Martech

DECEMBER 30, 2024

From breathtaking advancements in generative models to bold proclamations about the agentic era, the year has been dominated by promises of transformation. From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality.

Marketing AI 124

Marketing AI Work Management Marketing Management Privacy Protection 124

Digilant

NOVEMBER 19, 2024

In this blog, we’ll dive into the key trends shaping 2025’s New Year’s resolutions, explore generational differences in how people set goals, and share actionable strategies for brands to connect with motivated consumers during this pivotal time. Trend Breakdown: What’s Driving 2025 Resolutions?

Trends 104

Trends Budget Programs Marketing & Strategy Advertising Agencies 104

Walker Sands

DECEMBER 12, 2024

SEO has been a tried-and-true strategy for boosting brand visibility online, but, in the AI era, Generative Engine Optimization (GEO) is quickly becoming a critical element of brand visibility campaigns as well. However, the advent of generative AI has started to shift the landscape. Why is GEO Important in 2025 and Beyond?

Optimization 96

Optimization Lead Ranking Generation Paid Search Agency 96

Martech

OCTOBER 28, 2024

Algorithms such as collaborative filtering, deep learning, and reinforced learning don’t just rely on past behavior; they analyze real-time data, user intent, and even external factors like seasonality or social trends. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

Marketing AI 129

Marketing AI Trends Marketing Management Psychographics 129

SocialPilot

DECEMBER 23, 2024

But, did you know: In Hubspot’s 2023 survey on The State of AI in Marketing, it was revealed that 33% of marketers use AI for idea generation, 28% for copywriting, 26% for creating marketing images, and 25% for summarizing texts. Generate creative ideas for celebrating [specific holiday or season] on my social media channels.

Social Media 124

Social Media Marketing AI Media Webinar Metrics 124

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

SocialPilot

APRIL 17, 2025

billion monthly active users , Instagram is one of the world’s most popular social media platforms. Success on Instagram in 2025 requires a well-planned content strategy that leverages Reels, Stories, Lives, and user-generated content all while staying ahead of trends and audience behaviors. With over 2.4

Practices 96

Practices Best Practices Content User-Generated Content 96

Sprout Social

MARCH 27, 2025

Influencer marketing will be pivotal in most brands’ marketing tactics in 2025. As of January 2024, Australia has 25 million internet users and 20 million social media users. Statista also predicts a fresh peak in Australian social media users by 2029 , increasing users to 26 million.

Statistics 88

Statistics Advertising Agencies Stats Marketing & Strategy 88

Zoominfo

APRIL 17, 2025

Thats why weve waded through the available data, including third-party rankings and our own research, to assemble this list of top sales tools for your B2B sales team in 2025. Top Sales Tools for 2025 Breaking down the top sales tools means sorting the market into key categories that satisfy the top needs of your B2B sales team.

Marketing Automation Services 130

Marketing Automation Services B2B Sales Enterprise Management Work Management 130

ClearVoice

NOVEMBER 25, 2024

General influencer marketing statistics Over half of Gen Z and Millennial consumers (53%) say they would consider buying products based on their favorite influencers’ recommendations. Statusphere ) The primary goal of influencer campaigns is to create user-generated content (56%). Traackr ) In 2024, 84.8%

Statistics 87

Statistics Advertising Agencies Paid Search Agency Planning 87

Sprout Social

MARCH 31, 2025

With over 2 billion monthly active users, it is one of the most popular sites on the internet. Video is a key marketing tool because it grabs users attention in a fast-moving world. We worked closely with Sprouts Data Science team to uncover how users have been engaging with social media.

Youtube 90

Youtube Best Practices Social Media Paid Search Agency 90

Martech

APRIL 11, 2025

Lets take a look at the biggest HubSpot updates for March 2025. Managers can quickly generate ideas for what to test and let AI recommend variations to improve page performance. Track and report on campaign goals more effectively. How it helps yo This update takes the guesswork out of A/B testing.

Hubspot 90

Hubspot Enterprise Management Best Practices Work Management 90

Oktopost

NOVEMBER 27, 2024

As we move into 2025, businesses need to stay ahead by focusing on strategies that build brand awareness and drive real, measurable results. Content marketing: creating with purpose Content marketing remains the cornerstone of B2B marketing in 2025, but it’s no longer enough to create random, disconnected content.

