Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. Then 2024 was the year of genAIs integration into marketing automation solutions. Amidst this wave of automation and innovation, the role of the human marketer is more vital than ever.

Ethics 119

Ethics Marketing & Strategy Touchpoints Marketing Automation Services 119

Trade Press Services Newsletter

MARCH 6, 2025

With recent news of widespread layoffs and rapid advancements in AI, keeping your resume up-to-date and enhanced for the modern job search has never been more critical. Follow these tips to make sure your resume rises to the top of the digital pile in 2025. Embrace AI Tools with Caution. Strike a Balance.

Optimization 243

Optimization Work Management Lead Ranking Marketing Management 243

Webbiquity

APRIL 15, 2025

Embrace AI-Powered Search Optimization Artificial intelligence (AI) is revolutionizing the way search engines operate. Google’s AI-driven algorithms have become more adept at understanding search intent and delivering relevant results. To align with this evolution, you need to: Create meaningful content.

Marketing AI 141

Marketing AI SEO Long Tail Marketing Advertising Agencies 141

Marketing Insider Group

NOVEMBER 6, 2024

Paid media advertising is a cornerstone of digital marketing, allowing businesses to reach targeted audiences and maximize their visibility online. According to an Interactive Advertising Bureau and PricewaterhouseCoopers study, the digital marketing industry generated $225 billion in ad revenue in 2023.

Paid Content 173

Paid Content Advertising Agencies Advertisements Advertising 173

Martech

NOVEMBER 14, 2024

After a year of widespread AI adoption, marketers like what they see and plan to double down in 2025. Ninety-four percent of marketers say AI technologies positively impacted revenue in 2024, and 95% plan to increase AI investment in the year ahead, according to a new study of 600 U.S. AI adoption.

Marketing AI 128

Marketing AI Planning Budget Programs Marketing Management 128

Convince & Convert

NOVEMBER 12, 2024

The landscape of B2B marketing is continually evolving, and social media plays an increasingly important role in shaping how businesses connect with their audiences. As we move into 2025, staying ahead of emerging trends is essential for B2B brands. Authentic and Engaging Content In 2025, authenticity is key.

Social Media 159

Social Media B2B Thought Leadership Trends Social Marketing 159

Martech

DECEMBER 30, 2024

As 2024 comes to a close, its impossible to ignore the central theme that has shaped marketing and technology this year: artificial intelligence. Through teaching, consulting, and participating in the Marketing Accountability Council (MAC), Ive spent the year at the crossroads of these lofty ambitions and practical constraints.

Marketing AI 120

Marketing AI Work Management Marketing Management Privacy Protection 120

Marketing Insider Group

NOVEMBER 4, 2024

Artificial intelligence (AI) and automation have emerged as transformative tools, allowing businesses to streamline operations, enhance customer interactions, and optimize their marketing strategies with unprecedented efficiency. As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Martech

DECEMBER 30, 2024

This past year saw lots of potential with all kinds of AI-powered tools and updates. Studies also show that marketers are upskilling and organizations plan to continue to invest in AI in the coming year. And they will be using data and other marketing assets in new ways to remain competitive in this changing environment.

Marketing AI 107

Marketing AI Ideal Customer Profiles CMS Development Industry CMS 107

Martech

DECEMBER 16, 2024

The marketing world is rapidly changing, and staying ahead means focusing on what truly matters. From rethinking how success is measured to embedding privacy-first principles into your strategies, 2025 is all about smarter approaches and meaningful outcomes. Dig deeper: How autonomous AI pipelines will transform marketing campaigns 2.

Advertising Agencies 118

Advertising Agencies Marketing AI Marketing Attribution Planning 118

Martech

AUGUST 20, 2024

Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie out of the bottle when we developed nuclear weapons. AI is somewhat similar — it’s part way out of the bottle.”

Marketing AI 127

Marketing AI Effectiveness Paid Search Agency Planning 127

Choozle

JANUARY 22, 2025

Artificial Intelligence Takes Center Stage Across Industries Artificial intelligence (AI) and robotics dominated discussions, not only in media but also in health and wellness and entertainment. Samsung and LG presented two standout approaches to AI. Will AI-powered billboards be too distracting?

Marketing AI 87

Marketing AI Advertising Agencies Advertisements Advertising 87

Webbiquity

JANUARY 7, 2025

But mostly, the interest was in AI, and specifically how it will impact marketing and SEO. While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing. AI is a game-changer in social media marketing. Lots of marketers are asking.

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

Sword and the Script | B2B

NOVEMBER 26, 2024

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

Marketing Budget 129

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 129

Martech

DECEMBER 3, 2024

The hype around artificial intelligence may be heading into the “trough of disillusionment,” as Gartner calls it, but the technology continues to progress in big, disruptive ways — especially for martech. “AI is reshaping marketing and martech,” they write. “AI is reshaping marketing and martech,” they write.

Marketing Management 126

Marketing Management Marketing Automation Services Marketing AI Vendors 126

illumin

JULY 18, 2024

Predictive AI (predictive analytics) has the lowest barrier to entry of any artificial intelligence technology. It is a proven use case that makes introducing AI into your organization seamless and more likely to succeed. The predictions made by predictive AI drive millions of decisions every single day.

