Litmus

DECEMBER 8, 2020

We’ve collected some of our favorite email newsletters from past Live Optimization sessions—and feedback from email experts—and wrapped it up into a handy guide for you and your team. Grab your copy and start learning: How email marketing experts think about email newsletters. How to apply those takeaways to your own email newsletters.

Newsletter 74

Newsletter Optimization Email Marketing Design 74

BenchmarkONE

DECEMBER 30, 2020

With so many things to do in a day, it can be easy to lose sight of the value of creating and sending email newsletters. But newsletters have a ton of utility, especially for small businesses looking to make a big impact without the advantages of a big budget. There are so many reasons to make email newsletters a priority.

Newsletter 105

Newsletter Marketing Automation Services Top of Funnel Click Rate 105

ConvertKit

SEPTEMBER 23, 2020

What’s the point of creating a newsletter? Why you need to create a newsletter. How to start a newsletter and craft your first one. Writing your first ConvertKit newsletter. But when people understand the benefits and power of newsletters, you’ll see why so many people work to overcome the blank page. Jump ahead.

Newsletter 114

Newsletter Top of Funnel Landing Pages Digital Marketing Funnels 114

Scoop.it

MAY 19, 2022

While there are many ways you can use email for marketing, sales, and support, today we are going to focus on the newsletter format, and why it matters for SMBs. With that in mind, here’s why you need a newsletter and how to optimize it for maximum ROI in 2022. Define the Goals of Your Newsletter.

Newsletter 88

Newsletter Opt-out Opt-in Business 88

Webbiquity

OCTOBER 31, 2023

The average click rate for SMS messages is 7.4%, with top-performing ecommerce vendors exceeding 10%, compared to 2-3% and 4%+ respectively for email marketing. The average conversion rate for email newsletters is 1%, compared to just 0.19% for SMS messages. Yes, it’s an ad. Affiliate sales support independent publishing.

SMS 301

SMS Advertising Benchmark Email Marketing eCommerce 301

Scoop.it

MAY 20, 2020

How to create an engaging newsletter: Easy steps to get started. Compared to the noise of social media feeds, it lets you create a one-on-one conversation with your ideal reader and customer. You already want to build an engaging email newsletter, but you didn’t know where to start. There’s no place like the email inbox.

Newsletter 115

Newsletter Ad Frequency Curation Paid Search Agency 115

Marketing Insider Group

MAY 14, 2024

Email Newsletters: Share specific information with people who are already interested in your cause. Email marketing platforms: Design newsletters, automate campaigns, and segment communications. By reflecting on your past goals and performance, you can set more realistic yet ambitious goals for your upcoming event.

Planning 239

Planning Event Marketing Marketing Plans Work Management 239

Optinmonster

JUNE 27, 2022

Some of the important features of AWeber are: 400+ readymade email newsletter templates. If you want to learn more about nonprofit email marketing techniques, make sure to check out the following resources: How to Start a Nonprofit Newsletter (Mistakes, Best Practices & Examples). Integration with all major platforms.

Marketing Automation Services 64

Marketing Automation Services Budget Programs Software Email Marketing 64

Marketing Insider Group

JULY 2, 2015

An email newsletter is a tremendously valuable distribution outlet many brands overlook. Below is a break down of everything you need to know to get started to put an email newsletter distribution strategy in place. WHY AN EMAIL NEWSLETTER? An email newsletter gives old content a new purpose and resurfaces it to your audience.

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

Optinmonster

FEBRUARY 23, 2022

So, you can have them share your social media pages, sign up for your newsletter, refer friends, leave blog comments, and more. The post 11 Best WordPress Marketing Plugins (Compared) appeared first on OptinMonster. First, you create an enticing giveaway through RafflePress and release the details to your customer base.

Planning 75

Planning Best Practices Work Management Marketing Management 75

Convince & Convert

NOVEMBER 4, 2014

Think of A/B testing as practice for your email newsletter. Afterward, you compare the results from both A and B to determine which worked better. There’s been lots written about the best time of day to send your email newsletter , but what works for other companies may not work for yours. image via BigStockPhoto.com.

Newsletter 161

Newsletter Response Rate Open Rate CAN-SPAM 161

Mailmunch

MARCH 29, 2021

Although Mailchimp is very popular due to its massive range for free use, it lacks many automation features, such as send-time, compared to other similar products in the market. There are also paid newsletter options and you can even use the platform to sell your products and subscriptions. .

