SmartBrief - Marketing

DECEMBER 3, 2024

They do so in an effort to help brands shape products, by revealing personal information, purchase intentions and how they want to be recognized by a brand. Zero-party data collection involves consumers being willing participants to actively share their data. When it comes to zero-party data, transparency is key.

Privacy 126

Privacy Advertising Agencies Planning Ad Exchange 126

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. Where can I find Intent data?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Martech

AUGUST 8, 2024

“When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Marketing AI 116

Marketing AI Advertising Agencies Paid Search Agency Work Management 116

DiscoverOrg

MARCH 5, 2018

True sales intelligence needs to include both information on the account, such as reporting structure, budgets and, technology install base data; as well as intelligence on the individual prospects, like job responsibilities, verified contact data, and predictive indicators around purchase intent.

Buying Cycle 265

Buying Cycle Purchase Intent Marketing Automation Services Marketing Prospects 265

Zoominfo

DECEMBER 28, 2020

Using the predictive data, you can set up your lead-scoring model to prioritize the companies that show genuine interest and purchasing intent. By tapping into the intent data, your sales team tracks the prospect’s activity, get’s a visual on the score, and makes a timely and productive call. Target your most valuable leads.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

Martech

AUGUST 16, 2024

When AI is mentioned, it tends to lower emotional trust, which in turn decreases purchase intentions,” said lead author and Washington State University clinical assistant professor of marketing Mesut Cicek in a statement. “We We found emotional trust plays a critical role in how consumers perceive AI-powered products.”

Marketing AI 128

Marketing AI Lock-In Television marketing Purchase Intent 128

Martech

SEPTEMBER 27, 2024

Up to three times more effective at generating engagement and purchase intent than ads in irrelevant contexts. A Nielsen study found that these contextually relevant ads are: 67% more effective at enhancing brand recall. This shows that relevance boosts audience engagement, brand loyalty and conversions.

ROAS 123

ROAS Social Media Advertising Agencies Advertisements 123

Zoominfo

SEPTEMBER 24, 2024

Watch the On-Demand Webinar Hosted by the American Marketing Association Understanding the Power of Signals Signals are data points or indicators that provide insights into potential customer behavior or purchase intent. “Think about signals as triggers.

Marketing Analytics Tools 130

Marketing Analytics Tools Top of Funnel Ideal Customer Profiles Zoominfo 130

Zoominfo

FEBRUARY 27, 2025

Not so long ago, a detailed profile of your ideal customer and a general idea of their purchase intent was enough to fuel growth for many go-to-market teams. Those days are gone but the best teams still find ways to win consistently, no matter the odds.

Intent 130

Intent Zoominfo Intent Signal Ideal Customer Profiles 130

Zoominfo

NOVEMBER 18, 2024

ZoomInfo ZoomInfo is a go-to-market platform for B2B companies, offering robust insights, intelligence, and purchasing intent data. Top Website Visitor Identification Software Tools 1.

Work Management 130

Work Management Marketing Management Sales Qualified Leads Lead Ranking 130

Salesforce Marketing Cloud

SEPTEMBER 19, 2024

Marketers can also use responses to gain new customer insights, such as demographics, affinities, and purchase intent. They can use SMS to renew a customer’s contract and onboard them to the latest features with Service in the loop. Note that the Digital Engagement SKU and SMS add-on are required for this capability.

SMS 126

SMS Top of Funnel Small Business Marketing Digital Marketing Funnels 126

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 244

Intent Data Intent Intent Signal Marketing Analytics Tools 244

markempa

JULY 6, 2017

Lead nurturing – Progresses your early stage leads from interest toward purchase intent. Lead nurturing content marketing to help progress early stage leads from interest toward purchase intent. Lead qualification and scoring to determine readiness (Are they a fit? Are they sales-ready?). ULD, to sales).

Sales Management 326

Sales Management Lead Management Ideal Customer Profiles Lead Ranking 326

Marketing Insider Group

MAY 20, 2020

Overall, the most meaningful brands experience a 24-point advantage over the least meaningful brands on purchase intent, a 41-point advantage on repurchase intent, and a 39-point advantage when it comes to customer advocacy. Brands that make meaningful relationships a priority do perform better.

