Litmus

FEBRUARY 3, 2023

Then in 2016, I spoke at my first Litmus Live and it was intoxicating for me. This is why the 2023 State of Email Workflow survey feels so important to me, as a way of gathering up all these personal practices and team processes so that we can then share them with all of you. I recall I spent a lot of time perusing Litmus Community.

Customer Surveys 82

Customer Surveys Email Marketing Peer-to-peer Planning 82

KoMarketing Associates

MAY 1, 2019

DemandGen, Content4Demand, DemandBase and Salesforce Pardot recently came together to conduct the “2019 Demand Generation Benchmark Survey” to see how marketers’ budgets are lining up with their top objectives. Additionally, top sales performers have a stronger relationship with their marketing team members.

Customer Surveys 150

Customer Surveys Demand DemandBase Demand Generation 150

KoMarketing Associates

JANUARY 17, 2017

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

DECEMBER 20, 2016

With 2016 swiftly (and unbelievably) drawing to a close, it is time again to reflect on what has worked well, where we can improve, and what opportunities present themselves in the new year. Here is a look back at our ten most popular articles written in 2016, based on traffic, links, mentions, and impact in the lead generation process.

B2B Marketing 120

B2B Marketing B2B Planning Work Management 120

KoMarketing Associates

OCTOBER 23, 2018

Statistics showed that 48 percent of customers now say they have purchased products or services through social media, which is a slight increase from the 42 percent that said the same back in 2016. This is an increase from the 45 percent that said the same two years ago. Back in August 2017, nearly 9.8 As of August 2018, about 13.8

Social Media 120

Social Media Purchase Customer Surveys Media 120

KoMarketing Associates

APRIL 19, 2017

According to the 2017 Marketing Leadership Survey from TrackMaven, just 27.6 Most survey respondents (90.6 A survey conducted by B2B Marketing and The Telemarketing Company in 2016 found that most B2B marketers (59 percent) are “significantly” pressured to generate additional leads by upper management.

Customer Surveys 138

Customer Surveys ROI Peer-to-peer Telemarketing 138

KoMarketing Associates

JANUARY 12, 2017

Email marketers are working hard to provide a more personalized experience for their customers, but a new survey reveals that they are still largely missing the mark. The Use of AI in B2B Marketing. B2B marketers are already predicting a shift toward AI in terms of resources that can help them accomplish their marketing goals.

Customer Surveys 123

Customer Surveys Email Marketing Personalization DemandBase 123

KoMarketing Associates

JUNE 12, 2017

In the “Global Digital Outlook Study” from SoDA and Forrester, nearly half of surveyed marketers (43 percent) said that they intend to increase their budgets for digital marketing in 2017/18. About half of survey respondents also said that they currently spend 50 percent or more of their marketing budget on digital initiatives.

Customer Surveys 121

Customer Surveys Advertising Agencies Paid Search Agency Forrester 121

KoMarketing Associates

FEBRUARY 6, 2018

Yes Lifecycle Marketing recently published a report titled “A Blueprint for Using Audience Insights to Inform Marketing Communication Strategies” consisting of survey results from a recent marketing conference. Marketers have various interpretations of what their audience desires, and new research shows that they aren’t always on target.

Customer Surveys 120

Customer Surveys Generation Youtube Pricing 120

KoMarketing Associates

MARCH 16, 2017

In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Survey respondents claimed that increased competition from Instagram, poor targeting, small user engagement, and difficulty measuring KPIs contributed to lower ROI for Snapchat.

Customer Surveys 124

Customer Surveys Advertisements Advertising Social Networks 124

KoMarketing Associates

FEBRUARY 16, 2017

The B2B Brand Strategy” white paper from Spencer Brenneman recently showcased survey results of 150 B2B marketing executives to learn more about their brand strategies. As B2B marketers realize the importance of their organization’s brand, they are investing more of their budget in branding initiatives.

Customer Surveys 120

Customer Surveys B2B Marketing Brand Identity Branding 120

EverString

NOVEMBER 10, 2016

Okay, The post [Report] 2016 Account-Based Marketing Survey Report Results appeared first on EverString.

