5 Practical Content Marketing Tactics to Educate & Inform Your B2B Audience

KoMarketing Associates

In the spirit of educating ourselves on the significance of this festive holiday, let’s take a look at 5 practical content marketing tactics you can take to educate and inform your B2B audience ( we are still in the office until 5:00 pm, after all ): Attend In-Person Events.

How to reach your customers at work or at home


StiristaLINK’s files are pretty sizable: 20 million B2B profiles are enhanced with consumer information, and 55 million consumer emails are linked to a B2B profile. Say you’re selling graduate business education and want to find 20-somethings who still don’t have an MBA.

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Trending Sources

How & Why to Use Testimonials in Higher Ed Marketing


When students face the decision of which school to attend, they not only require more information than needed for lesser decisions. Testimonials validate any claims by providing evidence from actual students or graduates that the institution’s message is indeed accurate.

Broadening Your Social Strategy to Attract More Students


Our Social Media Benchmark 2015 Report found that the nonprofit / education sector leads the pack in the size of their social media communities. What social media sites do they trust to find information? Education

The Great Big List of 23 Types of B2B Marketing Campaigns, by Funnel Stage


Gated education content asset campaign. Campaigns centered around an educational content asset, like an ebook or whitepaper or webinar, attract audiences because of their informational relevance. Ungated education content asset campaign. Content education asset campaign.

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10 Groups to Join on LinkedIn if You’re in Marketing


To make things easy for you, we’ve cherry-picked a list of 10 validated groups that offer great content (and conversation!) From design to SEO to account-based marketing, these groups are a great place to start for solid information on all things marketing.

How to Write Headlines That Get Shared And Drive Traffic


They are helpful for picking headlines, but they are really just educated guesses. Make sure you pick a winner that’s statistically valid. These aren’t statistically valid results, but this shows what your tests would look like. Listicles frame the information well.

6 Things to Consider When Creating Your 2017 Marketing Plan


Creating intelligent, educated content helps you build a solid relationship with your prospects, and can help turn your prospects into happy customers – and is something that should be key to your 2017 marketing plan. Ideal customer profiles usually include firmographic and demographic information like company size, industry, and common buyer titles. If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December.

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Content with Intent: Inform Your Audience


Content to inform. Content to educate. Content to validate. Now that I have introduced the concept as a whole, let's jump right in and look at areas to consider for content that is intended to inform. First, you have to decide what it is that you want to inform people about. That's not informing someone. Now, you can inform people about anything, so for clarity I am going to stick to one area. Image by Anirudh Koul via Flickr. by Frank Reed.

17 Things High-Performing Companies Do to Optimize Their Buyer Personas


Survey tools are used to identify and validate persona research for both customer and non-customer communities. Personas are used for comprehensive database mapping using progressive profiling, demographic information and content signals.

6 Success Factors for Adopting Marketing Automation


These pieces should be strong enough, and compelling enough that the people you attract to your website will be happy to give you their contact information in trade for access. This informs your message, so you can build content that speaks to your audience.

Business Buyers Relying More On 3rd Party Content

Marketing Insider Group

New content marketing research by the Chief Marketing Officer (CMO) Council reveals insight-hungry business buyers are increasingly reliant on trusted third-party information to make more educated decisions.

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4 Steps to Standardize Your Data and Get Better Insights

Modern Marketing

They drive information into a database and record it there in a consistent, predictable, and homogenous way. A data source is a data supply point from which information flows into your database. The information you gather on your data sources should be exhaustive.

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A Simple B2B Marketing Framework

Everything Technology Marketing

Buyer Centric Tools & Content Layer The next layer "Buyer Centric Tools & Content" aims at creating deeper insight into the buyer to create the tools that inform message creation, marketing content, education of sales and marketing teams, creation of campaigns, etc.

10 Reasons to Develop a B2B Blogging Strategy

KoMarketing Associates

Quality blog posts provide a reason to reach out to potential link partners (site owners and bloggers for example), by showcasing relevant information or expertise, and developing connections through cross-collaboration, and supported thought leadership.

Your Baby’s Ugly and Other Difficult Things Marketing Consultants Have to Tell Clients

B2B Marketing Traction

The best thing to do in this situation is educate the client about the importance of planned, integrated marketing, understanding the audience, and crafting strong marketing messages that stress benefits and solutions to prospective customers’ pains and problems.

Use Digital Content to Shorten the B2B Sales Cycle

Great B2B Marketing

Either way, it behooves you to have well-organized and complete product and services information. But the impact of all the other information you provide will be magnified if you have lots of testimonials and independent reviews available. Website Information.

The 9 Circles of B2B Marketing Hell


Then, use that information to run A/B tests, optimize the routes that are converting, and provide a better user experience for site visitors. Would you rather received one email a week with valuable information relevant to you, or receive several emails a day with multiple pieces of content?

From Branding to Demand Generation

Sales Engine

Quick Results Validate the Strategy Strong content engagement and increased website traffic is a welcomed result from First Rate’s new marketing initiative. “In

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance

KoMarketing Associates

Publications, Projects, and Educational References. The endorsement from others for these skills provides immediate validation and might also act as a trigger for determining relevance for a particular keyword theme.

