3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. Posted in Customer Experience Mobile.

Multitasking Puts Your Brain on Information Overload [Infographic]

Puzzle Marketer

According to a recent infographic by OnlineUniversities.com , your brain “wasn’t designed to handle the amount information they’re currently processing.”

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Trending Sources

50 Facts about online consumer behavior not to ignore

Biznology

81% of consumers research online before buying. ( If the goal of marketing is to reach the consumer at moments that most influence their buying decision, then understanding online consumer behavior is key for any business. Here are 50 facts about online consumer behavior not to ignore.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game.

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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

With this in mind, we’ve put together a short list of graphics that can help inform your content strategy as it launches and matures. This Online Marketing Institute infographic walks you through the program aspects that should be considered as you navigate the complex realm of content marketing. Creating effective content always starts with outlining ideas and then turning those ideas into an information-rich resource.

6 B2B Online Marketing Predictions for 2017

KoMarketing Associates

This year, there are so many great things to look forward to when it comes to what’s next in B2B online marketing. These bots do everything from answer customer service questions, providing a personalized shopping experience for the client, or just offering advice information about your service. In 2017, your B2B online marketing strategy should include goals on how to up your content marketing game.

5 Top Online Marketing Trends for the Rest of 2013

Webbiquity

Whether you work in the b2b world, in non-profit marketing or with a brick-and-mortar retailer, you know that having the right online presence can bring even more customers to your organization. This doesn’t mean you should just post information to these sites and then forget about it.

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The 24 Best Online Writing Tools and Apps

Webbiquity

Prospective buyers won’t take the time to investigate the benefits of your products or services or the merit of your ideas if that information isn’t conveyed in a clear and compelling manner. Sample review: “Find the perfect word with this online rhyming dictionary.”

How B2B Marketers Can Connect Offline and Online Marketing

KoMarketing Associates

As marketing strategies continue to progress, it’s becoming more important that B2B marketers connect their offline and online marketing programs. This statistic caught my attention – nearly 98 percent of CMOs claim that offline and online efforts are merging ( Gartner ).

6 Broader Business Questions to Inform Your SEO Strategy

KoMarketing Associates

Online marketers are talking a lot about buyer personas and attributing each piece of content to a respective persona (HubSpot walks you through how to do that here ). Late last year I touched on 3 ways SEO can work with social media initiatives.

5 Ways CMOs Can Master Their Online Customer Experience

Buzz Marketing for Technology

Posted in Behavioral Targeting Customer Experience eCommerce Online Testing Optimization. While being a CMO connotes leadership and authority, it doesn’t inherently mean brands need to be forceful or intimidating in how they speak with their online customers.

Use Commerce Data to Inform Top-of-Funnel Acquisition

Modern Marketing

Today’s online customers have all the information they need about your company at their fingertips. To start, you need a plan for capturing commerce data to inform your acquisition strategy.

5 Ways to Modernize Your B2B Branding and Marketing Online

KoMarketing Associates

For these reasons, online consumers are judging what they see of a business by their website, app, and other online presences. If so, trying a new marketing platform can be just the thing to modernize your b2b company’s online presence.

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5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

B2B Marketing Strategy: Inform and Educate

Great B2B Marketing

David Meerman Scott, a prominent author and speaker in marketing and leadership, recently posted a blog entry with some valuable information on how companies ought to be reshaping their web strategy. The title of the article was Educate and Inform Instead of Interrupt and Sell. The fact is that people hate being “sold to”, and they seem to hate it online even more than in other media. Engage in the online conversation, but don’t try to interrupt it.

Search + Social = Online Reputation Management

Biznology

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation, Gerris , or now for Status Labs : too little content online!

How to improve sales with online chat software

Biznology

Online retail as an industry vertical is transforming quickly to keep pace with the rising demands of the consumers looking for convenience. For instance, the smart sales executive can inform the client about an ongoing sale or a discount coupon.

Online Engagement is about the trip not the car

Biznology

” The Information Superhighway is There to Help. The post Online Engagement is about the trip not the car appeared first on Biznology. Social Media Marketing California information superhighway Johann Wolfgang von Goethe marketing online engagement

20 Online Marketing Tools That Boost Campaign Results

KoMarketing Associates

As online marketers, we are required to understand all corners of the internet and continually expand our knowledge of the industry. With this is mind, we recently hosted an internal team training event where each member of our team shared some of their favorite online marketing tools.

10 Marketing Reports Everyone Working Online Should Read

ScribbleLive

For marketers, a key takeaway from this report is that digital is driving growth mainly fueled by online video. One key piece of information coming from this study is that marketing will increasingly be seen less as a cost and more as a source of revenue.

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How to Market to Chief Information Officers (CIOs)

B2B Marketing Traction

It is often a lengthy process, requiring a lot of information. Because they are technologists, CIOs and other techs often research online. Make sure your online image is credible and business-like. For more information, read my previous post about this. ).

