Biznology

Dynamic pricing done automagically

Biznology

Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.

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The state of B2B marketing in Asia—moving toward digital

Biznology

Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.

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How to simultaneously attract new prospects and retain loyal customers

Biznology

If they chose you above a competitor because you provided a higher-value service or product, don’t use a price reduction tactic to entice them to renew their contract or purchase additional products. Instead, figure out how you can provide their business even more value for a fair price.

10 Marketing trends to watch for 2017

Biznology

Have you been shopping lately when you do a price check with competitors while you are in a store? As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.

How do you know your price is too high?

Biznology

This is a disappointing turn of events for sure, but I wasn’t prepared for the idea that was floated next: let’s cut the price of the product 40%. See, the problem here is that we have no evidence that price is the problem. Price communicates value.

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How to build a killer content team

Biznology

There are many training options (and price points), including online courses and customized solutions. Do you want to crank up your content success to a Spinal Tap 11?

How social media is changing what brands stand for

Biznology

Traditionally marketers define “value” with a simple formula: benefit divided by the price. Today consumers buy brands not just for the product promises and/or price, but more often for what the brand stands for.

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Are there naked photos of you online?

Biznology

Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube

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The salesmanship of influencer marketing

Biznology

It never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.

11 inspiring case studies of digital transformation

Biznology

Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.

Tips for pulling off a successful business event

Biznology

It usually outlines everything about your event including available dates, pricing, and is a starting point for negotiations. The proposals you get after and RFP will generally include more details and information than pricing alone, so you will have all these details in writing.

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The art of narrative storytelling via social media marketing

Biznology

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is every day.

Cost areas that make up a business video marketing communication

Biznology

If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.

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Earned-media micro-influencer marketing primer

Biznology

Prices are much more affordable at this level, from $50-$250-$2,500/post. In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. Big celebrities and even bigger bucks.

Is your marketing focus internal or external?

Biznology

If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a pretty obvious clue. Your (ahem) primary focus as a marketer has to be on the needs and attitudes of your target market.

Social media employee advocacy is the heartbeat of your company

Biznology

Every successful business creates or provides something of value that other people want or need at a price they’re willing to pay, in a way that satisfies the purchaser’s needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Biznology

The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?

How even social media & social selling experts are getting LinkedIn wrong – Part 1

Biznology

When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant.

How to choose the best cloud-based LMS software

Biznology

The price shouldn’t be something that should influence your decision because, more often than not, you get what you pay for. Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make.

Finalizing your holiday digital marketing plan

Biznology

Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Smaller-sized companies can have a hard time competing with the delivery times and prices.

How to use customer data to develop marketing insights

Biznology

Some customers are there for convenience, others because they like your products, others because the price is right. Collecting customer data and analyzing it to gain customer experience insights is something only big businesses do, right?

Is your brand making maximizing interest from potential customers?

Biznology

Make your consumers feel special with price cuts for their loyalty. In a digitally-charged world, the sales and marketing funnel is more important than ever. Engaging customers long before a sale, and even longer after it, are keys to building brand confidence and growing your revenue.

10 essentials missing from your business website

Biznology

List of Prices. Many customers who search around for products online are there to compare prices. Prices are not perfect for all websites, and it’s a good idea to A/B test pricing pages to see if they successful. You want a business website that sells.

How brands use promotional clothing [infographic]

Biznology

When choosing branded clothing, quality is most important to respondents, followed second by price, and lastly by style. The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness!

Now is the time to fix your LinkedIn profile—here’s why

Biznology

Roger is a transfer pricing economist in New York City. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position.

Search Engine Marketing is Legion

Biznology

However, search marketing stars like Mike Moran , Bill Hunt , and Seth Price probably aren’t actually spending the majority of their time untarring files with gunzip via ssh on their headless BSD box.

3 predictions for online marketing in 2016

Biznology

Happy holidays, readers!

Today’s online influencers are wicked tough

Biznology

In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal -ready email address! Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf.

It’s normal to be bad before you’re good

Biznology

For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today.

My Top-5 Most Compelling Apps

Biznology

Prices start at $50/month but then top-out at $150/month — but so worth it! There are both a number of applications I use every day and several I have played with some that I thought I would share with you today.

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Your competitors are doing SEO

Biznology

As we all have discovered, thanks to Panda, Penguin, Hummingbird, Pigeon, and Pirate, is that the cost of getting banned from Google (or getting kicked way past page 2) is not worth the price of taking the Google equivalent of Lance Armstrong’s performance-enhancement drugs.

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Personalized content for more effective content marketing

Biznology

These come at a price, though, so you’ll need to make sure you’re leveraging your investment – and finding the tool that offers the right mix of features at the appropriate price for you marketing efforts. Don’t call them, they’ll call you.

6 studies show why Facebook organic reach is declining so quickly

Biznology

Convince and Convert put together a chart showing Facebook’s declining organic reach charted against Facebook’s rising stock price during the same period. As organic reach dropped from approximately 12% to 6%, Facebook’s stock price moved from nearly $50 to nearly $70.

Five B2B marketing beliefs and trends debunked

Biznology

B2B buyers buy on price, quality, service and delivery. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople.

How most Social Media experts are wrong about LinkedIn

Biznology

More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution. Engagement means everything – especially when you have a high priced solution, or program with a complex sale.

Tools that help monitor and measure social traffic

Biznology

The price ranges from $39 to $99 a month.

The state of the blogger outreach union ten years on

Biznology

I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients.

50 Facts about online consumer behavior not to ignore

Biznology

38% of people buy online because of low prices. A customer is 4 times more likely to buy from a competitor if the problem is service related vs. price or product related. 81% of consumers research online before buying. ( GE Capitol ).

3 Top Social Automation Tools

Biznology

I really like SproutSocial but the price point was just annoyingly high — at least where I wanted to come in as a user. Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts.

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5 of my favorite productivity apps

Biznology

It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future. While I aspire to build Gerr.is