Onalytica B2B

MAY 12, 2016

“Virtual reality and augmented reality are bringing a much needed boost in excitement back to the devices and key semiconductor markets. Below you can see a network map of the online conversation with the number 1 brand Oculus at the centre. Be sure to click on the map to enjoy the full size network diagram in greater detail. .

Work Management 0

Work Management Branding Brand Identity Lead Scoring 0

markempa

DECEMBER 12, 2016

The year 2016 is quickly coming to an end and the holiday season is a time for reflection and preparation. I’ve compiled a list of the 10 most popular and shared posts on the B2B Lead Blog, chosen by marketers, just like you, to help you get ready to have a great 2017. How Empathy Will Grow Your Sales and Marketing Pipeline.

Account Based Marketing 84

Account Based Marketing Marketing Qualified Leads Lead Ranking Lead Scoring 84

Hubspot

JANUARY 2, 2017

2016 brought change the marketing industry in many ways -- from powerful innovations to continuously evolving mediums. But digital marketers know that change happens frequently in our industry, and adaptability is key to continue driving results in the face of burgeoning trends , growing social networks , and new, advanced technology.

Video Marketing 70

Video Marketing Hubspot Advertising Mediums Social Networks 70

Webbiquity

FEBRUARY 27, 2018

Though it’s dangerous to assume anything about leadership in the social networking space (Facebook overtook MySpace as the biggest social network less than a decade ago , after all), the landscape does seem to have matured and stabilized somewhat at this point. It seems each network has established its unique place (e.g.,

Social Networks 292

Social Networks Stats Network Marketing Linkedin 292

Contently

JUNE 8, 2016

If the biggest show on Earth this year is the Summer Olympics, then UEFA Euro 2016 runs a close second. And Euro 2016 is a massive stage, one that gets even fair-weather supporters engaged. Wenger will analyze the tournament in exclusive videos posted on the brand’s social networks. Take Adidas.

Branding 60

Branding Brand Identity Youtube Distribution 60

Contently

DECEMBER 16, 2016

Out of everything that happened in marketing this year, perhaps nothing was more symbolic than digital advertising spend overtaking TV ad spend. For more than half a century, TV had been the primary advertising medium for marketers. 2016 was a landmark year for the marketing, media, advertising, and tech space.

Marketing AI 60

Marketing AI Advertising Agencies Paid Search Agency Acquisitions 60

KoMarketing Associates

JANUARY 26, 2016

In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. It takes analysis and strategy, and like everything else in marketing, it must continuously evolve. As we get into 2016, here are 30 tips to help improve your B2B social media strategy: 1.

Social Media 96

Social Media Media B2B Tips 96

SocialPilot

APRIL 15, 2024

The fundamental aim of any activity performed by a social media marketer on social networks is to gain followers. In fact, it is the first step of any social media marketing campaign. But if your followers fail to convert, the entire marketing strategy becomes pointless. But is that enough? But don’t worry. The result?

Social Media 96

Social Media Media Lead Scoring Lead Ranking 96

Vidyard

OCTOBER 4, 2016

So I’m just going to put down the rest of this cookie, and say that if we want to be the best marketers we can be, and do the best jobs we can do, then we need to make sure we’re always learning, thinking, and innovating. Here are a few fantastic conferences worth your consideration, listed in chronological order: Forrester B2B Marketing.

Conference 88

Conference Forrester Best Practices B2B Sales 88

Onalytica B2B

MAY 26, 2016

Edtech is one of the fastest growing sectors and with new companies flooding to the market all the time, edtech innovation is likely to accelerate in the coming years. Below you can see a network map of the online conversation with the number 1 brand Edsurge at the centre. EdWeek Market Brief, Education Week. Independent.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

chiefmartech

APRIL 25, 2017

tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36% , from 156 vendors to 212. Marketing automation remains a bellwether of martech. Why marketing automation, which I crudely lump together with campaign management and lead management products?

Marketing Automation Services 91

Marketing Automation Services Work Management Marketing Management Vendors 91

Marketing Insider Group

NOVEMBER 3, 2017

It shouldn’t be a surprise by now that live video marketing is one of the hottest marketing trends today, especially on social media. Since it gained momentum in the beginning of 2016, many businesses are using it across their branded platforms and social media networks to provide a raw look into their messaging.

Video Marketing 243

Video Marketing Social Media Network Marketing Customer Surveys 243

Marketing Insider Group

DECEMBER 11, 2016

Social networks are becoming more and more popular. In 2016, about 70% of Internet users are social network users and these figures are expected to grow. The post The Future of Social Media appeared first on Marketing Insider Group. The post The Future of Social Media appeared first on Marketing Insider Group.

Social Media 244

Social Media Media Social Networks Internet Marketing 244

Contently

SEPTEMBER 24, 2021

The News Feed made Facebook an actual social network. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. Myspace—still then the world’s largest social network—hastily launched a feed in November 2007 to keep up with Facebook. First Facebook.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Martech

OCTOBER 5, 2023

Georgia-Pacific advertises its popular paper brands — including Brawny, Angel Soft and others — on retail media networks. Q: Why did you decide to start advertising Georgia-Pacific brands on retail media networks? A: I worked at a number of companies before, but began at Georgia-Pacific in 2016.

