Sales Signals: How to Leverage Data & AI to Reach Prospects First
Zoominfo
SEPTEMBER 17, 2024
Data from sales consultancy Challenger indicates that the average B2B buying group has expanded steadily in size from around five individuals in 2009 to upward of 10 as of 2019. In the enterprise, buying groups can be even larger, with IDG’s Foundry reporting buying groups of almost 30 people in 2024.
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