Brand Identity 359

Brand Identity Branding Purchase Intent Fulfillment 359

Zoominfo

NOVEMBER 24, 2020

ZoomInfo’s streaming intent tool lets your team know when buyers are searching for solutions like yours — the moment they start searching. That way, it allows you to capture surges in purchase intent with web activity from companies searching for your business in real-time. VIDEO] Exactly how does intent data work?

Intent Data 230

Intent Data Intent Intent Signal Marketing Analytics Tools 230

Martech

JANUARY 22, 2025

This ensured users already demonstrating an interest in food, particularly desserts, would see them precisely when their purchase intent was highest. Unilever used The Trade Desk to place ads strategically for the new dessert flavors in the Foodpanda app. The results were remarkable: 1.5x

Cost per Acquisition 106

Cost per Acquisition Campaigns Advertising Agencies ROAS 106

Only B2B

DECEMBER 4, 2024

Key Components of an Intent-Based Marketing Strategy 1. Understanding Buyer Intent Signals Buyer intent signals help you identify and analyze purchase intent based on data from online activities. Since you only target customers interested in your offers, you eliminate wasted time and money on ineffective campaigns.

Top of Funnel 71

Top of Funnel Intent Account Based Marketing Intent Signal 71

Martech

AUGUST 9, 2024

Specific conversations can reveal micro-insights like purchase intent — including for products or services that are not the main subject of the call — and intent to churn. Kvamme distinguishes between micro-insights and macro-insights.

Marketing AI 112

Marketing AI Acquisitions Landing Pages Lead Ranking 112

Marketing Insider Group

AUGUST 11, 2020

Kellogg’s found that 70 percent of customers could more easily locate the new packages, with simpler graphics focused on natural grain increasing purchase intent by 50 percent. These weren’t just assumptions made by the design team, but key takeaways from extensive research. Source: [link].

Examples 279

Examples Campaigns Paid Search Agency Mobile Advertising 279

Martech

JANUARY 7, 2025

For B2B, this content should be strategically distributed across all stages of the buyer journey: awareness, education, technical understanding of solutions, and ultimately purchase intent.

Optimization 109

Optimization SEO Marketing Automation Services Work Management 109

Marketing Insider Group

NOVEMBER 22, 2021

Google also has vast collections of user data and audience groups like affinity (based on interests) and in-market (based on recent purchase intent) that you can use to better target paid ads and gain insights about which audiences you should target most with your content.

Analytics 335

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 335

Zoominfo

JUNE 13, 2018

Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. 15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. Click to Tweet! Click to Tweet!

Peer-to-peer 244

Peer-to-peer Zoominfo Multi-Channel Cold Calling 244

Webbiquity

JANUARY 13, 2025

Scientific research even suggests that they directly influence people’s purchase intention. Image credit: Nataliya Vaitkevich on Pexels Yes, aesthetic appearance and usability factors impact how web visitors perceive your brand.

Barriers 141

Barriers Conversion eCommerce Transparency 141

illumin

JANUARY 14, 2025

In a 2024 Nielsen study , brands that run cross-channel campaigns see a 24% increase in brand recall and a 17% increase in purchase intent, underscoring the effectiveness of integrated strategies. Data-Driven Measurement and Attribution In 2025, data privacy concerns will make measurement and attribution more complex.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Advertisements Advertising 101

Zoominfo

DECEMBER 23, 2020

ICPs include in-depth details on interests, seasonal trends, location, purchasing intent, and more. Instead, it’s typically done by creating an ideal customer profile (ICP) , which relies on a robust contact database. Start 2021 Off with a Refreshed Digital Strategy. 2020 has been quite the year full of new challenges.

Ideal Customer Profiles 245

Ideal Customer Profiles Zoominfo Verticals Data Hygiene 245

Marketing Insider Group

FEBRUARY 27, 2023

Consider the best keywords based on rank, competitive gaps, purchase intent, etc. By using topic modeling, identify a master list of keywords relevant to topics and objectives within your industry. Identify the target mix of the best 50-100 keywords. Next, develop up to 100 topics using keywords with the most potential.

