PureB2B

MAY 23, 2024

Sales and marketing should be seen as two sides of the same coin. Here’s why these two teams often clash and how to remedy that.

Marketing 77

Marketing 77

SendX

MAY 23, 2024

Awareness is crucial for the success of your marketing campaigns. A revolutionary new product will have little to no impact if your target audience is unaware of its existence.

Examples 195

Examples Tips Campaigns Product 195

Salesforce Marketing Cloud

MAY 23, 2024

What you’ll learn What is dynamic email content? First- and zero-party data is more important than ever Popular types of dynamic email content Dynamic email content can be done simply How to give email subscribers what they want Customers don’t want to feel like just another number to your brand. Going with a generic “ batch and blast ” email marketing strategy is sure to land you in the customer’s filters — or worse, having them unsubscribe.

Click Rate 124

Click Rate Content CAN-SPAM Banners 124

Content Marketing Institute

MAY 23, 2024

Let other publishers create the new content. Then, your brand can curate it into valuable, relevant, and helpful content for your audience. It’s a good strategy to grow your content collection without any additional investment.

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Curation Resources Paid Search Agency Ads 114

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Martech

MAY 23, 2024

Having spent more than a decade working with tools like HubSpot, I’ve seen how powerful these platforms can be for marketing and sales growth. But the launch of HubSpot’s Content Hub in April 2024 brings some new things to the forefront. This new platform component packs a lot of opportunity into one area — in theory, it makes creating and managing content easier.

Marketing AI 112

Marketing AI Budget Programs Thought Leadership Landing Pages 112

Martech

MAY 23, 2024

This week, WPP announced a new initiative making Anthropic’s Claude AI model family available across its agency network. The Claude models — including Opus, Sonnet and Haiku — are integrated in WPP Open, the intelligent marketing operating system used by 114,000 marketers throughout WPP’s agencies. WPP uses Amazon Bedrock, an AWS managed service, for the Claude integration.

Marketing AI 108

Marketing AI Work Management Marketing Management Lead Ranking 108

CMSWire

MAY 23, 2024

Experience a fresh take on ecommerce that combines digital convenience with real-world interactions. Continue reading.

eCommerce 130

eCommerce Loyalty Marketing Strategy Marketing & Strategy 130

Oktopost

MAY 23, 2024

Marketing leader Colin Day, Managing Director, EMEA, at Oktopost and recipient of LinkedIn’s Transformation Partner of the Year award at LinkedIn’s 2024 Marketing Partner Awards stops by the podcast in episode #145 to unravel how marketing leaders can effectively identify and capitalize on social intent signals to improve lead generation, customer engagement and ultimately impact revenue.

Intent Data 83

Intent Data Intent Intent Signal Peer-to-peer 83

CMSWire

MAY 23, 2024

CIOs and execs like CMOs must forge strong partnerships for digital transformation success. Continue reading.

Digital Transformation 125

Digital Transformation Companies Ad Building 125

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Oktopost

MAY 23, 2024

Since social selling is all about creating meaningful conversations and building trust with potential customers, optimizing your LinkedIn profile for social selling success is the first step to achieving this. 50% of buyers will avoid a sales professional with an incomplete LinkedIn profile. It’s hardly unsurprising when you think about it. Who would trust an anonymous profile with little activity and information over an industry expert who uses their profile to showcase their knowledge?

Ideal Customer Profiles 68

Ideal Customer Profiles Profiling Linkedin Optimization 68

CMSWire

MAY 23, 2024

By optimizing the frequency, relevance and simplicity of surveys, businesses can obtain valuable insights while respecting their customers’ time & experience. Continue reading.

Customer Surveys 83

Customer Surveys Design Optimization Relevance 83

MarketMuse

MAY 23, 2024

While the landscape is changing rapidly, AI presents an opportunity rather than a threat. Here's how you can leverage it to your advantage.

Webinar Metrics 82

Webinar Metrics Content SEO 82

CopyBlogger

MAY 23, 2024

There are plenty of ways to make $10,000 per month, but many opportunities have high startup costs, require advanced skills, Continue Reading The post How To Make $10,000 Per Month Without Quitting Your Job appeared first on Copyblogger.

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Startups Cost 72

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Champion Communications

MAY 23, 2024

For North American B2B technology companies with their sights set on expanding into European markets, a major new regulation has emerged that cannot be ignored – the European Union’s new AI Act. This landmark legislation, once implemented, will govern the development and use of artificial intelligence systems across the 27-nation EU bloc.

Marketing AI 62

Marketing AI B2B Ethics Act-On 62

Spiralytics

MAY 23, 2024

Email spam filters are useful in deciding which messages end up in your inbox. Unfortunately, these filters can also make or break your marketing efforts, as almost 57% of all emails are labeled as spam. That’s countless potential leads and sales opportunities that just vanished. The frustration increases when you’ve invested heavily into crafting compelling cold email campaigns, only to have them derailed before making an impact.

Email Campaigns 62

Email Campaigns Campaigns Lead Scoring Lead Ranking 62

Lusha

MAY 23, 2024

Do you ever feel like trying to build with a rapport with a prospect over Zoom is like, well, talking to a blank screen? Virtual selling can make it tough to create that human-to-human bond that’s so important for closing deals. But we’re in the virtual selling era now – in fact, we’ve been in the virtual selling era for a while now– and we’re not going back.

