5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. from your Blog ”.



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How Often Should You Blog? [Blog Post Frequency RESEARCH]

Marketing Insider Group

Much of that content is in blog form. Blogs help you attract new clients by answering questions and providing insights on their challenges. We believe strongly that blogging with consistency is necessary for content marketing to work. The post How Often Should You Blog? Blog Post Frequency RESEARCH] appeared first on Marketing Insider Group. In the world of content marketing, the lifeblood of your program is content.

Industrial Blogs are Essential in Lead Generation

Industrial Marketing Today

Industrial blogs are not often talked about by manufacturers when it comes to lead generation. They are not completely wrong about their complaints, but don’t be too quick to discard industrial blogging. Read more The post, %Industrial Blogs are Essential in Lead Generation% by %Achinta Mitra% was originally published on %Industrial Marketing Today%. Industrial Blogs industrial lead generation Manufacturing content marketing

GDPR & Demand Generation: What Your Team Needs To Know

Speaker: David Crane, Head of Content & Thought Leadership, Integrate

Much of what we’ve seen in B2B marketing publications, martech vendor blogs and from word-of-mouth borders on fear-mongering.

6 Ideas for Repurposing Blog Content

Marketing Insider Group

The post 6 Ideas for Repurposing Blog Content appeared first on Marketing Insider Group. Content Marketing blog strategy Blogging Content content strategyPhysical assets of your business might include stock, equipment, and buildings. If you have any sort of presence online you’ll also have digital assets – your website, social media profiles, and most importantly your content. Content is a valuable digital asset for several reasons.

Writing Technical Blog Posts for Engineers and Industrial Professionals

Industrial Marketing Today

Writing technical blog posts is not the most popular topic of discussion for many manufacturers and engineering companies. In my experience, industrial blogging is an underused content marketing tactic for many of these companies. The two most common objections that I hear are: Writing fresh and relevant content regularly for industrial blogging is too consuming. Industrial Blogs Industrial content marketing

How Much Should a Blog Post Cost?

Marketing Insider Group

With companies shifting their marketing budgets away from physical events and inappropriate ads, the corporate blog and content marketing are becoming central elements of marketing. You know that blogging needs to be the central hub of your content marketing strategy. So maybe you are asking: How much should a blog post cost? A blog post can cost anywhere from $5-$50 — for poorly written ones — up to $1,000- $2,000 from expert blog writers.

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10 Amazing Large Company Blogs To Inspire Your Content Marketing

Marketing Insider Group

You want your blog to knock it out of the park. One of the most effective tactics to take your content to the next level is by studying the world’s best large company blogs. Read about what characteristics these world-class blogs share. Choose the blogs that inspire you most.

10 Best Content Marketing Blogs Every Marketer Should Follow


You can get some by following the best Content Marketing blogs on the internet. His blog is full of astonishing ideas and advice for new strategies. Copyblogger is a blog to help you with powerful tips from a writer’s perspective. Are you ready to access those blogs?

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Your Business Blog: Guest Blogging Etiquette

Writing on the Web

Guest Blogging Etiquette" src="[link] width="240" height="217" title="Your Business Blog: Guest Blogging Etiquette" /> Last month, we contributed a post asking if guest blogging is really a necessary element to a good blog. First, reciprocal guest blogging can be a great opportunity for all. It helps bring new readers to each blog that is involved. It’s a good idea to keep an open line of communication when it comes to guest blogging.

Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog

Writing on the Web

Shortcuts to Publishing a Leadership Blog" width="300" height="199" title="Simplify Your Blog Writing: Shortcuts to Publishing a Leadership Blog" /> How’s your blog writing going? Do you feel dread and overwhelm when it’s time to post on your blog? In a blog post last week I shared that the two most common statements I hear about blogging are: “I don’t have enough time to blog.”. “I

Complete Guide: Why Blogging Increases Customer Engagement


Social media, email, video marketing, online advertising, and blogging are all effective digital marketing tactics for creating brand awareness and offering promotions. However, compared to other channels, the potential of blogging is still under-realized. While 93% of B2B marketers use email as a marketing channel and 92% use social media, just 75% of B2B enterprises have blogs. Further, barely half (53%) of marketers say blogging is their top content marketing priority.

Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. I constantly find portions, if not all, of the data used as references (and SEO-friendly links) across a range of publications, blogs, and other platforms. In my experience, it is easy to get bogged down in research and rewrites to achieve the perfect blog post. B2B Online Marketing Blog

101 Blog Post Title Ideas


After all the initial work of establishing a blog and choosing a broad strategic direction, you’ll need to start coming up with topics and titles to fill your blog writing editorial queue—and fast. What’s in a Blog Title? The X Blogs You Need to Be Reading on _.

2020 Blog Post Roundup

DAGMAR Marketing

As the year comes to a close, we’re revisiting some of the blog posts that we hope offered information that helped your business stay on track. Pest Control Marketing: Content Ideas for Your Blog. Our post on blog content ideas is a good start.

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The 6 best techniques to get more blog subscribers


A blog is one of the most important channels for the success of a company’s digital strategy. In addition to all of this, an effective blog is fundamental to email marketing. With this kind of connection, it is easier to get blog subscribers. Live blogging.

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5 Traffic-Driving B2B Blog Topic Ideas

KoMarketing Associates

Don’t know what to write about when it comes to your B2B website’s blog? However, there are a few areas that any company is able to cover on their blog. These topics not only provide variety for your blog’s content, but they also help facilitate in telling the story of your brand and why it stands out from the competition. They are important to include in a B2B blog because they showcase the company’s culture, making readers feel like they know their employees better.

How to live blog on WordPress


Can live blogging help with your company’s Digital Marketing strategy and ensure you reach customers with relevant content at the most appropriate time? But what if it were possible to deliver that type of live content in your WordPress blog, helping your visitors keep up with what is important to them? Live blogging has plenty of benefits to bring to the table, such as traffic spikes and more interaction — whether in your comment section of via your social fee.

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How To Plan Your Blog Content Calendar For The Entire Year

Marketing Insider Group

The post How To Plan Your Blog Content Calendar For The Entire Year appeared first on Marketing Insider Group. Content Marketing Blog blog content blog strategyIdeas! Ideas! We need more ideas. If you have been tasked with planning out your company’s content calendar for the entire year. You need to make sure it includes the themes defined in your content marketing strategy, as well as a variety of different types of content.

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How to Make Money Blogging

Writing on the Web

Do you know how to make money blogging? Let me ask you this: Are you earning money because of your blog? If so, your blog is a means of indirect sales. As I talked about in my last post , there are two different methods you can earn money blogging: Directly. How to Make Money Indirectly from a Business Blog. An indirect method of making money from a business blog would be income because of your blog. Are you earning money because of your blog?

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Industrial Blogging – An Underutilized Content Marketing Tactic

Industrial Marketing Today

Industrial blogging is usually not a favorite subject of discussion with my manufacturing and engineering clients. Probably the most common complaint I hear is, “We’ve been blogging for a while but haven’t seen any tangible results (leads, sales opportunities etc.).” Industrial Blogs Industrial content creation

How to choose the best typography for your blog


If you still don’t know how to choose the right typography for your blog, you’ve come to the right place. Increasing blog visibility requires the best browsing experience for the user, and that involves the ability to read what is being transmitted well. How to choose the right typography for your blog? There are three pillars of the typographic application that can help you to create your blog’s visual identity. How to choose the right typography for your blog?

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Blogging Strategies for End-of-Year Business Blogs

Writing on the Web

How are you doing on your business blogging strategies for 2015 ? I don’t believe in making New Year’s resolutions, but after 15+ years working with executive coaches and consultants , I know that having clearly defined goals and expectations for a business blog or website is critical to help you get found, get known, and get clients. 4 th Quarter Blogging Strategies. If you need a blog review, don’t hesitate to contact me.