Lead Ranking 323

Lead Ranking Planning B2B Thought Leadership Lead Scoring 323

Marketing Insider Group

OCTOBER 3, 2019

According to Nielsen research, even 2 seconds of attention can increase recall, raise brand awareness, and inspire purchase intent. You really just have to get a consumer from pre-attention to low attention. Good thing marketers have 2.5 seconds to work with! . These few steps will get you started: 1.

Paid Search Agency 257

Paid Search Agency Ads Word of Mouth Ad Building 257

Only B2B

SEPTEMBER 25, 2024

The best part is that your sales teams can focus their efforts on prospects showing purchase intent- ultimately increasing efficiency and conversion rates. Better Lead Prioritization : Hot leads are termed “hot” based on their online behavior.

Buyer Intent 62

Buyer Intent Intent Data Sales Qualified Leads High Quality Lead 62

Martech

APRIL 9, 2025

Improve purchase intent? Endorsements aren’t just about buzz anymore they’re supposed to drive results. But measuring that impact isn’t always straightforward. Does the endorsement increase brand consideration? Drive actual conversions? Their secret?

Contingency Planning 89

Contingency Planning Peer-to-peer Advertising Agencies Youtube 89

Martech

FEBRUARY 21, 2025

The issue isnt the size of your audience its the intent signals youre missing. Instead of relying on basic demographics or interests, focus on actions that indicate purchase intent. Behavior-based targeting is the key to finding the right people. How to fix this issue Start broad, then refine. Algorithms are designed to learn.

Cost per Acquisition 91

Cost per Acquisition Ads Ad Frequency Landing Pages 91

Sprout Social

OCTOBER 10, 2024

Even better, it delivers 2x higher conversion rates and a 33% increase in purchase intent compared to other platforms. In fact, recent LinkedIn statistics show that 62% of B2B marketers generate leads through LinkedIn. Threads In 2023, Meta launched Threads , which quickly became the fastest app to reach 100 million users.

Social Media 124

Social Media Media Effectiveness Brand Identity 124

markempa

APRIL 27, 2017

During this stage, you’ll share content to help progress them from interest towards purchase intent. You need to learn if this person and/or their company is a fit and their level of qualification. You also want to learn about their motivation. At this stage, you’re moving them from being lead to a sales qualified opportunity.

Top of Funnel 306

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 306

Marketing Insider Group

JULY 16, 2020

So, how do we put customers in the proper brackets according to their purchase intent ? Data from our studies show that businesses that create an effective lead nurturing program are able to cut costs by 33% and increase conversions by 50%. Create buyer personas and accurate segments.

Lead Ranking 263

Lead Ranking Lead Scoring Sales Qualified Leads Account Based Marketing 263

Marketing Insider Group

AUGUST 11, 2020

One reason why placing the CTA lower down could actually be better in some cases is because it waits until the visitor’s purchase intent builds up. A case study reported by Beem Digital showed that when the CTA was placed on the bottom half of a very long landing page, conversions grew by over 300%.

Sales Management 263

Sales Management Top of Funnel Conversion Process 263

NuSpark Consulting

NOVEMBER 17, 2017

Consumers who have seen banner ads is difficult to measure (for example, measuring (un)aided brand awareness, ad recall / awareness and purchase intent) and thus not easy to translate the strategy into value. Yes, display is hard to measure. Issues like banner blindness, click fraud, and visibility certainly exist.

Display 191

Display Advertisements Advertising Ad Frequency 191

Webbiquity

MARCH 27, 2018

increase in purchase intent when exposed to promotional content from influencers. ( .” Also effective: “the truth about,” “the rise of,” and “what we know.” ” ( BuzzSumo ). Twitter users report a 5.2X Cox Blue ).

Stats 244

Stats Twitter Linkedin Planning 244

Only B2B

OCTOBER 23, 2024

Buyers actively research online for their solutions, and it’s important to identify the strong purchase intent. B2B intent signals are a game-changer. For instance, if a prospect has been researching a specific solution, send them a case study that highlights that solution’s success. Absolutely.

Intent Signal 71

Intent Signal Top of Funnel Intent B2B Sales 71