Martech

OCTOBER 28, 2024

.” In this resource, you’ll learn why generic ads fall flat in loyalty programs, the challenges of personalization without AI, and how AI/ML models can be used for churn prediction, customer lifetime value forecasting, and product recommendations.

Marketing AI 129

Marketing AI Trends Marketing Management Paid Search Agency 129

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% The 2025 sales forecast compares with a 3.6%

Paid Search Agency 117

Paid Search Agency Spending Ads Forecasting 117

Heinz Marketing

NOVEMBER 7, 2024

By Win Dean-Salyards , Senior Marketing Consultant at Heinz Marketing As we approach 2025, Account-Based Marketing (ABM) and Account-Based Experience (ABX) remain pivotal strategies for driving meaningful engagement and impact. Reassess Your Ideal Customer Profile (ICP) and Target Accounts 2025 will be about precision, not scale.

Ideal Customer Profiles 105

Ideal Customer Profiles Planning Account Based Marketing Multi-Touch Attribution 105

Zoominfo

FEBRUARY 20, 2025

But data-driven, AI-powered intelligence is rewriting the rules and ZoomInfos Customer Impact Report 2025 proves it. If youre looking to grow faster, sell smarter, and win bigger in 2025, ZoomInfo isnt optional its essential. The results? 3 Key Takeaways from ZoomInfos Customer Impact Report: 1.

Marketing Analytics Tools 130

Marketing Analytics Tools Zoominfo Account Based Marketing Sales Qualified Leads 130

illumin

DECEMBER 5, 2024

The big topic of 2024 was third-party cookies – so what’s their status going into 2025? Despite the search giant’s decisive lack of action, forecasters predict that cookies will go away eventually. In 2025, marketers will likely continue the cookieless journey they started the year before, diving deep into new, long-term strategies.

API 96

API Paid Search Agency Privacy Protection Advertising Agencies 96

SEMrush

JUNE 19, 2025

Create free account Semrush Blog Marketing Competitor Intelligence & Research How to Analyze & Compare Competitor Website Traffic in 2025 Author: Natalia Zhukova 8 min read Jun 19, 2025 Table of contents Want to grow your business with competitor traffic analysis? Try 55+ products for free. You’re in the right place.

Traffic 102

Traffic Marketing Websites Paid Social Agency Advertising Agencies 102

Hinge Marketing

APRIL 3, 2025

The full 2025 High Growth Study: Accounting & Financial Services Edition reveals key factors that separate todays fastest growing firms from their slower growing peers. These findings offer a glimpse into the strategies of the fastest growing accounting & financial services firms in 2025. Go Further. Purchase the Full Study.

Forecasting 71

Forecasting Service Peer-to-peer Planning 71

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM.

Hubspot 103

Hubspot Enterprise Management Forecasting Best Practices 103

SendX

APRIL 3, 2024

In 2022, the number of email users worldwide was forecasted to be 4.3 billion in 2025. This figure is set to grow to 4.6 The daily number of emails sent and received totaled 293.6 Despite the huge competition in email marketing, newsletters still remain an effective channel for sales and communication with the audience.

Impressions 397

Impressions Forecasting Tips Newsletter 397

Martech

DECEMBER 9, 2024

Key Stats: The GroupM report highlights the following numbers: 2024 growth: Global ad revenues are forecasted to rise by 9.5%, with further growth of 7.7% Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. next year and a further 3% in 2025. Whats next?

Paid Search Agency 120

Paid Search Agency Advertising Agencies Ads Google 120

Zoominfo

JUNE 17, 2025

Those are among the findings in ZoomInfo’s State of AI 2025 Report , drawn from a survey of more than 1,000 go-to-market professionals across GTM disciplines. At Embroker , sellers using AI-powered forecasting were able to adjust staffing and planning in advance, saving time and budget.

Customer Surveys 130

Customer Surveys Peer-to-peer Marketing Analytics Tools Data Hygiene 130

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. Ad spending in the Australian influencer advertising market is likely to reach US $589 million (AUS $929 million) in 2025. Australian Android users spend 38 hours and 51 minutes per month on TikTok, according to We Are Socials Digital 2025 report.

Statistics 85

Statistics Advertising Agencies Stats Marketing & Strategy 85

Martech

APRIL 11, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. Lets take a look at the biggest HubSpot updates for March 2025. The post The 14 best HubSpot updates from March 2025 appeared first on MarTech.

