Orange Owl Blog

APRIL 24, 2025

In 2009, Girish Mathrubootham, then Vice President of Product Management at Zoho, stumbled upon a forum post that would change his life. CEO Girish Mathrubootham This quote encapsulates the ethos of Freshworksa company built on the foundation of addressing genuine customer needs with innovative solutions.

Enterprise Management 52

Enterprise Management Work Management Marketing Management Marketing Automation Services 52

Hinge Marketing

JANUARY 28, 2025

In 2009, global architecture and engineering firm HOK sold their sports practice to its management team, launching Populous. They have so many specialists they have become undifferentiated. There are, however, notable exceptions. Today, they are the premier global player in their niche.

Work Management 71

Work Management Marketing Management Lead Ranking Differentiation 71

CMSWire

JULY 8, 2025

How Domino’s Used Feedback to Rebuild Trust Pizza Problem In 2009, Domino's Pizza was facing a severe brand crisis. The company ranked last in a 2009 consumer taste preference survey, tied with Chuck E. 31, 2009, and same-store sales declined for the first time in company history in 2008, continuing into 2009.

Lead Ranking 57

Lead Ranking Enterprise Management Sitefinity Lead Scoring 57

Orange Owl Blog

JUNE 3, 2025

Recognising this gap, Dailyhunt was founded in 2009 by Umang Bedi , Virendra Gupta , Chandu Sohoni , and Umesh Kulkarni in Bengaluru with a vision to democratise news consumption through a multi-language digital platform. This Dailyhunt success story underscores the power of innovation and regional focus in Indias booming digital landscape.

Bandwidth 52

Bandwidth Aggregators Mobile Advertising Internet Marketing 52

Orange Owl Blog

JUNE 7, 2025

In 2009, they pivoted from mKhoj to InMobi , focusing on mobile ad solutions that leveraged data intelligence and targeted marketing. In 2009, they made a bold pivot into mobile adtech , rebranding as InMobi. However, the team quickly realised that the real opportunity lay in the mobile advertising space, not search.

Marketing AI 52

Marketing AI Mobile Advertising Enterprise Management Startups 52

Animalz blog

DECEMBER 5, 2024

Author Gretchen Rubin mentioned this idea many times on her blog, two years before it ended up in her 2009 book ( The Happiness Project ) and went mainstream. . “The days are long but the years are short” has become a famous parenting mantra.

Long Tail Marketing 109

Long Tail Marketing Work Management Startups Marketing Management 109

Martech

DECEMBER 16, 2024

Consider the fate of the keywords meta tag : search engines stopped accepting publishers as the single source of truth for keywords long before it was officially abandoned in 2009. Today, Googles knowledge algorithms are designed to corroborate information rather than rely solely on the publishers input.

Marketing AI 116

Marketing AI SERP Top of Funnel Digital Marketing Funnels 116

Marketri

MAY 28, 2025

McKinsey data on over 1,000 companies shows a similar dichotomy: While many companies struggled with negative total shareholder return (TSR) during the difficult period of 2007-2009, the top quintile demonstrated tremendous resiliency, delivering TSR of over 21 percent. percent during this time.

Top of Funnel 62

Top of Funnel Planning Paid Search Agency Work Management 62

Directive Agency

SEPTEMBER 25, 2024

General Motors (pre-bankruptcy) Rick Wagoner was Chairman and CEO of General Motors (GM) from 2003 to 2009. Through Wagoner’s complacency and lack of direct leadership, GM failed to adapt to changing market conditions—and had to file for bankruptcy in 2009.

Paid Search Agency 52

Paid Search Agency Work Management Marketing Management Amazon 52

SocialPilot

JUNE 19, 2025

Improving Policies: Update guidelines, messaging, and training to prevent future crises The year 2009 saw Domino’s employees upload a prank video to YouTube where they showed themselves breaking food safety rules at the location. Evaluating the Response: Did it resolve the issue or make it worse?

Social Media 59

Social Media Work Management Marketing Management Media 59

JotForm

SEPTEMBER 21, 2020

The year was 2009 and Nokia ethnographer, Tricia Wang, began to see a new trend emerge after years of conducting observational fieldwork in China. In her research, she discovered that low-income consumers were ready to pay for more expensive smartphones, and promptly reported her findings back t.

