sagefrog

MAY 22, 2024

Burnout isn’t just a buzzword—it’s a real challenge marketers face as they strive to keep up with constant demands and evolving markets. As summer approaches, the lure of sunny days might make the office or home office feel even more constrained, exacerbating feelings of fatigue and stress. This blog explores practical strategies to combat B2B marketing burnout, helping your team stay motivated and productive while ensuring you can enjoy a well-deserved break.

Work Management 62

Work Management Marketing Management Advertising Agencies Paid Search Agency 62

SendX

MAY 22, 2024

Try these 5 ways to end a marketing email and grab attention, boost engagement, influence your audience’s response by making them take action.

Email Marketing 221

Email Marketing Marketing Tips 221

Zoominfo

MAY 22, 2024

Since I founded ZoomInfo 17 years ago, I’ve had a clear vision of how data and technology could help sales professionals everywhere realize their true potential. A world where every seller has the tools, tactics and connections that were once held hostage by old-school gatekeeping. Where every sales team could compete on an even playing field, and a successful sales career could change your life.

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Zoominfo Marketing Analytics Tools Ideal Customer Profiles Lead Ranking 130

CMSWire

MAY 22, 2024

In B2B marketing, aren’t we all responsible for buyer audience engagement and pipeline and revenue? Continue reading.

B2B Marketing 127

B2B Marketing B2B Marketing Growth Marketing 127

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Zoominfo

MAY 22, 2024

Derion McGriff used to spend hours on the drudgery of email outreach. From pinpointing the right prospects to crafting a standout message, it was tedious, time-consuming — and absolutely essential. McGriff is a business development manager at Apricorn , a manufacturer of hardware-encrypted external data storage. Like countless companies, Apricorn uses email as a cornerstone of its sales playbook.

Zoominfo 130

Zoominfo Marketing Analytics Tools Outreach Ideal Customer Profiles 130

Bannersnack

MAY 22, 2024

10 minutes read We live in a fast-paced world in which advertisers race to keep up with consumer behavior and trends. The collective attention span has drastically decreased in the last few years due to digital information overload. Consequently, more and more consumers are becoming immune to ads. Nowadays, crafty designs or short videos often prove to sell better than the traditional 30-second ads.

Advertisements 83

Advertisements Advertising Tactics Trends 83

Martech

MAY 22, 2024

In today’s digital landscape, inclusivity and accessibility are no longer optional; they are essential for engaging with diverse audiences and fostering meaningful connections. Neglecting digital accessibility can alienate potential customers and limit your brand’s reach. During this webinar, our expert panel will delve into the evolving consumer behaviors and preferences, highlighting the importance of creating content that resonates across various audiences and platforms.

Webinar Metrics 95

Webinar Metrics Ad Building Brand Identity Branding 95

Only B2B

MAY 22, 2024

Account Based Marketing (ABM) is the strategic approach used to identify and engage specific high-value accounts. It requires close collaboration between marketing and sales teams to deliver tailored, personalized experiences and ultimately convert targeted accounts. To sum it up: “Don’t count the people you reach, reach the people that count.” David Oglivy Although this quote isn’t directly about ABM, it perfectly captures its essence.

Account Based Marketing 71

Account Based Marketing Ideal Customer Profiles Advertising Benchmark ABM 71

Martech

MAY 22, 2024

Sarah Nagy is a former astrophysicist and a data scientist with a Master in Finance degree from Princeton. She’s now the co-founder and CEO of Seek AI, a platform that uses generative AI to support business users in querying business data sets, freeing up data scientists for more creative work. We talked about a range of AI topics, with a particular focus on search.

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Marketing AI Paid Search Agency Advertising Benchmark User-Generated Content 88

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Go Beyond SEO

MAY 22, 2024

Is getting more patients to your clinic hard? Do you want to improve your clinic’s image and beat the competition? Medical search engine marketing (medical SEO) is your answer. Our strategies can increase your clinic’s online visibility. They will attract more patients. The medical field is very competitive. Using smart marketing strategies is key to stay ahead.

Search Engine Marketing 60

Search Engine Marketing Search Marketing Work Management SEO 60

SmartBug Media

MAY 22, 2024

Challenges in business are inevitable—especially when it comes to customer success (CS). The good news is that overcoming these obstacles is what makes success so worthwhile and rewarding in the long run. But even negligible instances of miscommunication, data silos, and client dissatisfaction can quickly evolve into much larger organizational issues.

