What is B2B Purchase Intent Data?

Aberdeen

The B2B marketing world is abuzz with “purchase intent data.”. I write about it often enough, so to make sure my proselytizing is accurate, I often reference a super-handy guide Aberdeen produced, “Demystifying B2B Purchase Intent Data: Understanding the Basics.”.

Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

Intent Data Industry News: ABM, Google, Dynamic Targeting

Aberdeen

This week’s intent data headline installment rounds up stories that discuss industry announcements audience targeting, and retail applications of intent data. Direct Mail Influences Purchase Decisions.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Video Review: How to Use Purchase and Intent Data

Aberdeen

In the video, “Leveraging Purchase and Intent Data: A Fireside Chat With Stefanie Jay ,” two experts in the marketing space discuss how Walmart Media Group uses purchase intent data and purchase history data to connect marketing activities to buyer journeys.

Comparing News Consumption and Active Research

Aberdeen

This visualization depicts the average weekly research activity by topic and maps it against the number of companies in-market for a purchase. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Reasonably Enable Your BDRs with Buyer Intelligence

Aberdeen

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Can you articulate the impact intent data has had on the role of BDR at your organization?

Using Buyer Intent Data to Inform Content Marketing

Aberdeen

This success story tells an age-old tale, one of a marketing team adrift in a morass of content, who found their way to solid ground by following buyer intent signals emitted by their perfect audience. The post Using Buyer Intent Data to Inform Content Marketing appeared first on Aberdeen.

Buyer Intent Data Headline Roundup

Aberdeen

Welcome to this week’s roundup of intent data news and features. Read on for the latest industry research reports, tips for using intent data, and expert projections of what 2019 might bring to the intent data space. Fit, Intent, Opportunity.

Differentiate Buyer Intent Analysis with Advanced Analytics

Aberdeen

Advanced statistical analysis enables market research organizations to derive meaningful insights into key market trends, demystifying buyer intent. Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data?

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Differentiate Intent Data Analysis with Advanced Analytics

Aberdeen

Demystifying Buyer Intent with Advanced Analytics. Do the outcomes of Minkara’s research also apply to buyer intent data? Demystified” buyer intent data is not a commodity that teams can share via zipped folder sent over Slack.

Don’t Overlook Intent Data for Data Governance

Aberdeen

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or.

Don’t Overlook Intent Data for Data Governance

Aberdeen

For an example, pretend you are tasked with purchasing a cake for an event your company is hosting, but you don’t know: the number of attendees, how many folks have food allergies, if it’s only gluten allergies, or if there are also egg allergies, what the cake is specifically celebrating, or.

Intent Data Limitations: Context is Key

Aberdeen

A cornerstone of Aberdeen’s methods is something you’ve been hearing about: Buyer intent data. This refers to information we capture about online research conducted by actual buyers who emit a discernible purchase intent signal. Buyer Intent Data with Context.

Who’s Who in the Intent Data Business?

Aberdeen

Buyer intent data is gold, and like the eponymous rush of 1848, data-driven organizations are scrambling to make the most strategic and lucrative use of this digital resource, particularly for account-based marketing (ABM). We’ve compiled some big names in the intent data space.

Buyer Intent May Be There, But is it the Right Fit?

Aberdeen

Confirming buyer intent matters. Even if the lead you’re handing to Sales has high intent to purchase, they won’t be a viable lead if you don’t serve their industry or can’t meet their needs. Buyer Intent Data Must be a Good Fit.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?

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What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

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Consumer Preferences Dictate Retail Strategies - Five Predictions for the Retail Industry in 2019

QuickPivot

Consumers are more informed than ever about their purchases and are dictat ing the shopping experiences that they want. For example, 78% of respondents to a consumer survey said that personally relevant content from brands increases their purchase intent. It’s 2019.

B2B Audiences Primarily Use Search & Social Media to Find Business-Related Content

KoMarketing Associates

To dig deeper, the researchers behind the survey took a look at where audiences with higher purchasing intent encountered business marketing content. When it comes to business marketing content, new research suggests that B2B audiences are finding it in a wide range of places.

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions.

Headline Roundup: Intent Data Forecasts, Spend Concerns

Aberdeen

This week’s roundup of purchase intent data headlines explores industry goings on, ad spend, and Super Bowl LIII winning strategies (Not yours, Brady!) to glean intent data insights from digital channels. B2B Intent Data Applications and Future Predictions.

B2B Intent Data Industry Rumblings: Headline Roundup

Aberdeen

A lot of intent data industry rumblings were in the news this week. This week’s headline roundup includes stories about snacking intent, partnerships, new product releases, and leadership advice. Snack Intent Data.

How To Use Content Marketing To Be An Incredible Seller

Marketing Insider Group

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it!

Better ABM from Better Data – A Series from HG Data & TechTarget

HG Data

Purchase Intent : learn how knowing true purchase intent can help you find prospects who are ready to purchase now (what SiriusDecisions calls your Active Demand).

What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

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Intent Data Improves Sales Reps Onboarding and Retention

Aberdeen

Research in Intent Data Can Help. Intent data reflects buyer behavior today which allows new sales people to react to pending deals immediately. Intent data is an insightful means of determining quota potential of a territory.

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. HG Data can help you determine if your prospects are ready to upgrade, renew, or purchase a new technology solution. Intent Criteria.

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Journey Acceleration Launched By Madison Logic: Full-Funnel Content Customization

Valasys

On February 27 th 2019, New York-based B2B purchase intent data provider and account-based marketing platform, Madison Logic , launched Journey Acceleration. This is done through deep integrations with Marketo and Salesforce combined with firmographic and intent data.

Better ABM from Better Data: Micro-messaging for More Effective B2B Campaigns

HG Data

In the final installment of our series, we’ll be tackling how to use technographics and purchase intent insights to develop “micro-messaging” that uniquely addresses the pain points of your campaign recipients.

Why Conversion Is More Important Than Traffic for Generating Sales

bizible

Here are some reasons traffic may increase, but conversions decrease : The content does not match the intent of the search phrase driving the traffic. Yet, since that page is not at all purchase intent content for what we sell (SEO services), we have never received a lead from that page.

Intent Targeted Ads Outperform Paid Search in B2B

Aberdeen

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? .

Intent Targeted Ads Outperform Paid Search in B2B

Aberdeen

What are intent targeted ads? Intent targeted ads are programmatic display ads directed solely to device IDs from target accounts showing purchase intent for what you sell. Why do intent targeted ads outperform paid search in B2B? .

The Intelligent Business Show: EP12 – The Many Ways Your Customers Think

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

The Intelligent Business Show: EP18 – Just Like Oil, Data Will Make You Rich

Aberdeen

Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. The Intelligent Business Show, or TIBS, consists of two things: “intelligent businesses” and how to make businesses more intelligent.

In Data, We Trust: How Business Users Benefit From More Effective Data Governance

Aberdeen

Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates.

In Data, We Trust: How Business Users Benefit From More Effective Data Governance

Aberdeen

Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates.

How Advanced Statistical Analysis Can Benefit Market Research Firms

Aberdeen

Demystifying B2B Purchase Intent Data. Intent data is a game-changing tool that can enable you to increase pipeline quality, close larger deals, and significantly boost win-rates.