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Sales cycles squirrelly in 2009?
ViewPoint
JULY 27, 2009
2009 Related Topics 
ClickInsights: What was your "Aha" moment in 2009? - Part 2
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. What was your "Aha" moment in 2009? It’s almost the end of the year and we will soon start a fresh one. What is amazing about the end of the year is the festive mood it puts us in.
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Best of ClickDocuments "Connect the Docs" Blog in 2009
Ambal's Amusings
DECEMBER 31, 2009
2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. A big thank you to all our readers, guest bloggers and interviewees for helping us build Connect the Docs. Top 5 Blog Posts. Content Marketing - The Ultimate Cheat Sheet. You and I live in an era when creating and distributing content have become democratized.
ClickInsights: What was your "Aha" moment in 2009? - Part 1
Ambal's Amusings
DECEMBER 3, 2009
I have invited our Panel of White Paper Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Since I’ve started a Twitter presence in February 2009, I have been able to build a 4000+ following relatively easily. My aha moment in 2009 happened when I published a report called the Social Media Marketing Industry report and it became one of the most talked about items on Twitter for two days running.
2009’s 50 Most Influential People in Sales Lead Management
Sales Lead Insights
NOVEMBER 16, 2009
I promised to link to the list of the top 50 most influential people in sales lead management. The ballots are counted. Imagine the drum roll.) And the winners are: [link]. To those of you who voted for me, my sincere thanks! If you'd like to learn more, please use my Contact Form , call me directly at 1-800-944-5553 or +1-401-294-7730, or check out the marketing consulting or speaking and training pages on my website.
Top B2B marketing posts for 2009 (hint: social media)
Chris Koch
DECEMBER 30, 2009
I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. Who says B2B marketers are lagging in social media? If they are out there, they aren’t reading this blog. Of the top ten posts on my blog this year, only one did not involve social media. Though I’m supposed to be an objective researcher, I have to admit bias here.
B2B Lead Generation Benchmark Study 2009
Sales Lead Insights
APRIL 20, 2009
B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study.
MarketingSherpa’s Email Summit 2009
LeadSloth
MARCH 15, 2009
Today MarketingSherpa’s Email Summit started in Miami. It is focused on advanced email strategies, which is an important part of the demand generation process. Most of the case studies seem to be B2C rather than B2B. The focus is on list- and trigger-based emails and on landing pages, rather than on the full Lead Management Automation functionality. Nevertheless, there are lots of interesting advanced email topics that are just as relevant for B2B demand generation specialists.
B2B Lead Generation Benchmark Study 2009
Sales Lead Insights
APRIL 20, 2009
B2B Lead Generation Benchmark Study 2009. Please participate in this important B2B Lead Generation Benchmarking Study by taking this fast and easy online survey. It will take you less than 10 minutes to complete, and you will automatically qualify to receive a free executive summary of the study results. If your answer is yes to any of the following questions, you will want to participate in this important B2B Lead Generation Benchmark Study.
MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits
B2B Lead Generation
APRIL 24, 2009
If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. Experienced B2B marketers who want to present will need to submit speech proposals by May 21, 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25 in San Francisco and October 23-25 in Boston.
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Calling all Copywriters and Wanna-be-Copywriters to Copywriting Success Summit 2009
Ambal's Amusings
SEPTEMBER 22, 2009
Mike Stelzner is once again pulling together one of his informative online summits - Copywriting Success Summit 2009. We have invited Michael Stelzner, event producer of Copywriting Success Summit 2009 to share his thoughts on copywriting and details of the event he is organizing. ” Ambal Balakrishnan: Mike, it is a great pleasure to discuss the Copywriting Success Summit 2009 that you are organizing. Copywriting Success Summit 2009 FAQ.
The Big Question June 2009: Where is Your Time Spent?
B2B Marketing Traction
JUNE 2, 2009
Services. About. Resources. Contact. The page you requested could not be found. Here are some options: If you got here by typing a URL, please make sure the spelling, capitalization, and punctuation are correct, then try loading the URL again. If you got here by clicking a link on a NewIncite.com page, please send us an email telling us how you reached this page. If you’d like to start over, go to the New Incite Home page and use the Search option to find what you are looking for.
