article thumbnail

Are Social Reels Relevant for Brands?


Making Social Reels relevant depends on whether your brand is developing the right creative and making the best strategic decisions. With that in mind, here are five best practices—with some examples—for delivering engaging and relevant social Reels on Instagram and Facebook. The post Are Social Reels Relevant for Brands?

Relevance 152
article thumbnail

What Are the 4 Ps of Marketing, and How Are They Still Relevant?

Marketing Insider Group

In contrast, the modern information landscape has a glut of soulless pitching, and valueless advertising turns into background noise. As you determine your advertising methods and models, you promote yourself best by educating, informing, and entertaining your audience. Catchphrases and jingles just aren’t enough anymore.

Relevance 327

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Report: More B2B Buyers Seeking Easy Access to Relevant Content Marketing

KoMarketing Associates

DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Relevance 232
article thumbnail

How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.

Business 158
article thumbnail

How to Increase Your Research Efficiency and Move You From Insights to Action, Faster

Speaker: Michele Ronsen, UX Expert and Founder of Curiosity Tank

Then, take notes with strategic frameworks, in specific formats, to right-size the information collected and expedite analysis and synthesis. This session will cover: How to ask the right questions, to the right people, in the right way to yield accurate relevant information. Conducting UX Research can often be a daunting task.

article thumbnail

2023 in review: 3 key trends to inform your 2024 marketing plan


In the early 2000s, thought leaders emerged in the email marketing community to preach the gospel of relevant content, one-to-one email campaigns and lifecycle messaging. At the center of all this discussion was the desire for email marketers to send highly relevant emails that their customers would see in the inbox, open and act on.

Planning 126
article thumbnail

Native Curated Packages: Driving relevance and engagement for advertisers


Here’s how: Align your brand with relevant content: By running native ads in email newsletters, you naturally get in front of audiences who have signed up for content based on their interests and preferences. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance.

Curation 118
article thumbnail

Loyalty Auctions: The Next Reward For B2B Markets

This technique is especially relevant in the B2B, channel or employee loyalty space because the universe of members is typically much smaller than a consumer program. For a complete Guide to Loyalty Auction Best Practices complete the download form below and we’ll automatically send you the information. Going once, going twice, gone!