Smart Business Blog Linking: Top 25 Content Marketing Blogs

Writing on the Web

Top 25 Content Marketing Blogs" src="[link] width="300" height="300" title="Smart Business Blog Linking: Top 25 Content Marketing Blogs" /> If your business blog needs to get inbound links , here’s a prime example of how to do it. Pay attention to this tactic, it’s easy, it’s smart blog marketing and a great way to get other blogs linking to you, thereby improving your search rankings. Engage with other blog authors, build relationships.

Story Telling for Blogs

Writing on the Web

Do you use story telling on your blog or website ? In my last two posts I wrote about two ways to inspire your blog writing , going outside and going inside. As I stated, going outside for ideas to blog about is easy, but it’s risky. There are six types of stories , and two of them you should be using in your blog posts: “Who am I” stories. My first blog was born on my birthday, Sept. I will soon celebrate my 11th year blogging.

What Is a Blog Category and Why Are They Important for Your Blog?


Do you read every post on a blog? That frame of mind is why blog categories help readers navigate your site. Let's cut the confusion with blog category best practices that keep readers combing through your content. For example, imagine you run a food blog. Blogging

How Weekly Blogging Can Boost B2B Sales By 10x

Marketing Insider Group

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar. Like a consultant, your blog needs to pose plenty of solution-oriented questions about those challenges. That’s brand awareness – and it’s essential in B2B blogs.

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ABM Misconceptions — A Blog


You may be saying to yourself, that’s not what I read on a blog of a company that sells ad personalization software! The post ABM Misconceptions — A Blog appeared first on Metadata.io.My name is Kevin, and I am a Metadata.io Customer Success Manager.

B2B Reads: Career Paths, Blog Fails, and Prospecting Mistakes

Heinz Marketing

Blog vs. Podcast: Which Is the Best Choice for Your Business? A look at the differences between blogs and podcasts to help you decide what your business might benefit most from. Why Blogs Fail — And How to Make Sure Yours Doesn’t. Here’s how to set your blog up for success.

Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. Your Company Blog?

10 Ways to Generate More Leads from Your Business Blog

The Point

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Here are 10 proven ways to generate more leads from your blog. The best way to convert organic blog visitors to subscribers is to write great content.

Purpose Driven Industrial Blogging

Industrial Marketing Today

When I talk to manufacturers and industrial companies about blogging, which is practically every day, I can’t help but notice that these people do understand that blogging is a key [.]. Content Marketing Industrial Blogs Inbound Marketing industrial lead generation Industrial Marketing This is only a content summary. Please click on the headline to read the full article. Visit my website for more content on industrial marketing.].

Effective Practices for Quickly Growing Your B2B Blog


No matter for how long you’ve been maintaining your B2B blog, and how successful it’s been in the past—even the most popular blogs tend to reach a plateau eventually. 1. Stick to blog post formats that have proven their value. Not all blog post types are created equal, and this is especially true for B2B blogs. Some blog post types work better than others in these respects. What are your blogging goals? By David Gutierrez.

Writer’s Delight: 7 Blog Post Templates for All Types of Posts [Free Download]


Planning the content for your company blog is more involved than just brainstorming topics. Your blog readers will also appreciate some variety in the different types of posts you publish.

What Makes a Good Blog? The DNA of an Effective Business Blog


Driving engagement and conversions with a business blog isn't some magic formula. If your blog is not producing the results you need, check out this quick guide. There's some art. There's some science. And there are a host of best practices that anyone can follow.

How to Start a Blog – An SEO Guide for Starting & Growing a Blog


How to Start a Blog -Table of Contents. + Who Should Start a Blog? + How to Start a Blog. + Grow Your Blog With SEO.co. Perhaps the best thing about blogging is how it’s democratized the internet. Who Should Start a Blog? How to Start a Blog.

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