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Hubspot Work Management Service Customer Satisfaction 59

CMSWire

MAY 22, 2024

AI now powers many customer-facing activities to improve personalization and engagement. Continue reading.

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Trends Activities Personalization Marketing 80

Convert

MAY 22, 2024

Interview with Eduardo Marconi Pinheiro Lima Every couple of weeks, we get up close and personal with some of the brightest minds in the CRO and experimentation community. We’re on a mission to discover what lies behind their success. Get real answers to your toughest questions. Share hidden gems and unique insights you won’t find in the books. Condense years of real-world experience into actionable tactics and strategies.

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A/B testing Validation Case Studies Barriers 52

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Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

Brand Identity

CMSWire

MAY 22, 2024

Discover how the chief customer officer is transforming businesses by aligning customer expectations with brand promises. Continue reading.

Brand Identity 63

Brand Identity Branding Customer Satisfaction Business 63

Metadata

MAY 22, 2024

This will sound crazy, but Metadata’s platform and Agency Services (s/o James) saved my job at Own (formerly OwnBackup). More on that in a minute. I was a political science major in college and started my career in digital consulting. While I only spent a short time in politics, my tenure with The Advance Group (TAG) allowed me to lead the digital strategy for some of the country’s biggest companies and non-profit organizations—and I loved it.

Consulting 52

Consulting Service Paid Search Agency B2B Thought Leadership 52

sagefrog

MAY 22, 2024

Burnout isn’t just a buzzword—it’s a real challenge marketers face as they strive to keep up with constant demands and evolving markets. As summer approaches, the lure of sunny days might make the office or home office feel even more constrained, exacerbating feelings of fatigue and stress. This blog explores practical strategies to combat B2B marketing burnout, helping your team stay motivated and productive while ensuring you can enjoy a well-deserved break.

Work Management 52

Work Management Marketing Management Advertising Agencies Paid Search Agency 52

Confessions of a B2B Marketer

MAY 22, 2024

Millie Tadewaldt on LinkedIn Brilliant's website Check out our awesome sponsor, Fame , they start and grow the world's most profitable B2B podcasts Confessions of a B2B Entrepreneur is handcrafted by our friends over at: fame.so Check out our five most downloaded episodes: How To Start A Movement with David Heinemeier Hansson of 37signals Chris Walker Rants On Dark Social, Creating Demand & Company Building CEO Spends 70% Of Time On His Personal Brand?

B2B Sales 52

B2B Sales Linkedin Twitter B2B Marketing 52

Speaker: Paul Slack, Vende Digital CEO

Are you struggling with a stagnant pipeline? Discover how combining ABM and demand generation can help you get more qualified opportunities and grow your pipeline. Learn the latest trends and tactics for 2023 and gain the confidence to implement a successful strategy that aligns with sales to drive revenue growth. Join this interactive live session with Paul Slack and learn how to: Identify the best accounts for ABM Personalize at scale Run paid campaigns that actually work Tackle and optimize r

Account Based Marketing

Benchmark Email

MAY 22, 2024

In sales, it’s easy to fall prey to the allure of quick-fix solutions and shiny new trends promising overnight success. However, while some strategies may yield short-term gains, many are nothing more than passing fads that ultimately lead to burnout and disappointment. Let’s dive into the biggest sales-enhancing fads that are sure to burn out… The post The Biggest Sales-Enhancing Fads that Are Sure to Burnout appeared first on Benchmark Email.

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Advertising Benchmark Trends Leads Lead 52

Outgrow

MAY 22, 2024

Dove’s ‘Self-Care Ritual Quiz’: Your Path to Personalized Self-Care In the wake of the predominant hustle culture, self-care has become more important than ever. And helping customers understand and prioritize it has become the top agenda for many industries. As a marketer, you have a unique opportunity to step in and provide a solution that resonates deeply with your audience.

Outgrow 52

Outgrow Personalization Allocation Multi-Channel 52

RebelMouse

MAY 22, 2024

If you think about the promotional emails and newsletters in your inbox, they probably seem like a lot of noise. However, email marketing is still one of the most effective ways to generate traffic and turn casual readers into loyal customers. In fact, one study found that for every $1 spent on email marketing, you can expect an average return of $40, which is higher than other digital marketing channels like search and social.

