Contently

OCTOBER 24, 2017

Mobile ad spending has surpassed $58 billion this year, accounting for 70 percent of all digital spend, per eMarketer. Forrester found that only 20 percent of B2B web traffic originated from mobile devices, per the Internet Retailer Q2 2016 B2B Sell-Side Online Survey. ” At first glance, the narrative makes sense.

Emarketing 95

Emarketing B2B Forrester Mobile Marketing 95

Contently

NOVEMBER 7, 2016

Per eMarketer, time spent with every medium —including advertising giants like TV, radio, and print—has been colonized by mobile devices. But in the first six months of 2016, digital video revenue on smartphones and tablets exploded to $1.6 — Jason Kint (@jason_kint) November 1, 2016. unhealthy pic.twitter.com/x0gRXWz6XT.

Facebook 128

Facebook Rules Advertisements Advertising 128

Hubspot

APRIL 21, 2020

eMarketer ). eMarketer ). eMarketer ). By 2016, 300,000 company bots were active on this channel. eMarketer ). By Q1 of 2018, 60 billion messages were being sent through the platform each day. Mark Zuckerberg ). Statista ). In 2018, WhatsApp grew its U.K. user base by 20% ( We Are Social Digital Report ).

Stats 92

Stats Emarketing Mobile Marketing Marketing & Strategy 92

Contently

APRIL 19, 2017

According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. Along with Google, the two tech giants made up 90 cents of every new dollar spent on domestic digital advertising during Q1 2016, per media trade group Digital Content Next.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95

Convince & Convert

JULY 17, 2017

percent in 2016. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7

Paid Search Agency 159

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 159

Biznology

JULY 13, 2017

According to an eMarketer report, American retailers spent nearly 80% of their marketing budget on offline campaigns in 2016. Despite this, offline marketing continues to garner a significant chunk of a business’ annual marketing budget. This is a tricky line to tread for a marketer.

Marketing Budget 132

Marketing Budget Campaigns Paid Search Agency Marketing Strategy 132

Hubspot

JANUARY 23, 2019

Instagram has proven a viable advertising option for businesses today, and shows no signs of slowing down -- in fact, eMarketer estimates worldwide Instagram ad revenues will exceed $10 billion by 2019 , an exponential increase from 1.86 billion in 2016.

Emarketing 101

Emarketing Tagging Social Media Network Marketing 101

Contently

FEBRUARY 28, 2017

According to a September 2016 survey by Barkley and Futurecast, more than two-thirds of U.S. A July 2016 Harris Poll found that 68 percent of millennials said they prefer watching movies and TV shows with multicultural casts, and 65 percent would shop more at a retailer offering a wide selection of multicultural products. “We’re

Paid Search Agency 60

Paid Search Agency Ads Emarketing Advertising Agencies 60

ClearVoice

JULY 6, 2021

The total number of short-term videos uploaded since 2016 has increased by 100%. eMarketer ). eMarketer ). eMarketer ). The highest percentage of videos uploaded are “short-form” videos. The number of short-form videos uploaded since 2019 has increased by 62%. TikTok video stats. marketing… Click To Tweet.

Stats 98

Stats Video Marketing Planning Emarketing 98

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. eMarketer ). We want programmatic advertising—even if we’re not sure what that is.

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Contently

SEPTEMBER 15, 2016

— eMarketer (@eMarketer) September 15, 2016. eMarketer predicts the company’s ad revenue will skyrocket, in large part thanks to better targeting, attribution, and its recent introduction of an advertising API. million in 2016, +519% over 2015. — eMarketer (@eMarketer) September 15, 2016. .

Emarketing 60

Emarketing Mobile Advertising Advertising Agencies Privacy 60

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to Emarketer. .

Advertising Agencies 45

Advertising Agencies Tactics Advertisements Advertising 45

Buffer

APRIL 29, 2019

If you think back three years ago to 2016, live video was everywhere. An emarketer study showed that one in every three Internet users had watched a live video in 2016, and that number was double for the much-coveted millennial demographic. Live streaming video in 2016 (via emarketer ). Case in point ….

