Savvy B2B Marketing

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How to Fit Social Media into Your Marketing Strategy

Savvy B2B Marketing

Once you are ready to up your commitment to social media, you can determine whether you want to start actively managing conversations through channels like blogs and online communities. Kronos created the Workforce Institute, which is more than a blog.

Savvy Toolkit - MLT Creative's eBook on Guest Bloggers

Savvy B2B Marketing

We love making new friends, reading the great content they provide and offering a skill set, topic or voice to our blog that is unique and different. Since our launch in April 2009 we have featured over 40 different guest bloggers. Savvy B2B loves Guest Bloggers!

How to Make Your B2B Website More Buyer-Centric

Savvy B2B Marketing

I really enjoyed this blog post from John Haydon called 27 ways to breathe life into your blog's "About" page ; I think many of the points are valuable for anyone's about page. Recently, I've been spending a lot of time evaluating and writing web copy for clients.

BtoB Content Marketing: Six Places to Find Hidden Content Gems

Savvy B2B Marketing

Are you blogging about it? Search the Entire Content Process: Depending on what type of content you are creating, you may only be looking at the end content result - the blog post, the white paper, the video, the article. Use survey data as full article and blog posts.

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5 Ways to Repackage Your Best B2B Content

Savvy B2B Marketing

eBooks If you have a lot of content scattered in blog posts, presentations, articles and such, consider repackaging it as an eBook. Share quotes from experts: Ambal Balakrishnan routinely features B2B bloggers and experts in her blog ClickDocuments.

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Got Content? 10 Steps to Repurpose Your Best B2B Assets

Savvy B2B Marketing

Do you have great content that is buried on your blog? This includes blog posts, articles, white papers, eBooks, webcasts and more (for ideas on content you may already have or content you can create, see these 20 ideas ).

WTF, B2B? Lighten up already! 7 Examples of Humorous B2B

Savvy B2B Marketing

Lastly, here's a blog post about an innovative "humanizing" tactic used by wholesale chair designer/manufacturer, Grand Rapids Chair Company. Life is not meant to be that hard, and neither is marketing.

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Blog posts Never underestimate the power of a blog post. If your company has a blog, point people to specific, relevant posts as part of the follow up or lead nurturing process. Content makes the world go round, doesn't it?

Need Content? 20 Formats to Consider

Savvy B2B Marketing

Blog posts Never underestimate the power of a blog post. If your company has a blog, point people to specific, relevant posts as part of the follow up or lead nurturing process. Content makes the world go round, doesn't it?

Blogging for Position – How to Set Up and Run a Keyword Blog

Savvy B2B Marketing

I am going to start of this post by saying, emphatically, that Savvy B2B Marketing is NOT a keyword blog. Savvy B2B is a real blog, with a lot of heart and soul in it, written for the purpose of sharing and discussing ideas about B2B marketing.

Savvy Year End Review – Social Media

Savvy B2B Marketing

This week we will be featuring some Best of Savvy Posts related with our most popular topics from 2009. No topic got more buzz on our blog and others in 2009 than Social Media.

Savvy Week in Review - December 4

Savvy B2B Marketing

The Savvy Sisters Business Buzzwords to be Banned 2009 - by @jamesbianchi Jim Bianchi queried marketing pros via is blog and Linked In to compile a list of words and phrases we love to hate. How can it be December already?!

Giving Thanks

Savvy B2B Marketing

When we decided to launch a collaborative blog, we had very little idea of what that meant or how we would accomplish the task. Today, we have jointly published over two hundred blog posts including a number of fabulous contributions by our fellow business bloggers.

Are You Reaching the Right CIO?

Savvy B2B Marketing

Chris Koch of ITSMA blogged about this recently, in his post outlining the CIO archetypes he helped develop while working for CIO Magazine. Check out Chris' blog to see a fourth category that CIO Magazine no longer tracks but Chris thinks is worth noting.)

Are You Reaching the Right CIO?

Savvy B2B Marketing

Chris Koch of ITSMA blogged about this recently, in his post outlining the CIO archetypes he helped develop while working for CIO Magazine. Check out Chris' blog to see a fourth category that CIO Magazine no longer tracks but Chris thinks is worth noting.)

Savvy Week in Review - September 4

Savvy B2B Marketing

by @MackCollier Interesting counterpoint to the many blog posts about nailing the ROI of social media. Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year.

Savvy Week in Review - September 4

Savvy B2B Marketing

by @MackCollier Interesting counterpoint to the many blog posts about nailing the ROI of social media. Marketing in 2009 - The eBook You Might Have Missed - by @thebrandbuilder Olivier Blanchard reminds us about an eBook published earlier this year.

Savvy Week in Review - December 18

Savvy B2B Marketing

Like you, we're busy, but there's always time for one more blog post! Friday Download: This Week's New B2B Marketing E-Books and Reports - by @diannahuff Dianna Huff is now featuring new B2B marketing eBooks on her blog each Friday.

Savvy Week in Review - December 11

Savvy B2B Marketing

Two for one by @markwschaefer The {grow} blog served up two conversations that gave readers a chance to muse on the potentially frightening future of social media. Even though the holidays are right around the corner, things have slowed down! We have a lot ofavorite picks for you this week.

