DealSignal

APRIL 4, 2019

Bombora & DealSignal Partner to Deliver B2B Leads Showing Purchase Intent. The Bombora-DealSignal integration makes intent data immediately actionable for our sales team,” said Jeremy Middleton, Senior Director of Revenue Operations and Digital Marketing at Pramata. Learn how to drive conversions with Intent-based Leads.

Bombora 45

Bombora Purchase Intent Intent B2B 45

V12 Data

SEPTEMBER 5, 2019

[On-Demand Webinar] How Travel Brands Are Powering Customer Acquisition with Purchase Intent Data. In this webinar, V12 discusses how travel and hotel brands are using active purchase intent behavioral data to reach consumers in the market for travel.

Purchase Intent 45

Purchase Intent Intent Data Intent Purchase 45

Zoominfo

APRIL 1, 2020

You use intent data. Intent data predicts purchase intent by analyzing a prospect's behavior across the web. The average B2B buyer is mostly through the buyer journey before they ever engage with a salesperson. So how do you intercept buyers in the early part of their journey?

Intent Data 267

Intent Data Buyer Intent Intent Buyer's Journey 267

Smartyads

FEBRUARY 6, 2023

Skillfully disguised as user-generated content, native ads attract the audience's attention and increase purchase intent. Native advertising can skilfully capture the hearts and minds of users as no other forms of ads can. Brands worldwide have already appreciated the benefits of native advertising.

Click Rate 59

Click Rate Ads Purchase Intent User-Generated Content 59

Zoominfo

DECEMBER 28, 2020

Using the predictive data, you can set up your lead-scoring model to prioritize the companies that show genuine interest and purchasing intent. By tapping into the intent data, your sales team tracks the prospect’s activity, get’s a visual on the score, and makes a timely and productive call. Target your most valuable leads.

B2B Sales 309

B2B Sales Buy Intent Data Buyer Intent 309

Televerde

MARCH 28, 2022

These are examples of purchasing intent. There are typically four types of purchasing intent, as seen in the image below. Sometimes, they intend to lodge a complaint, get help with a problem, or get more information before committing to a purchase. Image Source.

Intent 105

Intent Purchase Intent Interactive Marketing Purchase 105

Heinz Marketing

NOVEMBER 30, 2019

Prospects Are Sending Purchase Intent Signals—Are Your Resources Properly Aligned? A look at purchase intent modeling to help align your top sales talent to the highest value accounts. Billboards are having a revival, here are some things you can learn from a traditional advertising method. Great article, Vivian Hou.

B2B 114

B2B Purchase Intent B2B Sales Intent Signal 114

Zoominfo

NOVEMBER 15, 2021

Scenario You can purchase intent data from review sites to identify prospects that are further along in the buying process and actively in the market for solutions. This “late stage” intent data provides visibility into who is researching in your category, your specific products, your competitors, and possible alternatives.

Intent Data 100

Intent Data Intent Purchase Email Campaigns 100

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent B2B Sales Zoominfo 244

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Marketing Prospects 265

Marketing Prospects Purchase Intent Contact Marketing Buying Cycle 265

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Intent Data 69

Intent Data Intent Purchase Intent B2B Marketing 69

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent B2B Sales Zoominfo 230

Martech

DECEMBER 10, 2021

Additionally, inclusive ads drove a 23-point lift in purchase intent among consumers belonging to Gen Z, whether the person experiencing the ad was personally represented or not, according to Microsoft. This article first appeared on Search Engine Land.

Advertisements 110

Advertisements Advertising Purchase Intent Business 110

Lake B2B

MAY 28, 2021

Technographics relates to the potential customer’s tech install base which gives B2B marketers the big picture about their prospective tech buyer’s purchase intents and next steps. The rising demand for technographic data providers in recent years can be attributed to the need for data-driven visibility in tech marketing.

