How to use Demographic Data in Your Sales Pitch

Zoominfo

So, what type of data points and information, are we referring to exactly: Types of B2B Intelligence. Yes, basic firmographic information , like revenue, industry, and employee counts are essentially crafting a pitch. Final Thoughts on Crafting Sales Pitches with Demographic Data.

Demographic Segmentation: What Is It & How Can You Use It?

Unbounce

Let’s start with demographic segmentation. In this blog post, we’ll look at what demographic segmentation is, explain why you should try it, and show you how to use it for your landing pages. What Is Demographic Segmentation? But, what exactly are demographics? Andi has 1.5

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Social Media Demographics to Inform a Better Segmentation Strategy

Sprout Social

In the social media industry, your audience demographics can change in what seems like overnight. The challenge of reaching new audiences has never been harder, but grasping up-to-date data on social media demographics helps. But how do you reach this group without understanding the demographics of social media across networks? To get started, click on any of the anchor links below to jump to the specific demographics data set: Facebook. Facebook Demographics.

Top LinkedIn Demographics That Matter to Social Media Marketers

Hootsuite

Understanding LinkedIn demographics will help you understand who you’re targeting, and craft compelling messages for them. Keep reading to find the most important LinkedIn demographics. LinkedIn general demographics. LinkedIn age demographics. LinkedIn gender demographics.

27 Top Facebook Demographics that Matter to Social Media Marketers

Hootsuite

Facebook demographics reach farther and wider than any other social media network. Some people are taking breaks from the site , while others are posting less personal information. Whether you’re planning to use Facebook to break into new markets, boost sales, or connect with customers, it’s important to stay on top of Facebook user demographics. 27 Facebook user demographics you need to know in 2020.

What Is Demographic Segmentation, & How Do You Do It?

Hubspot

In order to uncover this information, though, they had to do a lot of market research. Fortunately, they had a powerful tool at their disposal -- demographic segmentation. Demographic Segmentation. Demographic segmentation separates your target market into specific, accessible groups of people based on personal attributes like geography, age, education, occupation, and income. Before you dive into this blog post, I want you to watch this video.

LinkedIn Website Demographics Allows Marketers to Segment Anonymous Website Visitors

Marketing Envy

LinkedIn just announced the launch of Website Demographics, a free reporting tool that correlates your website traffic with professional data from LinkedIn’s vast database. Imagine if you could break down your website traffic by job title, industry or job seniority, and then create effective content and ad campaigns to target individual personas based on this information. LinkedIn Website Demographics allows you to do precisely that. Reading time: 3 great mins. This is huge.

How to Get Started With LinkedIn's New Website Demographics

Hubspot

Regardless of my own profile viewers, the fact remains that LinkedIn has always served as an interesting platform to digitally network, share information, recruit, and advertise. But now, LinkedIn has developed new tools for marketers who want to see that same information about the users visiting their websites. Ladies and gentlemen, I'd like to introduce you to LinkedIn's Website Demographics. What Is LinkedIn's Website Demographics?

Never Miss Out on Install Based Marketing – Segmenting Install Base List By Demographics

Unbound B2B

Examples include demographics and firmographics. As such, the seller has some demographic, firmographic, and technographic data on them. Through these methods , it is possible to end up with a competitor list that has sufficient demographic, firmographic, and technographic data to take action on, even if the data may not be as accurate as data from your install base or customer base. The seller is also likely to have demographic, firmographic, and technographic data on them.

5 ways to promote your promotional products

Biznology

Depending on how you want to segment recipients, you can use different URLs and then add different offers based on segments including industry, geographics, or demographics. You can also give them away in exchange for signing up for your newsletter or filling out a form with their information that you collect to remarket to. Speaking of coupons, why not print information about a coupon or coupon code right on your promotional product?

How to use customer data to develop marketing insights

Biznology

In fact, small businesses can and should collect valuable customer information, just like big businesses. As long as you inform your customers what you’re doing with terms and conditions and a privacy policy, and have them click or sign their agreement before making a purchase or joining your mailing list, collecting customer data is very legal. Basic Contact Information. Ideally, you’re gathering the contact information from people before they become customers.

