Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. So that begs the question – what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

BtoB 178

BtoB Buzz Adwords Digg 178

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. So that begs the question - what’s on the horizon specifically for BtoB for marketers next year? Here are 10 concrete ways I think the environment in which BtoB Marketers operate will evolve in 2010.

BtoB 138

BtoB Buzz Adwords Salesforce.com 138

B2B Marketing Zone Posts

DECEMBER 7, 2009

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. May 28, 2009. Twitter Squatting - a new cyber sport , January 12, 2009. February 16, 2009.

Marketing & Strategy 40

Marketing & Strategy BtoB Lead Nurturing Planning 40

Ambal's Amusings

NOVEMBER 19, 2009

B2B Lead Generation Benchmark Study 2009. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” B2B Lead Generation Benchmark Study 2009. Think quickly. Which marketing slogan or jingle can you hear in your ear? Which marketing logo or picture appears before your mind's eye?

Marketing & Strategy 143

Marketing & Strategy Advertising Agency BtoB Emarketing 143

EMagine B2B Blog

AUGUST 6, 2009

“We are cutting anything that is not measurable and doesn’t demonstrate immediate return.” – Phil Clement, Global CMO, Aon Corp. insurance brokerage) “We have had some significant cuts, but instead of cutting across the board, we are focusing on our customers and are optimizing dollars toward what is most effective.” – Linda McGovern, Director of Marketing, USG Corp. [.].

BtoB 40

BtoB CMO Conference Measurement 40

Buzz Marketing for Technology

AUGUST 27, 2009

I recently saw figures from Josh Bernoff of Forrester Research that showed 92% of BtoB Technology buyers consider themselves engaging in some form of Social Media. An obvious win for companies looking to jump into Social Media is in the Customer Support area. As more and more customers voice their opinions online, the choice is not if you should be responding using Social Media, but when are you going to start responding!

Social Media 168

Social Media Buzz BtoB Customer 168

Anything Goes Marketing

MAY 17, 2009

What I have done is reviewed the tweets from the latest SiriusDecisions Summit 2009 and captured points that I thought were interesting and categorized them. Technorati Tags: B2B Marketing , sales marketing alignment , lead management , lead nurturing , Twitter , BtoB , social media , demand waterfall , marketing automation , marketing ROI.

Marketing & Strategy 154

Marketing & Strategy Trends BtoB Advertising Agency 154

Marketo

JUNE 24, 2009

Yesterday’s BtoB Leading Edge, Demand Generation in the Digital Age was a great way to make sure your organization’s demand generation programs are best-in-class.   I think this may have been because BtoB’s Twitter account is newer and has less of a following, and because they did not promote the event hashtag very much before the event.

Demand Generation 51

Demand Generation BtoB Marketo Demand 51

Smashmouth Marketing

AUGUST 25, 2009

As a side note, a regular feature of my Smashmouth Marketing blog, which is focused on BtoB marketing and demand gen, are product reviews. Recently we conducted a poll on LinkedIn where we asked: Inbound Marketing & Outbound Marketing - What is your mix for lead gen? Mostly Inbound. Mostly Outbound. Both Equally. Inbound Only. Outbound Only.

BtoB 100

BtoB Demand Linkedin Inbound Marketing 100

Pointclear

JULY 10, 2012

Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. In February of 2010, Ben Bernanke began his second term as Chairman of the Board of Governors of the Federal Reserve System. That same year he said: "I wish I'd been omniscient and seen the crisis coming" (referring to the recession he predicted would not occur).

BtoB 53

BtoB PointClear Lead Generation Terms and Conditions 53

LeadSloth

APRIL 24, 2009

Mac is a leading sales and marketing consultant and award-winning columnist for BtoB magazine. A couple of people recently asked me which blogs I’m frequently reading. So here’s the list. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal.

Marketing Automation 105

Marketing Automation Automation BtoB Forrester 105

Ambal's Amusings

AUGUST 27, 2009

B2B Lead Generation Benchmark Study 2009. He holds the Certified Business Communicator (CBC) designation awarded by the Business Marketing Association and was designated by BtoB magazine as one of its “Top 100 in BtoB Marketing.” B2B Lead Generation Benchmark Study 2009. ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog).

