Marketing Insider Group

AUGUST 5, 2024

And what should you do for your blog instead? The Importance of Quality Content If you want your blog to succeed, you need to produce high-quality content. According to The Blog Starter , “Each post should be lengthy, informative, and engaging. Why doesn’t AI content work as well as many people expected?

Content 182

Content Opinions User-Generated Content Blogger 182

Marketing Insider Group

FEBRUARY 11, 2025

Blog content is a powerful tool for engaging readers and turning them into loyal customers. To achieve this, blogs have to do more than informthey should strategically guide readers toward taking meaningful actions. Creating effective blog CTA strategies ensures your content converts readers into leads, subscribers, or buyers.

Optimization 179

Optimization Conversion Content Click Rate 179

Webbiquity

JANUARY 7, 2025

While this blog doesn’t provide counseling, hopefully these posts will ease your worries about AI and the future of marketing. The post The Top 10 Most-Read B2B Marketing Blog Posts of 2024 appeared first on B2B Marketing Blog | Webbiquity. With no further ado, heres the list. Okay, maybe just a little further ado.

Marketing AI 161

Marketing AI B2B Marketing Screencast B2B 161

Contently

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. Identify which stories to save vs. toss The first step involved determining if a story was worthy of updating or if it needed to be removed from the blog entirely. Needless to say, a lot has changed since then.

Top of Funnel 130

Top of Funnel Allocation Content Keywords 130

Animalz blog

DECEMBER 5, 2024

Each of the examples I just mentioned started from somewhere else: blockbuster blogs. But it’s even more likely you’re familiar with an article he wrote on this blog in 2018 (!): “ Your Blog Is Not a Publication.” The term most likely also came from a blog post or online publication. Feedback and iteration.

Long Tail Marketing 109

Long Tail Marketing Work Management Startups Marketing Management 109

Oktopost

DECEMBER 16, 2024

Ready to take your content strategy beyond the blog? Hot Topics: How to create human-first content that differentiates your brand Why starting with your audiences needs will drive long-term growth How Shelby is building and empowering her global content team to succeed with the help of HiBob employees. Listen now to Shelbys expert advice!

Branding 127

Branding Brand Identity B2B Differentiation 127

Marketing Insider Group

OCTOBER 7, 2024

Whether it’s your blog posts, social media updates, or SEO-driven web pages , organic content is designed to be found naturally by your audience without paying for placement. Once your blog post ranks on the first page of Google, it will likely generate traffic for months (or even years).

Organization 321

Organization Media Cost Per Click Branding 321

Marketing Insider Group

AUGUST 13, 2024

Blog posts, social media updates, videos, and authentic user-generated content help you harness the power of storytelling to showcase the unique experiences your travel company offers. Travel marketing material comes in many forms, including: Blog Posts Blog posts are a cornerstone of travel content marketing.

Paid Search Agency 314

Paid Search Agency Content Marketing Companies Planning 314

Marketing Insider Group

SEPTEMBER 2, 2024

Experimenting with different content formats like blog posts, videos, infographics, and podcasts helps you identify which formats best engage your audience. Formats like blog posts, videos, infographics, and podcasts offer unique ways to deliver your message. The placement of your CTA can significantly affect its effectiveness.

Content Marketing 315

Content Marketing Marketing Analytics Tools Click Rate Content 315

Marketing Insider Group

JULY 22, 2024

Examples of actions that qualify as engagement include: Reading a Blog Post: A user spending over 10 seconds on a blog post indicates engagement. Keep in mind that the average visitor spends just 52 seconds reading a blog post, so you’ll need to work hard to capture their attention.

High Quality Lead 306

High Quality Lead Trigger Marketing Sales Qualified Leads User-Generated Content 306

Trade Press Services Newsletter

DECEMBER 5, 2024

From newsletters and blogs to webinars and podcasts, there’s no shortage of insights shaping the future of B2B marketing. Blog Post 2024 was the year of the customer, where customer service proved to be a make-or-break factor for many businesses. Read the blog here. Read the full report here.

Marketing AI 247

Marketing AI B2B Marketing Planning B2B Thought Leadership 247

Marketing Insider Group

SEPTEMBER 3, 2024

Optimizing Content for Different Platforms: Tailor your content for blogs, social media, and email. Guest Blogging and Partnerships: Expand your reach by contributing to other websites or collaborating with industry influencers. Guest blogging and partnerships can drive traffic back to your site and boost credibility.

Paid Content 303

Paid Content Planning Work Management PPC 303

Marketing Insider Group

DECEMBER 9, 2024

Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. Whether its one blog post per week or daily updates, sticking to a schedule helps build momentum and signals to search engines that your website is active.