Account Based Marketing 48

Account Based Marketing Marketing Report Customer Surveys Marketing 48

Contently

MAY 17, 2017

But if I told you they were from 2016 and 2017, would you blink? A recent Contently survey showed that, in the next five years, senior marketers plan to invest in video more than any other type of content. The post Survey: Marketers Want More Video. ” If you guessed 2010 and 2012 , respectively, you’d be right.

Customer Surveys 121

Customer Surveys Video Marketing Planning Work Management 121

ANNUITAS

SEPTEMBER 7, 2016

Just one day before I flew to Cleveland for Content Marketing World 2016 , I was approached for two content-related quotes, which may (or may not) be used by various journalists as they compile their articles on the “future” of content marketing and what to expect in 2017. Just do nothing.

Content Marketing 100

Content Marketing Content Advertising Benchmark Paid Search Agency 100

Tony Zambito

JANUARY 3, 2016

In 2016, we will mark the fifteenth year since buyer personas were first introduced. Incorporating Survey Data. I wish to thank the (124) respondents of the State of Buyer Personas 2016 Survey for taking the time to complete the survey. So, where are we with buyer personas as we head into 2016?

Buyer Personas 100

Buyer Personas Correlation Effectiveness Ideal Customer Profiles 100

Marketing Insider Group

APRIL 21, 2016

44% of companies surveyed stated that their B2B Content Marketing is moderately […]. The post Being a Successful B2B Content Marketer in 2016: Trends & Insights appeared first on Marketing Insider Group.

Trends 100

Trends B2B Marketing Content Marketing B2B 100

Marketing Insider Group

AUGUST 11, 2015

You May Be Surprised at the # 1 B2B Marketing Responsibility of 2016. In a recent survey conducted by ITSMA , business-to-business (B2B) marketers worldwide expect that understanding buyers will be their # 1 responsibility in two years (85%). As for you, our reader, are you surprised at the survey results? Why Customers?

B2B Marketing 100

B2B Marketing Marketing Management B2B Paid Search Agency 100

Marketing Insider Group

FEBRUARY 15, 2016

If 2015 was the year of video marketing, then 2016 is the year of digital marketing. According to a Gartner survey, 98% of marketers no longer see digital as a distinct approach from other marketing practices. Digital marketing is now the context for all marketing. For marketers and those who are new to the industry, […].

Trends 100

Trends Gartner Customer Surveys Marketing 100

Litmus

JUNE 15, 2021

Take our email marketing survey. We’re excited to share that Litmus’ 2021 State of Email Survey is now open! Here’s a look back at some of the reports we’ve created for you—thanks to the survey: 2020 State of Email, Fall Edition. TAKE THE SURVEY ?. Take the survey now: Share on : LinkedIn | Twitter | Facebook.

Customer Surveys 96

Customer Surveys Peer-to-peer Advertising Benchmark Network Marketing 96

KoMarketing Associates

MAY 22, 2018

This was compared to 27 percent for the same quarter in 2017, and 25 percent for the second quarter of 2016. This is an increase from 16 percent in Q2 2017, and 14 percent in Q2 2016. In addition, the average click-through rate for these types of emails was 17 percent in Q2 2018.

Marketing Automation 125

Marketing Automation Email Marketing Automation Customer Surveys 125

The Point

JULY 17, 2017

Demand Gen Report has published the results of this year’s “B2B Buyer’s Survey,” and the trends identified merit close attention for those marketers involved in B2B demand generation and content development. FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

B2B Marketing Directions

SEPTEMBER 15, 2019

The findings of the August edition of The CMO Survey by Duke University's Fuqua School of Business, the American Marketing Association, and Deloitte were published a few days ago. The CMO Survey is conducted semi-annually, and it's a valuable resource for capturing the views of U.S. in the August 2018 survey.

CMO 49

CMO Customer Surveys Allocation B2B 49

Moz

MARCH 1, 2020

Reducing false and misleading information has been a top priority for Google since concerns over misinformation surfaced during the 2016 US presidential election. At Path Interactive , we conducted a survey to find out how users feel about the information they encounter in Google’s organic results. Examples of Symptom Cards.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Marketing Insider Group

NOVEMBER 3, 2017

Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging. A survey […]. It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media.

