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A Content Marketer’s Guide to Marketing Resource Management

DivvyHQ

For many large companies, the marketing department is almost a corporation in its own right. To manage the operation effectively, you need a combination of people, processes, and tech all working in concert. Here's more on this category and how it works alongside a content operation.

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A 2×2 view of systems of record in martech

chiefmartech

The phrase “system of record” has been bandied about in martech for years. But this assumption often belies that fact that there are many different kinds of data in the modern marketing organization — not to mention the broader domain of rev ops. Each may have its own system of record. CDP = customer data platform.

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What is marketing work management and how do these platforms support agile marketing?

Martech

Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing resources and facilitating communication and collaboration. Made for agile marketing.

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Brandmaker acquires Allocadia for combined marketing ops offering

Martech

Marketing operations and marketing resource management software company BrandMaker announced it has signed a definitive agreement to acquire a leader in performance management solutions, Allocadia. The marketing services support over 300,000 global users. Why we care.

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6 Reasons to Get Excited About MRM 2.0: Percolate & Allocadia

Allocadia

MPM + CMP = MRM 2.0. But, as both a marketing leader and former research nerd, I am quite excited about today’s news. We just announced a new partnership with Content Marketing Platform category leader, Percolate (see Gartner’s recent research naming Percolate a leader in the space). Aprimo, Orbis, and SAS.)

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How to Improve the Recruiting Process

Zoominfo

From building and maintaining a talent pipeline to targeting passive candidates, the hiring process can feel daunting. Research from the Society for Human Resource Management showed that recruiting and hiring were the top concerns for HR professionals going into 2021. How to Improve the Recruiting Process. The solution:

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What is marketing performance management and how can it help you?

Martech

Without demonstrable proof that marketing initiatives are driving business results, marketers’ budgets are easy pickings for leaders seeking to improve profitability or just keep the business afloat during challenging times. And it’s not just marketing department jobs and media budgets that are at stake.