SEO 288

SEO Marketing Websites Top of Funnel Effectiveness 288

Marketing Insider Group

AUGUST 5, 2024

Follow relevant blogs, attend webinars , and engage with industry experts to keep your knowledge fresh. Get started today by checking out our weekly blog content service , or schedule a free consultation to learn how Marketing Insider Group can help you stay ahead in the content marketing game. We’ve got you covered.

Cost Per Click 321

Cost Per Click Marketing Agencies 2 Advertising Agencies ROAS 321

Marketing Insider Group

JULY 31, 2024

These subdomains are beneficial for separating different products or services, targeting geographic locations, hosting blogs or forums, and isolating specific functionalities. For example, in the web address blog.example.com, “blog” is the subdomain of the primary domain “example.com.”

SEO 200

SEO Domain Marketing Management High Quality Lead 200

Webbiquity

JULY 23, 2024

generates blog posts and articles in minutes. The post Seven Ways to Enhance B2B Marketing Strategies with AI appeared first on B2B Marketing Blog | Webbiquity. . #1 Optimize Your Content Creation Processes Image credit: HubSpot Creating high-quality content takes time and effort. AI-powered tools can help streamline this process.

Lead Ranking 297

Lead Ranking Lead Scoring B2B Marketing Marketing & Strategy 297

Webbiquity

AUGUST 26, 2024

It can scan social media platforms, forums, and blogs to pick up on trends, opinions, and even subtle shifts in public mood. The post The Impact of AI on Social Media Marketing appeared first on B2B Marketing Blog | Webbiquity. For social media marketers, AI takes on the role of a digital ear, notes Hootsuite. And that’s not even all.

Marketing AI 283

Marketing AI Social Media Social Marketing Advertising Agencies 283

Trade Press Services Newsletter

JULY 11, 2024

Social media platforms, industry blogs, and webinars have become essential channels for influencers to share insights and recommendations, making it easier for businesses to connect with their target audiences. Influencers—industry experts, thought leaders, and respected figures whose opinions hold weight in their fields—can bridge this gap.

B2B Marketing 232

B2B Marketing B2B Thought Leadership Webinar Metrics Advertising Agencies 232

SendX

AUGUST 8, 2024

In this blog, we'll explore six key developments shaping the LATAM gambling landscape, with a particular focus on Brazil's ambitious regulatory timeline and market growth projections. As the industry evolves rapidly, it's crucial to stay informed about the latest trends and changes.

Trends 221

Trends Leads Marketing Qualified Leads Lead 221

Vision Edge Marketing

OCTOBER 29, 2024

Check out HubSpot’s blog posts, which often include well-structured content with headings, bullet points, and visuals, making it easier for AI to parse and recommend. Structure Content for AI Consumption: Use clear headings, bullet points, and concise paragraphs. Looking for an example?

Marketing AI 279

Marketing AI Buy Marketing Analytics Tools Demand 279

Marketing Insider Group

AUGUST 7, 2024

Content Creation You can use ChatGPT applications in business to streamline content creation by generating marketing content, blog posts, and social media updates. Businesses can leverage ChatGPT to draft blog articles, craft compelling social media posts, and create persuasive marketing copy.

Marketing AI 223

Marketing AI Business Marketing Management Paid Search Agency 223

Webbiquity

NOVEMBER 25, 2024

AI Copywriting Blogify Easily create search-optimized blog posts in minutes with Blogify, one of the best AI writing tools for writing blog posts. Easily convert YouTube or Vimeo videos, podcasts, or files into blog posts and boost productivity using this efficient AI tool for content development.

Marketing Automation Services 195

Marketing Automation Services Work Management Marketing Management Budget Programs 195

Marketing Insider Group

OCTOBER 21, 2024

This goes beyond just re-evaluating all those evergreen blogs you’ve been leveraging. Your job as a marketer isn’t to take a “set it and forget it” approach to your content. It’s to keep it alive, exciting and engaging. You need to consider all of the content that visitors see, right down to your headers and subheads.

Marketing & Strategy 311

Marketing & Strategy Marketing Strategy Work Management Advertising Agencies 311

Marketing Insider Group

DECEMBER 30, 2024

When you share blog posts, product pages, or other website content on social media, it’s like inviting users to visit your site. Sharing your blog posts and other content on social platforms drives users directly to your website , increasing engagement and time spent on your pages.