Purchase Intent 91

Purchase Intent Best Practices B2B Marketing Marketing Prospects 91

SalesIntel

JANUARY 21, 2022

In brief, B2B Buyer Intent data enables you to determine whether or not a B2B prospect is actively contemplating or searching to acquire your type of product or solution, allowing you to make educated timely marketing decisions. Intent data provides insights into your prospects’ purchasing intent and online research behavior.

Intent Data 98

Intent Data Sales Cycle Intent Buyer Intent 98

Hubspot

MARCH 27, 2023

There are different types of target audiences that can be categorized into the following groups: purchase intention, interests, and lifestyle. Purchase intention: Purchase intention means an audience that is looking for a specific product to address their needs. For example, someone wants to buy a new car.

Service 76

Service Purchase Intent Landing Pages Marketing Prospects 76

V12 Data

OCTOBER 20, 2022

Purchase Intent & Shopping Behaviors 72% of new movers buy new items and services prior to moving. Uncover key insights on new movers’ shopping behaviors, including purchase timing, enticements to try new brands, social media purchasing power, and more. Download the 2022 New Mover Trends Report.

First-Mover Advantage 52

First-Mover Advantage Trends Research Purchase Intent 52

V12 Data

MAY 30, 2019

The $30 billion health and fitness industry in the U.S. has been growing by at least 3 – 4% annually for the last ten years and shows no signs of slowing down anytime soon. Currently about 20% of American adults have a fitness club membership, a number that could easily double in the next 10 – 15 years.

Purchase Intent 40

Purchase Intent Acquisitions Intent Intent Data 40

V12 Data

JUNE 6, 2019

Trying to determine a consumer’s intent is an ongoing challenge for brands across industries – until now. A few things are certain – consumer expectations are never constant or consistent.

Purchase Intent 40

Purchase Intent Intent Intent Data Acquisitions 40

SmartBug Media

MAY 13, 2022

For example, if a prospect account searches “what is B2B marketing software,” you can infer that they have relatively low purchase intent. However, if they search “best B2B marketing software vendors,” you can infer the company has medium to high purchase intent. You can use this data to inform your lead-scoring model.

Intent Data 79

Intent Data Intent Zoominfo Marketing 79

Valasys

JUNE 3, 2022

Have trouble determining your digital audience’s business requirements and purchasing intent? Intent data is a set of information that can help you reveal what a person is thinking about and, as a result, what they are likely to do, say, or buy shortly. The post What is Intent Data? Share This Post Shares.

Intent Data 52

Intent Data Intent Purchase Intent Purchase 52

Martech

JULY 26, 2021

It can include preference center data, purchase intentions, personal context, and how the individual wants the brand to recognize her.”. Forrester coined the term “zero party data” for this volunteered data: “Zero party data is that which a customer intentionally and proactively shares with a brand.

Purchase Intent 109

Purchase Intent Forrester Ad brokers Intent 109

Aberdeen

DECEMBER 17, 2019

The key is the marriage of artificial intelligence and intent data. AI vs. Intent Data. AI and intent data are often confused, but they are not the same. They are both used to uncover buyer purchase intent and to analyze the right signals when it comes to buyer needs, but how they do so is very different.

Intent Data 52

Intent Data Intent Purchase Intent B2B Marketing 52

Zoominfo

FEBRUARY 15, 2023

With the average sales rep spending just one-third of their workweek actually selling, identifying buyers that have demonstrated strong purchasing intent at the right moment is a critical success factor. As a result of this shift, efficient, cost-effective prospecting has become vital.

Zoominfo 130

Zoominfo Customer Surveys Marketing Prospects Sales Cycle 130

Martech

NOVEMBER 9, 2022

14% higher purchase intent. In a report commissioned by the BBC, organizations with branded podcasts saw: 89% higher awareness. 57% higher brand consideration. 24% higher brand favorability. 12% higher memory encoding than other forms of content. 16% higher engagement.

B2B Marketing 129

B2B Marketing B2B Advertising Channels Marketing 129

Liveintent

SEPTEMBER 8, 2022

Because consumers look at native ads 53 percent more than display ads and create an 18 percent increase in purchase intent, advertisers are chomping at the bit to incorporate the format in their campaigns. In fact, native display ad spend is projected to reach $98.59 billion in 2023.