Hubspot 101

Hubspot Enterprise Management Best Practices Work Management 101

Zoominfo

APRIL 15, 2025

The Tools Sales Teams Use The most commonly used tools in sales are AI-powered CRMs, which integrate AI capabilities like lead prioritization, forecasting, and automated follow-ups directly into existing workflows. Thats how we are seeing companies drive real innovation in GTM. Any discrepancies in data can erode trust in AI recommendations.

Customer Surveys 130

Customer Surveys Marketing Analytics Tools Statistics Zoominfo 130

illumin

JULY 18, 2024

The predictive AI market is growing, and fast, with forecasters estimating it will reach $64 billion in 2025. If a customer typically shops for clothes during specific times of the year, predictive analytics can forecast when they are likely to shop next.

Forecasting 110

Forecasting Advertising Agencies Barriers Paid Search Agency 110

Zoominfo

APRIL 17, 2025

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

Martech

JANUARY 16, 2025

increase over last years spend, according to the latest IAB forecast. year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. digital advertising will see a 7.3% 2024 projection. Market research (38%).

Advertising 115

Advertising Advertisements Funnel Advertising Digital Marketing Funnels 115

Marketri

DECEMBER 4, 2024

All signs point to an accelerated pace of change in 2025, with some predictions nearly jaw-dropping. Perhaps the most ambitious forecast comes from OpenAI CEO Sam Altman, who believes AGI could arrive as early as 2025. Marketri has big, bold projections for 2025 too.

B2B Marketing 62

B2B Marketing Trends Advertising Agencies Paid Search Agency 62

Stevens & Tate

MAY 26, 2025

In 2025, Search Engine Marketing Services are more agile, automated, and conversion-driven than ever. Brands that align SEM with real-time intent signals will dominate high-intent search verticals in 2025. AI-Powered Bidding Is Getting Smarter Smart bidding isnt new, but 2025 introduces intent-based automation layers.

Search Engine Marketing 62

Search Engine Marketing Intent Leads Paid Search Agency Intent 62

Stevens & Tate

MAY 5, 2025

In 2025, as marketing automation trends reshape the industry, businesses are turning to HubSpot AI marketing features to stay ahead. HubSpots 2025 updates leverage AI to analyze behavior patterns and deliver dynamic content. Budget allocation models based on ROI forecasts.

Marketing Automation Services 52

Marketing Automation Services Hubspot Marketing Automation Automation 52

Martech

JANUARY 29, 2025

Traditional forecasts fail to capture these connections, leaving marketing’s true impact underappreciated. Validating marketing investments with comparative forecasts, showing how marketing impacts revenue, market share and growth. Move beyond forecasts to reveal key growth drivers.

Marketing AI 109

Marketing AI Marketing Analytics Tools ROI Planning 109

Martech

APRIL 24, 2025

www.theinformation.com/articles/ope… — Ed Zitron (@edzitron.com) 2025-04-23T17:52:08.639Z On X (Boo! link] — Ethan Mollick (@emollick) April 24, 2025 Also on X (More boo! — Sam Altman (@sama) January 6, 2025 And people wonder why I laugh at any mention of OpenAI becoming a for-profit company.

Marketing AI 105

Marketing AI Peer-to-peer Forecasting User-Generated Content 105

Fuld & Company Blog

FEBRUARY 5, 2025

We recently engaged with a number of our investment banking clients to discuss their M&A outlook 2025. The M&A outlook 2025 for AI-powered firms thus appears promising. Looking ahead, the healthcare M&A outlook for 2025 remains dynamic. Consequently, the manufacturing M&A outlook 2025 could be mixed.

Marketing AI 52

Marketing AI Marketing Management Forecasting Acquisitions 52

sagefrog

FEBRUARY 28, 2025

HubSpot continues to evolve, integrating new technologies that enhance sales forecasting, lead scoring, automation, and customer interactions. Whats New in HubSpot CRM for 2025? The 2025 update introduces drag-and-drop customizable widgets, allowing users to build dashboards focusing on the most relevant performance metrics.

Hubspot 59

Hubspot CRM Lead Ranking Optimization 59

Sprout Social

FEBRUARY 28, 2025

As we move into 2025, several key themes are emerging: Authenticity and genuine connection: UK consumers are increasingly drawn to brands that communicate with sincerity and meaning. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Paid Content 75

Paid Content Social Media Statistics Media 75

MarketJoy

MAY 16, 2025

Modern lead-generation tools that convert leads into customers in a split second are becoming a staple in 2025. Pipedrive Best for: Managing and automating pipelines Pipedrive quantifies the process of lead management with a visual sales pipeline and AI-based deal forecasting. Discover how MarketJoy can propel your business forward.

