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Sales cycles squirrelly in 2009?
ViewPoint
JULY 27, 2009
2009 Related Topics 
2009’s 50 Most Influential People in Sales Lead Management
Sales Lead Insights
NOVEMBER 16, 2009
I promised to link to the list of the top 50 most influential people in sales lead management. The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
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ClickInsights: What was your "Aha" moment in 2009? - Part 2
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009?
Top B2B marketing posts for 2009 (hint: social media)
Chris Koch
DECEMBER 30, 2009
I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Though I’m supposed to be an objective researcher, I have to admit bias here.
B2B Lead Generation Benchmark Study 2009
Sales Lead Insights
APRIL 20, 2009
B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study.
The Top People in Sales Lead Management in 2009: Friday, November 13th is Your Last Chance to Vote!
Sales Lead Insights
NOVEMBER 12, 2009
Don’t miss this opportunity to vote for your top five candidates to be among the fifty most influential people in sales lead management in 2009. Then be sure to watch for the results on November 16, 2009. Because the Sales Lead Management Association (SLMA) is closing the polls at Midnight Pacific Time (UTC-8) on Friday, November 13th. Both members and non-members can vote.
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MarketingSherpa’s Email Summit 2009
LeadSloth
MARCH 15, 2009
Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists.
B2B Lead Generation Benchmark Study 2009
Sales Lead Insights
APRIL 20, 2009
B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study.
MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits
B2B Lead Generation
APRIL 24, 2009
If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston.
Best of ClickDocuments "Connect the Docs" Blog in 2009
Ambal's Amusings
DECEMBER 31, 2009
2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized.
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The Big Question June 2009: Where is Your Time Spent?
B2B Marketing Traction
JUNE 2, 2009
Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009
Ambal's Amusings
SEPTEMBER 22, 2009
Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing.
free stuff that sells. maybe.
The Effective Marketer
JUNE 13, 2009
This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post.
Kindle Marketing Lessons « The Effective Marketer
The Effective Marketer
MAY 29, 2009
This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. 4 Responses to Kindle Marketing Lessons Steve Bain says: May 29, 2009 at 11:12 pm The WSJ rather than Amazon is the likely cause of the price increase.
Sales Ready Leads: Quality vs. Quantity
Smashmouth Marketing
AUGUST 3, 2009
The topic of Quality vs. Quantity in demand gen has been a constant debate.
because you can't beat free marketing training
The Effective Marketer
JUNE 23, 2009
This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars.
Lead Generation Tip - Take 3 Hour Lunches
Smashmouth Marketing
OCTOBER 1, 2009
There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.
Lead Generation Tip - Take 3 Hour Lunches
Smashmouth Marketing
OCTOBER 1, 2009
There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. MIT data shows that that might have been a good idea! Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion.
are you paid enough? new salary survey released
The Effective Marketer
AUGUST 14, 2009
This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Are You Paid Enough?
2009 Big List of B2B Marketing and Sales Blogs
Proteus B2B Marketing
AUGUST 27, 2009
With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].
Is Content Marketing the New PR?
LeadSloth
OCTOBER 20, 2009
Today my article on Content Marketing was published on the Genius.com blog, and I wondered whether I could visualize how Content Marketing is different from traditional public relations and advertising. I came up with two low-fi sketches.
Web Leads - Pounce, Pause, Nurture or Wait?
Smashmouth Marketing
JUNE 23, 2009
A few weeks ago I published a product review of LeadLander. Since then we've had a great experience using it. For what it touts itself to be, it does a great job.
A List of B2B Lead Qualification Criteria by Category
Sales Lead Insights
JULY 31, 2009
I was thinking about all the lead qualification criteria I’ve seen used in B2B lead generation programs and started listing them by category. Here’s what I came up with so far: Firmographics (Industry, company size, location). Demographics (Contact’s title, job function).
Top 80 B2B Marketing Posts for 2009
B2B Marketing Zone Posts
DECEMBER 9, 2009
This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.
Inbound Marketing and Outbound Marketing, by Tony Soprano
Smashmouth Marketing
AUGUST 18, 2009
Tony Soprano: "Every decision you make affects every facet of every other #?%!% thing.". ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem. relevancy -- just a little fun ;).
Genius.com Accelerates The Close Part 2 - Smashmouth Review
Smashmouth Marketing
AUGUST 12, 2009
In the Smashmouth Review of Genius.com Part 1 , we focused on Genius Pro. Since then, we've had the opportunity to work with and evaluate Genius Enterprise. The one liner summary: marketing automation and sales enablement with a 2.0 twist.
Inbound Marketing and Outbound Marketing, by Tony Soprano
Smashmouth Marketing
AUGUST 19, 2009
Tony Soprano : "Every decision you make affects every facet of every other #?%!% thing." ok, the Tony Soprano thing was just a late addition after I read some hilarious quotes from the show on IMDB last night, and realized they had some.ahem.
Tempted to Do Away With Registration Forms? Think Again.
The Point
NOVEMBER 24, 2009
A client asks: “Now that we have our marketing automation system in place, is it really necessary to use registration forms in our lead nurturing (follow-up) campaigns? After all, we already know who these people are, correct?
B2B Appointments, A Third of C/VP Execs Delegated Down - POLL
Smashmouth Marketing
AUGUST 17, 2009
At one time or another, I've been asked by demand gen folks, Green Leads' clients and prospects, "So you JUST get meetings with C/VP level executives?" A C Level meeting is the holy grail of outbound marketing, everyone wants to hear "Yes" and then implement a successful program.
What IS and ISN’T Lead Nurturing
B2B Lead Generation
AUGUST 26, 2009
While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what IS and ISN’T lead nurturing.
The Fun Theory: How to Change Behavior
The Effective Marketer
NOVEMBER 30, 2009
This entry was posted on Monday, November 30th, 2009 at 8:00 am and is filed under Communication , Marketing Strategy , Social Media.
Lead Generation Tip - Don't Be An Expert
Smashmouth Marketing
AUGUST 26, 2009
There was a LinkedIn Question today that I answered. It is such a valuable tip, I thought I would cross post it here.
8 Tips for generating high quality leads that sales people love
B2B Lead Generation
AUGUST 13, 2009
Ask most executives and marketers what sales people need to sell in this economy and they will say, "more leads." " So their lead generation focuses on getting MORE leads to their sales team but I've found that sales people really don't want more leads. Actually, what they want is more effective selling time with BETTER "sales ready" leads that will convert into pipeline opportunities.
A multi-modal approach to lead nurturing
B2B Lead Generation
NOVEMBER 3, 2009
To be successful at lead nurturing marketers can't rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. In short, it’s about relationships. To help illustrate, I created a mind map of what multi-modal lead nurturing looks like (click image to enlarge). Are there any channels/modalities that I'm missing?
Lead Generation Checklist - Part 1: The Mindset: Conversations, not campaigns
B2B Lead Generation
AUGUST 24, 2009
Building an effective lead generation program is kind of like baking a cake. There are certain ingredients that are absolutely necessary. You can tweak the recipe a little here and there adding your own special touches as long as you include the main components. Over the next few months, I want to offer you a ‘recipe’ for building an effective lead gen program. It’s an eight-step checklist. Any one of the eight steps is as important as the others.
Fire your Director of Social Media!
Buzz Marketing for Technology
DECEMBER 22, 2009
At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# and after thinking about that I can’t help but agree with him.
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