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Worldwide spend on marketing to hit $4.7 trillion by 2025

Martech

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

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The New Reality | Suddenly, it feels like it’s 2025. And things look good.

Adobe Experience Cloud Blog

What ties them together is that they’ve had a profound, positive impact on how business works and customer attitudes – and hopefully will continue to do so. . There may even be an expectation from customers that brands, having shown what they’re capable of, should do more. . The post The New Reality | Suddenly, it feels like it’s 2025.

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Q&A: How Emburse Effectively Plans Content for its Customer Community

Influitive

Just how valuable and in-demand are customer communities to today’s B2B businesses? The post Q&A: How Emburse Effectively Plans Content for its Customer Community appeared first on Influitive. One of the […]. One of the […].

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

Conventional wisdom has pounded the point home that by 2025 (or in some versions of the myth, by 2030), millennials will become three-fourths of the nation’s workforce. When you personalize content for every segment of your target customer base, you’ll be sure to hit the mark every time. Blame a few fuzzy data in a 2011 study.

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Pandemic challenges intensify need for customer data platforms

Martech

While the global pandemic may have had a dampening effect on business in general, it also seems to have raised interest in precisely the types of solutions that customer data platforms (CDPs) deliver. billion by 2025, expanding at a compound annual growth rate (CAGR) of 34% between now and 2025. billion in 2020.

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14 Top Marketers Share Marketing Predictions and Trends for 2020–2025

Martech Advisor

From why direct-to-consumer (D2C) companies are moving away from social media marketing channels to how voice search will influence customer experiences and buying decisions, to the critical role of AI, find out which trends will shape the future of marketing. Intent Based Marketing Will Amplify Customer Experience.

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Siri and Alexa may be used by protesters to attack customer support channels

Martech

Virtual assistants like Siri and Alexa, which are a growing part of the digital customer experience, from discovery via search marketing to customer support, may soon be used by protesters to disrupt organizations by flooding customer support channels , according to a study by Gartner. By the end of next year there will be 8.4