Marketing Automation Services 59

Marketing Automation Services Work Management Lead Generation Marketing Management 59

Martech

AUGUST 1, 2024

Source: Meta “Second-quarter earnings exceeded forecasts, rising by $33.1 The company anticipates significant capital expenditure growth in 2025 to support AI research and product development. Dig deeper: Netflix leans into ad-supported tier as subscriber growth surges Ad impressions across all its apps grew 10% year-over-year.

Paid Search Agency 117

Paid Search Agency Ads Ad brokers Forecasting 117

Martech

DECEMBER 2, 2024

Predictive analytics helps CEOs and CFOs allocate credit through multi-touch attribution (MTA), while data scientists use it to forecast patterns. Why causal AI is the right tree to climb Causal AI doesn’t just forecast outcomes — it explains them. This is where causal AI performs. It’s clear.

Marketing AI 125

Marketing AI Ideal Customer Profiles Marketing Analytics Tools Multi-Touch Attribution 125

Sprout Social

JUNE 24, 2025

Snapchat revenue and forecasts: Is the platform growing? The post Snapchat statistics for 2025: Usage & trends appeared first on Sprout Social. Millennials and Gen X with no children: 56% have made purchases influenced by Snapchat. 47% have shared an ad on Snapchat. 34% use Snapchat in the evening, and 23% at night before bed.

60

60

Martech

DECEMBER 17, 2024

2025-26 will be the years when what you dont know will really, really hurt you. Losing patience with known and unknown unknowns These statements are key for some really big reasons: Risk is the number one issue facing many businesses in 2025. So, what does this mean in 2025? The first half of 2025 is likely to be very tough.

Marketing Analytics Tools 102

Marketing Analytics Tools B2B Marketing Planning B2B 102

Zoominfo

MARCH 21, 2025

Chorus captures and analyzes customer conversations across calls, video meetings, and emails, delivering real-time insights that help sales teams refine their messaging, coach smarter, and forecast with confidence. It includes features for pipeline development, customer engagement, revenue tracking, and task management.

Work Management 130

Work Management Marketing Management Marketing AI Software 130

Zoominfo

DECEMBER 20, 2024

Weve scoured the web, forums, reviews, and leaned on our own expertise to compile this list of top-performing sales acceleration platforms for your team to leverage in 2025 and beyond. It helps revenue teams build pipeline, deliver revenue, retain customers, and forecast accurately.

Efficiency 130

Efficiency Zoominfo Work Management Budget Programs 130

Martech

JANUARY 27, 2025

Dig deeper: Will AI agents conduct the martech orchestra in 2025? Sales forecasting: By analyzing market trends and customer behavior, agentic AI can predict sales outcomes and help businesses make informed decisions. They can plan steps, execute tasks and self-correct errors without human intervention.

Marketing AI 124

Marketing AI Generation Forecasting Comparison 124

Sprout Social

JUNE 18, 2025

According to DDI’s Global Leadership Forecast , Gen Xers held 51% of leadership positions globally in 2018. According to Sprout’s Q2 2025 Pulse Survey results, Gen X social media habits are practical and heavily shaped by their hybrid media upbringing. On average, Gen X spends about 1.5 What social media does Gen X use?

Social Media 100

Social Media Social Marketing Media Thought Leadership 100

Learn from the Pros

NOVEMBER 25, 2024

If you’re starting to think through your 2025 go-to-market (GTM) strategy, you’re likely facing some tough questions. And the fallout is serious, impacting everything from budget allocations to revenue forecasts. Incorporate the necessary solution into your 2025 plan. How do we hit revenue goals with leaner budgets?

Marketing Analytics Tools 52

Marketing Analytics Tools Top of Funnel Marketing Budget Ideal Customer Profiles 52

Outgrow

APRIL 29, 2025

7 Best AI Marketing Tools in 2025: Revolutionizing Your Marketing Strategy The marketing environment has experienced a significant upheaval as AI systems are now doing tasks that formerly required entire teams. In 2025, these potential AI marketing tools will be crucial for maintaining competitiveness.

Budget Programs 52

Budget Programs Marketing & Strategy Marketing Strategy Tools 52

Heinz Marketing

SEPTEMBER 26, 2024

By Lisa Heay , Director of Business Operations at Heinz Marketing Planning for 2025 might be the last thing on your mind—we’re not even done with Q3! First, Understand your marketing goals for 2025. Forecast for trends and external influences. Here’s a step by step guide for marketing leaders to create an effective budget.

Marketing Budget Creation 98

Marketing Budget Creation Marketing Budget Planning Budget Programs 98