Demand Generation 100

Demand Generation Demand Effective Effectiveness 100

B2B Lead Generation

AUGUST 18, 2006

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

BtoB 120

BtoB Lead Generation List Custom Publishing 120

B2B Lead Generation

JUNE 14, 2005

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Word of Mouth 120

Word of Mouth BtoB Words Buzz 120

Buzz Marketing for Technology

NOVEMBER 1, 2009

Monday , Oct 26th rolled around and I was privy to some huge news that was going to be announced – no it wasn’t just my son's 11th birthday – but BtoB Magazine (a Crain’s publication) voted me onto their list of Top 25 Marketers of the Year 2009 ! Last week was the perfect storm of 3 major life moments all coming together in one week to form the perfect trifecta. It’s a week that is going to be hard to top in Dunay history but don’t put it past me to try!

Buzz 100

Buzz BtoB Marketing Hubspot 100

B2B Marketing Zone Posts

AUGUST 3, 2009

July 2009. Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. BtoB Content Marketing: Six Places to Find Hidden Content Gems - Savvy B2B Marketing , July 27, 2009. Buzz Marketing for Technology , July 30, 2009. July 23, 2009.

Market2Lead 40

Market2Lead Salesforce.com BtoB Buzz 40

EMagine B2B Blog

JULY 27, 2009

B2B marketers need to take note of where social media usage really is, according to recent research (summarized in BtoB “Top Agency”) conducted by Michael Stelzner and sponsored by Social Media Success Summit 2009. Survey respondents identified the benefits of social media marketing as: #1: gaining more attention for their business #2: improving traffic and growing marketing lists [.].

BtoB 40

BtoB Agency Survey Traffic 40

Webbiquity

APRIL 14, 2010

10 Great B-to-B Sites by BtoB Magazine. Discover beautiful site designs inspired by nature, mind-blowing microsites, and beautiful icon sets. Find out how to make landing pages work harder and increase conversion rates. Learn which attributes to double-check before launching a new site, mortal web design sins to avoid, and how to create a custom 404 error page. Yes, you’ll see all of this and more here in the best website and landing page design tips and techniques of the last year.

Landing Page 146

Landing Page Design Microsite Tips 146

B2B Marketing Zone Posts

JULY 9, 2009

June 2009. 7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. The 9 Must-Have Qualities of a User-Focused B2B Website Design - WebMarketCentral , June 1, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009. No patience for the ROI of Social Media discussion - Buzz Marketing for Technology , June 15, 2009.

Marketing & Strategy 40

Marketing & Strategy Buzz Social Media Twitter 40

B2B Lead Generation

OCTOBER 6, 2006

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

BtoB 120

BtoB Paper Lead Generation Generation 120

delicious b2bmarketing

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates. We… Read more… Neil Stoneman | May 8th, 2009 | 4 comments Why we steal from our clients.

Advertising Agency 49

Advertising Agency View Marketing & Strategy Companies 49

EMagine B2B Blog

NOVEMBER 24, 2009

All this is according to BtoB’s “2010 Outlook: Marketing [.]. It’s been quite awhile since we’ve been able to report some unabashedly good news like this, so here goes… Nearly 40% of B2B marketers plan to increase spending next year! Almost half plan to keep budgets flat, while just over 13% plan to cut them next year.

BtoB 40

BtoB Spending Plan Budget 40

Marketing-Gimbal

JUNE 12, 2009

BtoB Online caught up with several CMO’s to get their take on what they are doing different this year versus last year. In short: · Trend to Online media · Much more use of social media in marketing programs ·.

BtoB 40

BtoB CMO Social Media Online 40

Marketo

DECEMBER 6, 2009

For the next post in our series of B2B marketing thought leader interviews , we interviewed Matthew Schwartz, an independent journalist with more than 20 years’ experience working in the media, who is currently a contributing a writer at Crain’s BtoB and BtoB’s Media Business magazines.

Zoominfo 65

Zoominfo Marketo Business Blogging BtoB 65

Marketo

DECEMBER 3, 2009

ckburgess : Hotel websites are built around product |so are most BtoB websites | build around buyer personas instead. With the B2B Virtual Edge Trade Show ending just minutes ago, I thought it would be great to share with everyone a summary of what participants said during the event. . First, major kudos to David Meerman Scott and Marcy Shinder of American Express OPEN for giving fantastic keynote speaches during the one day virtual event!

