Thu.May 23, 2024

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A Mythical Divide: Why Sales and Marketing Teams Often Clash

PureB2B

Sales and marketing should be seen as two sides of the same coin. Here’s why these two teams often clash and how to remedy that.

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5 Tips to Send the Perfect Announcement Email (With Examples)

SendX

Awareness is crucial for the success of your marketing campaigns. A revolutionary new product will have little to no impact if your target audience is unaware of its existence.

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Dynamic Email Content is What Customers Crave: Here’s How To Deliver

Salesforce Marketing Cloud

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe.

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How To Use Content Curation To Deliver Fresh Ideas Without Added Resources

Content Marketing Institute

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

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WorkCast's Ultimate Webinar Handbook 2024

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

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HubSpot’s Content Hub: How does it impact marketing’s future?

Martech

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.

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AI-powered martech releases and news: May 23

Martech

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration.

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The power of social intent data for revenue growth with Colin Day

Oktopost

Marketing leader Colin Day, Managing Director, EMEA, at Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast in episode #145 to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and ultimately impact revenue.

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The Future of Ecommerce: Creating Blended Experiences

CMSWire

Experience a fresh take on ecommerce that combines digital convenience with real-world interactions. Continue reading.

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How To Make $10,000 Per Month Without Quitting Your Job

CopyBlogger

There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills, Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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8 Steps to Optimize Your LinkedIn Profile for Social Selling Success

Oktopost

Since social selling is all about creating meaningful conversations and building trust with potential customers, optimizing your LinkedIn profile for social selling success is the first step to achieving this. 50% of buyers will avoid a sales professional with an incomplete LinkedIn profile. It’s hardly unsurprising when you think about it. Who would trust an anonymous profile with little activity and information over an industry expert who uses their profile to showcase their knowledge?

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How to Use AI Strategically for Your Content Strategy

MarketMuse

While the landscape is changing rapidly, AI presents an opportunity rather than a threat. Here's how you can leverage it to your advantage.

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Designing Customer Surveys Without Causing Customer Fatigue

CMSWire

By optimizing the frequency, relevance and simplicity of surveys, businesses can obtain valuable insights while respecting their customers’ time & experience. Continue reading.

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EU AI Regulation: A Critical Consideration for North American B2B Tech Firms Eyeing European Expansion

Champion Communications

For North American B2B technology companies with their sights set on expanding into European markets, a major new regulation has emerged that cannot be ignored – the European Union’s new AI Act. This landmark legislation, once implemented, will govern the development and use of artificial intelligence systems across the 27-nation EU bloc.

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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12 Ways to Avoid Spam Filters in Your Email Campaigns

Spiralytics

Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. That’s countless potential leads and sales opportunities that just vanished. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact.

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How CIOs Transform Companies Through Building Trust

CMSWire

CIOs and execs like CMOs must forge strong partnerships for digital transformation success. Continue reading.

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Mastering B2B Go-to-Market Strategies

B2B Digital Marketer

B2B Digital Marketer Mastering B2B Go-to-Market Strategies Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio Building Effective Go-to-Market Plans Insights on Go-to-Market Evolution In this episode, Jim Rembach interviews Philip Swan, a

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7 Quick Yet Powerful Marketing Tips You Can Implement Today

FMG Suite

Whether it’s expanding your social media presence, implementing website best practices, or finding better ways to communicate with clients, we’re often on the lookout for big-picture items to improve advisor marketing. Focusing on the big picture is essential. But throughout my career, I’ve found that some of the best results can come from making small changes to what you’ve already built.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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5 Proven Strategies for Converting Event Attendees into Leads

LeanData

Unlock the secrets to converting event attendees into leads at sponsored events and trade shows. The post 5 Proven Strategies for Converting Event Attendees into Leads appeared first on LeanData.

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ClearVoice Content Roadmap: The Product

ClearVoice

Our Content Roadmap: The Product Wouldn’t it be great to know the exact content topics your audience is searching for? With a ClearVoice Content Roadmap , your business will know what content to create so you stand out from the competition. Our strategists provide the topics and direction you need on what content to create and share data, research, and insights to back it up.

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Insight-powered sales aims to bridge the B2B revenue chasm

B2BMarketing.net

FT Longitude and CogniClick , in alignment with B2B Marketing, have joined forces to enhance the effectiveness of thought leadership programmes, which are becoming increasingly essential for B2B brands to stand out in a competitive media environment. In light of this, we are delighted to invite you to take part in this industry-first survey. Dive deeper into the link between thought leadership, sales enablement, and ultimately commercial success: • Answer 10 quick questions • Be first to receive

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Top 5 Highlights: Sales Management at Accelerate

Varicent

Discover transformative sales strategies and AI insights from industry leaders at Accelerate 2024 to drive operational efficiency and resilient growth.

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

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AI Does a Poor Impersonation of the Voice of the Customer

Mereo

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their end users, everything from their messaging to their actual product’s value will improve. Yet it is no easy feat to always hear this voice. And artificial intelligence (AI) has provided selling organizations tantalizing tools that simulate the voice of the customer (VOC) with greater ease.

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Microsoft Paint Introduces AI-Powered Image Generator

Valasys

New Jersey, 23rd May’24: Microsoft paint is revolutionizing the creative process with the introduction of Cocreator, a groundbreaking tool integrated into Microsoft Paint. Harnessing the power of diffusion-based algorithms, Cocreator empowers users to generate images simply by inputting text prompts or doodling directly within the Paint app. This innovation has been in the works for some time, with early versions of Cocreator available to developers and Windows Insiders since last autumn.

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Canva introduces Canva Enterprise, Work Kits and adtech apps

Martech

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. The announcements came at the company’s first international Canva Create event, held in Los Angeles. The tools are part of a dedicated effort to serve teams across large organizations, helping them produce visual assets and simplifying creative work.

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Ransomware Prevention and Recovery – Strategies for Protection and Remediation

Valasys

Ransomware defense encompasses methods, techniques, and tools that can deter thieves from carrying out successful ransomware attacks. Ransomware attackers encrypt critical data and demand a price for enterprises to recover access to their digital assets. Modern ransomware defense methods are highly effective and simple to use. Sufficient ransomware prevention begins with establishing fundamental security best practices such as robust authentication, malware protection, and network security measu

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Smart devices, smarter hackers?

SmartBrief - Marketing

How businesses can manage security for AI and the IoT What if your house wanted to kill you? It’s a pretty classic horror movie question, one that video games like System Shock and Portal and movies from “Demon Seed” to “2001: A Space Odyssey” have given a technological edge. When we give machines control of our environment, we make ourselves vulnerable, and what might an inhuman intelligence do with that?

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Using Schema Markup to Enhance SEO and Click-Through Rates

Valasys

Schema markup is a powerful tool that can enhance how search engines understand and display your website content. Essentially, it’s a set of HTML tags that you can add to your website’s code. These tags provide search engines with explicit clues about the meaning of page content, whether it’s articles, products, or local business listings.

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The ultimate guide to LinkedIn Carousels and PDFs

Oktopost

LinkedIn, as a professional social networking platform, has continually evolved to accommodate various content formats to allow sharing content and boost network engagement. Sharing content on LinkedIn is very important as a tool for brands. Content available in PDF format and LinkedIn Carousels who have several images that are also set up in PDF format have played significant roles in this evolution.