B2B Marketing 77

B2B Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 77

Televerde

JANUARY 7, 2025

We checked in to find out what our Techronicler community envisions and hopes for 2025, and all that we uncovered indeed has the potential to change the technological landscape as we know it. Its a glimpse of the immense possibilities ahead, and I cant wait to see how this wave reshapes the tech landscape in 2025 and beyond.

Enterprise Management 98

Enterprise Management Work Management Marketing AI Marketing Management 98

Sprout Social

APRIL 10, 2025

Success on the platform is about consistency, quality and keeping up with the always-changing TikTok trends UK users watch the most. Understanding the UK TikTok Ecosystem TikTok is reliably one of the top 4 most used platforms in the UK today, with millions of daily active users, and it also has a notably young user base.

Trends 101

Trends Content Work Management Social Media 101

Salesforce Marketing Cloud

MARCH 13, 2025

Thats a wrap on TDX 2025! Agentforce API lets users programmatically configure a call to an agent, while Agentforce Invocable Actions allow you to trigger agents inside of Flow Builder or Apex. Simply describe what you want to accomplish and Agent Builder can generate instructions and actions for your Agentforce. (AI

API 85

API Template Paid Search Agency User-Generated Content 85

Marketing Insider Group

MARCH 24, 2025

With over 5 billion social media users worldwide at the start of 2025, social media platforms are valuable channels for small businesses to leverage to gain visibility. Alternatively, consider outsourcing your marketing to a professional agency to leverage their years of experience and generate consistent results.

Small Business Marketing 191

Small Business Marketing Social Media Media Tips 191

Sprout Social

MARCH 17, 2025

When crafting your social media strategy for 2025 and beyond, you need to make sure the latest social media trends are top of mind. This is especially important because according to The 2025 Sprout Social Index , 58% of social media users plan to keep using social just as much in 2025, while 24% say theyll use it even more.

Social Media 73

Social Media Trends Media Work Management 73

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. By understanding which CTAs generate the most form submissions, you can refine your marketing strategy and improve engagement.

Hubspot 94

Hubspot Enterprise Management Forecasting Best Practices 94

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up!

Enterprise Management 76

Enterprise Management Marketing AI Google Work Management 76

Marketing Insider Group

NOVEMBER 4, 2024

As Sagefrog’s 2025 B2B Marketing Mix Report notes, AI and automation are critical. Both ranked amongst the top ten marketing and sales priorities for 2025 in a survey of B2B professionals. These platforms analyze design trends and user preferences to generate visual assets aligned with a brand’s identity.

Marketing AI 130

Marketing AI Advertising Agencies Paid Search Agency Automation 130

Martech

APRIL 24, 2025

That’s when it expects to generate about $2 billion in cash on $125 billion in revenue — putting the companys sales around the current level of Nvidia and Meta. The revenue is supposed to come from new products like AI agents, subscriptions and free user monetization,” which I think means advertising.

Marketing AI 105

Marketing AI Peer-to-peer Forecasting User-Generated Content 105

Only B2B

APRIL 16, 2025

Meanwhile, your sales reps will receive alerts based on user engagement. Thats how behavior-led messaging becomes timely, relevant, and effective According to the Content Marketing Institute, 87% of marketers say content marketing generates demand , and 74% say it nurtures leads effectively. Technically, yes. They still work.

Acquisitions 71

Acquisitions Webinar Metrics Work Management Ideal Customer Profiles 71

Martech

DECEMBER 3, 2024

That is the nutshell version of the “Martech for 2025” report from Scott Brinker, editor of chiefmartec.com, and marketing technologist Frans Riemersma , released today. ” These changes go well beyond current use cases like content generation, personalization and knowledge management. Would you go all DIY? Processing.

Marketing Management 129

Marketing Management Marketing Automation Services Marketing AI Vendors 129

Sprout Social

FEBRUARY 28, 2025

For social media professionals in the UK or targeting its highly engaged user base, staying ahead of the game requires a solid grasp of the latest stats and trends to make smart decisions. Let’s dive into the numbers and uncover the opportunities waiting for your brand: How does the UK use social media in 2025?

Paid Content 77

Paid Content Social Media Statistics Media 77

SocialPilot

FEBRUARY 17, 2025

Remember when TikTok vanished from our screens for almost 12 hours on the night of 18th January 2025? Despite all, it remains a powerhouse in social media, and staying ahead of the ever-evolving nature of TikTok trends in 2025 is crucial for brands and creators aiming to maintain relevance and engagement. No POV videos. Just silence.

