Why Are Marketing Automation Managers So Hard to Find?

LeadSloth

Website management and basic HTML. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. But that percentage is rapidly growing. Increasingly, B2B companies realize that Marketing Automation software requires skilled operators.

6 Websites Every Growth Hacker Should Bookmark

Hubspot

6 Websites Every Growth Hacker Should Bookmark. On Quick Sprout, Patel does growth consulting work and leads an online "university" on growing website traffic. Since its 2009 founding, one thing has been certain about Uber: It's experienced unequivocal brand growth.

Trending Sources

The Content Marketing Workbook | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

Doug Kessler Tuesday, June 9th, 2009 Your prospects are being buffeted by a firehose of information. David Fideler says: June 12, 2009 at 2:00 am This is the single best overview I’ve yet seen on strategic B2B content marketing — and the design is fantastic. Name (required) Email (will not be published) (required) Website RSS feeds Latest Blogs The Content Marketing Workbook It’s here.

7 Reasons Why Marketing Automation Projects Fail

LeadSloth

For best results, the website and nurturing campaigns need to be highly relevant for them. Needless to say, Marketing Automation software is very popular today. It can be used for email campaigns, drip marketing, lead nurturing, lead scoring, landing page management and for brewing coffee.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community?

Top Automated Marketing Personalization Tactics

Anything Goes Marketing

PURLs act in the same way as they have your name as part of the URL and they take you to what you feel is an exclusive website designed just for you. Emails and direct mail are fairly static while website content can dynamically change on the go. There is a lot of talk these days that personalization is back in marketing but what does that really mean and what are some of the tactics you can use?

Sacramento marketing consulting company | B2B marketing consulting specialists | Business Communications Group

delicious b2bmarketing

Lori Thielen , Marketing Director, Sutter Health Sacramento Sierra Region More client comments >> Case Studies Featured e-Book Six marketing gotchas CEOs can avoid Featured Blog Post B2B marketing ROI of a blog - with traffic and leads chart (6/19) More blog posts >> Featured News Business Communications Group introduces fixed price marketing services packages More news >> Copyright ©2009 Business Communications Group, LLC.

B2B Email Marketing: Interview with Stephanie Miller

Sales Lead Insights

This study tracks with Return Path’s Deliverability Benchmark Report on the first half of 2009, which is based on the data Return Path manages for ISPs and corporate system administrators. Break it up into shorter, pithier messages and guide subscribers to the website. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

B2B PPC Optimization: Thought Leadership with Terry Whalen of CPC Search

Modern B2B Marketing

Picture an e-commerce company selling products via credit card on its website. The next interview in the B2B Marketing thought leader interview series is with Terry Whalen, a partner at CPC Search , a full-service SEM agency that optimizes PPC campaigns on behalf of its clients. This interview is focused on search engine marketing as it relates specifically to B2B.

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Top 10 Triggered B2B Email Marketing Campaigns

Anything Goes Marketing

One of the themes for marketers in 2009 is “doing more with less”. By inactive, I mean a contact in your database that has not responded to an email or visited your website within the last six months.

10 Clever Website Error Messages From Creative Companies

Hubspot

Website up-time -- the amount of time a business' website is up and functioning -- is an important metrics for marketers and IT professionals to track. But no matter how many resources you put into ensuring your website never, ever, ever goes down.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

By autoresponder email, I mean the confirmation email that a registrant immediately receives when they fill out a form on a website. In this post, I want to concentrate on the use case in which a user either signs up for a newsletter or to access resources from your website.

6 Flaws Your Nonprofit's Mobile Website Should Never Have

Hubspot

And according to StatCounter Global Stats , global mobile traffic represents 13% of internet traffic, up from just 1% in 2009. When thinking about your nonprofit’s website and how these Millennials are interacting with your organization, do not forget the mobile experience.

Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

This past spring, the web was abuzz as Google released the much-feared algorithm update that severely punished websites that were not optimized for mobile. In the same time-period as this analysis, websites that were not prepared for Mobilegeddon lost 4.7%

Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

delicious b2bmarketing

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients. Don’t just stick it on your website.

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The Fun Theory: How to Change Behavior

The Effective Marketer

In other cases you try to get website visitors to navigate a certain path by placing links in strategically important places or enticing them with an offer. The videos on their website (embedded below) are some great examples of what they mean.

B2B Lead Generation Blog: Website Landing Pages impact Lead Generation results

B2B Lead Generation Blog

« Strategize to get more referral leads | Main | Landing Page Handbook: How to Raise Conversions by 40% » Website Landing Pages impact Lead Generation results Lead generation remains the top priority for B2B websites.

Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. I need to be able to actually see if the prospects I’m trying to attract to my website are indeed the ones visiting.

ClickInsights: What was your "Aha" moment in 2009? - Part 1

Ambal's Amusings

I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily.

B2B Lead Generation Checklist: 22 Success Tips

Sales Lead Insights

Make it easy to find (in the search engine results, on your website, in their email inbox, etc.). ? Make it easy to respond (by phone, e-mail, website, coupon, reply card, etc.). If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. What do I like best about being a B2B lead generation consultant?

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

It touts the ability to provide to you all the standard website visitor stats, along with one huge differentiator - the names of companies that visit your website. Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Pricing starts at $160 per month for small companies and goes up from there depending on your company size, website usage, etc. This marketing/sales approach to website stats is extremely useful.

8 Key Questions That Will Help You to Know When to Update Your Website

Hinge Marketing

Whether your firm manages its own website or not, these 8 questions will help you determine whether your site is up to date, or ready for an update. Upgrade your website to an open source CMS like Wordpress. Is your website responsive or mobile friendly?

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B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey.

B2B Lead Generation Benchmark Study 2009

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey.

A Decade of Homepages: An Inside Look at Our Website Redesign Strategy

Hubspot

Confession: To date, I’ve probably redesigned my personal website approximately abajillion times. I’ve switched platforms twice, swapped in at least a dozen templates, and “rebranded” my website with new logos, colors, imagery, and copy more times than I can count.

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B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog

delicious b2bmarketing

Once a prospect finds the B2B website via search, the real work begins to convert the prospect to a sale. Content is key for B2B websites. For B2C websites, the majority of content focuses purely on product information. You can preview it at our website [link] if you wish.

P2P 7

What Millennials Really Want From Your Nonprofit’s Website

Hubspot

The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. 1) Keep your website up-to-date. Think of your website as the foundation for your organization.”

2009’s 50 Most Influential People in Sales Lead Management

Sales Lead Insights

If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website. I promised to link to the list of the top 50 most influential people in sales lead management. The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks!

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Rebecca Weeks provides a “cheat sheet&# with five key tactics to increase website traffic through social media, including interaction on the most popular social networking sites, using free Twitter tools to maximize the value of that platform, and getting exposure on social news sites. 11 Reasons You Can’t Ignore Social Media in 2009 by Digital Labz. 7 Social Media Predictions for 2009 by Search Engine Watch. a YouTube channel and Live Help component on your website).

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The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote!

Sales Lead Insights

Don’t miss this opportunity to vote for your top five candidates to be among the fifty most influential people in sales lead management in 2009. Then be sure to watch for the results on November 16, 2009. If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.

Recruiting Customer References on your Website

WriteSpark

Run a Google search on the phrase "customer reference programs" and you'll easily find links to information from many technology companies. Typical content on a customer reference page includes: A discussion of program activities and benefits for participating customers.

With Facebook Pages - Who needs a Website?

Buzz Marketing for Technology

They are in the middle of a very costly redesign of their B2C website and I couldn't help but ask if they had plans to set up on Facebook as well. Anyway I found myself thinking - why does any business need a website any more? I was talking to a small business owner last night.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

Since then, we’ve discussed a vision of how corporate websites and social networks would integrate ( roadmap: see these 8 stages of integration ) and today, the tools and technologies are finally here to make that happen.

How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

For example, this article on IT service catalog software was originally published in a help desk trade publication, then later republished on the vendor's website. Last week I asked the question: will content marketing kill trade publications ?

Your website is NOT a strategy

grow - Practical Marketing Solutions

Last week I was approached by a man who wanted me to help re-position his company’s ineffective website. When I suggested that he step back and do some work on a marketing strategy BEFORE plowing money into a website, he resisted … “No,” he said, “We just want a website.”

Dreamforce 2009: Search Engine Marketing Junkies

Modern B2B Marketing

This panel of B2B search engine marketers at Dreamforce 2009 talked about how to take your search marketing to the next level, including SEM tips and tricks, landing page strategies, Web site analytics, and more.

The coolest website I have ever seen

grow - Practical Marketing Solutions

You will not be sorry you explored this website. This takes creativity and web navigation into a whole new dimension. This site was brought to my attention by B2B marketer and author John Bottom of London. link] Visit Schaefer Marketing Solutions at www.businessesGROW.com.

Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

What other tools are worth checking out for keywords, linking and website analysis? For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. Which factors are really most important in search engine rankings?

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement?

Finally! A B2B social media success story

grow - Practical Marketing Solutions

“The focus of the contest was not ‘let’s get customers’,&# he said. &# The focus was to drive more traffic to the website, build inbound links, and create good content.