Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

Intent Data Limitations: Context is Key

Aberdeen

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Buyer Intent Data with Context.

Buyer Intent May Be There, But is it the Right Fit?

Aberdeen

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?

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What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

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B2B Audiences Primarily Use Search & Social Media to Find Business-Related Content

KoMarketing Associates

To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places.

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

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How To Use Content Marketing To Be An Incredible Seller

Marketing Insider Group

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it!

Intent Targeted Ads Outperform Paid Search in B2B

Aberdeen

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? .

Intent Targeted Ads Outperform Paid Search in B2B

Aberdeen

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? .

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. HG Data can help you determine if your prospects are ready to upgrade, renew, or purchase a new technology solution. Intent Criteria.

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4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Tweet Lead generation can take you on a long hike.

Anatomy of an Intent Qualified Opportunity (IQO)

Aberdeen

Buyer Intent is becoming a recognized concept that’s invaluable in tracking the buyer’s journey, but what exactly do you get when buyer intent identifies an opportunity? Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns

HG Data

In the final installment of our series, we’ll be tackling how to use technographics and purchase intent insights to develop “micro-messaging” that uniquely addresses the pain points of your campaign recipients.

Why Conversion Is More Important Than Traffic for Generating Sales

bizible

Here are some reasons traffic may increase, but conversions decrease : The content does not match the intent of the search phrase driving the traffic. Yet, since that page is not at all purchase intent content for what we sell (SEO services), we have never received a lead from that page.

The Intelligent Business Show: EP09 – What Are the Humans For?

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. “People make their decisions emotionally. They will justify them rationally, but the reason why people choose is emotional. Qualitative evidence is how we get at that.”

Introduction to Lead Management

B2B Lead Generation

Lead nurturing (Progressing early stage leads from interest toward purchase intent). Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent.

What is Intent Data, and How Can You Include It In Your Campaigns?

Strategic-IC

Strategic IC are partnering with Cyance on 14th November for a breakfast event discussing Intent-Driven, Intelligent ABM. Y ou can learn more about how uncovering buying intent can transform marketing and sales strategies here. What is Intent Data? Why is intent data important?

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

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Aberdeen Acquires The Big Willow

Aberdeen

Maybe you know Aberdeen as a research firm and are surprised we acquired an intent data company? We are thrilled to have The Big Willow team join us with the largest, most accurate and highly targeted intent data in the market. Perhaps this acquisition surprised you?

PLA Query Segmentation – How to Drive Stronger Google Shopping Performance with PLA Query Segmentation

QuanticMind

PLA query segmentation is an important workaround for targeting shoppers with buying intent. Higher conversion rates (CVR) due to increased capture of high-intent clicks. For example, a general search like “Women’s hiking boots” generally implies low purchase intent.

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.

Online Display Advertising; An Overview & Benefits

NuSpark

Due to the building of brand recognition, display ads can provide a lift in brand searches, search engine click-thru rates, direct website visits and online/offline purchasing. Don’t underestimate the value of online display advertising.

How to Target the Right Role with Programmatic Advertising

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. CMO Essentials Featured Articles B2b B2C Devices intent data target advertisingFacilities maintenance people spend a lot of money.

The Intelligent Business Show: EP07 – You Don’t Know How Work Happens at Your Company

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant we discusses data & intelligence in workforce management with Brad Killinger, CEO of Sapience Analytics.

Is SEO Dead? Long Live Social Search!

Marketing Insider Group

Often, however, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. In other words, search engines will increasingly be driven by personal interaction such as voting, ranking, and commenting in order to better understand the intent of the reader.

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Is Your Intent Solution Detecting Buyers or Bots?

Aberdeen

In the online buying journey, the concept is realized anew in the form of fraudulent bots and crawlers that consume content, ad placements, clicks and dollars from advertisers — skewing analytics and falsely inferring buyer intent when none truly exists.

Bombora Strengthens Triblio’s ABM Platform with B2B Intent Data

Triblio

Over the past year, we have explored partnering with a third-party intent data provider to enhance our award-winning ABM platform. This is first-party intent and our research has shown that certain patterns of these interactions provide a strong indicator of buying interest.

4 Marketing Attribution Metrics You Can't Track in Excel

bizible

Even if they do, the chances of them making a purchase are almost nonexistent. People usually pass through a number of “touchpoints,” or events, to complete the purchase journey. Discovering Purchase Intent.

The Intelligent Business Show: EP08 – AI and the Goal of the Intelligent Machine

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. On this week’s episode of The Intelligent Business Show podcast — your one-stop shop where business leaders, experienced practitioners, and noted experts offer their sage wisdom so you can make your business more intelligent — our host Matthew Grant we discusses cognitive technologies and the impact of AI with Kathleen Walch, AI/ML Expert at Cognilytica.

Hyper-personalize The Customer Experience with Intent Data

Aberdeen

And with intent data, you can hyper-personalize the customer experience to unprecedented levels. Hyper-personalization with Buyer Intent Data. Buyer intent data captures the online research behavior of actual buyers on actual purchasing journeys.

Can Intent Data Hyper-personalize Your 4.5B Homepages?

Aberdeen

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

This demonstrates that leads from the search channel have significant purchasing intent. (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.).

Triblio Launches 2019 Real World ABM Tour

Triblio

Triblio’s Account-Based Marketing (ABM) platform orchestrates marketing and sales campaigns at every stage of the purchase journey. These campaign tools and analytics run on a proprietary AI-powered purchase intent engine that scores the level of interest each account has in making a purchase. Reston, Virginia – January 15, 2019 – Triblio, a leading Account-Based Marketing (ABM) solutions provider, has announced the launch of its 2019 Real World ABM Tour.

How Do You Avoid Funnel Blindness? With John Steinert, CMO of TechTarget

Engagio

Now there’s the interior, too, where you’re so intent on how you do things in your company, and what you’re told to do, that you start drinking your own Kool-Aid. A lot of activity happens outside of your funnel.

Triblio – Bombora Partnership: The Next ABM Evolution

Valasys

Triblio, the award-winning Account Based Marketing platform has announced their partnership with the leading B2B intent data provider, Bombora. This is where third-party intent data from Bombora becomes vital.

4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

Modern Marketing

Unlike previous, snapshot studies of consumer intent or self-reported behavior, this project involves both quantitative and qualitative studies of the same sample of consumers during two distinct time periods: October, when consumers are generally in the planning stages, and mid-December, when consumers have either largely finished or are still actively engaged in holiday shopping. The reality is that there is hardly a consumer out there who solely purchases everything online.

The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).

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How Modern is Your Data Environment, Really?

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Broadly speaking, companies today fall into one of three levels of maturity when it comes to their data infrastructure: Primitive , standard , and high-performance.

What B2B Trade Show Attendees REALLY Want From Exhibitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning.