Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen CMO Essentials

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?


What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck


True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

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Better ABM from Better Data – A Series from HG Data & TechTarget

HG Data

Purchase Intent : learn how knowing true purchase intent can help you find prospects who are ready to purchase now (what SiriusDecisions calls your Active Demand).

Better ABM from Better Data: Using Data to Build a Propensity to Buy Model

HG Data

In our last blog post , we talked about the importance of technographics enriched with intent data for enhancing targeting effectiveness. HG Data can help you determine if your prospects are ready to upgrade, renew, or purchase a new technology solution. Intent Criteria.

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Why Conversion Is More Important Than Traffic for Generating Sales


Here are some reasons traffic may increase, but conversions decrease : The content does not match the intent of the search phrase driving the traffic. Yet, since that page is not at all purchase intent content for what we sell (SEO services), we have never received a lead from that page.

How to Leverage SEO for B2B Lead Generation

Modern B2B Marketing

Modern SEO Strategies Need User Intent Research. Marrying SEO and lead generation strategies starts with a modern understanding of SEO—specifically a concept called “user intent.” User intent is the real meaning behind the keywords people type in a search engine text box.

4 Marketing Attribution Metrics You Can't Track in Excel


Even if they do, the chances of them making a purchase are almost nonexistent. People usually pass through a number of “touchpoints,” or events, to complete the purchase journey. Discovering Purchase Intent.

19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing


increase in purchase intent when exposed to promotional content from influencers. ( Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.

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The Truth About the ROI of Online Video Ads, in 5 Charts


A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).

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Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Tweet Lead generation can take you on a long hike.

Is SEO Dead? Long Live Social Search!

Marketing Insider Group

Often, however, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. In other words, search engines will increasingly be driven by personal interaction such as voting, ranking, and commenting in order to better understand the intent of the reader.

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Introduction to Lead Management

B2B Lead Generation

Lead nurturing (Progressing early stage leads from interest toward purchase intent). Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent.

The Four C’s of Marketing Orchestration Testing

Modern Marketing

If we look at purchase behavior we can then look at purchase intent! If we have intent and purchase behavior, maybe we can do predication modeling and basket analysis. − Purchase Behavior. − Purchase Intent.

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5 Steps to a Better PPC Account


Also consider adding keywords that show purchase intent from your customer. For eCommerce companies, you may add keywords that include “buy” or “purchase.” Spend the most money to capture searches with the most purchase intent, and make sure that your exact match keywords have a chance to shine. You launched a new PPC account, and you feel like you have a good hold on performance. But how can you keep moving toward long-term success?

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Why B2B Marketers are Flocking to Native Advertising in 2015


Purchase intent is 53% higher for native ads. The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising.

MQAs: Learning From The Sins of The Past with Joe Chernov


They indicate account engagement suggests purchase intent. For many organizations, Marketing doesn’t produce enough Marketing Qualified Accounts (MQAs) to feed Sales. Should they lower MQA standards to increase volume, or compromise volume to retain MQA integrity?

Blueshift CDP Adds Advanced Features

Customer Experience Matrix

Profiles are automatically enhanced with product affinities and scores for purchase intent, engagement, and retention. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients.

Why CMOs Need To Be Bullish On Mobile DMPs

Modern Marketing

70% of us use 3 or more channels to research a purchase. Consumers viewing a constant message across a variety of channels can improve purchase intent by 90% and brand perception by 68%. Not sure why I used the word "bullish" in the title.

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4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

Modern Marketing

Unlike previous, snapshot studies of consumer intent or self-reported behavior, this project involves both quantitative and qualitative studies of the same sample of consumers during two distinct time periods: October, when consumers are generally in the planning stages, and mid-December, when consumers have either largely finished or are still actively engaged in holiday shopping. The reality is that there is hardly a consumer out there who solely purchases everything online.

15 Social Selling Quotes to Inspire Your Sales Efforts


Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

Modern Marketing

The Oracle BlueKai Audience Data Marketplace aggregates data from more than 350 data providers globally to provide anonymous online profile information and purchasing intent for more than 700 million consumers.

