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Sales Signals: How to Leverage Data & AI to Reach Prospects First

Zoominfo

Data from sales consultancy Challenger indicates that the average B2B buying group has expanded steadily in size from around five individuals in 2009 to upward of 10 as of 2019. In the enterprise, buying groups can be even larger, with IDG’s Foundry reporting buying groups of almost 30 people in 2024.

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5 classic creative B2B marketing examples

Sword and the Script | B2B

While this campaign took place in 2009, could you imagine the Instagram videos such a campaign would garner today? Even the venerable Wall Street Journal broke down its serious demeanor to dabble in the decadence of B2B chocolate. The company is still around today and published this case study with results online. The movie E.T.

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SaaS Video Marketing Trends: What Actually Works in 2025

Webbiquity

Since launching the company in 2009, Andrew has led Levitate through the production of over 15,000 successful video campaigns. Andrew Crichton is the founder of Levitate Media , a creative marketing agency helping B2B brands grow through powerful video storytelling, digital strategy, and AI-enhanced execution.

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Best Marketing Podcasts in 2024: Listen & Learn How to Boost Your Business

Optinmonster

Social Media Marketing with Michael Stelzner Best for: The latest in social media marketing Average episode length: 45 minutes Episode frequency: Every Thursday Host Michael Stelzner founded Social Media Examiner way back in 2009, and he’s been a leading voice in the digital marketing industry ever since.

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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

In 2002, tariffs were placed on steel mill products from non-NAFTA countries, tires from China in 2009 and a trade war with China that lasted from 2018 to 2020. We will put aside the 2009 tire tariffs because it is a very narrow example. Over the past 25 years, there have been three major tariff episodes.

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Upstox Success Story: 5 Essential Lessons for Every Entrepreneur

Orange Owl Blog

Co-founded in 2009 by Ravi Kumar , Shrini Viswanath , and Kavitha Subramanian , Upstox has broken the barriers of high brokerage fees and technical complexity, empowering millions of Indians to invest in stocks, mutual funds, and IPOs with ease.

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Icertis Success Story: 5 Growth Lessons Every Entrepreneur Should Learn

Orange Owl Blog

Founded in 2009 by Samir Bodas and Monish Darda in Pune, India, Icertis began with a bold ambition: to build a world-class cloud-based solution that addresses the often overlooked but critical domain of contract management. Initially, Icertis began in 2009 as an IT services firm , developing custom software solutions for enterprises.