Trending Sources

How to Leverage SEO for B2B Lead Generation

Modern B2B Marketing

Modern SEO Strategies Need User Intent Research. Marrying SEO and lead generation strategies starts with a modern understanding of SEO—specifically a concept called “user intent.” User intent is the real meaning behind the keywords people type in a search engine text box.

Why CMOs Need To Be Bullish On Mobile DMPs

Modern Marketing

70% of us use 3 or more channels to research a purchase. Consumers viewing a constant message across a variety of channels can improve purchase intent by 90% and brand perception by 68%. Not sure why I used the word "bullish" in the title.

Why Conversion Is More Important Than Traffic for Generating Sales

bizible

Here are some reasons traffic may increase, but conversions decrease : The content does not match the intent of the search phrase driving the traffic. Yet, since that page is not at all purchase intent content for what we sell (SEO services), we have never received a lead from that page.

The five great questions of content marketing

grow - Practical Marketing Solutions

We’re combating this by fine-tuning a purchase intent model that assigns weights to different interactions a user may have with the content, and using this to back into a minimum dollar amount that we feel confident taking credit for — but it’s obviously not a perfect science.”.

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Modern Marketing

An IAB study found that consumers that view a consistent message across multiple channels increase their purchase intent by 90% and improve their perception of that brand by 68%. Multiple Channels Consulted for the Purchase Process.

Is SEO Dead? Long Live Social Search!

B2B Marketing Insider

Often, however, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. In other words, search engines will increasingly be driven by personal interaction such as voting, ranking, and commenting in order to better understand the intent of the reader.

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Introduction to Lead Management

B2B Lead Generation Blog

Lead nurturing (Progressing early stage leads from interest toward purchase intent). Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent.

15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

People who click on native ads have a higher purchase intent than those who click on banner ads." The world of publishing has changed.

Four profound marketing megatrends for 2016 and beyond

grow - Practical Marketing Solutions

As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent. As I detail in my book, the act of sharing drives the economics of social media marketing, creates advocacy, and affects purchasing intent.

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The Phrenology of the Modern B2B Marketer

Modern Marketing

by Joe Chernov | Tweet this We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language.

4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

Modern Marketing

Unlike previous, snapshot studies of consumer intent or self-reported behavior, this project involves both quantitative and qualitative studies of the same sample of consumers during two distinct time periods: October, when consumers are generally in the planning stages, and mid-December, when consumers have either largely finished or are still actively engaged in holiday shopping. The reality is that there is hardly a consumer out there who solely purchases everything online.

Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

Purchase intent is 53% higher for native ads. The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation Blog

During this stage, you’ll share content to help progress them from interest towards purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities.

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

This demonstrates that leads from the search channel have significant purchasing intent. (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.).

The Four C’s of Marketing Orchestration Testing

Modern Marketing

If we look at purchase behavior we can then look at purchase intent! If we have intent and purchase behavior, maybe we can do predication modeling and basket analysis. − Purchase Behavior. − Purchase Intent.

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The 3 Massive Marketing Hang-ups Account-Based Marketing Can Solve

Vidyard

MQLs don’t fit your customer profile or don’t have enough purchase intent. B2B purchase decisions aren’t usually made by one person, but rather by a group of people with divergent interests and priorities.

The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).

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Seven Ways to Humanize B2B Marketing

Webbiquity

However, our research also shows that ‘personal value’ is twice as powerful as business value in achieving a broad range of commercial objectives (including awareness, consideration, purchase intent, willingness to pay a premium, loyalty, willingness to recommend).”

Sponsored content and the economics of trust

grow - Practical Marketing Solutions

Sponsored content produces 18 percent higher lift in purchase intent and 9 percent higher lift for brand affinity than banner ads. For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history.

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Why Emotion Matters in B2B Marketing

Modern Marketing

By building emotional connections with their customers, which can drive important purchase outcomes like purchase intent and pricing power. B2B purchasers are almost 50% more likely to buy a product or service when they see personal value in their business purchase decision, the study found. Editor's Note: Today's post comes courtesy of Chuck Green , a marketing and business writer for the past 30 years.

