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B2B Blogging 101 – What You Need to Know About Effective B2B Blogging

Marketing Craftmanship

Many B2B blogs lack strategic focus; wasting time, money, and opportunities to engage with target audiences. Is it time to rethink your blog? Let us know if you’d like us to help.

B2B 130
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How To Optimize Your Blog Page for Conversion

Marketing Insider Group

Don’t miss an opportunity to maximize your profits by neglecting to optimize your blog page for conversion. By making your blog page engaging and easy to navigate, you’ll increase visitors’ time-spent on your page and heighten your chances of making a sale. How Your Blog Page Will Help. Optimize Your Blog Page for Conversion.

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How to Write a Blog Introduction Like a Pro

Marketing Insider Group

Aside from your headline, your blog introduction is the most important factor in determining whether a user will actually read your article. In fact, the average time people spend reading a blog post is only 15 seconds. Read on for our ready-to-use guide on how to write a blog article introduction like a pro. Quick Takeaways.

Tactics 349
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How to Pick Blog Categories and Content Themes

Marketing Insider Group

When you become intentional about choosing categories and themes for your weekly blog content , you maximize their potential to help you achieve your goals. Why are blog categories and content themes important? Blog categories serve as a guide for writers and brands. How to Choose Blog Categories and Content Themes.

Content 316
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GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering. Not to say this isn’t understandable – a lot of rather quick changes must be made to ensure GDPR compliance, and they can feel overwhelming.

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4 Ways Building Materials Manufacturers Can Benefit From a Blog

Navigate the Channel

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Embrace the vast potential that blogging offers your building materials business.

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How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. The post How Often Should You Blog? Frequency really does matter. But, […].

Research 279