Paytm Success Story: 5 Fundamental Lessons for Every Entrepreneur
Orange Owl Blog
MAY 13, 2025
The company rode the wave of increasing smartphone penetration, UPI adoption, and, most notably, the 2016 demonetization , which accelerated the nation’s shift to digital payments almost overnight. Its wallet launched in 2014, and in 2016 after the Indian governments demonetization drive Paytm became a household name almost overnight.
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