6 Tips for Preparing Your Company Sales Presentation

Savvy B2B Marketing

Olivia publishes a steady stream of valuable advice on her blog and has published a free guide entitled " The Quick and Easy Guide to Creating an Effective Presentation " *Photo credit: Wiki edit Jonny Released under the GNU Free Documentation License

9 Tips for Preparing a Solid Sales Presentation

Savvy B2B Marketing

Olivia publishes a steady stream of valuable advice on her blog and has published a free guide entitled " The Quick and Easy Guide to Creating an Effective Presentation " *Photo credit: Wiki edit Jonny Released under the GNU Free Documentation License

Savvy Week in Review, June 19

Savvy B2B Marketing

Time to wrap up the "official" work week and cruise the best of the B2B blog posts. The Truth About Blog and Twitter Content Syndication - by @dmscott Thinking of starting a blog to get some exposure for your company? It's Friday again! Hooray!

Savvy Week in Review, June 19

Savvy B2B Marketing

Time to wrap up the "official" work week and cruise the best of the B2B blog posts. The Truth About Blog and Twitter Content Syndication - by @dmscott Thinking of starting a blog to get some exposure for your company? It's Friday again! Hooray!

What to Consider Before Your Web Site Launch or Redesign

Savvy B2B Marketing

David Crouch is the president of ten24 , a firm that develops Web sites for B2B and non-profit organizations. Here he shares insights into trends, best practices, and common mistakes that B2B marketers make with site launches. How has B2B site development evolved over the past year or two?

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Three Free (Or Dirt Cheap) Marketing Strategies You Can Put Into Place Right NOW

Savvy B2B Marketing

Start a blog Blogging gets people involved with your brand, gives you an opportunity to address customers on a more personal level, and gives some serious kick to your Google search rank. If you have never blogged it may seem intimidating to start one from scratch.

Get Back To Basics: 4 Key Questions for B2B Content Marketing

Savvy B2B Marketing

At the beginning of this year when I joined Twitter and started blogging, I felt like a sponge, wanting to consume as much as I could. Simplify and focus. That's been my mantra lately.

Get Back To Basics: 4 Key Questions for B2B Marketing

Savvy B2B Marketing

At the beginning of this year when I joined Twitter and started blogging, I felt like a sponge, wanting to consume as much as I could. Simplify and focus. That's been my mantra lately.

Savvy Week in Review - November 13

Savvy B2B Marketing

The Six Best Marketing Blogs You've Never Heard Of - by @markwschaefer Is it good form to post someone else's wrap-up in your own wrap-up? We love his {grow} blog and can't wait to dig into the goodies he's shared in this post. Happy Friday the 13th!

Strangers with Experience – the new friends?

Savvy B2B Marketing

Maybe start with only a blog or only a facebook page as a first effort rather than trying to create a forum, blog and Twitter following all at the same time. I appreciate the opportunity to cover first IMS and hope the readers of this blog picked up some useful tips as well.

Savvy Week in Review - November 6

Savvy B2B Marketing

Create and Manage a Team-Authored Blog: 8 Steps to Reap SEO Gain - by @MarketingSherpa A step-by-step guide to executing an effective blog strategy. 35 Content Ideas for B2B eNewsletters and Blogs – by @galendy Not sure what to write about? Is it really November?!

Another Sales and Marketing Gap: Marketing Automation vs CRM

Savvy B2B Marketing

I'm no expert on this topic, so I was glad to see David Raab (one of the presenters, and a great one, at that) address the "CRM vs marketing automation" issue on his blog. On November 4, I attended B2B Marketing University in Boston sponsored by Silverpop.

5 Ways to Wow Your Prospects

Savvy B2B Marketing

TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post.

5 Ways to Wow Your Prospects

Savvy B2B Marketing

TechTarget's 2009 Media Consumption Report provides insight into the types of content that technology buyers seek through the buying cycle; you can see the chart in this blog post.

Inspiration from the Park: 5 Ways to Encourage B2B Prospects to Reach Out to You

Savvy B2B Marketing

Mark Schaefer, who authors the blog {grow} , does this exceptionally well. This weekend my daughter and I were hanging out at one of our favorite spots: the park. As we were making our way from the swings to the slides, I was struck by how much she's changed since the spring.

Are You Making the HYPErbole Mistake?

Savvy B2B Marketing

Create an ongoing dialog and offer useful information through a blog, newsletter, or other serial content. You know that B2B consumers are a notoriously just-the-facts-ma'am kind of audience.

Use social media to improve your brand perception and save yourself $1m a year

Savvy B2B Marketing

To see a great example of a memorable and non-boring bio, check John out on the Base One blogs. Every marketer reading this blog will have had conversations with non-marketing people where we defend the idea of making long-term investments in a brand.

How to Squeeze the Most Life from Your Content

Savvy B2B Marketing

turning a Webinar into a podcast, using it to inspire a newsletter article or blog post, etc.), Nearly half of marketers don't think (or aren't sure) they have enough content to fill their marketing needs.