Forecasting 110

Forecasting Advertising Agencies Barriers Paid Search Agency 110

Marketing Insider Group

MARCH 17, 2025

Marketing is constantly evolving, and where you invest your budget makes all the difference in how well your brand performs. With so many options from digital ads and SEO to influencer marketing and AI-powered automation you need a game plan to ensure your budget is being spent in ways that drive growth.

Marketing Budget 147

Marketing Budget Paid Content Marketing Budget Creation Budget Programs 147

Marketri

OCTOBER 15, 2024

Marketing is changing at a pace we couldn’t have anticipated just a few years ago. As B2B companies and their agencies start developing strategic plans for 2025, they’ll need to factor in these nine key marketing predictions are changing the face of marketing. It should make for some impactful work in 2025!

Top of Funnel 118

Top of Funnel Paid Search Agency Planning Advertising Agencies 118

Martech

DECEMBER 5, 2024

Almost half of advertisers now “completely” or “mostly” trust AI adtech to make decisions about campaigns without human oversight — up from 25% last year, according to a report from Advertiser Perceptions, a business intelligence provider. At right, orange tabby wrapped in orange slice paper.) AdCreative.ai introduces THINK1.Ai:

Marketing AI 114

Marketing AI Advertising Agencies Paid Search Agency Customer Satisfaction 114

Martech

DECEMBER 12, 2024

As the economic landscape remains uncertain, marketing leaders face a challenging dilemma: how to invest in technology that drives results while navigating frozen or reduced budgets. 2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. The answer? You’re not alone. Up to 72% of U.S.

Marketing Automation Services 109

Marketing Automation Services Optimization Work Management Marketing AI 109

Martech

DECEMBER 9, 2024

When measuring the impact of creatives, marketers typically rely on circumstantial evidence. This explains why only 36% of marketers in a recent survey said they are very confident in their ability to track creative performance effectively. The AI can then find the common elements in the highest-performing campaigns.

Creativity 119

Creativity Co-Registration Allocation Paid Search Agency 119

Martech

JANUARY 27, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: Whats the difference between agentic AI and generative AI? Dig deeper: Will AI agents conduct the martech orchestra in 2025?

Marketing AI 121

Marketing AI Generation Forecasting Comparison 121

Martech

DECEMBER 26, 2024

Digital, in-store, mixed phygital journeys theyre all on the table in 2025. The main message for marketers is to bring everything together. Instead, marketers should continue to diversify across multiple digital and physical touchpoints, and support a range of delivery methods. Dont expect a sea change in what customers expect.

Tools 120

Tools Paid Search Agency Marketing AI Marketing & Strategy 120

Martech

JANUARY 21, 2025

Its the time of year when Salesforce releases its spring updates, which roll out this year between January and March 2025, depending on which Salesforce products and features your team uses. Marketers will benefit from enhanced visibility over flows, the new marketing calendar and more granular insights into email send failures.

Marketing Automation Services 118

Marketing Automation Services API Deliverability Landing Pages 118

Martech

OCTOBER 22, 2024

As we head into 2025, the intersection of Account-Based Marketing (ABM) and Artificial Intelligence (AI) creates opportunities for marketers to drive personalized, data-driven campaigns that deliver better results. The post Use AI to supercharge your ABM campaigns appeared first on MarTech.

Account Based Marketing 114

Account Based Marketing ABM Campaigns DemandBase 114

ClearVoice

NOVEMBER 12, 2024

The Top 5 Financial Content Ideas for 2025 Financial content marketing can be the difference maker in your business’s success. Get inspiration from these financial content ideas to help take your finance content marketing strategy to the next level.

Marketing AI 104

Marketing AI Digital Asset Management Work Management Marketing Management 104

Martech

JANUARY 2, 2025

Improving this experience, especially for non-endemic brands, will continue to be a priority for 2025. AI powering connected RMN experiences The goal of successful RMNs is to improve the shopping experience for customers. In 2025, look for AI to help automate the processes and workflows behind these experiences.

ROAS 116

ROAS Media Funnel Advertising Advertising Funnels 116

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. While we didn’t search through the transcripts of every session and panel discussion, AI was likely mentioned in every single one. Embracing agentic AI with Christopher Penn, chief data scientist, TrustInsights.ai Processing.

Conference 94

Conference Cost per Acquisition Ad Frequency ROAS 94

SmartBrief - Marketing

NOVEMBER 19, 2024

Looking ahead, 2025 will be a year of “hype” normalization. While several new technology trends have taken off over the last two years — generative AI, social commerce and retail media, to name a few — what lies ahead for business leaders is the need to right-size excitement around these areas versus actual impact. trillion by 2032.

Gartner 121

Gartner Storytelling User-Generated Content Paid Search Agency 121

Martech

DECEMBER 27, 2024

In the new year, customer experience will remain a high priority for marketers. It will happen in how marketers and organizations view customer experience. Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. Of course, those preferences change.

Brand Identity 112

Brand Identity Branding Allocation Marketing AI 112

Webbiquity

NOVEMBER 19, 2024

What’s the most important attribute for success in B2B influencer marketing? Which tactics are used to differentiate the most successful B2B influencer marketing programs? What’s the leading influencer marketing trend for the coming year? What’s the Key Factor in Influencer Marketing Success?

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Martech

MARCH 26, 2025

A new report found that 41% of brands now use AI for video creation, up from 18% in 2024. Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021.

Marketing AI 114

Marketing AI Video Marketing Brand Identity Branding 114

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. ChatGPT is an artificial intelligence language model developed by OpenAI.

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124