Trends 75

Trends Viral Marketing Storytelling User-Generated Content 75

WordAgents

APRIL 10, 2025

61% of B2B marketers stated that SEO and organic traffic generate more leads than any other marketing initiative. Case studies, comparison posts, and industry reports can pull users deeper into the funnel without added touchpoints. For 6-12 months, SEO content acts as a cost center, not a driver. SEO CPA Over Time SEO starts expensive.

Cost per Acquisition 195

Cost per Acquisition Cost per Lead Paid Search Agency SEO 195

Sprout Social

MARCH 26, 2025

<p class=”tc”><a class=”button” href=”[link] target=”_blank” rel=”noopener noreferrer”>Start a free Sprout Social trial</a></p> Disclaimer Data from Sprout Social includes users from various plan types and industries within the UK.

Social Media 87

Social Media Media Best Practices Youtube 87

Martech

JANUARY 13, 2025

CompuServe, Prodigy, Meta and Section 230 In the early 1990s, online platforms like CompuServe and Prodigy faced critical legal challenges over user-generated content. government passed the Communications Decency Act of 1996, including Section 230, which shields platforms from liability for user-generated content.

Privacy 128

Privacy CAN-SPAM Privacy Policies Privacy Protection 128

Sprout Social

NOVEMBER 4, 2024

Nearly two-thirds (60%) of consumers would pay more for products that have a favorable reputation on social, be it through user-generated content, influencer nods or viral posts. Facebook: As the social network with the most global monthly users , the platform is also the top destination for customer service.

Social Media 121

Social Media Media Social Networks Urgency Marketing 121

Marketri

DECEMBER 4, 2024

All signs point to an accelerated pace of change in 2025, with some predictions nearly jaw-dropping. Keeping Pace with AI’s Breakneck Advancement Generative AI has moved rapidly from experimentation to real-world application in marketing. It’s a vastly different user search experience.

Trends 62

Trends B2B Marketing Advertising Agencies Paid Search Agency 62

Sprout Social

MARCH 12, 2025

Between bans, boycotts and algorithm changes, the social media landscape is fragmenting even further in 2025. Most say their greatest fear is their audience moving to private, closed or otherwise niche platforms, according to The 2025 Sprout Social Index. The race to win brand equity and relevance in new spaces is on.

Social Media 114

Social Media Media Bandwidth Peer-to-peer 114

Sprout Social

DECEMBER 16, 2024

As we map out Sprouts continuous evolution , we are focused on providing an even more effortless and cohesive user experience. Looking toward 2025, we are prioritizing long-term value and our customers biggest objectives. Harnessing the potential of AI As generative AI exploded this year, the potential for AI came into focus.

Marketing AI 71

Marketing AI Enterprise Management Product Work Management 71

Marketing Insider Group

JANUARY 29, 2025

The customer journey involves several stages that take your users from potential buyers to loyal and repeat customers. Generally, each stage may require specific actions from one or more departments in your organization mainly the marketing, sales, and service departments.

Marketing Automation Services 182

Marketing Automation Services Marketing Automation CRM Automation 182

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. The report found: More than 60% of AI users leverage or plan to use AI for captions, a 572% increase in caption usage since 2021. Source: 2025 State of Video report, Wistia. How AI is used in video creation.

Marketing AI 107

Marketing AI Video Marketing Branding Brand Identity 107

SocialPilot

MARCH 23, 2025

trillion by 2025, with the U.S. This blog talks about the most effective real estate hashtags for 2025, platform-specific strategies, and expert-backed tips to help you dominate social media and entice high-quality leads. Encourage clients to share user-generated content under your hashtag. leading the line at $136.6

Social Media 83

Social Media Media High Quality Lead Paid Search Agency 83

Martech

MARCH 17, 2025

Adobes first report on traffic from generative AI interfaces found a surge in traffic to U.S. retail sites over the holiday season, and the trend persisted into 2025. 31, 2024, traffic from generative AI sources increased by 1,300% compared to the year prior (up 1,950% YoY on Cyber Monday). Between Nov. 1, 2024, and Dec.

Purchase 88

Purchase Budget Programs Research Tools 88