Curation 118

Curation Relevance Advertisements Advertising 118

TowerData

OCTOBER 22, 2021

What if you had accurate and timely insight into an individual’s unique browsing behavior, preferences and purchase intent? What if you had current information on the content a person is interested in and the products they are looking for? You could reach out to them while they are still shopping and help them decide in your favor.

Purchase Intent 61

Purchase Intent Intent Purchase Buy 61

PureB2B

JANUARY 3, 2022

Thanks to PureABM from DemandScience, B2B marketers can optimize programmatic ad delivery to target accounts and drive engagement among leads based on purchase-intent data signals. Get precise with digital ad delivery and maximize engagement with purchase-intent buyers. Discover PureABM from DemandScience.

Account Based Marketing 62

Account Based Marketing Ads ABM B2B Marketing 62

Marketing Interactions

JUNE 13, 2021

In fact, proving you know them can decrease purchase intent by 4%. Research from Gartner found that helping B2B buyers advance increased purchase intent by 16%. But, in B2B, it’s not as much about knowing their shoe size as it is understanding their industry, role, and use case.

B2B Marketing 174

B2B Marketing B2B Marketing B2B Sales 174

PureB2B

JULY 7, 2022

Most intent data used today is comprised of third-party intent signals. Those alone, however, are not effective in engaging buyers considering a purchase. Intent Data Pitfalls to Avoid. Intent data is an indispensable asset that can elevate your lead generation and sales performance, but it’s not a plug-and-play solution.

Intent 118

Intent Leads Lead Intent Data 118

Martech

FEBRUARY 8, 2022

With the acquisition comes 160 million B2B records specific to the tech industry, as well as the company’s Demandcentr system, which monitors behavioral context and builds purchase intent around specific contacts. Selling Simplified’s customers include agencies and B2B brands, such as Juniper Networks, Mediacom and Marketo.

B2B Marketing 77

B2B Marketing B2B Sales B2B Account Based Marketing 77

Scoop.it

DECEMBER 2, 2021

In reality, the perfect keyword has to meet the following criteria: Have a good search volume (your “good” may be different, but we aim for 1,000+ monthly searches) Have a low keyword difficulty (in our case, less than 20/100 in Ahrefs) Have a purchase intent (someone who’s searching for it is likely to buy).

Content 107

Content Digital Marketing Funnels Marketing Funnels Funnel Advertising 107

KoMarketing Associates

APRIL 3, 2019

This is followed by purchase-intent targeting (44 percent) and advertising on emerging social channels (44 percent). Statistics showed that the most mainstream trends are currently video marketing (68 percent), ABM strategy (64 percent) and on-demand content strategy (55 percent).

Account Based Marketing 145

Account Based Marketing B2B Marketing ABM Marketing Report 145

Martech

OCTOBER 14, 2021

For example, it can identify content, the consumption of which is consistent with purchase intent — such as reviews. The Semantic Science ontology includes seasonal categories like Halloween, as well as in-market categories. Why we care.

Advertisements 89

Advertisements Advertising Purchase Intent Custom Publishing 89

Scoop.it

JULY 1, 2021

The kind of data it can help you with are: Purchase intent. These tools will let you know which users have a high purchase intent and which ones don’t. Accordingly you can send out nurturing emails to the people with low purchase intent.

Personalization 65

Personalization Purchase Intent Email Marketing Trigger Marketing 65

Choozle

JULY 24, 2020

Through the use of technology, these marketers are able to capitalize on more robust data sets to indicate the current needs and purchase intent of target companies. Purchase intent. Users have the ability to build audiences based on the current level of purchasing intent for a particular product or service.

Account Based Marketing 59

Account Based Marketing Purchase Intent Marketing B2B Marketing 59

Unbounce

APRIL 4, 2019

For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent. Purchase Intent. Purchase Intent.

Ads 109

Ads Purchase Intent B2B Marketing Business 109