Video Marketing 59

Video Marketing Ad Building Rules Marketing Prospects 59

Choozle

MAY 23, 2024

Facebook Instagram X-twitter Linkedin Youtube In the competitive world of digital advertising, success hinges on the right blend of data, technology, and access. At Choozle, we’re thrilled to introduce access to Walmart DSP, made possible through our partnership with The Trade Desk. This integration lets you tap into Walmart’s extensive customer insights and leverage cutting-edge advertising tools to drive exceptional campaign performance.

Ad Frequency 52

Ad Frequency Mobile Advertising Ad Exchange Work Management 52

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

B2B Digital Marketer

MAY 23, 2024

B2B Digital Marketer Mastering B2B Go-to-Market Strategies Play Episode Pause Episode Mute/Unmute Episode Rewind 10 Seconds 1x Fast Forward 30 seconds 00:00 / Subscribe Share Audible Apple Podcasts Google Podcasts Spotify TuneIn iHeartRadio RSS Feed Share Link Embed Play in new window Subscribe: Audible | Apple Podcasts | Google Podcasts | Spotify | TuneIn | iHeartRadio Building Effective Go-to-Market Plans Insights on Go-to-Market Evolution In this episode, Jim Rembach interviews Philip Swan, a

Marketing Strategy 52

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 52

Choozle

MAY 23, 2024

Facebook Instagram X-twitter Linkedin Youtube In the competitive world of digital advertising, success hinges on the right blend of data, technology, and access. At Choozle, we’re thrilled to introduce access to Walmart DSP, made possible through our partnership with The Trade Desk. This integration lets you tap into Walmart’s extensive customer insights and leverage cutting-edge advertising tools to drive exceptional campaign performance.

Ad Frequency 52

Ad Frequency Mobile Advertising Ad Exchange Work Management 52

FMG Suite

MAY 23, 2024

Whether it’s expanding your social media presence, implementing website best practices, or finding better ways to communicate with clients, we’re often on the lookout for big-picture items to improve advisor marketing. Focusing on the big picture is essential. But throughout my career, I’ve found that some of the best results can come from making small changes to what you’ve already built.

Tips 52

Tips Ideal Customer Profiles Lead Scoring Lead Ranking 52

LeanData

MAY 23, 2024

Unlock the secrets to converting event attendees into leads at sponsored events and trade shows. The post 5 Proven Strategies for Converting Event Attendees into Leads appeared first on LeanData.

Trade Show 52

Trade Show Leads Lead Marketing Qualified Leads 52

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

ClearVoice

MAY 23, 2024

Our Content Roadmap: The Product Wouldn’t it be great to know the exact content topics your audience is searching for? With a ClearVoice Content Roadmap , your business will know what content to create so you stand out from the competition. Our strategists provide the topics and direction you need on what content to create and share data, research, and insights to back it up.

Product 52

Product Content Analysis Keywords 52

B2BMarketing.net

MAY 23, 2024

FT Longitude and CogniClick , in alignment with B2B Marketing, have joined forces to enhance the effectiveness of thought leadership programmes, which are becoming increasingly essential for B2B brands to stand out in a competitive media environment. In light of this, we are delighted to invite you to take part in this industry-first survey. Dive deeper into the link between thought leadership, sales enablement, and ultimately commercial success: • Answer 10 quick questions • Be first to receive

B2B Sales 52

B2B Sales B2B Thought Leadership Peer-to-peer Thought Leadership 52

Varicent

MAY 23, 2024

Discover transformative sales strategies and AI insights from industry leaders at Accelerate 2024 to drive operational efficiency and resilient growth.

Efficiency 52

Efficiency 52

Mereo

MAY 23, 2024

When selling teams have their ear to the ground to hear real pains, real expectations and real feedback from their end users, everything from their messaging to their actual product’s value will improve. Yet it is no easy feat to always hear this voice. And artificial intelligence (AI) has provided selling organizations tantalizing tools that simulate the voice of the customer (VOC) with greater ease.

Marketing AI 45

Marketing AI Ideal Customer Profiles Paid Search Agency Organic Leads 45

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

Valasys

MAY 23, 2024

New Jersey, 23rd May’24: Microsoft paint is revolutionizing the creative process with the introduction of Cocreator, a groundbreaking tool integrated into Microsoft Paint. Harnessing the power of diffusion-based algorithms, Cocreator empowers users to generate images simply by inputting text prompts or doodling directly within the Paint app. This innovation has been in the works for some time, with early versions of Cocreator available to developers and Windows Insiders since last autumn.

Generation 40

Generation User-Generated Content Creativity Efficiency 40

Martech

MAY 23, 2024

Today, visual creative technology company unveiled Canva Enterprise, a new offering for large enterprises, along with a number of other tools for businesses, including tailored Work Kits, native adtech apps and new AI capabilities. The announcements came at the company’s first international Canva Create event, held in Los Angeles. The tools are part of a dedicated effort to serve teams across large organizations, helping them produce visual assets and simplifying creative work.

Enterprise Management 110

Enterprise Management Work Management Paid Search Agency Template 110

Valasys

MAY 23, 2024

Ransomware defense encompasses methods, techniques, and tools that can deter thieves from carrying out successful ransomware attacks. Ransomware attackers encrypt critical data and demand a price for enterprises to recover access to their digital assets. Modern ransomware defense methods are highly effective and simple to use. Sufficient ransomware prevention begins with establishing fundamental security best practices such as robust authentication, malware protection, and network security measu

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Lock-In Phishing CAN-SPAM Education 40