Marketing Insider Group

OCTOBER 21, 2021

There’s no reason for the trend in mobile to stop growing, and this hands-free technology will become an increasingly standard way that users choose to interact with their devices. AI is also being used in advertising. Remember the Pokémon Go craze of 2016? Augmented Reality Becomes Commonplace.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

The Point

DECEMBER 12, 2017

Here’s my take on some of the key findings from the report: Digital ad spending increased 14% since 2016, compared to virtually zero growth (0.6%) in traditional ad spending. The main driver is almost certainly mobile advertising, which experts have estimated at accounting for more than 70% of digital media spend overall.

CMO 218

CMO Customer Surveys Analytics Planning 218

KoMarketing Associates

DECEMBER 14, 2017

Mobile Usage Continues to Increase. As of June 2017 , China had 724 million mobile Internet users, which accounted for 96.3 Meanwhile, the market for Internet advertising was 290.27 billion RMB and mobile ads accounted for 60.29 Meanwhile, the market for Internet advertising was 290.27 percent in 2015.

Paid Content 188

Paid Content Trends Advertising Agencies Mobile Advertising 188

KoMarketing Associates

MAY 16, 2018

Statistics showed that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 This is a 68 percent year-over-year increase dating back to 2016. This is an increase from 44 percent in 2017 and 43 percent in 2016. million will go toward original content.

Spending 194

Spending Studies Video Marketing Budget Programs 194

Webbiquity

FEBRUARY 6, 2018

As more than 50% of people now conduct searches from smartphones, Google is moving to mobile-first indexing. Mobile-first indexing means that Google will use the mobile version of your website for indexing. Therefore, being proactive about mobile-first indexing is critical to maintain brand visibility in search engine rankings.

Paid Search Agency 218

Paid Search Agency Mobile Advertising Mobile Marketing Business 218

Adobe Experience Cloud Blog

JANUARY 3, 2017

Here’s a list of our top 10 performing blogs for 2016, brought to you by me and unsuspectingly chosen by you: Measure the ROI of Digital Advertising Beyond Revenue Impact. Measure the ROI of Digital Advertising Beyond Revenue Impact. That wraps up our top 10 blogs for 2016. Did we miss any of your favorites?

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Contently

NOVEMBER 7, 2016

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

Facebook 128

Facebook Rules Advertisements Advertising 128

Webbiquity

FEBRUARY 13, 2018

Four channels were less trusted than social media ads: online banner ads, mobile phone ads, ads in podcasts and online pop-ups. Social media is part of the daily routine for digital natives, and is increasingly visual and mobile. Across all age groups, 43% of people trust social media advertising. MarketingSherpa ). Skyword ).

Social Media 228

Social Media Stats Social Marketing Paid Search Agency 228

Brandwatch Marketing

MARCH 7, 2023

There are 60 million active business pages on Facebook Facebook has 5 million active advertisers on the platform. billion views YouTube sees around 1,148bn mobile video views per day In 2014, the most searched term was music. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

KoMarketing Associates

JANUARY 17, 2017

According to Deloitte’s “2016 Global Mobile Consumer Survey – China Edition” survey , in the past year, the number of heavy smartphone users (users who check their phone 50 or more times per day) rose from 4 percent to 23 percent. Digital Channels Account for 40% of Advertising Spend in China.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Metadata

DECEMBER 1, 2023

Let’s take a moment to chat about something we’ve been candid about – almost everything, except that one family member we avoid talking about at reunions: display advertising. And because numbers speak louder than words, here are some figures: Up to 60% of mobile display banner clicks are bots or miss-clicks.

Display 52

Display Advertising Agencies Advertisements Advertising 52

Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Find the answers to these questions and many more in this collection of 100+ amazing marketing stats on everything from content marketing to digital advertising, mobile marketing, […]. Or how your marketing strategy is performing against other companies?

