readwrite

MARCH 9, 2017

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. The post What we’ve learned about VR ads after 100 million impressions for brands appeared first on ReadWrite. This marked the first time a major VR headset manufacturer had reached this milestone.

Impressions 45

Impressions Ads Brand Identity Branding 45

Hinge Marketing

JANUARY 8, 2016

It’s 2016 already! Here are the top four trends for online marketing in 2016. Interactive content will play an increased role in 2016. I’m here to tell you that its importance is not declining, and in fact, it will play a major role in online marketing plans for 2016. Don’t be the anti-social wallflower.

Online Marketing 48

Online Marketing Webinar Metrics Trends Planning 48

KoMarketing Associates

FEBRUARY 5, 2018

Growth came from pricing increases for both clicks and impressions. Marketers also increased their investment in Twitter, which rose 44 percent year-over-year, primarily as a result of higher click-and-impression pricing. On the other hand, marketers increased their Instagram ad spend 122 percent year-over-year in Q4.

Spending 163

Spending Facebook Ads Social Media 163

SnapApp

JANUARY 26, 2016

One craze that will take 2016 by storm is interactive content. It’s easy to include in any campaign, and to help get you inspired, we created the guide, 10 Ways to Use Interactive Content in 2016. Matt Heinz even said interactive content is a “must-do” for 2016! .

Webinar Metrics 48

Webinar Metrics Tools Planning Interactive Marketing 48

Vidyard

OCTOBER 19, 2016

KITCHENER, Ontario – October 19, 2016 – Vidyard today announced the speaker lineup for Viewtopia 2016 , the industry’s largest annual video marketing summit being held in San Francisco Nov. To see the full list of categories, visit https://www.vidyard.com/press-releases/vidyard-announces-2016-video-marketing-awards/.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Vidyard

SEPTEMBER 12, 2016

Have you delivered an impactful digital marketing campaign in 2016 using video as the primary content medium for the campaign? This award will be given to the marketing team who has demonstrated the most progress in establishing or improving their video marketing strategy in 2016. This award could be yours! Small Business, Big Bang.

Video Marketing 50

Video Marketing Planning Webinar Metrics Marketing & Strategy 50

Adobe Experience Cloud Blog

OCTOBER 13, 2016

Author: Ellen Gomes Beyond its iconic Hollywood sign, the very on-trend, high-end shops of Rodeo Drive, and the allure of its celebrities, Los Angeles is gearing up for an awesome marketing conference—2016 &THEN, the Direct Marketing Association’s (DMA) annual event. Are you heading to 2016 &THEN?

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. In September 2013, he opened a Vine account and challenged himself to create one Vine video a day for one month. Registration is $499 for the full 2-day event.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Valasys

AUGUST 22, 2023

Meanwhile, those focusing on AI implementation experienced an impressive 36% higher revenue growth rate than their counterparts who were slower to adapt. Traditional technical proficiencies, such as STEM knowledge, which held paramount importance in 2016, have now taken a backseat in 2023.

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

readwrite

MARCH 9, 2017

A year ago, at Mobile World Congress 2016, Samsung announced its first million hardware shipments. Today, we have helped more than 100 brands and publishers deliver over 100 million VR ad impressions. The post What we’ve learned about VR ads after 100 million impressions for brands appeared first on ReadWrite.

Impressions 52

Impressions Paid Search Agency Advertising Agencies Ads 52

SnapApp

JANUARY 10, 2016

Is interactive content one of the new tools you’re adding for 2016? . You’re probably planning to produce some long-form written content in 2016 – and you are probably planning for it to be a significant investment in time and resources. . If you’re planning any video content in 2016, think about making it interactive! .

Top of Funnel 48

Top of Funnel Peer-to-peer Budget Programs Marketing Automation Services 48

Metadata

DECEMBER 1, 2023

Here’s the rundown on why display hasn’t been our go-to: They claim ROI based on impressions that may as well be whispers in the wind. Up to 33% of display banner impressions are never seen by a human. Often accidental or dancing with the fraud squad. Not the most trustworthy bunch. Are they hiding?

Display 52

Display Advertising Agencies Advertisements Advertising 52

SnapApp

MAY 16, 2016

The 2016 Marketo Summit was one for the record books. From a sponsor perspective, I was overly impressed by how much all of the sponsors “Brought it” (If you’ll allow me to quote Bring It On). We conquered. Last week, over 5,200 marketers joined together for four days of intense learning, parties, and, of course, Will Smith.

