How to Generate More Opt-ins With Your Email Marketing Campaign

Modern Marketing

by contributor | Tweet this Editor’s Note: Today’s blog post comes courtesy of Candyce Edelen , CEO of PropelGrowth , a B2B financial services marketing firm in Princeton, NJ. A better approach is to send these contacts a friendly note requesting that they opt-in to your communications.

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What is Double Opt-In in Email Marketing?

Hubspot

You may have found your answer in double opt-in, which is a process that ensures the best experience for your subscribers. Rather than single opt-in, double opt-in offers an extra step in the verification process. How to Set Up Double Opt-In.

The Value of Opt-In Campaigns

Marketing Action

This is why an opt-in email campaign is so vital to ensuring that your emails are reaching the right contacts, the ones who expect to see your messages – and not those who could potentially harm your reputation. What’s an opt-in campaign?

How to Create an Effective Email Newsletter for Your Business

Webbiquity

Newsletter marketing is the most effective way for business to stay “top-of-mind” with customers and sales prospects. There are many metrics by which to gauge the effectiveness of your newsletter, including: Increased rate of subscribers – measures your reach.

The Ultimate Guide to Buying Opt-In Email Lists

Digital B2B Marketing

Are you looking to grow your B2B marketing database by buying an opt-in list? This is everything you need to know: If someone offers to sell you an opt-in email list, don’t even respond. You have the only list of people who have opted in to receive email from you.

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Newsletters 101: How to Craft Compelling Confirmation Messages

Delivra

Before marketers can ever get there, they need to secure these email lists which means marketers need to deploy the right techniques and tactics to get people to subscribe to email newsletters but keep them engaged once they do. How to Create Engaging Newsletter Confirmation Messages.

CASL Countdown for B2B Marketers

ANNUITAS

The Canadian Anti-Spam Law (CASL) takes effect in just over a month (July 1, 2014) and B2B marketers need to be ready. The major difference between CAN-SPAM and CASL is explicit opt-in. CAN-SPAM is more of an opt-out law, where CASL is an opt-in law with express consent.

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The Essential Steps for Building Your B2B Email Newsletter List

Golden Spiral

If you feel like nearly everyone’s got an email newsletter, you’re not wrong. billion email accounts in the world, it makes sense that nearly 70% of businesses use email marketing and send regular newsletters or product updates. The Foundation for Newsletter List Building.

The 12 Best Email Newsletter Tools in 2019

Hubspot

Email marketing is a key component of any successful marketing strategy -- in fact, email marketing provides companies with a potential ROI of $44 for every $1 spent. Newsletters give marketers the ability to capture email sign-ups through form submissions, and nurture leads.

Screw ROI - Think LOI (Loyal Opt-Ins)

Anything Goes Marketing

Generate Loyal Opt-Ins or LOI There is an article by Stefan Pollard on ClickZ called A Good First Impression Equals Stronger Opt-In Relationship in which he provides some easy tips on how to respond to those people who have signed up for updates from you. Links to the most recent newsletter, products, press releases, white papers, webcasts, events etc. If someone has opt-ed in, show then value right away.

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How to Write an Effective Email Newsletter

Webbiquity

A few years ago, I was tasked with reviving a declining company newsletter. In the previous six months, subscriptions had declined by 50%, and unsubscribes were significantly outpacing new subscriptions. First, the newsletter was split into two separate publications. One went only to customers, and focused on topics customers cared about: new product releases, patches, usage tips, changes in support offerings or hours, customer events and the like.

77% of Those Who Entered the Martha Stewart Living Sweepstakes Said YES to Opt-In Offers

SnapApp

The entry form for the Facebook sweepstakes also included the option to sign up for "The Martha Stewart Show" or "Mad Hungry" newsletters and to receive a free print issue of Martha Stewart Living magazine. Martha Stewart used SnapApp to create a compelling Facebook sweepstakes.