The Top 10 Do’s and Don’ts of Email Marketing


Monitor Bounce Rates: In addition to monitoring bounce rates as part of the overall metrics you analyze to make more informed decisions about your email marketing strategy, you’ll also want to pay close attention to them individually.

How B2B Marketers Can Build Meaningful Customer Relationships In 3 Steps

KoMarketing Associates

Depending on your business, a low-commitment action might include reading a blog post, watching an informational video, registering for a webinar, subscribing to an email list or providing small bits of personal data in exchange for access to exclusive content.

8 Examples of B2B Businesses Managing Powerful LinkedIn Pages

KoMarketing Associates

However, I think the majority of the company’s successful on this social platform is due to their ability to find and share information that will resonate well with the audience.

10 Customer Experiences You Need To Deliver Today

Marketing Insider Group

sources of information to make a purchase decision (Source: Google). Educate and communicate with your customers. They want to be educated on how your stuff can help them – then they will buy! If you don’t educate your customers, then your competition will!

Tips From Demand Gen Report’s 2014 B2B Buyer Behavior Survey

Modern Marketing

Are buyers simply accessing information outside of vendor branded environments? Zimmerman: With most complex B2B solutions there is now a sphere of influencers involved in a purchase decision and our study validates that trend.

15 Tips to Generate More Leads in 2015 (Part 2, featuring tips 6-10)

B2B Lead Generation Blog

For example, if you have a webinar, send them a follow-up email with more information. Don’t sell; educate and help. The content must be educational and helpful. However, third parties can do that work for you and, more importantly, validate what you are doing in the marketplace.

Wired Campus: Computer Literacy Doesn't Mean Information Literacy, Report Says - Chronicle.com

Buzz Marketing for Technology

Information Technology. The Almanac of Higher Education. Information Technology. Campus Piracy Company Watch Distance Education Gadgets Leadership Legal Troubles Libraries Offbeat Open Access Research Search Engines Security Social Networking Student Life Supercomputing Teaching TechForum2008 Video Virtual Worlds Wikis. Computer Literacy Doesn't Mean Information Literacy, Report Says. But that doesn’t make them information literate.

The Blame Game : Open Rates vs Deliverability


The answer, of course, is that we have valuable information that needs to be seen by the whole world, or that’s what we all like to think. This is a valid question, though, and many of you should be asking this of yourselves before sending your emails out.

6 SEO Strategy Basics Your CEO Should Learn

Content Standard

I’ve determined that it’s my job (and my team’s job) to educate executives on what SEO is, and what it isn’t. If we don’t educate them now, we will never be able to meet their expectations later. Rote link building is no longer a valid tactic.

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White Papers are Not Dead. They’re on Life Support.

Marketing Craftmanship

The original purpose of white papers as a B2B marketing tactic was to produce objective information, packaged as quasi-academic research, that might validate a company’s or product’s value proposition. Have Marketers Killed This B2B Golden Goose?

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3 Tips for Better Aligning B2B Content Marketing & SEO in 2017

KoMarketing Associates

Here’s a look at 3 tips for creating smarter content in 2017: Understand & Educate Yourself on the Factors in Search. One of the easiest places to find this information is to simply look at the bottom of Google.

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B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks

Modern Marketing

If you send the right content that meets an individual’s needs, emails are effective in creating brand awareness, building trust and educating buyers. For instance, they may just be gathering information for a decision they plan to make several months from now.

Matching Webinar Content to the Buying Cycle: Evaluation and Purchase Stages

Modern Marketing

As prospects increasingly self-educate through the buying cycle, webinars have become a primary source of information that buyers turn to before making a purchase decision. Purchase-stage webinars are about validation, justification and risk mitigation.

Lead Generation: A Beginner's Guide to Generating Business Leads the Inbound Way


In other words, instead of getting a random cold call from someone who purchased your contact information, you'd hear from a business or organization you've already opened communication with. Essentially, a lead is generated through information collection. We've all been through it.

Who Is Your B2B Customer & How Do They Find You?

KoMarketing Associates

C-level executives need to stay informed about their target audiences, and the best B2B marketers find ways to make sure that understanding scales across the organization. ” Validate the Persona.

B2B Video Marketing Done Right

KoMarketing Associates

Informative. We’re curious about the products we invest in, and gain validation in our choices when we see an inside view the general public can’t or doesn’t. Sometimes we like a few laughs with our information. Google Small Business Adwords Education Series.

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What Comes After Lead Generation?

Digital B2B Marketing

Marketers need to move beyond today’s content for contact information exchange and embrace new ways to drive demand and capture more interested and qualified contacts. A buyer, educating themselves, resulted in a two day sale for a company with a 90 day average sales cycle.

3 Steps for Effective Sales Lead Follow Up (none are the Hail Mary)


You have, no doubt, read that prospects are impatient with sales reps that ask a lot of discovery questions (especially if the information can be found with a little research). This will provide insight that goes beyond their work history and education. Review all information provided.

The Strategic Planning Checklist for Content Marketers


You’ve got everything in hand you need to be wildly successful—the right information, people and delivery mechanisms. Are you interviewing actual customers to validate personas? More educated customers?

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Content as a Confidence Tool


It confidently puts you in the position to say, “Don’t only take my word for it; here is an entire library of educational information that shows how we’ve helped other companies like yours.” It’s an approach that positions you as an expert, an educator, and a curator of information.

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