article thumbnail

Customer Purchase Intention and Use in B2B Marketing

Heinz Marketing

By Sarah Threet, Marketing Consultant at Heinz Marketin g What is Purchase Intention and Intent Data? Purchase intention (or buyer intent) is a measure of each shopper’s propensity to buy a product or service. Intent data is the dataset that provides insight into the customer’s journey.

article thumbnail

Driving Growth with B2B Purchase Intent Data: Unlocking the Power of Buyer Insights

Only B2B

However, with the advent of B2B purchase intent data, businesses now have access to valuable insights that can revolutionize their marketing and sales strategies. This involves analyzing various data points and signals to identify purchase intent and align marketing strategies accordingly.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Purchasing Intent Data – How To Select A Intent Data Vendor

Only B2B

Must Read: Advantages of Employing Intent Data In B2B Marketing. The post Purchasing Intent Data – How To Select A Intent Data Vendor appeared first on Only-B2B. Because the industry is always changing, accessing the network of data suppliers and grasping the various alternatives may be challenging.

article thumbnail

The Secret to Leveraging Purchase Intent Through Instagram

Convince & Convert

However, with the right approach, you can measure purchase intent and increase conversion rates through Instagram. However, getting people to click through to a mobile-optimized website is still the best way to glean insights into their purchase intent. Unwanted interruptions won’t inspire users to take action.

article thumbnail

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing

Porch Group Media

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing. The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics.

article thumbnail

DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent. The post DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent appeared first on DealSignal.

Bombora 52
article thumbnail

What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data.