Biznology

Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.

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The state of B2B marketing in Asia—moving toward digital

Biznology

Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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How to simultaneously attract new prospects and retain loyal customers

Biznology

If they chose you above a competitor because you provided a higher-value service or product, don’t use a price reduction tactic to entice them to renew their contract or purchase additional products. Instead, figure out how you can provide their business even more value for a fair price.

How do you know your price is too high?

Biznology

This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. Price communicates value.

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10 Marketing trends to watch for 2017

Biznology

Have you been shopping lately when you do a price check with competitors while you are in a store? As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

10 most inspiring digital marketing stories of 2016

Biznology

Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years.

Social media employee advocacy is the heartbeat of your company

Biznology

Every successful business creates or provides something of value that other people want or need at a price they’re willing to pay, in a way that satisfies the purchaser’s needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

Why animation works for technology business video

Biznology

Prices ranging from a few hundred dollars to $20,000. For animated/motion-graphics videos, these prices indicate how much labor goes into the production—material costs are low. Animation and technology explainers.

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4 leading edge business technologies every business needs to be successful

Biznology

With so much to choose from and price tags starting in the hundreds and rising well into the thousands, making the wrong choices can set your business back; and in extreme cases, put you on-track towards an unwanted sell-off or a catastrophic shut-down.

Good news for business — costs of B2B video production content is at an all time low!

Biznology

Since many businesses don’t have experience in purchasing services from a corporate video production company, they are using the price tag as the end-all, be-all factor in making decisions.

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Are there naked photos of you online?

Biznology

Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube

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How to build a killer content team

Biznology

There are many training options (and price points), including online courses and customized solutions. Do you want to crank up your content success to a Spinal Tap 11?

How social media is changing what brands stand for

Biznology

Traditionally marketers define “value” with a simple formula: benefit divided by the price. Today consumers buy brands not just for the product promises and/or price, but more often for what the brand stands for.

How purposeful branding is driving millennials and social entrepreneurship

Biznology

While business entrepreneurs typically measure their performance with metrics like profits, revenues, and stock prices, social entrepreneurs are more concerned with generating a positive “return to society” and therefore use different metrics.

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11 inspiring case studies of digital transformation

Biznology

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.

Restoration Hardware shut down its own Google AdWords campaigns

Biznology

AdWords Ask price Bathroom Gary Friedman Google Online advertising Restoration Hardware

The salesmanship of influencer marketing

Biznology

It never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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Tips for pulling off a successful business event

Biznology

It usually outlines everything about your event including available dates, pricing, and is a starting point for negotiations. The proposals you get after and RFP will generally include more details and information than pricing alone, so you will have all these details in writing.

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How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant.

Earned-media micro-influencer marketing primer

Biznology

Prices are much more affordable at this level, from $50-$250-$2,500/post. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

Is your marketing focus internal or external?

Biznology

If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a pretty obvious clue. Your (ahem) primary focus as a marketer has to be on the needs and attitudes of your target market.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

Millennials are finally taking action in brand support

Biznology

Their main focus is on getting the best value, which is why they use mobile-scanning coupons often to get good promotion offers and the ideal price.

The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day.

Micro-Influencer Marketing is the new Influencer Marketing

Biznology

Prices are much more affordable at this level, from $50-$250-$2,500/post. Every 365-days, Shashi Bellamkonda invites me to guest lecture to his Georgetown University School of Continuing Studies communications class, Social, Mobile and Search Marketing, XCPD-732.

10 essentials missing from your business website

Biznology

List of Prices. Many customers who search around for products online are there to compare prices. Prices are not perfect for all websites, and it’s a good idea to A/B test pricing pages to see if they successful. You want a business website that sells.

Search Engine Marketing is Legion

Biznology

However, search marketing stars like Mike Moran , Bill Hunt , and Seth Price probably aren’t actually spending the majority of their time untarring files with gunzip via ssh on their headless BSD box.

Finalizing your holiday digital marketing plan

Biznology

Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Smaller-sized companies can have a hard time competing with the delivery times and prices.

3 predictions for online marketing in 2016

Biznology

Happy holidays, readers!

My Top-5 Most Compelling Apps

Biznology

Prices start at $50/month but then top-out at $150/month — but so worth it! There are both a number of applications I use every day and several I have played with some that I thought I would share with you today.

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How to use customer data to develop marketing insights

Biznology

Some customers are there for convenience, others because they like your products, others because the price is right. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?

How to choose the best cloud-based LMS software

Biznology

The price shouldn’t be something that should influence your decision because, more often than not, you get what you pay for. Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make.

Your competitors are doing SEO

Biznology

As we all have discovered, thanks to Panda, Penguin, Hummingbird, Pigeon, and Pirate, is that the cost of getting banned from Google (or getting kicked way past page 2) is not worth the price of taking the Google equivalent of Lance Armstrong’s performance-enhancement drugs.

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More LinkedIn leads can destroy your revenue performance: an interview with Ian Addison from GetLinkedInHelp.com

Biznology

An opportunity did not exist, though the conversations kept rolling to see if the service price would come down below market.

Today’s online influencers are wicked tough

Biznology

In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal -ready email address! Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf.

How do you migrate to a new site search engine?

Biznology

Price? Recently, I shared how I have become very popular recently because Google has withdrawn Google Site Search.

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Roger is a transfer pricing economist in New York City. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position.

Five B2B marketing beliefs and trends debunked

Biznology

B2B buyers buy on price, quality, service and delivery. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople.

It’s normal to be bad before you’re good

Biznology

For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today.