Marketo 48

Marketo Advertising Agencies Impressions Event Marketing 48

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website.

Analytics 243

Analytics CTR Google Reachforce 243

Biznology

DECEMBER 23, 2019

2019 saw impressive growth in the sales force, and with it came the need for businesses to find innovative ways to maintain their current workforce. According to the Defined Contribution Survey Reflecting 2016 Plan Year Experience, 81% of companies offer a defined contribution plan to new hires. Pay Transparency.

Trends 118

Trends Ethics Transparency Public Relations 118

Hubspot

DECEMBER 19, 2016

2016 was a year of unprecedented creative opportunities for advertisers. The following four marketing tactics left a big mark on 2016, and they show no signs of slowing down as we head into the new year. 4 of the Biggest Advertising Trends of 2016. million impressions on Twitter and Instagram. billion in 2016.

Advertising Agencies 28

Advertising Agencies Advertisements Advertising Trends 28

Stevens & Tate

JULY 4, 2022

Although over 60% of marketers are primarily focused on driving brand awareness , engagement, and impressions (Linqia), it’s still important to track sales generation from such campaigns as well as conversions, audience sentiment, and clicks. According to Curalate, Sperry’s most engaged photo of 2016 got 8,278 likes.

Marketing & Strategy 115

Marketing & Strategy Marketing Strategy Planning Social Media 115

Litmus

JUNE 23, 2023

We’d also like to give a special shout out to Litmus Community member Ryan Field who mentioned this technique in 2016 —and called it a “super old” preview text hack. But, since email clients make updates pretty often that can break your emails, it’s important to make sure you always test your preview text (and the rest of your emails)!

Deliverability 141

Deliverability Paid Search Agency Display Email Marketing 141

KoMarketing Associates

JANUARY 3, 2017

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. I recommend further filtering the default report to show impressions, CTR, and average position, as well as clicks to the website.

Analytics 201

Analytics CTR Google Reachforce 201

Brandpoint

JANUARY 12, 2022

These are my thoughts and impressions around what makes a good infographic and why you should look at your content twice before deciding to turn it into one. Janelle Van Bockel has been designing infographics for Brandpoint since 2016. As you develop content for your website, sometimes you’ll get tired of writing yet another blog post.

VALS 156

VALS Sample Advertorials Content 156

Martech

MARCH 14, 2022

Ever since GDPR was rolled out in Europe back in 2016, the rules for how marketers can collect and use data have been getting stricter and stricter, but the real hammer blow will hit next year. Read it from left to right, and you can understand how marketing investment (cost) translates to impressions.

Paid Search Agency 98

Paid Search Agency Marketing Analytics Tools Top of Funnel Advertising Funnels 98

SnapApp

JUNE 7, 2016

I was extremely impressed with the amount of work they had on their hands to consolidate their systems and create a scalable platform. I was really impressed with the level of insight presented in B2B Customer Experience: The Definitive Guide to What Matters by Meg Heuer, vice president of research at SiriusDecisions. Congrats! .

Top of Funnel 48

Top of Funnel Case Studies Case Study Conference 48

Convince & Convert

DECEMBER 29, 2017

In a span of eight months, ten posts generated over 900,000 impressions and over 8,000 clicks across three main social channels: LinkedIn, Facebook, and Twitter. All of this propelled the FlexPod Brainteaser campaign to receive a finalist spot in the Killer Content Awards 2016 and in the Cisco Marketing Velocity Awards 2016.

Campaigns 155

Campaigns Ad Building Opt-out Paid Search Agency 155

Litmus

AUGUST 24, 2021

Thanks to Litmus Community member Ryan Field who mentioned this technique in 2016 and called it a “super old” preview text hack. Make the best first impression. It really is that easy. Growing in popularity. While that may be true, hardly anyone was using it. Tell us what you think: Do you use the preview text hack?

Deliverability 144

Deliverability Display Communities Newsletter 144

Contently

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. “Contently’s been an amazing partner, and I was really impressed early on by the ability to have a Contently editor who has automotive experience,” Mackenzie said.