How Targeted “Pop-Up Newsletters” Grab Hyperengaged Audiences

Content Standard

Newsletter marketing might be experiencing a renaissance , but so much of it sticks to a tried-and-true formula: regular drops, same template, point to content available on your hub. So why doesn’t that apply to your email newsletter strategy? Think in Specifics.

Dos and Don’ts to Improve Your Email Marketing Newsletters

Circle Studio

Email remains a powerful way to communicate with customers and prospects, as 58% of adults check their email first thing in the morning, and 91% of people check their email every day on their smartphones. However, there are guidelines to follow and practices to avoid in order to create a compelling email newsletter that resonates with your audience and keeps them engaged. Here are 13 dos and don’ts for your email newsletters. There are several things to keep in mind.

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Marketing gurus tend to talk about opt-in pages, sign up forms, calls to action and interactive squeeze pages to boost your click through and conversion rates. In other words, motivate them to act on your offer now! Sign up for our monthly newsletter!” “For

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How to Create an Email Newsletter People Actually Read

Hubspot

You’re sitting around a conference room, trying to figure out how to best engage your leads and customers, sell more products, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter!

How to Breathe Life Into a Boring Email Newsletter

Hubspot

If you've ever been on the receiving end of an email newsletter, you've likely been more bored than that shamelessly cute baby to the right. But there are awesome email newsletters out there. And how do you ensure your email newsletter is successful?

6 Signs Your Email Newsletter is Failing (and How You Can Fix It)

Hubspot

If I had to take a guess, I''d venture to say that 90% of marketers have been pressured at some point in their job to have an email newsletter. She says that email newsletters are a one-size-fits-all solution to your email marketing problem. So you give in.

"They Said Email Was Dying": How BuzzFeed Revived the Email Newsletter

Hubspot

You probably don''t think of wildly successful email newsletters. Well, prepare to have your preconceived notions thrown out of the window: BuzzFeed has email newsletters -- and they''re more successful now than ever. Q: Why does BuzzFeed do email newsletters?

The Go-to Guide to Creating Email Newsletters People Actually Read

Hubspot

I’ve been in that situation before, and I was worried. Even though email newsletters are one of the most common types of emails to send , they are actually some of the hardest to do right. In your industry, are there successful email newsletters that people like to subscribe to?

Integrating and automating email marketing and your website

Biznology

As in, how can you get more out of your email marketing and your website? You most likely have heard plenty recently about the trend in marketing toward automation, and you may find the term a bit scary. But while I wouldn’t want to be, say, a factory worker where robots are already replacing humans on the assembly line, marketers are safe (for the moment) because marketing automation is designed to allow us to do more in less time.

7 Easy Ways To Automate Your Sales Emails This Week

Biznology

Once customers opt-in or subscribe to your content, this is a great way to drive specific messages at just the right time. If someone left an item in their shopping cart, a message might offer them a small incentive to complete their purchase.

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How the Travel Industry Approaches Email Marketing (And What We Can Learn)

Liveintent

Hotel chains like Starwood, Marriott, and Hilton constantly jockey for attention with offers of extra points and special perks in newsletters they send to guests who’ve opted in. In turn, some of those partners will link back to a sign-up option for the newsletter.

Are you tired of playing Google’s game?

Biznology

Have you ever been in a crazy-making relationship where you can’t do anything right? We build teams (or hire consultants) to keep our knowledge fresh and stay in the game. Newsletters. I am amazed at the number of sites that don’t have a newsletter.

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Here Are All the Changes Facebook Has Made Since the Cambridge Analytica Scandal

RebelMouse

In what Facebook promises will be "many changes" in the coming months, the platform started by cutting off API access to Events, Groups, Pages, and Instagram for new developers. In the short term, expect bugs around any app you use that uses permission settings from Facebook.

How to Write an Effective Email Newsletter

WebMarketCentral

A few years ago, I was tasked with reviving a declining company newsletter. In the previous six months, subscriptions had declined by 50%, and unsubscribes were significantly outpacing new subscriptions. First, the newsletter was split into two separate publications. One went only to customers, and focused on topics customers cared about: new product releases, patches, usage tips, changes in support offerings or hours, customer events and the like.

