Travel and Resort Company in Las Vegas

Atomic Reach

According to recent census data, in addition to being younger, visitors to Las Vegas were more diverse. The Las Vegas market, like society as a whole, is undergoing an unprecedented acceleration of diversification, and the smart travel and resort companies understand that this isn’t something to be avoided, but something to be embraced.

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The Biggest Ecommerce Trends You Need to Know About

Marketing Insider Group

According to the Census Bureau of the Department of Commerce, total ecommerce sales in the U.S. Each year, ecommerce continues to grow at an increasingly impressive pace. soared to a whopping $453.5 billion in 2017, up 16 percent from the previous year.

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Customers Await Recharged Sellers


Census Bureau — thanks to the pervasiveness of the internet, mobile phones, and social media. Doing so will boost a broad, positive customer experience. . Shopping carts roll to customers’ homes. Online shopping has long trended upward year over year — up 3,500% during the last two decades , according to the U.S.

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New Features and Resources from Google Put a Spotlight on Local News


To better enable local news storytelling, Google also announced two new resources for journalists and publishers: Census Mapper – Part of what makes news local is the people and communities affected or involved in a story. The better a journalist can describe the audience, the more easily a reader can understand, relate or empathize.

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