What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

Webinar – How Top Fitness Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Gain an understanding of the latest new technologies today’s brands are using to boost acquisition and acquire in-market consumers actively looking to join a gym or purchase fitness products. The $30 billion health and fitness industry in the U.S.

Webinar – How Top Automotive Aftermarket Brands Are Powering Customer Acquisition with Best-in-Class Purchase Intent Data

V12 Data

Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. A few things are certain – consumer expectations are never constant or consistent.

NEWS: DealSignal & Bombora Partner to Deliver B2B Leads Showing Purchase Intent

DealSignal

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. NEW YORK and SAN FRANCISCO (April 4, 2019) – Bombora, the leading provider of B2B intent data, and DealSignal, the leading on-demand B2B marketing data provider, today announced a partnership and product integration to deliver B2B marketers leads from organizations showing purchase intent. Learn how to drive conversions with Intent-based Leads.

The Role of Intent Data in SEO Success

Aberdeen

But still, there’s something missing from the usual keyword research/content creation approach—a focus on intent. New search engine algorithms are better than ever at matching results with searcher intent. 4 Types of Searcher Intent. But purchase intent insights aren’t static.

Solving the Bad Data Problem in Marketing

Aberdeen

The right approach to intent data can get you the results you need. While first-party data gives you a strong foundation for marketing strategies, solving bad data problems requires verified intent data that gives you deep insight into the contacts you’re trying to reach.

Four Dimensions of Good Data Decisions

Aberdeen

Your organization has made an investment in a third-party intent data provider, or is considering one. Featured Articles Information Security Intent IT Infrastructure data governance effective data governance enterprise data intent data third-party intent data third-party purchase intent dat

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Direct Mail Influences Purchase Decisions.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Predict Your Success with Buyer Intent Signals

Aberdeen

Since the dawn of big data, marketers have struggled to accurately detect true buyer intent out of the abundance of data available to them. That outcome requires the right data, and the right data is all in your buyer intent signals. Predict Success by Measuring Buyer Intent.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?

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Buyer Intent Data Headline Roundup

Aberdeen

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity.

Using Buyer Intent Data to Inform Content Marketing

Aberdeen

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. The post Using Buyer Intent Data to Inform Content Marketing appeared first on Aberdeen.

Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data?

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Comparing News Consumption and Active Research

Aberdeen

This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Reasonably Enable Your BDRs with Buyer Intelligence

Aberdeen

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Can you articulate the impact intent data has had on the role of BDR at your organization?

Intent Data Limitations: Context is Key

Aberdeen

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Buyer Intent Data with Context.

Don’t Overlook Intent Data for Data Governance

Aberdeen

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or.

Don’t Overlook Intent Data for Data Governance

Aberdeen

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or.

Building Intent Data into Your Sales Enablement Process

Aberdeen

Target account lists remain static and ignore lookalike companies that might show intent. Company intent can’t be tracked to specific contacts for sales to engage. Working with a third-party intent data provider might seem like a magic bullet solution to these problems. And while intent data is certainly valuable, your investments will be wasted without a strategy for getting the most out of it. 4 Main Categories for Intent Signal Scoring.

Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space.

Buyer Intent May Be There, But is it the Right Fit?

Aberdeen

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

Report: Marketing Content Often Fails to Resonate with B2B Buyers

KoMarketing Associates

Influencer marketing (48 percent), purchase intent targeting (44 percent) and advertising on emerging social channels (44 percent) are becoming more common as well.

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Report: Video Marketing and ABM Remain Popular Among B2B Marketers

KoMarketing Associates

This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent).

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What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

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Study: Marketers Projected to Spend $17.8M on Digital/Mobile Video in 2019

KoMarketing Associates

Influencer marketing strategy (48 percent), purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent) are some of the B2B tactics that are on the rise.

B2B Audiences Primarily Use Search & Social Media to Find Business-Related Content

KoMarketing Associates

To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places.

Consumer Preferences Dictate Retail Strategies - Five Predictions for the Retail Industry in 2019

QuickPivot

Consumers are more informed than ever about their purchases and are dictat ing the shopping experiences that they want. For example, 78% of respondents to a consumer survey said that personally relevant content from brands increases their purchase intent. It’s 2019.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

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Better ABM from Better Data – A Series from HG Data & TechTarget

HG Data

Purchase Intent : learn how knowing true purchase intent can help you find prospects who are ready to purchase now (what SiriusDecisions calls your Active Demand).

Webinar – Restaurant & QSR Marketing

V12 Data

How QSRs and Restaurant Brands Are Powering Customer Acquisition with Purchase Intent Data. Key Topics: An overview of different types of real-time purchase indicators and data sets. Over 50% of diners go out to eat more than once a week.

How To Use Content Marketing To Be An Incredible Seller

Marketing Insider Group

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it!