Combining Purchase Intent & Technographics for Better Targeting

HG Data

HG Data and TechTarget have teamed up to provide sales and marketing teams with a way to seamlessly access both tech install and real purchase intent data in one platform. The post Combining Purchase Intent & Technographics for Better Targeting appeared first on HG Data.

Reward-Based vs. Discount-Based Promotions: Which Drives Greater ROMI?

Aberdeen

Aberdeen defines reward-based promotions as those that offer an incentive in the form of digital or physical gift cards, prepaid cards, merchandise, or checks to encourage action or purchase. What kind of promotions hook you? Do you know what kind of promotions hook your customers?

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What Is Sales Intelligence? An Interview With DiscoverOrg CEO, Henry Schuck

DiscoverOrg

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

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What is Intent Data? The Predictive Sales Trifecta

DiscoverOrg

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data?

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How to to Double (Yes, We Mean Double) the Impact of Your Content Strategy

We saw meaningful differences in brand perception, conversion rates, and intent to purchase. Intent to Purchase The last thing we wanted to quantify was the correlation between content quality and intent to purchase. Purchase Intent) 51% 25% www.acrolinx.co

Why Conversion Is More Important Than Traffic for Generating Sales

bizible

Here are some reasons traffic may increase, but conversions decrease : The content does not match the intent of the search phrase driving the traffic. Yet, since that page is not at all purchase intent content for what we sell (SEO services), we have never received a lead from that page.

How To Use Content Marketing To Be An Incredible Seller

Marketing Insider Group

Purchase Intent: Expert content lifts purchase intent over brand content by 38% and 83% over user reviews. This research suggests your subject matter expert-like content will help drive purchase intent at the beginning of the of the sales process and at the end of it!

Online Display Advertising; An Overview & Benefits

NuSpark

Due to the building of brand recognition, display ads can provide a lift in brand searches, search engine click-thru rates, direct website visits and online/offline purchasing. Don’t underestimate the value of online display advertising.

4 Marketing Attribution Metrics You Can't Track in Excel

bizible

Even if they do, the chances of them making a purchase are almost nonexistent. People usually pass through a number of “touchpoints,” or events, to complete the purchase journey. Discovering Purchase Intent.

4 Steps to Lead Nurturing: Walking the buying path with your customers

B2B Lead Generation

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Tweet Lead generation can take you on a long hike.

Condition-Based Monitoring for Operations Optimization

Aberdeen

Operations Optimization: In-Market Buyer Intent is Strong. The six-month in-market buyer intent trendline for “Operations Optimization” shows a steady upward slope as well as a recent sharp spike– from 9,000 researchers in May 2018 to 42,000 in early June 2018 (Figure 1).

How to Leverage SEO for B2B Lead Generation

Modern B2B Marketing

Modern SEO Strategies Need User Intent Research. Marrying SEO and lead generation strategies starts with a modern understanding of SEO—specifically a concept called “user intent.” User intent is the real meaning behind the keywords people type in a search engine text box.

Introduction to Lead Management

B2B Lead Generation

Lead nurturing (Progressing early stage leads from interest toward purchase intent). Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent.

The Truth About the ROI of Online Video Ads, in 5 Charts

Contently

A new study from the Nielsen Media Lab and HIRO Media suggests that there’s hardly any correlation between engagement-based metrics (like click-through rates and views) and ROI (intent to purchase).

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19 Noteworthy Stats About Instagram, LinkedIn, and Twitter Marketing

Webbiquity

increase in purchase intent when exposed to promotional content from influencers. ( Social media marketing is sometimes viewed as Facebook —and then there’s the other guys.

Stats 232

Facebook Advertising for Dummies (Wiley)

Buzz Marketing for Technology

And according to a study by Neilsen on Facebook Ads there is much better awareness, ad recall and best of all purchase intent when your friend “likes&# or mentions a company to you via Facebook.

Outbrain Amplify Dashboard Now Available in 6 New Markets

Outbrain

Consumers look at native ads 53% more than display ads, and native advertising increases purchase intent by 18%. Outbrain’s Amplify dashboard has been rolled out in several new and exciting markets: Hong Kong, Taiwan, Thailand, Indonesia, Malaysia, and Slovenia.

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Is SEO Dead? Long Live Social Search!

Marketing Insider Group

Often, however, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. In other words, search engines will increasingly be driven by personal interaction such as voting, ranking, and commenting in order to better understand the intent of the reader.

Search 171

Drive More Revenue With AdWords: Everything B2B Marketers Need To Know

bizible

This demonstrates that leads from the search channel have significant purchasing intent. (Finally, a past-due update for our AdWords For Lead Gen guide -- everything you need to know about AdWords to successfully generate leads AND drive more revenue.).

Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Influencers ultimately pay a key role in the modern buyer journey and can drive metrics such as brand consideration and purchase intent. TLDR: Pharmaceutical and Health Sciences Brands are shying away from running effective influencer programs.

The Four C’s of Marketing Orchestration Testing

Modern Marketing

If we look at purchase behavior we can then look at purchase intent! If we have intent and purchase behavior, maybe we can do predication modeling and basket analysis. − Purchase Behavior. − Purchase Intent.

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How to do lead management that improves conversion

B2B Lead Generation

Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent. In this post, I’m going to focus on how to do lead management that increases sales conversion. Here’s why: First, B2B lead conversion to actual revenue conversion is low. You may be wondering: how low?