Video Marketing 243

Video Marketing Social Media Network Marketing Customer Surveys 243

B2B Marketing Directions

SEPTEMBER 17, 2017

The 2017 research was based on a survey of 250 B2B sales enablement professionals representing 45 industries. It's interesting to compare the results of the SiriusDecisions research with a recent survey conducted by CSO Insights. In its 2016 Sales Enablement Optimization Study , CSO Insights found that 37.7%

Customer Surveys 60

Customer Surveys Enterprise Management B2B Sales Studies 60

Martech

MAY 26, 2023

Oracle acquired AddThis in 2016. Take the 2023 MarTech Replacement Survey Get MarTech! A company notice provided by Oracle said that it had planned to terminate all AddThis services, effective May 31. The termination was “part of a periodic product portfolio review,” the statement read. Why we care. In your inbox.

Tools 107

Tools Custom Publishing Paid Search Agency Marketing Management 107

Zoominfo

JULY 1, 2019

In fact, of all advertisements run globally in 2016, only 47 of those advertisements featured lesbian, gay, or transgender people. Nearly two-thirds of YouTube viewers surveyed who self-identified as LGBT said they are more likely to buy from a brand that takes a stand on LGBT issues ( source ). That’s less than 1% ( source ).”.

Statistics 188

Statistics Advertisements Advertising Paid Search Agency 188

KoMarketing Associates

MAY 16, 2018

This is a 68 percent year-over-year increase dating back to 2016. This is an increase from 44 percent in 2017 and 43 percent in 2016. A survey conducted by the Web Video Marketing Council, ReelSEO and Flimp Media discovered that 96 percent of B2B marketers are engaged in video content marketing.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Contently

JULY 6, 2016

population is on Facebook, and Pew’s 2016 “ State of the Media ” report showed that 66 percent of American Facebook users get some amount of news on the social platform. The Columbia Journalism Review (CJR) recently set out to answer those questions by surveying previous studies and conducting an experiment.

Studies 74

Studies Content Emarketing Internet Marketing 74

KoMarketing Associates

MAY 10, 2017

Previous research indicated that B2B marketers were beginning to adopt account-based marketing (ABM) tactics, and a new survey sheds light on their progress. This is compared to 25 percent who said the same in 2016. Account-Based Marketing Efforts in 2016.

Account Based Marketing 139

Account Based Marketing B2B Marketing ABM B2B 139

6sense

OCTOBER 21, 2015

MarketingProfs and the Content Marketing Institute just released a survey report , taken by 1521 B2B marketers, which today are practicing content marketing, how they are measuring success and how effective they believe a content strategy is in helping them achieve their goals. 6 Takeaways from the 2016 B2B Content Marketing Report .

Marketing Report 48

Marketing Report B2B Marketing Allocation Planning 48

KoMarketing Associates

JANUARY 26, 2016

As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1. Survey Your Audience. So, as it turns out, we still have work to do. Social media isn’t something you just do. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. Think Beyond B2B.

Social Media 96

Social Media Media B2B Tips 96

Valasys

AUGUST 22, 2023

Drawing insights from two comprehensive surveys—one involving 3,000 C-level executives across 28 countries and another encompassing 21,000 workers in 22 nations—IBM’s report underscores the transformative potential of AI. The survey revealed a striking statistic: an estimated 40% of the global workforce—equivalent to a staggering 1.4

Studies 98

Studies Lead Ranking Domain Customer Surveys 98

KoMarketing Associates

JANUARY 17, 2019

Ascend2 recently conducted the “2019 Digital Marketing Strategies Survey,” and statistics showed that the majority of marketers (64 percent) are still focused on achieving an increase in sales/leads with their digital marketing strategies over the course of the next year.

Leads 143

Leads Lead Marketing Qualified Leads Barriers 143

Hubspot

OCTOBER 3, 2018

To find out whether your employees are truly happy and engaged at work, it's critical you send out an anonymous employee satisfaction survey. A 2017 Globoforce’s WorkHuman Research Institute survey found the number one reason people stick around at their companies was "My job -- I find the work meaningful".

Customer Surveys 73

Customer Surveys Customer Satisfaction Training Fulfillment 73

The ROI Guy

JANUARY 3, 2017

As we enter the New Year, a look back at what we can learn from the most popular Frugalnomics Survival Guide articles of 2016: Gartner: buyers Demand Less Pitch, More Value-Story According to a study from Gartner, most solution providers are not providing what buyers need when it comes to content and sales engagements.

Gartner 45

Gartner Best Practices Demand Buyer Need 45