Business 62

Business Trends Research 62

sagefrog

JANUARY 26, 2025

Sagefrog Marketings Survey Reveals How Marketing Budgets are Spent in 2009 PHILADELPHIA, PA October 2009 Sagefrog Marketing Group, a full service marketing, interactive and public relations company, announced the results of their fourth annual Marketing Mix Survey that shows over 50% of companies use both outsourced and in-house marketing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Planning Companies 52

Televerde

MAY 14, 2025

Weve partnered with SAP since 2009 to help drive pipeline, support marketing and sales execution, and improve the overall customer experience. For those of us who live and breathe customer success and relationship building, staying in step with innovation is critical.

Advertising Agencies 52

Advertising Agencies Conference Paid Search Agency Communities 52

SpotMe Blog

NOVEMBER 12, 2024

To see the full list, visit [link] Founded in 2009, Eventex Awards has become the most recognizable symbol of excellence in the world of events and experience marketing. This year, 1,086 professionals were nominated, and 26,685 votes were case to finalize the top 100 list, with the final winners published in alphabetical order.

Creativity 52

Creativity Communities Order Features 52

JotForm

JUNE 17, 2022

Founded in 2009 and acquired by PayPal in 2012, Venmo is a mobile payment service enabling users to split bills and make payments with friends through its user-friendly app. Users can sign up by downloading the app or registering on the Venmo website, linking their bank account, debit card, or.

Marketing Websites 62

Marketing Websites Service 62

Tomorrow People

SEPTEMBER 13, 2012

In 2009, some bright spark thought it would be a good idea to harness the power of user-generated content and release it untamed on the Skittles homepage. Behold, three exercises in social media slapstick: Skittles falls prey to Twitter trolls. Think before you post; would you want this published on the front page of the Sun?

Social Media 293

Social Media SIC Media Peer-to-peer 293

Savanta

JULY 14, 2014

Launched 5 years ago in 2009 and now representing the view of B2B marketers with a collective spend of £95 million, it is the industry’s state-of-the-nation study. Guess what it was five years ago in Q2 2009? The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. Yup, 39%.

Marketing Budget Creation 231

Marketing Budget Creation Telemarketing B2B Multi-Channel 231

Webbiquity

APRIL 27, 2021

According to Google Trends, search interest in social media marketing took off in late 2008 / early 2009. Shindig (2009) turned virtual event attendees into participants with the ability to network freely using video chat, and interact directly with presenters “on stage.” It didn’t take long for marketers to notice.

Social Media 361

Social Media Social Marketing B2B Marketing Media 361

Webbiquity

FEBRUARY 13, 2018

The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. of marketing budgets in 2009 to 11.7% Twitter emerged at the SXSW conference in March 2007. 89% of U.S. eMarketer ).

Social Media 231

Social Media Stats Social Marketing Planning 231

Oktopost

AUGUST 15, 2022

The Top 8, Birth of Facebook, and 140 Characters: 2003-2009. Over 2008 and 2009, Facebook and Myspace continued to soar, earning millions of unique users across the world. But to better understand where we’re going, we need to look at where we’ve been. Let’s take a look at the history of social media.

Social Media 174

Social Media Media Lock-In Budget Programs 174

markempa

OCTOBER 27, 2014

80% of marketing leads are lost or discarded, according to a MarketingSherpa presentation delivered at B2b Marketing Summit 2009. Qualify leads with teleprospecting to help maximize the sales team’s effective selling time. The biggest reason? They’re not ready to talk to a salesperson.

Conversion Rate 334

Conversion Rate Lead Scoring Lead Ranking Ideal Customer Profiles 334

Marketing Insider Group

MAY 30, 2015

Here’s how she tells her story: “It was in the summer of 2009 when I was shopping for a hotel and a flight to California on one of the online booking sites. Margarita Hakobyan is the CEO of MoversCorp.com , an online sourcing company that helps clients locate professional movers in the United States.

First-Mover Advantage 259

First-Mover Advantage Marketing & Strategy Advertising Agencies Startups 259

Marketing Insider Group

JUNE 1, 2020

So when I started writing Mean People Suck , I knew I wanted to include it. Her husband Brian is also the amazing photographer behind my profile photo.)

Storytelling 277

Storytelling ROI Sample Blogger 277

Ahrefs

SEPTEMBER 23, 2024

Here’s what they said: Authors: Stephan Spencer, Eric Enge, Jessica Stricchiola First published: 6 November 2009 Recommended by: Aleyda Solis Here’s why Aleyda recommended this book: Author: Eli Schwartz First published: 27 April 2021 Recommended by: Gus Pelogia, Philipp Götza, … Read more ›

SEO 136

SEO 136

Webbiquity

JULY 23, 2019

Video marketing started getting big back in 2009 and had really taken off by 2017. Guest post by Roman Daneghyan. Online video is huge and is projected to account for more than 80% of the overall Internet traffic by 2022.