2009 Big List of B2B Marketing and Sales Blogs
Proteus B2B Marketing
AUGUST 27, 2009
With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [.].
Top 80 B2B Marketing Posts for 2009
B2B Marketing Zone Posts
DECEMBER 9, 2009
This technique was also used to generate the Hot Trends in B2B Marketing for 2009. Top 80 Posts - December 1, 2008 to November 30, 2009. How to Create a Social Media Marketing Strategy - WebMarketCentral , March 24, 2009. PR Meets Marketing , February 16, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. 42+ Social Media Marketing Tools - Junta 42 , June 2, 2009.
What IS and ISN’T Lead Nurturing
B2B Lead Generation
AUGUST 26, 2009
While chatting with a client recently, she told me that she had just met with her third new boss this year to explain the company’s new lead nurturing process. The problem was that her boss felt their current integrated marketing campaigns qualified as lead nurturing. We discussed the challenges of communicating what IS and ISN’T lead nurturing.
A multi-modal approach to lead nurturing
B2B Lead Generation
NOVEMBER 3, 2009
To be successful at lead nurturing marketers can't rely on one specific channel but rather they need to leverage a multi-modal portfolio of channels. The goal of lead nurturing is to maintain a relevant and consistent dialog with viable future customers - regardless of their timing to buy. In short, it’s about relationships. To help illustrate, I created a mind map of what multi-modal lead nurturing looks like (click image to enlarge). Are there any channels/modalities that I'm missing?
8 Tips for generating high quality leads that sales people love
B2B Lead Generation
AUGUST 13, 2009
Ask most executives and marketers what sales people need to sell in this economy and they will say, "more leads." " So their lead generation focuses on getting MORE leads to their sales team but I've found that sales people really don't want more leads. Actually, what they want is more effective selling time with BETTER "sales ready" leads that will convert into pipeline opportunities.
Lead Generation Checklist - Part 1: The Mindset: Conversations, not campaigns
B2B Lead Generation
AUGUST 24, 2009
Building an effective lead generation program is kind of like baking a cake. There are certain ingredients that are absolutely necessary. You can tweak the recipe a little here and there adding your own special touches as long as you include the main components. Over the next few months, I want to offer you a ‘recipe’ for building an effective lead gen program. It’s an eight-step checklist. Any one of the eight steps is as important as the others.
Are You Creating Irresistible Offers with Your Email Marketing?
Industrial Marketing Today
NOVEMBER 16, 2009
by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates.
Lead Generation Check list – Part 3: Develop and intensify your Ideal Customer Profile
B2B Lead Generation
SEPTEMBER 14, 2009
I’ve started an eight-part series I’m calling the ‘Lead Generation Checklist.’ Each post in the series addresses a step that in my experience helps improve lead generation efforts. The first installment discussed changing your mindset to focus on conversations not campaigns. In Step Two, I discussed how to align sales and marketing as one team.
free stuff that sells. maybe.
The Effective Marketer
JUNE 13, 2009
This entry was posted on Saturday, June 13th, 2009 at 7:36 pm and is filed under Communication , Marketing Management , Marketing ROI , Marketing Strategy , Social Media , Uncategorized. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon! The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Free Stuff That Sells.
Is Social Media Wasted on PR Agencies?
The Point
OCTOBER 8, 2009
First, let’s get this out of the way: I know some very smart people in the PR field. Yes, some of my best friends are PR people. But good grief. I’m ready to conclude that many PR agencies don’t really get it when it comes to social media. Either that, or they’re just choosing to frame the discussion in such a way as to greatly limit the potential of their clients’ social media initiatives. Recently I was made privy to a social media plan authored by a client’s PR agency.