Marketo 62

Marketo Buyer Personas BtoB SMB 62

delicious b2bmarketing

JULY 31, 2009

BtoB magazine and the Sales Lead Management Association reported last week that 45.4% Posted by: Pam Sichenze | January 14, 2009 at 05:08 PM The comments to this entry are closed. Confirmed: The Recession Limits Interactive Experimentation Archives July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 More.

Lead Management 40

Lead Management Eloqua Forrester MQL 40

The ROI Guy

NOVEMBER 17, 2009

According to BtoB's "2010 Outlook: Marketing Priorities and Plans" survey of 376 b-to-b marketers, almost 40% say they plan to boost their marketing budgets in 2010 , and only 13% plan on cuts. This, compared to 57% who said they were cutting their budgets in 2009. BtoB's survey found that within online marketing, the top areas that will see spending increases include Web site development (70.7%

BtoB 40

BtoB ROI Webcast Marketing Budget Creation 40

The ROI Guy

JULY 15, 2009

Wednesday, July 15, 2009 VMware launches Realized ROI toolkit, powered by Alinean Provides quantifiable proof to customers of the realized ROI from prior VMware deployments. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Visistat Budget Program Gartner 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 VMware launches new version of ROI / TCO Calculator Virtualization is one of the key cost savings initiatives that IT executives are implementing in order to tighten their belts in these uncertain economic conditions. Alinean recognized by BtoB Magazine’s as one of To.

Budget Program 40

Budget Program Visistat VALS ROI 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 How TCO is a common sense sales and marketing Tool for Today’s Chaotic Economy My friend and board member Bill Kirwin, original father of TCO analysis with Gartner, put it best when he wrote this article for us on the power of using TCO as a sales and marketing advantage to win deals in these tough economic times. IT budgets for 2009 are contracting even further from the modest forecasts for 2008, which are being trimmed even as this is being written.

Visistat 40

Visistat VALS Allocate BtoB 40

The ROI Guy

FEBRUARY 4, 2009

Wednesday, February 04, 2009 Microsoft Virtualization with Hyper-V - better value? Alinean recognized by BtoB Magazine’s as one of To. Money for Nothing, and Projects for Free How to Freeze a Market: Vista Obscures the View Another survey indicates IT budget cuts in 2009 How TCO is a common sense sales and marketing Tool.

Budget Program 40

Budget Program Visistat VALS Gartner 40

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be.

Benchmark 115

Benchmark Marketing & Strategy Effective Effectiveness 115

WebMarketCentral

NOVEMBER 17, 2009

Sirrius Decisions projects that penetration of marketing automation systems will increase from less than 10% in 2005 to more than 50% of BtoB marketers by 2015. Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Manticore 20

Manticore Salesforce.com Eloqua Release 20

WebMarketCentral

APRIL 6, 2009

Taking time with ex-IBM search guru Mike Moran by BtoB Magazine Carol Krol asks search marketing guru Mike Moran, now with interactive agency Converseon , about how search marketing and social media work together, asking customers to take initiative, and the challenges of b2b social media marketing. Everybody uses Facebook, Twitter and LinkedIn, but which niche social media sites are worth investigating? Why is online reputation management so important?

Digg 20

Digg BtoB Wiki SEO 20

B2B Lead Generation

JULY 16, 2007

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation Search BtoB Generation 120

B2B Lead Generation

NOVEMBER 22, 2006

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Response Rate 120

Response Rate Mail Rate Report 120

B2B Lead Generation

SEPTEMBER 29, 2006

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Telemarketing 120

Telemarketing Lead Generation BtoB Generation 120

B2B Lead Generation

JANUARY 23, 2005

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0 B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book.

Lead Generation 120

Lead Generation BtoB Marketing & Strategy Webcast 120

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle.

Optimization 191

Optimization Industry Web 2.0 Planning 191

Industrial Marketing Today

JULY 29, 2010

As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. The report was based on a survey of over 70 BtoB marketers and was conducted by Genius.com.

Order 195

Order Industry Customer Marketing & Strategy 195