Open Rate 52

Open Rate Newsletter Tips Urgency Marketing 52

DivvyHQ

MAY 22, 2024

If someone were to survey B2C marketers about which industry reports they look forward to most each year, you gotta like Content Marketing Institute and MarketingProfs’ chances of claiming the top spot. Their recently released "2023 B2C Content Marketing Benchmarks, Budgets, and Trends" marks the 13 edition of this highly anticipated report. Don’t have time to read it cover-to-cover?

Content Marketing 52

Content Marketing Research Advertising Benchmark Content 52

Advertiser: ZoomInfo

This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment.

B2B Sales

ClearVoice

MAY 22, 2024

Introducing the ClearVoice Content Roadmap The ClearVoice Content Roadmap helps you understand what types of content your business needs to create and why. To create your content roadmap, our ClearVoice content strategists will research: What your target customers are searching for What questions they’re asking about online What your competitors are creating What content gaps you have How you rank on search engines This information helps us graph your unique content taxonomy.

Content 52

Content Lead Scoring Lead Ranking Organic Leads 52

B2BMarketing.net

MAY 22, 2024

B2B Marketing, the organization behind the groundbreaking global marketing community Propolis , and internationally renowned events B2B Ignite , The Global ABM Conference , and The B2B Marketing Awards , has announced the launch of the Propolis Marketing Leaders Series. This exclusive content series marks a significant step in providing a platform for senior marketing leaders across the US to address key business challenges and collaborate on innovative solutions and ideas.

B2B Marketing 52

B2B Marketing Paid Search Agency Peer-to-peer B2B 52

DealSignal

MAY 22, 2024

Overview of the strategic level of CEOs’ operations CEOs operate at the strategic helm of organizations, steering them towards their overarching goals and visions. At this level, they are responsible for setting the direction and tone of the company and making critical decisions that shape its future. Their strategic operations encompass a broad spectrum of activities, including defining long-term objectives, establishing corporate culture, managing key relationships with stakeholders, and

Outreach 52

Outreach Allocation Peer-to-peer Marketing & Strategy 52

Valasys

MAY 22, 2024

Call centers are more than just taking inbound calls and resolving customer issues. Lead creation is one of the most essential factors in the success of outbound contact centers. With the correct outbound lead generation plan in place, you can raise brand awareness, improve your client base, reach new markets, and ultimately increase your company’s sales and revenue.

Lead Generation 40

Lead Generation Lead Ranking Sales Qualified Leads Service 40

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Contact and company intent data both have their advantages. Contact-level intent leads can be acted on immediately to reach active buyers, while company-level leads improve outcomes for account-based marketing and other programs. This infographic unpacks the advantages of both contact and company data and gives details about how B2B marketers can benefit from both.

Intent Signal

Martech

MAY 22, 2024

In my previous articles we explored how artificial intelligence (AI) can provide a strong foundation for marketing teams to create stronger strategies and work better together. In this article, we are going to focus on the way AI can help improve marketing campaigns and initiatives while delivering measurable results. We will end by talking about setting up effective feedback loops to ensure continuous growth and improvement as well.

Marketing AI 108

Marketing AI Optimization Campaigns Marketing Automation Services 108

Valasys

MAY 22, 2024

The quality of voice in a vlog, e-lecture, meeting, or podcast is one main factor that decides its listening time and engagement level. Nowadays people are employing AI audio enhancers more than ever to improve the voice quality of their media files. These audio quality enhancer tools have multiple benefits over manual voice editors, therefore, becoming popular among beginners as well as professionals.

Efficiency 40

Efficiency Video Marketing Differentiation Education 40

Top Rank Marketing

MAY 22, 2024

One of the most common arguments against investing in Search Engine Optimization is that the practice doesn’t impact the bottom line enough. And the truth is, it is difficult to get lead-gen content to rank for non-branded terms. Fortunately, that’s far from the only way SEO can be useful for lead generation. In fact, SEO is indispensable to contemporary B2B lead generation, if you take the right approach.

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Lead Generation SEO Top of Funnel Lead Scoring 97