Stats 50

Stats Mobile Advertising Marketing & Strategy Mobile Marketing 50

QuanticMind

OCTOBER 12, 2016

What were the best & worst of search engine advertising in 2016? Search engine advertising remains a challenging field that is constantly changing. PLAs: Get a feed live now – With the massive importance of PLAs in 2016, it’s mission-critical to get a feed going and to begin tracking your performance.

Advertisements 40

Advertisements Advertising Mobile Advertising Forrester 40

KEO Marketing

MAY 11, 2016

Leading B2B Marketing Agency KEO Marketing Releases New Marketer’s Guide to Programmatic Advertising for 2016. To assist marketers in implementing digital advertising into their strategy, KEO Marketing just released a guide entitled, “ 6 Keys to Success in Display and Programmatic Advertising in 2016.” Phoenix, AZ.

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Marketing Agencies 1 48

KoMarketing Associates

MAY 22, 2018

At the start of online advertising, there was a “one-size-fits-all” approach to generating clicks. Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group. Over the next few years mobile traffic will continue to rise significantly.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KEO Marketing

JANUARY 26, 2016

Mobile-friendly sites rank higher. Last spring, the company announced that content from mobile-friendly sites would occupy a higher position on the search engine results pages (SERPs). For brands that had already embraced mobile-responsive design , the change was welcome. Accelerated Mobile Pages will carry more weight.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

QuanticMind

JUNE 27, 2016

As expected, #SMX Advanced 2016 gave rise to some great discussions. But still, we at QuanticMind feel that there is much more to the story—and that the world’s smartest advertisers aren’t quite ready to start talking about the challenges that are really bogging us down. What will make us more competitive as advertisers?

Marketing Analytics Tools 40

Marketing Analytics Tools SEM Mobile Advertising First-Mover Advantage 40

KEO Marketing

JUNE 1, 2016

KEO Marketing Presented Award of Excellence as part of the 2016 B2 Awards for its work on a campaign for a Top 15 Financial Institution . Known as the B2 Awards, the entries in the competition were judged by some of the country’s top BMA leaders in B2B marketing and advertising. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Advertisements Advertising Paid Search Agency 48

Contently

APRIL 19, 2017

In 2016, Facebook accounted for almost two-thirds of all social media ad spending. Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. Facebook’s mobile transformation is almost complete.

Social Media 167

Social Media Trends Emarketing Media 167

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. The appeal to advertisers is very similar to TV advertising, except that it can be even more precise by layering behavior, demographics, and location information into a brand’s ad deployments.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

SocialPilot

MARCH 12, 2024

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. The advertisement format was comically aggressive, but also lighthearted and humorous. And it was an instant hit.

Paid Content 83

Paid Content Campaigns Examples Advertising Agencies 83

KEO Marketing

MAY 25, 2016

May 25, 2016 – KEO Marketing , a full-service B2B marketing agency, has been awarded three Stevie® Awards in the 2016 American Business Awards SM for campaigns on behalf of a top 15 financial institution client. Details about The American Business Awards and the list of 2016 Stevie winners are available at www.StevieAwards.com/ABA.

Work Management 48

Work Management Advertising Agencies Lead Scoring Lead Ranking 48

Content Standard

JANUARY 19, 2016

Brands are expected to double their spending on native advertising in the next three years, according to Adyoulike. shows that over the next 12 months, fewer marketers are planning to utilize native ads (45 percent in 2016 compared to 50 percent in 2015). The post Will Native Advertising Skyrocket in 2016?

Advertisements 40

Advertisements Advertising Mobile Advertising Ad Exchange 40

KoMarketing Associates

JULY 18, 2018

The “Digital Content NewFronts: Video Ad Spend Study 2018” report from IAB recently found that marketers will spend upwards of $10 million on digital/mobile video advertising this year, and $4.7 This is a 68 percent year-over-year increase dating back to 2016. million will specifically go toward original content.

Video Marketing 152

Video Marketing B2B Marketing B2B Paid Search Agency 152

KoMarketing Associates

JUNE 26, 2018

The statistics found that marketers will spend upwards of $10 million on digital/mobile video advertising in 2018. million will specifically go toward original content, which is a year-over-year increase of 68 percent dating back to 2016.

