Demand Generation Purchase Intent Spikes During COVID-19

TrueInfluence

Intent by industry (manufacturing, professional services, technology, transportation) is also up, as is purchasing in certain other industries. Basic intent data alone isn’t enough. That’s great for getting buzz about intent; bad for helping people understand how to use it. Intent data comes in a variety of forms, and to just see how 10 topics are spiking oversimplifies what it can do. Any number of providers offer different levels of intent data.

DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

Accounts don’t make purchase decisions, people do, so our team is excited to be able to reach the right people in any account that’s showing purchase intent. The post DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent appeared first on DealSignal.

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What is B2B Purchase Intent Data?

Aberdeen HCM Essentials

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”. Demystifying B2B Purchase Intent Data. Okay, first off, what is intent data? Intent data comes in two flavors: First-party and third-party. How Intent Data is Captured.

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing

V12 Data

2020 Modern Marketer’s Success Kit to Purchase Intent Marketing. The 2020 Success Kit to Purchase Intent Marketing gives you access to some of our most informative resources on in-market shoppers and purchase intent marketing trends, strategies and tactics. An overview of today’s purchase intent marketing tools including mobile location identification, online browsing data and trigger data.

Are Advertisers Getting Purchase Intent All Wrong?

Martech Advisor

Purchase intent is when a consumer expresses an actual desire to buy a product through their behavior, yet confusing “interest” with “intent” can be a stumbling block, shares, Daniel Heer, Founder & CEO at zeotap. Of course, online shopping takes place every day — millennials, for example, are making 60% of their purchases online in 2019, up from 47% in 2017 according to a CouponFollow survey. B2B vs. B2C Intent.

Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. With both intent and technology install data, organizations can be more strategic in their marketing and sales outreach, enabling better targeting, prioritization, and message creation. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

NEWS: DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. NEW YORK and SAN FRANCISCO (April 4, 2019) – Bombora, the leading provider of B2B intent data, and DealSignal, the leading on-demand B2B marketing data provider, today announced a partnership and product integration to deliver B2B marketers leads from organizations showing purchase intent. Learn how to drive conversions with Intent-based Leads.

On-Demand Webinar – How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data

V12 Data

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. In this webinar, V12 discusses how travel and hotel brands are using active purchase intent behavioral data to reach consumers in the market for travel. Key Topics: An overview of different types of real-time purchase indicators and data sets. Today’s consumers have access to more information across more channels than ever before.

Webinar – How Top Fitness Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Gain an understanding of the latest new technologies today’s brands are using to boost acquisition and acquire in-market consumers actively looking to join a gym or purchase fitness products. Learn how to implement the three key pillars of intent-based marketing to skyrocket sales and boost member retention. The $30 billion health and fitness industry in the U.S.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase. AI vs. Intent Data. Intent Data.

AI vs. Intent Data: Only One Knows Your Intentions

Aberdeen HCM Essentials

Somehow, out of all this, they have to find trusted vendors who can help them make the right purchase decisions. They simply hope that some of their marketing campaigns will reach potential buyers who are in the market and ready to purchase. AI vs. Intent Data. Intent Data.

Webinar – How Top Automotive Aftermarket Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. A few things are certain – consumer expectations are never constant or consistent. Using hundreds of sources of offline and online data, best-in-class technology and analytics, and proprietary data methodology, we can tell you who is actively browsing for products and services you sell, who visited your competitor’s store yesterday, or who just moved into your area.

B2B Reads: Attention-Grabbers, Mr. Rogers, and Thanksgiving

Heinz Marketing

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts.

Data-Driven Personalization – How Do Consumers Feel About Sharing Their Information

V12 Data

In order to personalize the customer experience, marketers need data in order to know their customers and prospects, which channels they prefer, what motivates them, what they are intending to purchase next and so on. Purchase history was also very important, with retailers leading at 94%.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. Discount-based promotions reduce the purchase price, and the customer can use the discount at the point of purchase. The reason why marketers select one strategy over the other is to drive purchase intent, attracting conscious customer spend in favor of purchasing the product/service.

ROMI 54

The Role of Intent Data in SEO Success

Aberdeen HCM Essentials

But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. New search engine algorithms are better than ever at matching results with searcher intent. And with third-party intent data , you’ll have the insights necessary to do just that. 4 Types of Searcher Intent. When we talk about B2B purchase intent , it’s often in the context of capturing total active demand.

Set your Account Intelligence on FIRE

HG Data

FIRE (Fit, Intent, Recency, Engagement) consists of four parts which, when applied together, enable your teams to build powerful ABM campaigns that target the right accounts at the right time. INTENT — Even if the account is a good fit for your solution, do they want to buy your product right now ? RECENCY — How recently did their contracts end, and/or begin signaling intent to buy via engagement with your channel?