Ten tips for customer reactivation

Biznology

Use data appending to gather more information about the customer. Demographic, lifestyle, and attitudinal data are especially revealing. Prepopulate the webform with the customer’s information. Are you looking for the best ways to reactivate dormant customers and reduce churn? Here’s a roundup of the ten most effective practices today, in both business and consumer markets.

Quantcast Launches Demographic Search

readwrite

Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Demographics are extrapolated from user panels and multiplied by traffic numbers gleaned from embed codes and presumably ISP data. I might be a nonprofit organization, for example, organizing an event that’s particularly relevant to a certain demographic group.

Publishing’s revolutionary breakout: always-on, multi-way connections in shared life spaces

Biznology

This is the bull’s-eye demographic for many companies’ marketing. As you wake and move between the bedroom, bathroom, kitchen, car, and office, your experience is seamless because your digital devices recognize you and move “you” from device to device, keeping you connected and informed. Your digital boundaries eliminate interruptions, and display the kinds of ads, content, and information that fit your choices for healthy food, products, and values. Lesson for leaders.

Valuable Information On How To Grow Your Instagram Account

Altitude Branding

Some of the factors that you should consider include the following: – Demographic data such as how old they are and where they are located. – The post Valuable Information On How To Grow Your Instagram Account appeared first on Altitude Branding. If you want to make your brand more popular on Instagram, you need to have a good marketing plan. The six tips below will help you take your Instagram account to the next level. Get To Know Your Target Market.

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

The diversity of YouTube demographics extends to the B2B world too. If you show a client how well your service works through video, then they’re more likely to make an informed investment in your offering. This post 9 YouTube stats to inform your marketing strategy in 2019 originally appeared on Sprout Social. When YouTube first arrived in 2005, few likely had any idea how valuable it would become.

How to reach your customers at work or at home

Biznology

With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile.

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How Creative Marketers Can Get What They Need From Data

Marketing Insider Group

Today, 68% of marketers are “somewhat concerned” or “very concerned” with the amount of data their organizations are throwing away—data that could inform more effective creative. The reality is that information processing is the necessary first step in the creative process, and that’s what computers do better than humans. “It Agencies need to use the right kind of data to inform the creative output they produce,” Kingma explains.

Why are marketers afraid of data?

Biznology

They’re the type of demographic and psychographic data marketers have lived with for years. Again, demographic and psychographic data. And marketers like use it because it helps you make more informed decisions about how to help your customer achieve her goals — and help your business achieve its goals too. The issue with demographic and psychographic data, though — and firmographic data for B2B marketers — is that they’re often not predictive.

The State of Social Media Demographics: 2017 Benchmarks [Infographic]

Hubspot

There's quite a bit of information out there to support the claims that people are moving farther away from broadcast television, and closer to the digital realm. Luckily, our friends at Tracx compiled all of that information into a handy infographic that breaks down the state of social media demographics -- who's using which social network, and for what.

How to create marketing that sings—with the most effective marketing personas

Litmus

How do you take what you’ve learned and use it to inform your overall marketing strategy? It’s essentially a profile of your prospect or customer that includes: Demographic information like age, gender, location, income, role, etc. Inform your email strategy with personas.

Advanced Lead Scoring – Beyond Behavior and Demographics

Marketo

Unfortunately, our scoring systems don’t often capture this information. Scoring the speed at which prospects consume information: As prospects get ready to buy, it’s likely that they will speed up the frequency with which they consume information about your product. Advanced Lead Scoring – Beyond Behavior and Demographics was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Moving Beyond Audience Segmentation: What Marketers Can Learn from Post-Demographic Consumerism

Content Standard

That was back in the day: before we’d heard of post-demographic consumerism; when there was no Internet; when there were defined gender roles; when there were one-company careers and gold watches for long service. This is the post-demographic world, but very few brands and publishers are taking notice. As a result, consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, family status and more.

Content Marketing to Acquire Precious External Business Information

Valasys

The answer is leveraging content marketing to acquire precious external business information. Content marketing can help you acquire and disseminate precious external business information if you mold your content strategy to be similar to a media house. Types of Business Information.