Online Shopping’s – Zero Moment of Truth

Buzz Marketing for Technology

Posted in behavioral targeting Customer Experience Online Shopping. Sealing the deal comes down to being able to provide a great deal of information in as few clicks as possible. With consistently greater demand for online shopping, comes greater opportunity.

How long should your online business video production be?

Biznology

In the office, commuting to work, and during off hours; on our desktops, laptops, tablets and mobile devices…we are all watching more online videos for business than ever before. But what is the optimal length of an online business video production ?

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Get Found Online: 5 Question Quiz

Writing on the Web

How easy is it for you to get found online? Continue to entertain or inform them through content, based on what they want or need. Are you attracting the kinds of readers who could be your ideal clients? Here’s a quick 5 question quiz to reveal how well you’re doing: 5 Question Quiz.

How to Be Seen Online

Webbiquity

While wonderful classic British humor, it’s the opposite of a productive online strategy. Web Presence Optimization Content Marketing digital marketing how not to be seen video how to be seen online MarketingSherpa maximize online visibility Monty Python social media WPO

6 Ways Social Data Can Inform Your Marketing Strategy

Hubspot

Thankfully, we''ve learned that there''s a layer of science behind social media marketing, and we can actually extract highly valuable data that can inform our overall inbound marketing strategy. You can then take that information to: Identify your competitor''s most successful content.

Two reasons to invest in online business video production

Biznology

To get informed and educated quickly, the people who make decisions are watching more and more online business videos every single day for a reason. The post Two reasons to invest in online business video production appeared first on Biznology.

Online Persuasion: Seeing Through the Eyes of Customers

Writing on the Web

There’s an important shift in content marketing tactics that affects professionals who want to get found, get known and get clients online. Or, track their brains as they go online to your website? Related posts: Online Persuasion: Seeing Through the Eyes of Your Customers.

Integrating Online Video with Your Marketing Tech Stack

Modern Marketing

Video by itself is an effective, engaging content f o r m that provides high ROI, and integrating your online video platform (OVP) with your existing tech stack ensures you can make the most of your video investment.

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8 Essential Resources for Competitive Analysis in B2B Online Marketing

KoMarketing Associates

Competitive analysis helps our teams understand a market, target audiences, and uncover various SEO and online marketing tactics being executed. Beyond marketing, Ghostery also provides the ability for users to restrict/block tracking and create an account to save settings and information. By uncovering the type of marketing technologies an organization uses, I can better understand a competitor’s direction as well as sophistication in online marketing overall.

The 28 Best Miscellaneous Online Tools for Marketers

Webbiquity

Welcome to the 47 th , and final (for now at least) post in the Best Online Business Tools series. Discover who is hosting any website—get information about the web host, IP address, name servers and more. Online Language Translation. Online Calculation and Conversion Tools.

How to Build the Ultimate Online Newsroom

Webbiquity

And there was the constant balancing act: include too much information, and nothing will get read (it will seem overwhelming). As the web took off and corporate sites proliferated,press kits (or at least elements of them) were moved online. by TomPick and guest blogger Maria Verven.

Why online software documentation is a necessity in businesses

Biznology

We live in a digital age, a time when everyone who has a internet connection has access to a lot of useful information. One of the widely used tools nowadays is online software documentation, and if you are in charge of online business, it is an absolute necessity.

Online Display Advertising, Targeting, and Capturing Leads

NuSpark

A Look at Online Display Advertising for Lead Generation. It’s time to take another look at online display advertising strategy now that Google has revamped its ad planner tool; now calling itself the Google Display Network Ad Planner, and eliminate site research from non-GDN sites.

What Online Marketers Know About You

Digital B2B Marketing

Information marketers can use to determine what you are interested in. But have you looked recently at the data online advertisers have about you? You can browse through the information a number of companies have about you on BlueKai (now owned by Oracle).

3 Online Marketing Elements The B2B Organization Should Not Overlook

KoMarketing Associates

Some of these areas, as identified by B2BMarketing.net, include: Making sure the contact information on all local listings is correct. Clients are much more likely to choose a business based on a referral, whether it’s from someone they know or a handful of online reviews they’ve read.

Why Information Overload Shouldn’t Be a Big Marketing Concern

Content Standard

It’s a torrent of information, but information overload never sets in; I’m totally comfortable navigating through it all. According to the Pew Research Center, the large majority of Americans don’t feel that too much information is an issue for them.

How the Information Age Has Forever Changed Marketers’ Lives

Content Standard

For marketers, the information age—and the technology supporting it—is like an office chair: After you’ve sat in it for while, you start to forget it’s holding you up. The New Guardrails in the Information Age. There was a time when information weighed us down.

102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

Social media now accounts for 18% of all time spent online, and the average American spends 6.9 Though it varies across industries, of course, 24% of overall marketing spending last year was on digital/online marketing. And Finally, 3 Other Miscellaneous Online Marketing Stats.

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Top 10 Advantages of Online Marketing for Professional Services

Hinge Marketing

Online marketing is growing in popularity – and importance. More and more of professional life is moving online – and the professional services world is no exception. Increasingly, the firms that succeed are the ones that learn to leverage online marketing effectively.