The Dark Future of Native Advertising

Digital B2B Marketing

Native advertising, and specifically native publishing programs, will struggle in the future. It isn’t because publishers’ offerings are flawed, because visitors have developed sponsored content blindness or because we have all developed an aversion to all sponsored content.

3 Keys to Modern Keyword Research: Update Your Strategy and Tools for 2017

Modern B2B Marketing

The first step to a modern keyword strategy is understanding the user intent behind target keywords. Keywords Rely on “User Intent”. The unspecified question behind the keyword is what we refer to as “user intent.”.

23 Outstanding Social Media Marketing Guides

Webbiquity

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Branding is Not Demand Generation. Stop Pretending That It Is.

The Point

It’s a compelling case, but then Josh goes further: “A solid model for understanding Web advertising is the purchase intent funnel. Hey, I get it. Demand generation is hot. It’s the marketing movement of the moment.

Perfecting the Sponsored Content Pitch for Advertisers: 3 Must Haves

Hubspot

Therefore, your team needs to have a firm grasp of the marketing funnel and how it works, what campaign ROI metrics advertisers care about, and which audience insights matter to advertisers (whether it’s purchase intent, demographics, or another set of metrics).

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Are Agencies missing the inbound opportunity?

Hubspot

In January this year there were over 60,000 searches for the 400 keywords incite monitors to track agency purchase intent.

Why Video Is Crucial to Your Marketing Automation Strategy

Modern B2B Marketing

With the intense focus on guiding buyers through the purchase process with valuable content and targeted nurture streams, as well as the development of video-based technology, marketing with video is a whole new ball game. Author: Kimbe MacMaster Video is on the rise.

Content Marketing Trends Taking Us into the Future

Modern Marketing

pieces of information before a customer makes a purchase. Overall, video provides a “lean-back” experience for your buyer where they can consume as much content as they need to learn or to justify an eventual purchase.

Tips for your professional B2B corporate video production project

Biznology

And Unruly also has something to say about video advertising in that video increases purchase intent by 97%, and brand association by 139%. Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers?

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Data is reporting on what has already happened, Insights are ideas that come from the data that allow you to find new market opportunities, new ways to place media and new ways to find customers who exhibit purchase intent, which is why I hired Networked Insights in the first place!

10 Ways to Optimize Your Lead Conversion Rate

B2B Lead Generation Blog

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Tweet The ultimate goal of B2B marketing and lead generation is to help the sales team sell. Marketers spend a lot of time and effort creating inbound leads but struggle getting those leads to convert into customers after they hand them off to sales.

Exciting new tools for B2B prospecting

Biznology

6Sense analyzes billions of rows of 3 rd party data, from trade publishers, blogs and forums, looking for indications of purchase intent. The account data will be populated with contacts, indicating their likely role in the purchase decision, and an estimate of the likely deal size.

How Publishers Can Increase Time on Site

Hubspot

The longer someone remains on your site , the more likely they are to convert on an offer or display some other trackable form of purchase intent.

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5 Things Your Business Must Consider About Outsourcing Customer Research

Cintell

Collating opinions and the received wisdom within your firm with the intent of creating personas can come with it’s own distinct hazards. After studying the market, they learned there were people who existed with power to purchase, but were concealed by the existing segmentation model. It was not possible to see through to their motivations, purchase intent, and more that would make them an addressable target, because the prior segmentation perspective was so strong.

Everything a marketer needs to know about CDPs. Wait, what’s a CDP?

chiefmartech

Examples include purchase intent, local weather, and stock portfolio values.

Predictive Analytics: The Next Piece of the Social Puzzle

Modern B2B Marketing

Among other things, they can allow brands to locate social media users with purchase intent. If the brand was lucky, that consumer might have made a purchase – so the contest might have directly led to revenue.

Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Models for different products can be based built by selecting only accounts that purchased that product. Specifically, it also measures purchase intent by based on more than 1 billion clicks per day on third party Web sites and emails. The combination of fit, intent, and engagement will guide the real-time treatment recommendations and can support additional scoring applications. Remember how much simpler life was back in 2010?

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