Video Marketing 256

Video Marketing Business Work Management Marketing Management 256

Marketing Insider Group

OCTOBER 22, 2014

Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. You can get access to tons of articles, infographics and videos. And all you have to do is ask. Let me explain.

Ad Building 272

Ad Building RSS Blogger Curation 272

Marketing Insider Group

JANUARY 2, 2013

In 2009 most companies where trying to figure out where to start with social media. They can’t be relegated to ‘whenever you have time’ because we never have extra time. It must be part of the job description or the full time job for someone. If it is important it should be a priority. Making it all work together.

Marketing & Strategy 279

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 279

Onalytica B2B

MARCH 15, 2018

I started blogging around 2009 to support a different web business and discovered that I really enjoyed writing. Bio: Mike is an award-winning blogger, speaker, and author at The Social Media Hat , and Brand Evangelist at Agorapulse where he strengthens relationships with social media educators, influencers and agencies.

Top of Funnel 0

Top of Funnel Paid Search Agency Social Media Blogger 0

Webbiquity

APRIL 9, 2019

I had to pivot a couple times between 2006 and 2009. Webbiquity: Finish this sentence: “Knowing what I know now, if I were starting over today, what I would do differently is…”. Aba El Haddi: Knowing what I know now, I would not have started the business during the recession.

Enterprise Management 243

Enterprise Management Work Management Marketing Management Paid Search Agency 243

KoMarketing Associates

JULY 1, 2014

When building content, if you link to the same page with different anchor text, in the same article, citing algorithm updates from 2009, Cutts indicates that Google will typically evaluate the only one reference for search relevance. Created: August 20, 2009. Return to the Top.

Link Building 226

Link Building Paid Content Google Advertorials 226

Zoominfo

JULY 27, 2021

per hour, unchanged since July 2009. Some people may be using this time to become more valuable job seekers of the future and to hold out for better opportunities.”. Source: US Census Bureau. The average minimum wage is low and stagnant. The federal minimum wage is $7.25

Trends 246

Trends Zoominfo Statistics Paid Search Agency 246

Zoominfo

FEBRUARY 4, 2018

On December 2 nd , 2009 ZoomInfo published a blog post discussing the value of Twitter as a sales tool. 7 years later, sales professionals are still debating the merits of social selling. Is Twitter a waste of time, or is it an indispensable part of the B2B sales stack ? We say, it all depends on how you use it.

B2B Sales 183

B2B Sales Twitter Zoominfo B2B 183

Smashmouth Marketing

JUNE 1, 2022

2009 Closed our first billion-dollar company (at higher than industry price). We then started Green Leads in an oversized closet in our apartment. A closet, two computers, and a credit card. Here’s the fifteen year timeline: 2007 Formed Green Leads, providing SQLs (appointments). 2008 The two of us get married.

Sales Qualified Leads 247

Sales Qualified Leads Activities Ideal Customer Profiles Lead Ranking 247

Marketing Insider Group

APRIL 24, 2023

Ecosia Image Source: Ecosia Ecosia was created by Christian Knoll in 2009 with a focus on environmental sustainability. This alternative search engine specifically encourages software developers to build apps and contribute to open collaboration.

Paid Search Agency 302

Paid Search Agency Privacy Advertising Agencies Transparency 302

Zoominfo

JUNE 30, 2019

That’s right, in 2009 Brian Halligan and Dharmesh Shah literally wrote the book on inbound marketing—titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs. Before this book, the term inbound marketing simply didn’t exist.

Creativity 208

Creativity B2B Marketing Examples Paid Search Agency 208

Marketing Insider Group

OCTOBER 21, 2015

Amber van Natten is Managing Editor at NewsCred in NYC and Razin Mustafiz is a Product Manager at NewsCred in Dhaka. Methodology: Content Marketing Technology Startups Considered. CrunchBase. https://www.crunchbase.com/organization/skyword. 11,000,000. 24,246,000.

Marketing Management 275

Marketing Management Marketing Budget Content Marketing Planning 275

Webbiquity

APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. Social customer relationship management (CRM) was being written about as a distinct product category as far back as 2008, but market interest really began to take off the following year.

Marketing Automation Services 250

Marketing Automation Services CRM Marketing Management Tools 250