Kindle Marketing Lessons « The Effective Marketer
The Effective Marketer
MAY 29, 2009
This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. 4 Responses to Kindle Marketing Lessons Steve Bain says: May 29, 2009 at 11:12 pm The WSJ rather than Amazon is the likely cause of the price increase. Reply Daniel Kuperman says: May 30, 2009 at 2:30 pm It did seem odd that Amazon.com would be doing such terrible job with the subscription, but this explains a lot.
Who are the 50 Most Influential People in Sales Lead Management?
Sales Lead Insights
OCTOBER 26, 2009
The Sales Lead Management Association (SLMA) announced today that it has opened the voting to determine the 50 most influential people in the field of sales lead management for 2009. The results will be published on November 16, 2009. Here is your chance to vote for up to five of the fifty most influential people in sales lead management.
101 Tips from 50 Small Business Bloggers
Industrial Marketing Today
SEPTEMBER 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.
$600 Discount on MarketingSherpa's Email Summit for my readers
B2B Lead Generation
DECEMBER 21, 2009
I’m looking forward to heading down to Miami for the upcoming MarketingSherpa Email Summit 2010. Besides giving me a valid business reason to leave Minnesota in the winter (and if you’ve been here in January, you know why I'd want to), I’m even more excited about MarketingSherpa's new specific B2B track. As a reader of this blog, you should seriously consider attending the Summit for the B2B track.
Business Value of Social Networking
Industrial Marketing Today
JULY 29, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.
B2B Marketing Strategies for Small Companies: An Interview with Dianna Huff
Sales Lead Insights
DECEMBER 29, 2009
This is one of a series of occasional interviews with top practitioners on topics of interest to business-to-business lead generation, marketing and new business development professionals. My guest today is Dianna Huff of DH Communications. Dianna helps businesses with their B2B marketing communications content strategy and implementation.
because you can't beat free marketing training
The Effective Marketer
JUNE 23, 2009
This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars. One Response to Because You Can’t Beat Free Marketing Training Linda says: July 27, 2009 at 2:33 am Good thing found at your blog about email marketing!
Content Creation Made Easy
Industrial Marketing Today
AUGUST 24, 2009
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. Most people get writer’s block or their brains freeze up while staring at a blank screen.
Is social media effective for B2B lead generation?
Sales Lead Insights
APRIL 13, 2009
I’m probably biased, but I believe the primary objective of business-to-business marketing is driving sales of the company’s products and services. Of course branding and awareness are also roles that can be played effectively by B2B marketing, but from my point of view these are only supporting roles—secondary to the primary objective of helping drive sales.
Hot B2B Marketing Content May 2009
B2B Marketing Zone Posts
JUNE 10, 2009
The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.
Hot B2B Marketing Content May 2009
B2B Marketing Zone Posts
JUNE 10, 2009
The following are the top posts from featured sources based on social signals from May 2009. How to Use Twitter for Business - WebMarketCentral , May 6, 2009. Buzz Marketing for Technology , May 28, 2009. Marketing Interactions , May 12, 2009. 5 Important Ways Sales can help Marketing - Modern B2B Marketing , May 26, 2009. ZoomInfo, Chris Abraham and Me - A Social Media Case Study - WebMarketCentral , May 26, 2009. Marketing Interactions , May 14, 2009.
When leads lie, what should you measure?
B2B Lead Generation
AUGUST 17, 2009
Thanks to Jim Berkowitz and his CRM Mastery E-Journal for pointing me to CIO article by David Tabor, " When Leads Lie." " Check both resources out they are well worth a read. Here's a few excerpts from Tabor's article: Why do leads lie? Leads lie because we think they’re saying something that they aren’t. A lead is not ready to buy. They’re typically not even ready to talk with one of your sales reps.
Your B2B Lead Generation Budget: Start by Cutting It Into Thirds
Sales Lead Insights
NOVEMBER 9, 2009
Here is a simple and effective way to allocate your business-to-business lead generation budget. Use the first third of your B2B lead generation budget for Internet marketing. Start with: Search engine optimization (SEO) so your web pages will be found when prospects are using the leading search engines to find companies, products or services like yours.
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