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Switch the user interface to accelerate growth and leadership

Biznology

Ad agencies specialize in buying a target demographic for a product (such as “who drinks Coca-Cola ?”). Disclaimer: All articles in Media 2025 are provided as-is for general information. Lesson for leaders. Advertising looks like an unstoppable force as it drives Google ’s and Facebook ’s dominance, earning them one-fifth of global ad revenues.

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Stay informed about the coronavirus conversation with Sprout Listening’s New Featured Topic

Sprout Social

In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it matters. . Filter by demographics.

Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores

Marketo

Here are some of the demographics we score that you might not normally consider: Bad data. Note: these people may also get additional points when the match is made because we are scoring on other information that the external database can provide like company size, revenue, number of employees, industry, location, etc. Marketo’s Demographic Lead Scoring – Some Less Frequently Used Scores was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information

V12 Data

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information. However, new research suggests this may not be so accurate – at least in terms of people willing to give up their information for a better experience.

Marketers Can Apply AI and Machine Learning to Inform Audience Decision Making

Semcasting

Each audience event (a web visit, request for information, store visit, purchase, or absence of action by the audience) can be turned into a score that is then rated against the offline and online history of the profile for the persistent ID. Components of the history can include deterministic data elements such as age, income, purchase and age information for homes, cars and educational spend, as well as proximity to a store front.

Effective types of native advertising for small businesses

Biznology

Demographic clues will clue you in on where your audience is, but you can figure it out by asking yourself where you get the most follows, likes, and shares. But if you’re going to pay to advertise your content, you want it to provide valuable information and look professional. Not many small businesses currently take advantage of native advertising , so the small businesses that do gain a significant advantage over the competition.

Understanding productivity in the Information Age - MIT Sloan Newsroom

Buzz Marketing for Technology

Understanding productivity in the Information Age. In today's knowledge-based economy, it pays to be an “information hub” That's one of the implications of groundbreaking new research by three professors affiliated with the MIT Center for Digital Business. Workers who are “information hubs” complete more projects in a given period of time and thus generate more revenue for their firm. economy are considered information workers.

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement [Case Study]

Higher Logic

This will enable future plans to automatically categorize discussions and derive other valuable information. “We Since starting this partnership with Association Analytics, we’ve aimed to make data analytics top of mind for associations,” said Reggie Henry, Chief Information Officer of ASAE. “We Staff liaisons have accessible information at their fingertips. These staff groups take that information back to ASAE to compare notes and plan engagement outreach accordingly.

How do you segment your market?

Biznology

Demographics : Who is the visitor? If you can’t personalize your approach to show something different to men than women, this information might still help you to decide what to try next. Market Research Monthly Newsletter Web Metrics A2G framework demographics Digital marketing firmographics geographics Internet marketing market research market segments online marketing Web metrics

What Behavioral Marketing Is and How to Apply It to Your Social Media Campaigns

Webbiquity SMM

While every business has access to marketing data, the capability to use that information varies widely. Behavioral marketing data can be combined with traditional sources such as demographic targeting. Guest post by Willi Mays.

6 important data points to record on your customers

Biznology

Contact Information. Regardless of whether your business is online, brick-and-mortar, or a hybrid of the two, you should be maintaining a database of your customers contact information. You can encourage them to share their information by offering a freebie or a special discount on their next purchase. Be careful to only ask for the information you need, because asking for too much information can turn them away. Demographics Data.

Am I connecting with my customers enough? 10 tips for customer outreach

Biznology

Find commonalities—by demographics, by purchases or based on your interactions. Maybe they respond well to humorous posts and ads, or maybe they prefer informational correspondence. If you run a retail business or a restaurant you may want to inform them about weekly or monthly sales and specials. How’s your customer outreach? You might be looking at how to secure new customers and follow up on leads, but are you also keeping your existing customers happy?

#SproutChat Recap: How to Use LinkedIn Data to Inform Your Content Strategy

Sprout Social

As with any social network, paying attention to your community’s behavior can save you a lot of time and better inform future posts. We’ve been analyzing our own LinkedIn audience and demographic data by using our new LinkedIn Report and last week we discussed LinkedIn metrics and what they mean for content strategy and overall business goals. Strive to Find Correlations to Better Inform Strategy.