SEO 160

SEO Content Paid Search Agency Youtube 160

Contently

OCTOBER 18, 2021

The leader thinks he’s made a great first impression. So the next time you’re introducing yourself to a new team, don’t try to impress them with jargon. For inspiration, just watch this video of Airbnb co-founder Brian Chesky announcing the launch of Trips in 2016. ” The team nods along like they get it.

Storytelling 101

Storytelling Marketing Management Impressions Paid Search Agency 101

Content Standard

FEBRUARY 5, 2016

For marketers who want to start thinking differently, I encourage you to attend in-person B2B events in 2016. This is also an opportunity to build your personal brand by creating lasting, professional impressions. Are there any events you’ll be attending in 2016? Here’s why. Let me know in the comment section below.

B2B Marketing 40

B2B Marketing Peer-to-peer Content Marketing B2B 40

Content Standard

FEBRUARY 5, 2016

For marketers who want to start thinking differently, I encourage you to attend in-person B2B events in 2016. This is also an opportunity to build your personal brand by creating lasting, professional impressions. Are there any events you’ll be attending in 2016? Here’s why. Let me know in the comment section below.

B2B Marketing 40

B2B Marketing Peer-to-peer Content Marketing B2B 40

Content Standard

JUNE 17, 2016

The Atlantic expects three-fourths of its ad revenue in 2016 to come from native options, and it has found that native content on its site enjoys user sessions averaging between four and five minutes. The post What Is the ROI of Native Video Ads in 2016? Want to learn more about monetizing your marketing efforts?

ROI 40

ROI Paid Search Agency Ads Video Marketing 40

Hinge Marketing

JANUARY 13, 2016

Watch our free webinar, 2016 Marketing Planning: Building the Visible Firm , for more information on how to build an effective marketing plan for your firm. Check out our new blog post, Why Your Professional Services Firm Needs an Editorial Calendar in 2016 , to understand why you need to keep your content organized this upcoming year.

Impressions 48

Impressions Thought Leadership Work Management Planning 48

Metadata

AUGUST 12, 2020

5000 Fastest Growing Private Companies in America Annual List, Reporting an impressive growth rate of 1869.18% revenue growth over three years San Francisco, CA, Aug. 5000 is ranked according to percentage revenue growth when comparing 2016 and 2019. Named in top 250 of the 2020 Inc. Magazine revealed the company’s ranking as No.

Marketing Analytics Tools 116

Marketing Analytics Tools Peer-to-peer Demand Generation Conference 116

Content Standard

AUGUST 16, 2016

Just three years later, in 2016, the firm has released its latest iteration of the report, which now shows that 50 percent of Fortunes 500 companies have established Instagram accounts. The post 5 Brands with Highly Successful Instagram Marketing Strategies—2016 Edition appeared first on The Content Standard by Skyword.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 40

Convince & Convert

NOVEMBER 13, 2017

But even more impressive than Instagram’s number of daily users is the speed at which the app continues to grow compared to its competitor. According to Apptopia , Snapchat lost six percent of its daily users from May 2016 to May 2017. During that same stretch, Instagram grew its daily user count by 7.7

Paid Search Agency 164

Paid Search Agency Social Media Budget Programs Analytics 164

ViewPoint

JUNE 9, 2017

It also was a perfect way for me to actually show, versus evangelize, how our process works and how our people are different than what he has seen with other lead generation companies in the past … so thank you not only for the lead but the persistence and professionalism that epitomize what we do and that clearly impress prospects.”.

Lead Qualification 220

Lead Qualification Touchpoints Sales Qualified Leads PointClear 220

Content Standard

AUGUST 18, 2016

Now it’s 2016. With your smartphone’s AI already impressively capable of turning your language into searchable commands, and Google’s ability to interpret and answer questions, content optimization strategies won’t be allowed to stagnate. The post What Is Content Marketing in 2016, and Where Is it Going?

Content Marketing 40

Content Marketing Advertorials Content Long Tail Marketing 40

Liveintent

FEBRUARY 28, 2023

As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets. Here are three data-backed ways to build brand awareness with ads in email.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

Content Standard

FEBRUARY 22, 2016

One key reason that brands find themselves sabotaging their own content quality is due to the impression that social media is constantly picking up speed. The post 2016 Social Media Marketing Trends: Better, Faster, Stronger appeared first on The Content Standard by Skyword. So what does it take for a brand to rebalance itself?

Social Media 40

Social Media Social Marketing Trends Media 40