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Client Newsletters for B2B Firms Is Content that’s Dead on Arrival

Marketing Craftmanship

Client newsletters are one of the most widely used, and often abused marketing tactic for B2B firms of any size. Here are three myths and realities to help your firm determine whether it’s a worthwhile tool, or how to improve your current newsletter. In fact, at many firms their client newsletter is a marketing albatross.

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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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90 Game-Changing Headline Examples to Boost Your Click-Through Rate!

Optinmonster

They are the first impression, the hook that captures attention, and the deciding factor for many readers on whether to click or scroll past. Boosts Engagement: A compelling headline can significantly increase click-through rates , shares, and overall engagement. Misleading headlines can lead to high bounce rates.

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A guide to an effective email newsletter: Strategic planning best practices (Part 1 of 3)

SmartBrief - Marketing

One of the most common – and effective – forms of regular email communication is in the form of a company newsletter. While hardly new or sexy, email newsletters are still a digital marketing stalwart and should be used to nurture relationships with your brand’s constituents. That is a 40x ROI. Porch Group Media ) 42.3%

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Welcome emails have best click-to-open and first purchase rates

Martech

Welcome emails and those triggered by inventory changes have the best click-to-open and first purchase conversion rates, according to a new study. success rate, with welcome emails succeeding 23.3%. Abandoned cart and welcome emails also had the highest revenue per click for first purchase and conversion at $34.82

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Email newsletter guide: Template design and marketing best practices (Part 2 of 3)

SmartBrief - Marketing

In part one of our three-part series on email newsletter best practices, we addressed core foundational elements of an effective email newsletter , including compelling statistics, defining your goals and audiences and how to use competitive benchmarking to inform the overall email newsletter strategy.

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9 Ways to Increase Email Open and Click-Through Rates

SmartBug Media

To do that, let’s talk through how you can increase email open and click-through rates. Increase Email Open Rates. To increase email open rates, you should be focusing on a couple of key factors: responsive design and subject lines. Increase Email Click-Through Rates. Make the Offer Worthwhile.