Trending Sources

Why Your Website Needs a Good Cleaning

B2B Marketing Unplugged

Have you been keeping your website content up to date? In 2007, the average website had 273 pages. They can find your horrible mission statement from 2009, the dumb photo of your receiving department’s holiday party and, who can forget the product brochure from 2004?

6 Websites Every Growth Hacker Should Bookmark

Hubspot

6 Websites Every Growth Hacker Should Bookmark. On Quick Sprout, Patel does growth consulting work and leads an online "university" on growing website traffic. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth.

6 steps to writing a better Request for Proposals, a primer

Confluent Forms

As an example we're going to use a small website redesign project ( because that's what we do ), but we hope you'll be able to extract the concepts you need for your own project. Example: You say you want a website redesign.

Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Website management and basic HTML. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. David Fideler says: June 12, 2009 at 2:00 am This is the single best overview I’ve yet seen on strategic B2B content marketing — and the design is fantastic. Name (required) Email (will not be published) (required) Website RSS feeds Latest Blogs The Content Marketing Workbook It’s here.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For best results, the website and nurturing campaigns need to be highly relevant for them. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community?

Is social media effective for B2B lead generation?

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services.

B2B Marketing | Business to Business Marketing Information Portal

delicious b2bmarketing

B2B Marketing News SMEs flock to BT Tradespace 10 June 2009, 11:30 GMT BT Tradespace has announced 400 per cent year-on-year growth. This Knowledge Bank provides marketers with practical advice and guidance on how best to enhance the visibility of your website, and to maximise its effectiveness at driving website conversion, focusing on search marketing, online advertising, website optimisation and web analytics.

The Top 3 Priorities for 2010 Marketing Budgets

delicious b2bmarketing

About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S.

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10 Clever Website Error Messages From Creative Companies

Hubspot

Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down.

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. Emails and direct mail are fairly static while website content can dynamically change on the go. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use?

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Lori Thielen , Marketing Director, Sutter Health Sacramento Sierra Region More client comments >> Case Studies Featured e-Book Six marketing gotchas CEOs can avoid Featured Blog Post B2B marketing ROI of a blog - with traffic and leads chart (6/19) More blog posts >> Featured News Business Communications Group introduces fixed price marketing services packages More news >> Copyright ©2009 Business Communications Group, LLC.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Break it up into shorter, pithier messages and guide subscribers to the website. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Website Makeovers: 3 Things Buyers Want on Your Website

Fearless Competitor

(This post originally ran on July 15, 2009) With a new year approaching, businesses are looking for ways to improve revenue. Turning the website into your #1 salesperson is a good idea. Found this excellent post by Vickie Sullivan at … Continue reading → Fearless Competitor lead generation Management best practices Marketing marketing campaigns marketing sales

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

Picture an e-commerce company selling products via credit card on its website. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. By inactive, I mean a contact in your database that has not responded to an email or visited your website within the last six months.

Two Non-Traditional Approaches to B2B Registration

Savvy B2B Marketing

Company website. Last week, Stephanie recommended marketers collect incremental information during the registration process , asking for more information during each interaction. Along with Stephanie's suggestion, I also want to share two other alternatives. Option 1: Self-selection.

Paper 21

Make Your Content Both Timeless and Timely by Integrating Your Website and Your Blog

Content Marketing Today

The best small business solution is to eliminate a separate blog and website. Most of us began with a website that contains static content that was never intended to change much over time. Your static website is a vital beginning.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website.

Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. In the same time-period as this analysis, websites that were not prepared for Mobilegeddon lost 4.7%

10 Social Media Tools - Best Kept Secrets

Junta 42

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.  It tracks what users copy from your website (very cool tool). Checks brand name availability across 120 social media websites.   The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0 Tools Marketers Can Use Today View more Microsoft Word documents from Scott Abel.

6 Flaws Your Nonprofit's Mobile Website Should Never Have

Hubspot

And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience.

Chex and Content - Where's Your Party Mix?

Junta 42

Joshua literally spent hours on the website, looking for just the right recipe to perform with Dad. Corn Chex, Cinnamon Chex, Rice Chex.    We currently have boxes of it around the house.    And it's all because of relevant content. How you might ask? It started with one box of Cinnamon Chex.    My oldest son Joshua, who's eight years old, took great interest in the back of the Cinnamon Chex box. The subject was ChexPartyMix.com.

Sites 16

How to Launch an eBook or White Paper - Authority Rules

Junta 42

Anyone reading this report will most certainly be engaging in Brian's website as well. Copyblogger's Brian Clark just released a fantastic free report entitled Authority Rules. I'm just digging into this now, and urge you to really think about what Brian is teaching regarding the importance of your reputation in online marketing. But that's not the reason for this post. Just as important as Brian's content, is how he produced this report.

You Might be a Twitter Beginner if You Make these Mistakes

Junta 42

Second, enter your website that best represents who you are. Look, I'm no @chrisbrogan when it comes to Twitter followers, but I have a nice following ( @juntajoe ). At this point, I still take the time to individually review who follows me. During this process, it pains me to see the many Twitter "beginner" mistakes that turn me off from following a person back.

GPS 15

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Don’t just stick it on your website.

Paper 12

5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

Everything-in-one PDF In her blog B2B Marketing Smarts, Susan Fantle provided a great suggestion for providing a reader with the key points from your website in a single PDF doc. I think about B2B marketing at the strangest times. Yesterday, it crossed my mind while eating lunch.

FAQ 11

B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

B2B Lead Generation Blog

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites.

5 Reasons to Include FAQs in Your Content Marketing Strategy

Savvy B2B Marketing

Lately, I've become a big fan of FAQ pages on websites. These pages are content-rich gems that help drive organic traffic to your website. As an example, take this question I came across recently a banking website: What features do you offer the small business owner?

FAQ 11

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

Website: It seems almost too obvious to mention, but the website is the place to start. If you already have a website, you need to look at it critically. I can’t emphasize enough how important it is to have an inviting and informative website.

Help! We Have a Trade Show Coming Up!

Savvy B2B Marketing

Website: It seems almost too obvious to mention, but the website is the place to start. If you already have a website, you need to look at it critically. I can’t emphasize enough how important it is to have an inviting and informative website.

Got Content? 10 Steps to Repurpose Your Best B2B Assets

Savvy B2B Marketing

Coincidentally, Stephanie's post yesterday included another suggestion on how you can to repurpose your content: the creation of content centers on your website.) Do you have great content that is buried on your blog?

Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. I need to be able to actually see if the prospects I’m trying to attract to my website are indeed the ones visiting.

Marketing Dashboards

Digital Body Language

In terms of web traffic, new and repeat visitors are important to understand as they give you a view into trends of potential buyers visiting your website.

B2B 11

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Also think about the articles that you and your colleagues have written when you are looking for content to include in lead nurturing programs and on your website. Knowledge base Do you have a place on your website where you store support info and answer common questions?

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Also think about the articles that you and your colleagues have written when you are looking for content to include in lead nurturing programs and on your website. Knowledge base Do you have a place on your website where you store support info and answer common questions?