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Digilant

JULY 30, 2019

Technology advancement is allowing the consumer to use their mobile device to make purchases more seamlessly – according to Emarketer mobile commerce is expected to supersede desktop by the year 2021. . Social media is the #1 driver of customer acquisition amongst 61% of direct-to-consumer brands according to eMarketer. .

Advertising Agencies 40

Advertising Agencies Tactics Advertisements Advertising 40

Content Standard

MAY 21, 2016

If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference. The post Are 2016 Messaging Apps Finally the Death Knell for Email? That’s the one alarm you can hit “Tap to snooze” on.

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Content Standard

MAY 21, 2016

If you take a look at eMarketer’s breakdown of which apps users check first each morning, Facebook falls third behind text and email, which are only separated by a 4 point difference. The post Are 2016 Messaging Apps Finally the Death Knell for Email? So, the death knell for email?

Barriers 43

Barriers Lock-In Social Media Emarketing 43

Webbiquity

FEBRUARY 23, 2016

in 2016, and 85.8% eMarketer predicts that number will jump to nearly 49% in 2016, and, by 2017, increase to 70.7% B2C marketers are significantly more likely (49%) than B2B marketers (32%) to say they plan to increase activities on Instagram in 2016. MarketingProfs ). That share is projected to rise to 85.3% MediaPost ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Hubspot

MAY 1, 2020

Facebook Live Stream" saw a 330% increase in searches between 2016 and 2018. eMarketer ). 70% of consumers prefer to watch live video on YouTube over other platforms. Livestream ). 60 of the most-viewed YouTube live streams happened in the last two years. Think With Google ). Mediakix ). One in five Facebook videos is a live broadcast.

Stats 101

Stats Video Marketing Planning Paid Search Agency 101

Convince & Convert

JULY 17, 2017

percent in 2016. billion, representing 16 percent of all digital ad spending globally, according to eMarketer. Here are the three biggest challenges social marketers are facing right now, according to social marketers themselves. ROI, Once Again. Measuring ROI was listed, again, as the biggest challenge to 58.7

Paid Search Agency 105

Paid Search Agency Social Marketing Advertising Agencies Budget Programs 105

Contently

APRIL 18, 2017

And in 2016, the Interactive Advertising Bureau (IAB) found that digital video ad spend increased by 85 percent over the previous two years. Despite the universal threshold, only 66 percent of video ads, excluding YouTube, were viewable last year, per Google’s 2016 “State of Play” report. Case closed?

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

KoMarketing Associates

OCTOBER 20, 2015

eMarketer forecasts that during 2016 mobile ad spend will top 100 billion worldwide, which translates to 51% of all projected digital ad expenditures. The experts agree that the way people are searching, browsing, and accessing information has changed and will continue to do so over the next several years.

Mobile Advertising 120

Mobile Advertising Mobile Marketing Paid Search Agency Advertisements 120

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I’m betting big on Medium in 2016. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

In August, I started this series of 6 content marketing trends affecting your success in 2016. A report from eMarketer forecasts Instagram will have nearly $600 million in advertising revenue in 2015, rising to $2.81 I’m betting big on Medium in 2016. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Contently

MARCH 28, 2018

In October of 2016, I attended the Future of Storytelling Festival , a gathering of innovative storytelling formats, most of which dealt with virtual reality and augmented reality. Overcome Technological Hassles. For now, most branded AR opportunities require additional app downloads.

Brand Identity 153

Brand Identity Branding Storytelling Sample 153

Adobe Experience Cloud Blog

JANUARY 21, 2016

But what if you could have a better idea of the changes 2016 has in store for marketers? According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but Events: In 2016, for B2B marketer, there will be a shift towards field marketing and away from tradeshows.