Research 150

Research Digital Marketing Funnels Funnel Advertising Mobile Advertising 150

KEO Marketing

MAY 17, 2016

Disruptive content is a paradigm shift away from the usual interruptive marketing such as advertising. Mobile Content. billion people have smart phones worldwide and 75% of internet users used a mobile device to get onto the internet in 2015. Disruptive Content. Research by Forrester shows that 4.8

Content Marketing 48

Content Marketing Mobile Advertising Content Forrester 48

Hubspot

AUGUST 24, 2020

One avenue businesses can leverage to make effective use of Facebook as a marketing tool is paid advertisements — a format that has moved through several iterations over the years. The ads themselves weren't particularly sophisticated, and the founders didn't have much of a firm grasp on digital advertising. Image Source: CNN.

Paid Search Agency 101

Paid Search Agency Facebook Ads Mobile Advertising 101

Content Standard

APRIL 4, 2016

Email marketing will be the channel that’s most invested in for 2016 , says 76 percent of marketers (up 13 percent from 2015). Optimize Emails for Mobile. We live in an increasingly mobile world. More than half of emails (53 percent) are opened on a mobile device. 53% of emails are opened on mobile devices.

ROI 50

ROI Email Marketing Tips CTR 50

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016.

Advertising Agencies 118

Advertising Agencies Media eCommerce Cost Per Click 118

Liveintent

FEBRUARY 28, 2023

Think mobile-first, then design for it. As LiveIntent has found, more than 60% of first impressions in email come from mobile devices. Mobile web traffic has also surpassed desktop traffic since 2016, proving that consumers prefer accessing the internet from smartphones and tablets.

Paid Search Agency 62

Paid Search Agency Ads Privacy Protection Ad Building 62

KoMarketing Associates

MARCH 2, 2017

New research suggests that marketers will continue to turn to mobile in the coming months, and more are thinking about integrating video with their efforts. Nearly 42 percent said that they would rate the success of their video mobile advertising investments as “good” thus far. Marketing Automation and the Customer Journey.

Video Marketing 120

Video Marketing Mobile Advertising Mobile Marketing Acquisitions 120

KEO Marketing

FEBRUARY 2, 2016

New research published in eMarketer indicates that investments in display advertising will exceed those for search ads in 2016. Display ads, of course, are advertisements that appear within or alongside the content on a page. Why are advertisers spending more on display advertising? Now it has taken the lead.

Display 48

Display Advertising Agencies Spending Advertisements 48

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. As a consequence, digital marketing budgets are predicted to increase by double-digit percentages this year, with the Internet becoming the largest medium for advertising in 2016—ahead of TV. Native advertising may be the answer.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. We want programmatic advertising—even if we’re not sure what that is. MediaPost ).

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

KoMarketing Associates

SEPTEMBER 1, 2016

percent) use their mobile device to access social media applications. Chinese users trust the ratings and recommendations of both friends and strangers when making a purchasing decision, while US users rely more on friends’ recommendations and mass media advertising. According to DCCI Internet Data Center, 92.8 The vast majority (89.3

Social Media 162

Social Media Social Marketing B2B Marketing Media 162

readwrite

MAY 14, 2022

The programmatic advertising industry has experienced a meteoric rise and swift adoption in 2022, becoming the most prominent digital advertising ad display method. According to an industry report , the programmatic advertising market will be worth $297 billion by 2023 (at a GAGR of 18% during the period spanning 2018-2023).

Advertising Agencies 126

Advertising Agencies Advertisements Advertising Paid Search Agency 126

Contently

APRIL 19, 2017

Every six months, the Interactive Advertising Bureau (IAB) publishes a revenue report on the state of the digital ad industry. According to eMarketer , Facebook accounted for 68 percent of all social media ad spend in 2016. In the past year alone, Facebook added two million monthly advertisers , expanding its total to 5 million.

Paid Search Agency 95

Paid Search Agency Ads Mobile Advertising Advertising Agencies 95