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Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Industrial Blogs industrial lead generation Manufacturing content marketing

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10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

You want your blog to knock it out of the park. One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Read about what characteristics these world-class blogs share. Choose the blogs that inspire you most.

How to Create an Amazing Company Blog

Marketing Insider Group

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. When you look at the value a company blog generates, not having one is one of the biggest mistakes a business can make in the digital age. Configure Your Blog.

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. But it doesn’t necessarily take all new content or a massive blog redesign (read: time and money) to have even the most PR-centric blog start generating real value. Make sure you can measure the blog’s contribution.

Complete Guide: Why Blogging Increases Customer Engagement


Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Further, barely half (53%) of marketers say blogging is their top content marketing priority.

6 Ideas for Repurposing Blog Content

Marketing Insider Group

The post 6 Ideas for Repurposing Blog Content appeared first on Marketing Insider Group. Content Marketing blog strategy Blogging Content content strategyPhysical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons.

Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Industrial Blogs Industrial content marketing

How Much Should a Blog Post Cost?

Marketing Insider Group

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. So maybe you are asking: How much should a blog post cost? A blog post can cost anywhere from $5-$50 — for poorly written ones — up to $1,000- $2,000 from expert blog writers.

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How to live blog on WordPress


Can live blogging help with your company’s Digital Marketing strategy and ensure you reach customers with relevant content at the most appropriate time? In this blog post, you will find out: What is live blogging? How to find the right live blogging platform?

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The 6 best techniques to get more blog subscribers


A blog is one of the most important channels for the success of a company’s digital strategy. In addition to all of this, an effective blog is fundamental to email marketing. With this kind of connection, it is easier to get blog subscribers. Live blogging.

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Effective Practices for Quickly Growing Your B2B Blog


No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs. Some blog post types work better than others in these respects. What are your blogging goals? By David Gutierrez.

Industrial Blogging – An Underutilized Content Marketing Tactic

Industrial Marketing Today

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while but haven’t seen any tangible results (leads, sales opportunities etc.).”

ABM Misconceptions — A Blog


You may be saying to yourself, that’s not what I read on a blog of a company that sells ad personalization software! The post ABM Misconceptions — A Blog appeared first on name is Kevin, and I am a Customer Success Manager.

The 4 best live blogging platforms to use in 2020


One of them is getting to know the best live blogging platforms available in the market. But it’s important to find ways to differentiate yourself from other competitors within a broad competition scenario, and one of these approaches can be a live blogging strategy. Live Blog.

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Your Business Blog: Guest Blogging Etiquette

Writing on the Web

Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. First, reciprocal guest blogging can be a great opportunity for all. It helps bring new readers to each blog that is involved. It’s a good idea to keep an open line of communication when it comes to guest blogging.

How Weekly Blogging Can Boost B2B Sales By 10x

Marketing Insider Group

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar. Like a consultant, your blog needs to pose plenty of solution-oriented questions about those challenges. That’s brand awareness – and it’s essential in B2B blogs.

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The Seven Deadly Sins of Guest Blogging Outreach


If you’d like to share your brand content on prominent industry blogs, avoid the sins below. If you’re a marketer who wants to use influencer marketing strategically to reach new buyers and improve digital marketing results, use influencer marketing best practices — not the sketchy, deadly sins of guest blogging outreach below. You have no desire to build a long-term relationship with the influencer or blog audience.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog? In a blog post last week I shared that the two most common statements I hear about blogging are: “I don’t have enough time to blog.”. “I

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

12 Lessons I’ve Learned from Writing 1,000 Blog Posts


I’m not sure I craft “perfect” blog posts even after writing 1,000 of them—but I’ve certainly learned a few things. For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). It helps earn high-quality links to your blog.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. In my experience, it is easy to get bogged down in research and rewrites to achieve the perfect blog post. B2B Online Marketing Blog

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How to Write a Good Blog Post

Visitor Queue

The post How to Write a Good Blog Post appeared first on Blog Visitor Queue. Blog Writing Blog TopicsYou want to start writing; you stare at the screen, waiting for the ideas to start flowing out of you.

Commitment to Content Marketing Drives Blog Traffic and Growth for SaaS Company

Marketing Insider Group

Be consistent in publishing and follow your blog strategy to ensure you meet your content marketing goals. The SaaS company’s content strategy was blog focused, so the KPIs (key performance indicators) reflect this. They also learned that 80% of traffic to their blog is new.

3 Tools to Develop High-Performing B2B Blog Content

KoMarketing Associates

When it comes to content marketing, blogging efforts are often a critical part of a B2B organization’s strategy and lead generation efforts—a point emphasized by the fact that an average of 3 million new blog posts will have been published by the time you’ve gone to bed.

What Makes a Good Blog? The DNA of an Effective Business Blog


Driving engagement and conversions with a business blog isn't some magic formula. If your blog is not producing the results you need, check out this quick guide. There's some art. There's some science. And there are a host of best practices that anyone can follow.

How To Plan Your Blog Content Calendar For The Entire Year

Marketing Insider Group

The post How To Plan Your Blog Content Calendar For The Entire Year appeared first on Marketing Insider Group. Content Marketing Blog blog content blog strategyIdeas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content.

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How Many Words Should a Blog Post Be?

Marketing Insider Group

The research is clear: A blog post should be more than 1,000 words. Of course, blog articles should only be as long as they need to be. That’s why the most successful blog posts are 1,000 words or more, with an optimum length of 1,600 words per blog post. A blog post should be well over the minimum of 300 words to cover the topic adequately— at least 1,000 words. The Reason Behind the 1,000-Plus Words Blog Post Rule of Thumb.

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Blog: #CHARMONY Is Channel Harmony


Working with customers or partners, Conversica’s ethos is very much in line with the classic Jerry Maguire quote, “Help me, help you.” We genuinely enjoy helping our customers achieve their goals and grow their businesses.

How to Make Money Blogging

Writing on the Web

Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog? If so, your blog is a means of indirect sales. As I talked about in my last post , there are two different methods you can earn money blogging: Directly. How to Make Money Indirectly from a Business Blog. An indirect method of making money from a business blog would be income because of your blog. Are you earning money because of your blog?

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5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. They are important to include in a B2B blog because they showcase the company’s culture, making readers feel like they know their employees better.

Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. 4 th Quarter Blogging Strategies. If you need a blog review, don’t hesitate to contact me.

Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings. Engage with other blog authors, build relationships.

Why Every Startup Needs a Professional Blog Writing Service

Marketing Insider Group

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. There’s nothing to stop you from writing your blog yourself, but this can be a full-time job in itself.

Story Telling for Blogs

Writing on the Web

Do you use story telling on your blog or website ? In my last two posts I wrote about two ways to inspire your blog writing , going outside and going inside. As I stated, going outside for ideas to blog about is easy, but it’s risky. There are six types of stories , and two of them you should be using in your blog posts: “Who am I” stories. My first blog was born on my birthday, Sept. I will soon celebrate my 11th year blogging.

How to Get Stakeholder Buy-in for Your Blog


Blogs are no longer optional in a comprehensive marketing strategy. Blogs Contribute to Key KPIs. Much like you do for your website, you can track the analytics you care about to see how the blog is helping you meet your marketing KPIs. Blogs Boost Traffic & Improve SEO.

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