Enterprise Management 59

Enterprise Management Work Management Marketing Management Email Marketing 59

Parse.ly

OCTOBER 16, 2019

Content teams that look at data have confirmed: newsletter subscribers visit more frequently , consume for content, and convert to paying customers at a higher rate. More than half the time spent by logged-in subscribers on wired.com was driven by our newsletters. Email Newsletter Strategy Checklist. Need somewhere to start?

Newsletter 61

Newsletter Marketing & Strategy Click Rate Open Rate 61

Marketing Insider Group

JANUARY 9, 2023

Domain authority is a numeric score, developed by Moz, that represents how likely a website is to rank on search engine results pages (SERPs) compared to its competitors. To truly understand where your website stands, you must compare your score to that of similar sites. What Is Domain Authority? Ranking Keywords. Spam Score.

Domain 322

Domain Lead Scoring Lead Ranking SERP 322

Marketing Insider Group

JANUARY 2, 2024

With the reduced efficacy of social media referrals, the focus is now shifting towards enhancing and utilizing owned content channels like websites, blogs, and email newsletters for direct audience engagement. This means our Websites Blogs Email newsletters When you build your presence on your own channels, you’re creating a home base.

Social Media 239

Social Media Social Marketing Media Content Marketing 239

Optinmonster

AUGUST 11, 2021

Newsletter forms. The post 7 SMS Marketing Plugins for WordPress (Compared) appeared first on OptinMonster. You probably know WPForms as the best WordPress form builder plugin, so what’s it doing on a list for SMS marketing? Payment forms. Registration forms.

SMS 64

SMS Planning Work Management Marketing Management 64

Contently

AUGUST 26, 2016

Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started. Newsletters, on the other hand, have seen something of a renaissance. Relph also stressed that consistency is critical to maintaining a successful newsletter.

Newsletter 60

Newsletter Ad Building Classified Ads Work Management 60

Optinmonster

APRIL 29, 2021

Newsletter. The post 7 Best Mailchimp Integration Plugins for WordPress (Compared) appeared first on OptinMonster. WPForms is the best WordPress form builder in the world. It allows anyone to quickly and easily create all kinds of forms, including: Contact. Registration. Or any other kind of form you want.

Best Practices 64

Best Practices Landing Pages Template Work Management 64

Optinmonster

JUNE 24, 2021

It allows you to create newsletters, sales emails, lead nurturing messages, and much more. The post The Best AWeber Alternatives for Small Businesses (Compared) appeared first on OptinMonster. Paid plans start at $29/month. GetResponse. You can even automate blog releases to be sent via email or social media posts.

Small Business Marketing 64

Small Business Marketing Marketing Automation Services Work Management Business 64

Optinmonster

FEBRUARY 16, 2021

In this article, we’ve compared some of the best WordPress lightbox plugins so you can choose the right one for your site. It’s a great tool to grow your leads and increase conversions by getting people to sign up for newsletters and informing them about sales and promotions. What is a Lightbox?

Best Practices 60

Best Practices Display Trigger Marketing Elasticity 60

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. Best Growth: Nutanix In 2019, Nutanix created The Forecast , a newsletter that covers the latest trends in cloud computing, technology, and their impact on business. Not convinced? We have proof!

Marketing Budget 214

Marketing Budget Work Management Marketing Management Marketing Budget Creation 214

Litmus

MARCH 27, 2024

Try asking about what topics they want to hear about in your newsletter or what features they want next for your product. Especially for newsletters where the primary goal may just be to read the content. Or you can just have fun with it to grow your relationship with your audience.

Ideal Customer Profiles 93

Ideal Customer Profiles Click Rate Copywriting Newsletter 93

Top Rank Marketing

MARCH 25, 2024

Even as brands rightfully embrace the humanity of professional audiences, it still must be acknowledged that buyers in B2B experience contrasting motivations, challenges and dynamics in their journeys compared to consumers. Compared to B2C strategies, B2B SEO focuses more on reaching specific audiences through niche keywords and topics.

Top of Funnel 126

Top of Funnel SEO Long Tail Marketing B2B 126

Bound360

OCTOBER 3, 2018

Across our many Travel & Tourism customers, e-newsletter sign up is a key website metric because it builds a destination’s email list and creates a connection with potential visitors. Let’s take a look at: Why people sign up for e-newsletters. What performance you should expect from your own e-newsletter sign up.

