Dynamic pricing done automagically
NOVEMBER 4, 2014
Replace your pricing strategist with Wiser.com ! There’s the price you’d like, the price you want, the price you’d take, the price you need, and cost. And that price could vary by upwards of 50% or more. The lowest acceptable price.
The state of B2B marketing in Asia—moving toward digital
OCTOBER 27, 2016
Whether it’s commodity supplies sourced from low-cost producing countries, or professional services delivered from gleaming downtown office towers, price factors into every decision. While teaching in Hong Kong for the semester, I’ve had the chance to meet some very interesting people.
How to simultaneously attract new prospects and retain loyal customers
JANUARY 16, 2017
If they chose you above a competitor because you provided a higher-value service or product, don’t use a price reduction tactic to entice them to renew their contract or purchase additional products. Instead, figure out how you can provide their business even more value for a fair price.
10 Marketing trends to watch for 2017
DECEMBER 22, 2016
Have you been shopping lately when you do a price check with competitors while you are in a store? As the end of the year approaches, it is time to look back on the year in marketing and analyze the trends we should expect to see in the coming new year.
10 most inspiring digital marketing stories of 2016
FEBRUARY 3, 2017
Best known for their functional cars that offer amazing price-to-value ratios, the customer market grew by 60,000 cars in the last three years.
11 inspiring case studies of digital transformation
DECEMBER 28, 2016
Features include: free two-day shipping on orders of $49 or more, exclusive price discounts, hundreds of millions of products, purchasing system integration, tax-exempt purchasing for qualified customers, shared payment methods, order approval workflows, and enhanced order reporting among others.
Are there naked photos of you online?
SEPTEMBER 16, 2014
Reputation Management Facebook Fappening Federal Bureau of Investigation Gerris Google Hoover Jennifer Lawrence Knowem Mardi Gras photograph Pornography reputation management Seth Price Spring Break US States YouTube
How social media is changing what brands stand for
MARCH 23, 2017
Traditionally marketers define “value” with a simple formula: benefit divided by the price. Today consumers buy brands not just for the product promises and/or price, but more often for what the brand stands for.
Cost areas that make up a business video marketing communication
OCTOBER 12, 2016
If you are planning to make an investment in business video marketing communication, but don’t yet have precedent of ROI and/or analytics, then you may be only looking at the purchase price as the main decision making criteria.
Is your marketing focus internal or external?
JANUARY 20, 2017
If your marketing focus is on your products, your sales prices, your funnel, and your outcomes, you’ve got a problem. All the “yours” in that last sentence should be a pretty obvious clue. Your (ahem) primary focus as a marketer has to be on the needs and attitudes of your target market.
Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year
DECEMBER 20, 2016
The majority of folks who work in DC during the work week is balancing between time, price, proximity, healthiness, preference, and deliciousness. Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time?
Finalizing your holiday digital marketing plan
NOVEMBER 10, 2016
Evaluate online shipping pricing and options: Let’s face it, Amazon has changed online shoppers’ delivery expectations. Smaller-sized companies can have a hard time competing with the delivery times and prices.
How even social media & social selling experts are getting LinkedIn wrong – Part 1
AUGUST 31, 2016
When you have a high-priced solution with a complex sales process that requires strong relationships, you better be sure you’re focusing on specific audiences and that you are relevant.
How brands use promotional clothing [infographic]
JANUARY 13, 2017
When choosing branded clothing, quality is most important to respondents, followed second by price, and lastly by style. The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness!
Social media employee advocacy is the heartbeat of your company
APRIL 17, 2017
Every successful business creates or provides something of value that other people want or need at a price they’re willing to pay, in a way that satisfies the purchaser’s needs and expectations and provides the business sufficient revenue to make it worthwhile for the owners to continue operation.
How to choose the best cloud-based LMS software
APRIL 13, 2017
The price shouldn’t be something that should influence your decision because, more often than not, you get what you pay for. Choosing to utilize Learning Management System software, whether it is for online education or employee training, is one of the best decisions you can make.
Tips for pulling off a successful business event
MARCH 17, 2017
It usually outlines everything about your event including available dates, pricing, and is a starting point for negotiations. The proposals you get after and RFP will generally include more details and information than pricing alone, so you will have all these details in writing.
10 essentials missing from your business website
APRIL 7, 2016
List of Prices. Many customers who search around for products online are there to compare prices. Prices are not perfect for all websites, and it’s a good idea to A/B test pricing pages to see if they successful. You want a business website that sells.
Now is the time to fix your LinkedIn profile—here’s why
DECEMBER 23, 2016
Roger is a transfer pricing economist in New York City. Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? You’re not alone, and I hope this article will lead you to rethink that position.
