Less Email, More Web 2.0

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

Survey says. Marketers are tired of Web 2.0!!

Buzz Marketing for Technology

One of the more interesting highlights for me was when MENG executives were asked what industry buzz words, if any, they were most tired of hearing Web 2.0 In addition, many terms related to Web 2.0 Does this mean the luster of Web 2.0, Web 2.0

Technology Marketers Adopt Web 2.0 Earlier

B2B Marketing Traction

Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again.

Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

delicious b2bmarketing

Web 2.0 By web 2.0 Among the examined Finnish industrial firms the utilization of web 2.0 Overall, web 2.0 Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 4

WebMarketCentral

Tags: Web 2.0

Social Media Success Stories

Anything Goes Marketing

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0

Best of 2009 (So Far): Social Media Marketing, Part 1

WebMarketCentral

7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Tags: Web 2.0

Buzz 52

Best of 2009 (So Far): Social Media Marketing, Part 3

WebMarketCentral

Tags: Web 2.0

Best of 2009 (So Far): Twitter Tips and Tactics, Part 2

WebMarketCentral

Tags: Web 2.0

SIC 52

Best of 2009 (So Far): Twitter Tips and Tactics, Part 1

WebMarketCentral

Tags: Web 2.0

How old-school data capture is poisoning marketing and what to do about it

Chris Koch

In our recent Web 2.0 survey, (all ITSMA clients can download this executive summary ), we found that “increased web traffic&# was the most frequently cited benefit of Web 2.0 Now that may be due in part to the fact that most B2B marketers have only recently begun using Web 2.0 Lead Generation Social Media Thought Leadership B2B marketing Epiphany Stage Passive Profiling social media strategy Web 2.0

Stats 100

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Blogging Internet Marketing Social Media/Web 2.0 Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference.

How Live Blogging Makes You a Better Blogger

B2B Marketing Traction

Blogging Internet Marketing Social Media/Web 2.0 Tweet. I don’t know about you, but one of the challenges for someone new to blogging is researching and writing entries without spending tons of time. I’m pretty conscientious about my blog entries. I don’t want to put out only my opinion nor do I want to generate fluffy or light blog entries. I want to reference other opinions, videos, blog entries, etc. so that readers get value. Last month I live-blogged at a conference.

Quit Yer Pitchin’

B2B Marketing Traction

Internet Marketing Social Media/Web 2.0 Tweet. This week I got a direct message as a result of following someone on Twitter. It said something like, “ Thank you for following me. I look forward to reading your tweets. If you need my XYZ services, I would be happy to help. Visit my website, www.XYZ.com.” ” It was nice to get a thank you, but there is a pitch embedded in it!

Social Media will Disrupt every Function in your Company

Buzz Marketing for Technology

What makes this different from the adoption of the Web or CRM is that Social Media is changing so much more than those technologies ever did. IT was already on the scene with Web 2.0 We are at an interesting inflection point with Social Media today.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

Let me explain… 2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0

CMO 137

The Networker's Dream

The Effective Marketer

This entry was posted on Wednesday, October 14th, 2009 at 7:00 pm and is filed under Online Marketing , productivity , Social Media. You can follow any responses to this entry through the RSS 2.0 Look forward to meeting up with you at BOS 2009.)

The Fun Theory: How to Change Behavior

The Effective Marketer

Volkswagen launched what became quickly a viral campaign with emails being forwarded, youtube videos with over 1 million hits and comments from all corners of the web. You can follow any responses to this entry through the RSS 2.0

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

The Enemy of Productivity

The Effective Marketer

Stress vs. Productivity from www.hrmreport.com If your office is anything like mine, your colleagues send you Youtube videos, web links, and other stuff that although very entertaining doesn’t help you get your projects done on time.

are you paid enough? new salary survey released

The Effective Marketer

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

Presenting Effective Charts « The Effective Marketer

The Effective Marketer

How to Ensure Your Message is Clear Before creating a chart showing the latest web analytics, or the trends in email clickthrough rates explaining the recent results in webinar registrations, think about what exactly you are trying to say.

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0

CMO 130

Social CMO – Will CMO’s miss this opportunity?

Buzz Marketing for Technology

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. IT was already on the scene with Web 2.0

CMO 130

Kindle Marketing Lessons « The Effective Marketer

The Effective Marketer

This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. You can follow any responses to this entry through the RSS 2.0

effective marketer principle 8: say “we” rather than “i”

The Effective Marketer

This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Webinar Presentations That Suck « The Effective Marketer

The Effective Marketer

How do you avoid the same mistakes you see people committing all the time when delivering web presentations? This entry was posted on Monday, May 25th, 2009 at 7:43 pm and is filed under Communication , Webinars. You can follow any responses to this entry through the RSS 2.0

effective marketer principle 6: focus on opportunities rather than.

The Effective Marketer

This entry was posted on Sunday, January 18th, 2009 at 9:31 pm and is filed under Communication , Decision Making , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

effective marketer principle 5: take responsibility for communicating

The Effective Marketer

This entry was posted on Saturday, January 17th, 2009 at 3:26 pm and is filed under Communication , Marketing Management , Teamwork. You can follow any responses to this entry through the RSS 2.0

marketing action plans

The Effective Marketer

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. You can follow any responses to this entry through the RSS 2.0

Plan 130

tools of the trade: webinars and online presentations

The Effective Marketer

This entry was posted on Wednesday, April 29th, 2009 at 9:42 pm and is filed under Communication , productivity. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Trade 130

Online Marketing News in 2009: The Year’s Hottest Events

Modern B2B Marketing

Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. October 2009 Online Marketing News. September 2009 Online Marketing News. Neilson report announces US Ad Spending Declined 15% in first half of 2009. McKinsey releases global survey about how companies are benefitting from Web 2.0 – companies increasing spend in web 2.0

free stuff that sells. maybe.

The Effective Marketer

This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. You can follow any responses to this entry through the RSS 2.0

because you can't beat free marketing training

The Effective Marketer

Class: Analyzing Inbound Marketing (AZ401) Professor: Marshall Sponder, Monster.com , Web Analytics Association for Social Media In this class Marshall takes you through a tour of web analytics and how to track and measure your efforts related to social media, web, and more.

how to use social media - lessons from ama digital conference

The Effective Marketer

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. You can follow any responses to this entry through the RSS 2.0

if you're gonna copy, make it right

The Effective Marketer

This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0

Why Social Media Is Not For Everyone « The Effective Marketer

The Effective Marketer

There are several free online courses and resources on the web you can use to learn more about it. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. says: July 24, 2009 at 4:41 pm [.]

MarketingSherpa Marketing Summit, Richard Fouts of Gartner talks Social Media and Communications

Smashmouth Marketing

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Every television commercial for IBM tells you to go to their web site. The web site shows their TV ads.

effective marketer principle 7: run productive meetings

The Effective Marketer

This entry was posted on Sunday, January 25th, 2009 at 10:02 pm and is filed under Communication , Marketing Management , Marketing Planning. You can follow any responses to this entry through the RSS 2.0

effective marketer principle 4: take responsibility for decisions

The Effective Marketer

from “What makes an effective executive”, Harvard Business Review, June 2004) This entry was posted on Tuesday, January 13th, 2009 at 10:21 pm and is filed under Decision Making , Marketing Management , Marketing Planning. You can follow any responses to this entry through the RSS 2.0