Newsletter 40

Newsletter Advertising Agencies Paid Search Agency Conversion Rate 40

Zoominfo

JUNE 8, 2020

Marketing emails are up 20% and sales emails are up 50% compared to their pre-COVID-19 levels! Newsletters I didn’t register for, promotional offers, meeting requests, I’m seeing an influx. As I previewed a bit earlier, my first approach was to compare email messages delivered to ZoomInfo users both in February and April.

Paid Search Agency 195

Paid Search Agency Zoominfo Companies Ad Building 195

Webbiquity

APRIL 23, 2024

Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics. Image credit: Zapier By using your newsletter tools , you may send communications that are more precisely targeted, increasing engagement and conversion rates.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Liveintent

DECEMBER 19, 2019

Ads in news and shopping newsletters performed the best. Those newsletters received 11x more clicks and 10x more conversions compared to other categories. The poorest performing newsletter categories were “real estate,” “pets,” and “personal finance.”

Ad Exchange 143

Ad Exchange Mobile Advertising Click Rate Conversion Rate 143

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. As a follow up to this newsletter, we are launching the MKT1 Guide in early 2024. MKT1 Discount: Mention MKT1 Newsletter to get $1,000 off your first month.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Martech

AUGUST 5, 2022

Compare that with Europe where 61% answered yes to this. Convincing a customer is comparatively easy: They aren’t competing with you for resources and to move up the career ladder. Get the daily newsletter digital marketers rely on. Only 28% say they are very confident in their data systems to win and retain customers.

Analytics 145

Analytics Allocation Planning CMO 145

SmartBrief - Marketing

MAY 15, 2024

How did viewership for the Women’s March Madness tournament compare to previous years, and what factors do you think contributed to changes in viewership numbers? Take advantage of SmartBrief’s FREE CTAM email newsletter, one of more than 250 industry-focused newsletters.

Lock-In 55

Lock-In Newsletter Advertisements Advertising 55

Liveintent

JULY 14, 2021

In March of 2021, LiveIntent surveyed more than 200 senior marketing and publishing executives from small to mid-sized companies, with newsletters ranging from 10,000 to over 1 million subscribers. The rise of the email newsletter. percent of marketers and publishers invest in newsletters or email advertising, while a whopping 96.9

Customer Surveys 127

Customer Surveys Newsletter Cost Per Thousand CPM 127

Hubspot

MARCH 18, 2024

Subscribe to our newsletter. Far more participants “compromised” by selecting the mid-priced camera when explicitly told to compare the three. “… Being told to make the comparison made people much more risk averse," the authors note. This week's installment comes from Arash Asli, CEO of Yocale. Want more “Pipeline” Content?

Pricing 76

Pricing Price Tactics Customer Satisfaction 76

SmartBrief - Marketing

DECEMBER 7, 2023

In seeking to better understand this behavioral difference, LoopMe leveraged our AI-powered surveying technology to conduct research and compare the findings. If December shopping plans also hold true, we will see more balanced in-store traffic in the remaining holiday timeframe as compared to online. Below are three key findings.

Customer Surveys 52

Customer Surveys Verticals Paid Search Agency eCommerce 52

Martech

JULY 15, 2022

As in previous years, marketing management led the pack in championing replacement decisions – 38% in 2022 compared to 39% in 2021. And about 21% said executive management championed the decision, compared to 29% last year. Get the daily newsletter digital marketers rely on. The replacement champions. Processing.Please wait.

Customer Surveys 122

Customer Surveys Enterprise Management Marketing Management Marketing Automation Services 122

SmartBrief - Marketing

JANUARY 28, 2024

Spike Rating, compared to 1.24 If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. It’s among SmartBrief’s more than 250 industry-focused newsletters. And brand character ads registered greater immediate sales potential than celebrity, music, sports and non-celebrity ads.

Ads 65

Ads Brand Identity Branding Correlation 65

Biznology

NOVEMBER 17, 2017

One of our favorite set of metrics helps compare mobile usage and desktop usage. It’s easy enough to see basic access numbers for both platforms, but you should also have a look at click-through rates on both and how they compare to one another. You find it so interesting that you subscribe to the newsletter. Trigger-happy.

Email Marketing 148

Email Marketing Peer-to-peer Effectiveness Trigger Marketing 148

Top Rank Marketing

NOVEMBER 9, 2023

Measuring the leads and opportunities your company is sourcing to organic search and then comparing the quality or conversion rate of those leads to other sources can be a good window into the essential role SEO plays. Unsurprisingly, this type of traffic tends to convert at a higher rate than most other sources.

Lead Scoring 138

Lead Scoring Lead Ranking SEO Multi-Touch Attribution 138