Today’s online influencers are wicked tough
NOVEMBER 8, 2016
In 2016, they’re ready with a media kit, a menu of prices and services, and a PayPal -ready email address! Back in 2006 when I started doing online public relations, blogger outreach was a minefield. Everyone was an INBOX-monitor and each pitch was a tentative toe into boggy turf.
3 predictions for online marketing in 2016
DECEMBER 22, 2015
Happy holidays, readers!
It’s normal to be bad before you’re good
AUGUST 23, 2016
For the price of your degree, you can have all the best cameras, mics, websites, laptops, sound gear, mixing boards, and everything you could ever need — at least in 2016, where both new consumer tech and used professional tech are accessible today.
Search Engine Marketing is Legion
NOVEMBER 18, 2014
However, search marketing stars like Mike Moran , Bill Hunt , and Seth Price probably aren’t actually spending the majority of their time untarring files with gunzip via ssh on their headless BSD box.
Personalized content for more effective content marketing
JULY 18, 2016
These come at a price, though, so you’ll need to make sure you’re leveraging your investment – and finding the tool that offers the right mix of features at the appropriate price for you marketing efforts. Don’t call them, they’ll call you.
6 studies show why Facebook organic reach is declining so quickly
JUNE 6, 2016
Convince and Convert put together a chart showing Facebook’s declining organic reach charted against Facebook’s rising stock price during the same period. As organic reach dropped from approximately 12% to 6%, Facebook’s stock price moved from nearly $50 to nearly $70.
My Top-5 Most Compelling Apps
SEPTEMBER 30, 2014
Prices start at $50/month but then top-out at $150/month — but so worth it! There are both a number of applications I use every day and several I have played with some that I thought I would share with you today.
How most Social Media experts are wrong about LinkedIn
JULY 21, 2016
More Reasons Why I Disagree With Most Social Media Expert’s Shotgun Approach When You Have a High Priced Solution. Engagement means everything – especially when you have a high priced solution, or program with a complex sale.
Your competitors are doing SEO
DECEMBER 9, 2014
As we all have discovered, thanks to Panda, Penguin, Hummingbird, Pigeon, and Pirate, is that the cost of getting banned from Google (or getting kicked way past page 2) is not worth the price of taking the Google equivalent of Lance Armstrong’s performance-enhancement drugs.
The state of the blogger outreach union ten years on
MARCH 8, 2016
I stared my first blogger outreach agency back in 2006. Called AbrahamPR it evolved into Abraham Harrison a year later. Now Gerris Corp , I am still offering influencer engagement campaigns to my clients.
Five B2B marketing beliefs and trends debunked
JUNE 26, 2015
B2B buyers buy on price, quality, service and delivery. First a disclaimer – I’m an “old” salesperson! Old in the number of years on planet earth–and also old as in years ago, I began my career in the chemical and plastics industry selling and managing salespeople.
Why you need 3,643 domains just like President Donald J. Trump
FEBRUARY 28, 2017
You can surely own hundreds of domains for just $299 for 100, $598 for 200 — and it’s a year, not a month , Network Solutions (you domain name price gouger !). Back in October 8, 2013, I wrote Playing the Online Reputation Shell Game.
Tools that help monitor and measure social traffic
JULY 10, 2015
The price ranges from $39 to $99 a month.
50 Facts about online consumer behavior not to ignore
SEPTEMBER 22, 2016
38% of people buy online because of low prices. A customer is 4 times more likely to buy from a competitor if the problem is service related vs. price or product related. 81% of consumers research online before buying. ( GE Capitol ).
The big challenge for big brands today: authenticity
JANUARY 15, 2016
Before the internet, marketers had relatively free reign for making questionable competitive claims, creating a brand image of superiority, and hence demanding a premium price.
5 of my favorite productivity apps
NOVEMBER 11, 2014
It also helps me understand better how many hours things take, something that can help me when it comes to pricing out proposals and projects in the future. While I aspire to build Gerr.is
3 Top Social Automation Tools
OCTOBER 7, 2014
I really like SproutSocial but the price point was just annoyingly high — at least where I wanted to come in as a user. Last week I wrote 5 compelling social apps , an article that apparently hit a nerve. It might even be one of my most successful posts.
Contactually is a flawed secret weapon
OCTOBER 4, 2016
Contactually doesn’t allow me to send all my 300 allocated emails at once : at my price point, I have access to being able to email 300 ScaleMail mail-merged emails per day. While online influencer marketing is my raison d’être, business development is my new jam.