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Drive More Revenue With AdWords: Everything B2B Marketers Need To Know


This demonstrates that leads from the search channel have significant purchasing intent. (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.).

How to do lead management that improves conversion

B2B Lead Generation

Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent. In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low?

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Modern Marketing

An IAB study found that consumers that view a consistent message across multiple channels increase their purchase intent by 90% and improve their perception of that brand by 68%. Multiple Channels Consulted for the Purchase Process.

What B2B Trade Show Attendees REALLY Want From Exhibitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

During this stage, you’ll share content to help progress them from interest towards purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities.

5 Brands Share Their Content Marketing Process

Content Marketing Institute

We also compare search volume to purchase intent. But for keywords that show high purchase intent, lower search volumes are fine because conversions could be higher with those posts than with the generic articles. It’s a hazard of the job for content marketers.

Is Your Brand Trusted? Why Authenticity is Critical to Customer Loyalty


Pert the Cohn & Wolfe’s 2017 Authentic Brand study , 91 percent of consumers would reward a brand for its authenticity and 62 percent said they would either purchase a product from a brand they deem to be authentic or express greater interest in buying from that brand in the future.

The Phrenology of the Modern B2B Marketer

Modern Marketing

by Joe Chernov | Tweet this We’ve spent the last few years talking about a concept called digital body language – the ability to use technology to decipher purchase intent from online behavior. Eloqua’s ability to decode your prospects’ intent is no longer limited to their body language.

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Customer Conversations: Identifying Revenue Opportunities Using Customer Analytics

Measure Up Marketing

Since time is of the essence, some of the ideas we discussed revolved around purchase intent behaviors, channels, and touch points that would facilitate near-term revenue generating opportunities.

Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

Translation: This will be unlike other studies that ONLY look at shoppers’ intent before the holidays. It will also look at what actually occurred and then explore the reasons why intent did not match reality. Part 1 analyzes purchase intent.

The 3 Massive Marketing Hang-ups Account-Based Marketing Can Solve


MQLs don’t fit your customer profile or don’t have enough purchase intent. B2B purchase decisions aren’t usually made by one person, but rather by a group of people with divergent interests and priorities.

Exciting new tools for B2B prospecting


6Sense analyzes billions of rows of 3 rd party data, from trade publishers, blogs and forums, looking for indications of purchase intent. The account data will be populated with contacts, indicating their likely role in the purchase decision, and an estimate of the likely deal size.

Tips for your professional B2B corporate video production project


And Unruly also has something to say about video advertising in that video increases purchase intent by 97%, and brand association by 139%. Want to get visitors to your website to stay longer? Want to convert more of those visitors into leads and customers?

4 Retail Marketing Holiday Planning Strategies

Modern Marketing

The webcast will also include a deep-dive into leveraging purchase intent, social media and wish lists with key automations. Retailers rely very heavily on the revenue generated during the holiday shopping season. Those in retail marketing have visions of booming sales dancing in their heads – especially the time between Thanksgiving and Christmas AKA “crunch time.” ” A Look Back. Last year Wacarra Yeomans, Sr.

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Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing

Customer Experience Matrix

Models for different products can be based built by selecting only accounts that purchased that product. Specifically, it also measures purchase intent by based on more than 1 billion clicks per day on third party Web sites and emails. The combination of fit, intent, and engagement will guide the real-time treatment recommendations and can support additional scoring applications. Remember how much simpler life was back in 2010?

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Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Data is reporting on what has already happened, Insights are ideas that come from the data that allow you to find new market opportunities, new ways to place media and new ways to find customers who exhibit purchase intent, which is why I hired Networked Insights in the first place!

4 Lessons B2B Marketers Can Learn from B2C Marketers


Online personalities and experts have a huge influence on the modern buyer’s purchase decisions—even in the B2B world. Twitter users’ purchase intent doubles when exposed to promotional content from an influencer ( source ).

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