Social Media 173

Social Media Planning SEO Media 173

Webbiquity

AUGUST 28, 2024

Beyond your website and blog, prospects need to see your social media pages so they can find updates and information on new product releases. The post Seven Steps to Improve Your Company’s Online Brand Reputation appeared first on B2B Marketing Blog | Webbiquity. Be Visible Online visibility is crucial.

Branding 286

Branding Brand Identity B2B Thought Leadership Work Management 286

Marketing Insider Group

DECEMBER 3, 2024

This link can lead to your website, blog, or other social platforms. A well-placed CTA, like “Check out our latest blog” or “Sign up for updates,” directs followers to take action, boosting engagement across your platforms. Lastly, include a link and a call-to-action (CTA) in your bio.

Social Media 278

Social Media Organization Media Ad Frequency 278

Marketing Insider Group

SEPTEMBER 16, 2024

For example, AI can write blog posts, create digital art, or even compose music, all within a fraction of the time it would take a human. These AI tools dig into large amounts of data, recognize patterns, and produce content that mimics human-like creativity.

Marketing AI 324

Marketing AI Content Storytelling Creativity 324

Marketing Insider Group

AUGUST 27, 2024

Creating valuable content like blogs, whitepapers, and case studies establishes your company as an industry expert. This tactic includes using relevant keywords, optimizing meta tags, and ensuring fast load times. High search rankings make it easier for potential customers to find you.

Paid Search Agency 312

Paid Search Agency Companies Marketing Analytics Tools Marketing & Strategy 312

Webbiquity

DECEMBER 10, 2024

However, while video leads the pack, other formats like blog posts, images, and audio still play a critical role in B2B marketing. This blog post explores the top content distribution strategies that work. They explore options like emails, social media, blogs, in-person events, and webinars to learn about your brand.

Distribution 152

Distribution Paid Content Top of Funnel Webinar Metrics 152

Marketing Insider Group

SEPTEMBER 24, 2024

These people read blogs and test the new tools. Blogging is an essential tool for any social marketer to learn how to walk the walk. For others, micro-blogging might be enough to stay connected. They have figured out how to balance the line between their personal and professional brand. And you know where to find them.

Social Marketing 195

Social Marketing Planning Work Management Marketing Analytics Tools 195

Webbiquity

AUGUST 20, 2024

Chris Penn Provides the Best Answers Yet The Role of AI in Marketing – And the Critical Importance of HI, CI, and GI The post How AI Results are Impacting Organic Search Traffic and What You Can Do About It appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 328

Marketing AI Traffic Marketing Attribution Organization 328

Marketing Insider Group

MARCH 17, 2025

High-intent keywords should send visitors to pages designed to close the deal, not generic blog posts. A blog post ranking well but not getting clicks might need a new headline. Pages bringing in traffic but failing to convert may need better calls to action, stronger messaging, or an easier path to the next step.

Analytics 147

Analytics SEO Marketing & Strategy Lead Scoring 147

Marketing Insider Group

JANUARY 8, 2025

Whether it’s a sponsored blog post or a social media ad, your content should feel natural and align with the platform’s tone. Prioritize Quality Content The success of native advertising comes down to its ability to provide value rather than disrupt.

Paid Content 286

Paid Content Advertising Advertisements Ethics 286

Webbiquity

NOVEMBER 19, 2024

Meanwhile, blog posts, infographics (which arguably peaked in about 2013 ), and “quote contributions for other content” were all near the bottom of the list. The post Top Trends in B2B Influencer Marketing Today appeared first on B2B Marketing Blog | Webbiquity. What’s the Role of AI in B2B Influencer Marketing?

B2B Marketing 183

B2B Marketing Trends Planning B2B 183

Contently

SEPTEMBER 18, 2024

There’s round-the-clock pressure to create new content—whether the goal of that content is to recruit for an event on social media or promote a new product on the blog. “Creativity” doesn’t mean every blog post or whitepaper you write is drastically different from the one before it.

Creativity 151

Creativity Content Marketing B2B Thought Leadership Content 151

Webbiquity

JULY 11, 2024

Regular updates, whether through newsletters, blog posts, or social media posts, can keep the lines of communication open and build a community around your brand. The post Nine Strategies to Build Customer Trust for Long-Term Relationships appeared first on B2B Marketing Blog | Webbiquity.

Marketing AI 189

Marketing AI Ethics Ad Building Customer Satisfaction 189

Marketing Insider Group

JULY 15, 2024

Image Source Unlike traditional content creation, which often focuses solely on producing articles or blog posts, content design encompasses a broader spectrum. It’s more than words; it’s also how you structure and present the content.

Design 314

Design Content Long Tail Marketing Keywords 314