Why Timing Is Everything in Digital Advertising

Aberdeen HCM Essentials

Not just people who fall in your target demographics and buyer personas—but those who have exhibited purchase intent and have a higher chance of converting. How Intent Data Shapes Timing for Digital Ads. All too often, marketers lack the data necessary to target digital ads on the granular level necessary to reach a buyer right at the point of highest purchase intent. That’s where third-party intent data can come into play for digital advertisers.

Building Intent Data into Your Sales Enablement Process

Aberdeen HCM Essentials

Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. And while intent data is certainly valuable, your investments will be wasted without a strategy for getting the most out of it. 4 Main Categories for Intent Signal Scoring.

Solving the Bad Data Problem in Marketing

Aberdeen HCM Essentials

The right approach to intent data can get you the results you need. While first-party data gives you a strong foundation for marketing strategies, solving bad data problems requires verified intent data that gives you deep insight into the contacts you’re trying to reach. Solving Bad Data Issues with Intent Data. Third-party intent data is the key to overcoming marketing’s bad data problem.

Video Review: How to Use Purchase and Intent Data

Aberdeen HCM Essentials

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data. Check out the 20-minute video below to hear more about Stefanie Jay’s purchase and intent data strategy for Walmart Media Group.

Video Review: How to Use Purchase and Intent Data

Aberdeen HCM Essentials

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data. Check out the 20-minute video below to hear more about Stefanie Jay’s purchase and intent data strategy for Walmart Media Group.

Video Review: How to Use Purchase and Intent Data

Aberdeen HCM Essentials

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys. Using Purchase Intent Data. Check out the 20-minute video below to hear more about Stefanie Jay’s purchase and intent data strategy for Walmart Media Group.

Predict Your Success with Buyer Intent Signals

Aberdeen HCM Essentials

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent. Prospective buyers emit signals of their purchase intent. All our products and solutions actually drive results from qualified buyer intent signals.

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen HCM Essentials

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel. Direct Mail Influences Purchase Decisions.

Buyer Intent Data Headline Roundup

Aberdeen HCM Essentials

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity. This article explores targeting prospects with the right fit and the right purchase intent. Some may be familiar – we know how hot intent data and personalization are, and podcasts have been hot for a while.

Using Buyer Intent Data to Inform Content Marketing

Aberdeen HCM Essentials

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. In other words, this video tells the story of how a tech firm transformed their fast and loose content marketing initiatives into an intelligent, targeted strategy informed by intent data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Four Dimensions of Good Data Decisions

Aberdeen HCM Essentials

Your organization has made an investment in a third-party intent data provider, or is considering one. And if you are fueling your marketing and sales operations with first- and / or third-party purchase intent data captured from the web, you need to treat that investment as the strategic asset it is. How recently have you updated your enterprise data governance capabilities and rules?

Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen HCM Essentials

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen HCM Essentials

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen HCM Essentials

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack. It requires major algorithmic power to parse and synthesize the vast volumes of purchase intent signals and contextual data. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Intent Data Limitations: Context is Key

Aberdeen HCM Essentials

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. In a post on Leadspace’s blog , Ari Soffer explores the limits of intent data that you should be aware of. Cut The Hype: When Intent Data Shines — And When it Doesn’t. But with the right context, intent data is immensely valuable.

Comparing News Consumption and Active Research

Aberdeen HCM Essentials

The visualizations reminded me of my days in SEO when I tracked the performance of stories in Google Analytics, and the term “ attention economy ” also made me think about the data science and methodology of tracking buyer intent signals, content consumption , and active research being conducted on the web. This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase.

Reasonably Enable Your BDRs with Buyer Intelligence

Aberdeen HCM Essentials

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Campbell said the company has roughly 120 seats globally, so Yellowfin relies on the insights gleaned from intent data to differentiate their marketing tactics from those of the massive enterprises.

Don’t Overlook Intent Data for Data Governance

Aberdeen HCM Essentials

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. brink enterprise data intent data purchase intent

Don’t Overlook Intent Data for Data Governance

Aberdeen HCM Essentials

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or. Buyer Intent Data Governance. Buyer intent data is, for some Marketing and Sales organizations, uncharted territory. brink enterprise data intent data purchase intent

Who’s Who in the Intent Data Business?

Aberdeen HCM Essentials

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space. A leading provider of B2B intent data, Bombora relies on a data co-op to track content consumption behavior of B2B buyers. ” Leadspace also partners with Bombora for their intent data.