Is Co-Registration a Lead Generation Tactic to Consider?

NuSpark

As marketers and demand generators, we are always researching and looking for new and efficient ways to drive leads into the funnel, in order to follow-up with more content as nurture, or tele-services. The conversion rates of opt-in lists are extremely high.

The Power of the Freebie in B2B Sales

Sales Intelligence View

When you offer something for free, you initiate the norm of reciprocation and the recipient of the freebie is more likely to buy from you in the future than had you approached him or her with nothing but a promise and a bill.

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Content Marketing Plus Email Marketing: Synergies, Optimizations, and Trends

Modern Marketing

As a 13-year veteran of content marketing , I’m biased, but I think it’s fair to say that content marketing is a powerful way to: Demonstrate that your company is composed of experts in their field. Get the Right Content in Front of the Right People.

How to Optimize Your B2B Lead Generation Forms for Better Results

KoMarketing Associates

Compared to how much time we invest in every other element of a lead generation campaign – the advertising, the content download, the landing page – the opt-in form often just gets slapped in like an afterthought. And so while it might take some testing to find it, the right tweak to an opt-in form could increase the conversion rates of your lead gen forms by 30 percent or more. Here’s what the two-step opt-in on SumoMe’s site looks like.

Using Mobile Experiences to Grow Your List

Modern Marketing

Growing your email database — collecting new opt-ins and subscribers into your list — is also highly-effective on mobile devices. and the incentive (what’s in it for them?). Chiquita’s newsletter database doubled in size after just 3 months.

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The Definitive Guide to Email Deliverability

SendX

He in fact quoted for every $1 they spend on the email they end up making $38. In this guide, we will not only understand the underworld of email deliverability but also learn how to fix it. Now you might be wondering but why will my emails not land in my subscriber's inbox?

The Money is in the List: 2019’s Top 15 Email List Building Strategies

SendX

It is a list of people who’ve signed up willingly to receive your e-newsletters or any other e-communication you may plan to send them. They’re loyal, and a loyal base of readers and customers goes a long way in building your brand. The key is in immediacy.

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8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Since then, the internet has completely transformed in ways we never could have predicted. The new regulations spell out specific rights that individuals have in regards to whether or not they’d like to relinquish the rights to their data. Forms Must Be Active Opt-In.

3 Steps to Succeed in a Post-GDPR Email World

Litmus

As a marketer either doing business in an EU country or holding data on EU-resident customers, the work that went into preparing your email marketing program for GDPR ‘s May 25 deadline is just preliminary. of GDPR requirements—ideally in the planning stage of a new project.

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Do Your Marketing Tactics Adhere to GDPR?

Aberdeen

If you have any customers in the EU then GDPR means that there are very specific marketing rules that you must adhere to. Companies must request customer consent in a clear and easy form, and EUGDPR.org states, “It must be as easy to withdraw consent as it is to give it.”.

23 Terrific Email Marketing Guides

Webbiquity

91% of consumers use email at least once a day. . • When asked which medium consumers would like to receive updates from, 90% preferred an email newsletter, while only 10% chose Facebook. • 60% of marketers say that email marketing is producing an ROI for their organization.

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3 Best Practices for Building Your Email Subscription List

Delivra

Email newsletters are a great way to turn leads into conversions, encouraging more consumers to interact with a brand in the form of a purchase. Ideally, that’s the goal when rolling out email newsletters and lead nurture campaigns. Increase Opt-In Options Throughout a Website.

8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Since then, the internet has completely transformed in ways we never could have predicted. The new regulations spell out specific rights that individuals have in regards to whether or not they’d like to relinquish the rights to their data. Forms Must Be Active Opt-In.

8 Changes Your Website Needs to Be GDPR Compliant

ATAK Interactive

Since then, the internet has completely transformed in ways we never could have predicted. The new regulations spell out specific rights that individuals have in regards to whether or not they’d like to relinquish the rights to their data. Forms Must Be Active Opt-In.