Why CMOs Need To Be Bullish On Mobile DMPs

Modern Marketing

70% of us use 3 or more channels to research a purchase. Consumers viewing a constant message across a variety of channels can improve purchase intent by 90% and brand perception by 68%. Not sure why I used the word "bullish" in the title.

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5 Steps to a Better PPC Account

Fathom

Also consider adding keywords that show purchase intent from your customer. For eCommerce companies, you may add keywords that include “buy” or “purchase.” Spend the most money to capture searches with the most purchase intent, and make sure that your exact match keywords have a chance to shine. You launched a new PPC account, and you feel like you have a good hold on performance. But how can you keep moving toward long-term success?

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Why B2B Marketers are Flocking to Native Advertising in 2015

Aggregage

Purchase intent is 53% higher for native ads. The stats from the Content Marketing Institute’s B2B Content Marketing: 2015 Benchmarks, Budgets and Trends on B2B marketers plans for content marketing spending in 2015 vs. 2014 were not that surprising.

What B2B Trade Show Attendees REALLY Want From Exhibitors

The Forward Observer

Artillery B2B Marketing Blog > The Forward Observer In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning.

4 Ways Marketers Can Appeal Messaging to Holiday Shoppers

Modern Marketing

Unlike previous, snapshot studies of consumer intent or self-reported behavior, this project involves both quantitative and qualitative studies of the same sample of consumers during two distinct time periods: October, when consumers are generally in the planning stages, and mid-December, when consumers have either largely finished or are still actively engaged in holiday shopping. The reality is that there is hardly a consumer out there who solely purchases everything online.

5 Useful Lead Nurturing Tactics to Get More Opportunities

B2B Lead Generation

During this stage, you’ll share content to help progress them from interest towards purchase intent. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. Lead nurturing is one of those things that’s easy to talk about but hard to do. In this article, I’ll share how to apply lead nurturing to help advance leads through three stages of your lead generation funnel to get more qualified opportunities.

Blueshift CDP Adds Advanced Features

Customer Experience Matrix

Profiles are automatically enhanced with product affinities and scores for purchase intent, engagement, and retention. I reviewed Blueshift in June 2015 , when the product had been in-market for just a few months and had a handful of large clients.

Oracle Selected as Strong Leader Among Digital Marketing Platforms

Modern Marketing

The Oracle BlueKai Audience Data Marketplace aggregates data from more than 350 data providers globally to provide anonymous online profile information and purchasing intent for more than 700 million consumers.

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15 Social Selling Quotes to Inspire Your Sales Efforts

Zoominfo

Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. Social media has completely transformed the way people interact with each other—including the way sales professionals interact with customers and prospects.

Is Your Brand Trusted? Why Authenticity is Critical to Customer Loyalty

ERDM

Pert the Cohn & Wolfe’s 2017 Authentic Brand study , 91 percent of consumers would reward a brand for its authenticity and 62 percent said they would either purchase a product from a brand they deem to be authentic or express greater interest in buying from that brand in the future.

MQAs: Learning From The Sins of The Past with Joe Chernov

Engagio

They indicate account engagement suggests purchase intent. For many organizations, Marketing doesn’t produce enough Marketing Qualified Accounts (MQAs) to feed Sales. Should they lower MQA standards to increase volume, or compromise volume to retain MQA integrity?

The Undeniable Benefit of a Consistent Cross Channel Marketing Message

Modern Marketing

An IAB study found that consumers that view a consistent message across multiple channels increase their purchase intent by 90% and improve their perception of that brand by 68%. Multiple Channels Consulted for the Purchase Process.

Industrial Marketing Management for Monster Results

Roketto

Marketing management tasks for middle of the funnel (MOFU) need to capture consideration attention and build on the intent to purchase. Bottom of the Funnel (BOFU) is where prospects have decided on a solution, are ready to purchase, and are qualifying vendors in order to make the right decision. Search campaigns targeting keywords with purchase intent.

5 Brands Share Their Content Marketing Process

Content Marketing Institute

We also compare search volume to purchase intent. But for keywords that show high purchase intent, lower search volumes are fine because conversions could be higher with those posts than with the generic articles. It’s a hazard of the job for content marketers.

15 Stats Every Digital Publisher Needs to Know [SlideShare]

Hubspot

People who click on native ads have a higher purchase intent than those who click on banner ads." The world of publishing has changed.

Stats 52

30 Shocking Influencer Marketing Statistics

Zoominfo

40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 18% of purchase decisions are influenced by YouTube videos ( source ).

7 Tips to Boost Your Email Nurturing Results Immediately

B2B Lead Generation

During this stage, you’ll share content to help progress them from interest towards purchase intent. People aren’t looking for a reason to read your email nurturing messages, they’re looking for a reason to delete them. Think about it. You probably do this with your inbox too. This is important because marketers rely on email as the top lead-nurturing tactic and according to Econsultancy, it’s the best channel for ROI.

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Retail Holiday Shopping Trends Highlighted in Two New Research Reports

Modern Marketing

Translation: This will be unlike other studies that ONLY look at shoppers’ intent before the holidays. It will also look at what actually occurred and then explore the reasons why intent did not match reality. Part 1 analyzes purchase intent.