article thumbnail

Demographic Segmentation: What Is It & How Can You Use It?


Let’s start with demographic segmentation. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. What Is Demographic Segmentation? Demographic segmentation is marketing segmentation based on demographics.

article thumbnail

Instagram Adds More Demographic Insights For Businesses via @sejournal, @MattGSouthern

Search Engine Journal

Instagram Insights now provides key demographic information about a business's engaged including top cities, top countries, top age ranges, and more. The post Instagram Adds More Demographic Insights For Businesses appeared first on Search Engine Journal.


Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Producing Personalized Campaigns Based on Demographics


Knowing basic but key information about your target audience enables you to customize campaigns, resulting in potentially higher conversion rates and, ultimately, more revenue. In this post, we’ll look at the importance of developing and launching personalized campaigns using demographics to achieve your marketing goals.

article thumbnail

How DEI Leaders Can Use Data to Inform Their Work

Salesforce Marketing Cloud

Use data-informed equality goals to improve profitability and productivity Data provides a solid foundation for leaders to identify gaps in DEI policies, measure progress, and make informed decisions. By using data, organizations can gain deep insights into their workforce demographics, representation, and employee experiences.

article thumbnail

Forget Demographics: Target Audience Mindsets in Seven Steps


In fact, stripped down to its core purpose, big data simply means you have enough information to allow you to be more helpful for the audience who is most likely to want information from your organization. Even if your past targeting efforts only focused on demographics, you have some data to start with. That’s great.

article thumbnail

What Is Demographic Segmentation, & How Do You Do It?


In order to uncover this information, though, they had to do a lot of market research. Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. By leveraging demographic segmentation, you can create personalized marketing campaigns for each slice of your target market.

article thumbnail

How to Get Started With LinkedIn's New Website Demographics


Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites. Job seniority.