Advertising Agencies 48

Advertising Agencies Account Based Marketing Planning Paid Search Agency 48

Heinz Marketing

NOVEMBER 14, 2017

It’s used by 90 percent of American adults and 49 percent of the world, and as a collective, we sent 28 percent more of it in 2016 than the year before. 17% decline in click-to-open – eMarketer. 65% of time on smartphones communicating – eMarketer. From an outsider’s perspective, email is thriving.

Emarketing 51

Emarketing CAN-SPAM Lock-In CTR 51

Content Standard

JANUARY 5, 2016

The year’s most compelling video marketing stats point to where video marketing has been and where we’re headed in 2016. hours each day watching video content in front of a screen in 2015, eMarketer reports. 2016 Outlook for Video Marketing. Online Video Views Are Rising Rapidly. Vertical Takes Center Stage.

Stats 61

Stats Video Marketing Verticals Emarketing 61

Bannerflow

MARCH 8, 2019

Plus, in 2019, eMarketer predicts that U.S. Artificial intelligence (AI) was the talk of 2016, 2017, 2018, and now, 2019. Indeed, Hulu recently announced that they would be displaying ads on their shows when viewers pause a show – opening the door for brands into advertising with online TV. advertisers will buy $3.8

Advertisements 64

Advertisements Advertising Cost Per Click Trends 64

Sprout Social

AUGUST 30, 2016

In fact, eMarketer discovered less than 50% of brands are actively on Instagram. Additional data from eMarketer showed 35% of social media users trust brands and are influenced by retailers. A photo posted by 3M (@3m) on Jun 22, 2016 at 10:52am PDT. But Instagram branding isn’t an easy task. You Build Trust.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Biznology

MAY 25, 2015

source: eMarketer ). billion will be spent on search engine optimization in 2016. (source: BrightEdge). 63% of search engine optimization marketers believe search engine ranking will be more important this year. source: BrightEdge). Over 50% of online buyers purchase products from websites found via search engines. source: Optimus).

Stats 80

Stats SEO Paid Search Agency Click Rate 80

Biznology

OCTOBER 15, 2018

Brightcove conducted a study recently that showed, in the words of Bill Fisher of eMarketer, astonishing results. In April 2016, Land Rover decided to make a step in the right direction and start broadcasting test drives on Periscope and Facebook Live. Of course, that potential is not enough if you want to turn leads into conversions.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

Contently

APRIL 20, 2016

A video posted by Marnie The Dog (@marniethedog) on Feb 7, 2016 at 12:11pm PST. ” Later on, they awkwardly announce the full model name (2016 Nissan Ultima 3.5SL), use the branded hashtag #sonotmeh, and Tiff even claims it was her “dream car” growing up. And I like how it drives too.” Subtle this is not.

Advertorials 114

Advertorials Youtube Guidelines Peer-to-peer 114

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. Yet surprisingly, many B2B companies still think that having a presence on Facebook or even running promotions or ads is a waste of time.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

ClearVoice

DECEMBER 5, 2018

A recent report from eMarketer shows that from 2014-2017, social media usage climbed by about 5 minutes per day per user each year. A recent report from @eMarketer shows the average time users spent on social media per day has grown 2 minutes and 53 seconds more per day, in 2018 over 2017. contentmarketing Click To Tweet.

Social Media 61

Social Media Media Emarketing Facebook 61

Contently

SEPTEMBER 20, 2016

An eMarketer report from late 2015 predicts that U.S. household subscribers to cable and satellite services will drop below 100 million by the end of 2016. million cord-cutters in 2016, increasing to a projected 8.4 The networks are already preparing for a time when more people watch sports through apps than a cable box.

Cable 60

Cable Broadcasting Television marketing Twitter 60

Martech Advisor

DECEMBER 26, 2019

Despite the deep penetration of smartphones within this market, eMarketer reports that only 23 percent of total ad spend in Japan is currently going to mobile, signaling that there’s still tremendous growth potential in this market. Spending Surges in the Middle East and North Africa (MENA).

Spending 56

Spending Trends Mobile Advertising Classified Ads 56