Advertising Agencies 118

Advertising Agencies Media eCommerce Cost Per Click 118

Vidyard

NOVEMBER 14, 2016

Last week, hundreds of marketers, sales leaders, and video producers came together in San Francisco to challenge the status quo of video for business. Elaine Ip (@_elaineip) November 9, 2016. iMEDIA Conference (@iMEDIA_yeg) November 9, 2016. Content can be used beyond marketing and brand awareness. Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Webbiquity

AUGUST 3, 2021

The number of global social media users has nearly doubled since 2016 (from 2.3 Globally, Facebook is the most widely used social network (no surprise), followed by YouTube, WhatsApp (seriously?), Overall, 45% of Internet users say they use social networks to seek out information about brands. There are 4.2 billion to 4.2

Social Media 170

Social Media Spyware Wikipedia Correlation 170

SnapApp

OCTOBER 27, 2016

There’s been a lot of activity in the marketing events world this past October. SnapApp’s 2016 October events include: CEB Sales and Marketing Summit in Las Vegas, NV. Marketers Who Lunch , SnapApps very own lunch series in New York, NY (this time). 2016 CEB Sales and Marketing Summit Recap.

B2B Marketing 48

B2B Marketing Peer-to-peer B2B Top of Funnel 48

Vidyard

APRIL 19, 2016

KITCHENER – April 19, 2016 – Vidyard, the video intelligence platform for business, today announced it is a finalist in the “ Partner of the Year, LaunchPoint Technology ” category in the 2016 Marketo Revvie Awards. Marketo Revvie winners will be revealed during Day 2 of the Marketing Nation® Summit in Las Vegas on May 11, 2016.

Marketo 50

Marketo Bulldog Solutions Marketing Automation Services Advertising Agencies 50

Content Standard

SEPTEMBER 2, 2016

The 2016 season is the first year the league will live stream some of its games via social media. With that comes incredible opportunities for video marketing through social networks, assuming efforts to expand live video production and consumption work as planned. But that seems all but given nowadays. The Verdict.

Video Marketing 71

Video Marketing Planning Best Practices Paid Search Agency 71

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. We’ll pay special attention to how those changes might influence your search marketing strategies throughout the new year. How to take action in 2016: Check out Google’s tutorial for building AMPs.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

SnapApp

FEBRUARY 4, 2016

One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has come a substantial amount of industry events popping up everywhere you look. Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. When: Tuesday, 2:15pm.

Conference 59

Conference Marketing Management Marketing Automation Services Marketo 59

KEO Marketing

APRIL 19, 2016

Exclusive Peer-To-Peer Group of Marketers Help Each Other Solve Marketing and Sales Challenges . Kloefkorn will leverage her extensive business background to help create a successful forum in which marketing executives receive trusted advice from their peers. Pragmatic Marketing. Arizona Technology Council. Heard Museum.

Peer-to-peer 48

Peer-to-peer Paid Search Agency Advertising Agencies Mobile Advertising 48

Vidyard

OCTOBER 19, 2016

YouTube and Vine star Zach King, Forrester analysts Nick Barber and Laura Ramos, Solarwinds video director René Lego join top voices in video, marketing, content and customer success. Video continues to be one of the fastest growing and most effective areas of modern digital marketing.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Onalytica B2B

FEBRUARY 17, 2016

The Internet of Things (IoT) is the term used to describe the networking of physical objects, such as consumer electronic devices, vehicles, buildings, air conditioners, heating systems and other items. This networked utopia isn’t a new concept. Below you can see a network map of the online conversation. So too are expectations.

Lead Ranking 50

Lead Ranking Branding Brand Identity Lead Scoring 50

KEO Marketing

AUGUST 10, 2016

August 11, 2016 – KEO Marketing , a full-service business-to-business (B2B) marketing agency, has announced its sponsorship of the 2016 Marketing Technology Summit by The Arizona Technology Council and the Phoenix Chapter of the Business Marketing Association. About KEO Marketing. PHOENIX, Ariz.,

Advertising Agencies 48

Advertising Agencies Marketing Management B2B Marketing Planning 48

Vidyard

OCTOBER 19, 2016

YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders. YouTube and Vine personality Zach King headlines an impressive speakers list featuring industry analysts, video experts, marketing innovators and other business leaders.

Enterprise Management 50

Enterprise Management Video Marketing B2B Thought Leadership Forrester 50

Paul Gillin

JANUARY 26, 2016

I was delighted when B2B Marketing Zone – a website and newsletter that I devour – asked me to be one of 25 contributors to its “ B2B Marketing Trends for 2016 ” e-book. I love this content concept, and it’s an idea more B2B marketers could adopt. I picked a few quotes from the e-book that I really like.

Peer-to-peer 50

Peer-to-peer B2B Marketing Trends Sales Qualified Leads 50

Vidyard

OCTOBER 4, 2016

So I’m just going to put down the rest of this cookie, and say that if we want to be the best marketers we can be, and do the best jobs we can do, then we need to make sure we’re always learning, thinking, and innovating. CEB Sales and Marketing Summit October 18-20, Las Vegas Looking to cross the sales and marketing divide?

Conference 51

Conference Forrester Best Practices B2B Sales 51

SnapApp

FEBRUARY 3, 2016

One thing that has become increasingly apparent over the past 12-18 months is the renaissance event marketing is having, and with that has come a substantial amount of industry events popping up everywhere you look. . Here’s our guide to making the 2016 Annual SaaStr Conference the most beneficial for you. When: Tuesday, 2:15pm.

Conference 48

Conference Marketing Management Marketing Automation Services Marketo 48

Biznology

AUGUST 10, 2017

The power of your LinkedIn network is not just about how many connections you have. The power is more about who is in your network–both individually and collectively. How your LinkedIn network affects social media efforts. There are three key benefits your network can provide you: access, visibility, and credibility.

Linkedin 165

Linkedin Network Marketing Ideal Customer Profiles Activities 165

Webbiquity

FEBRUARY 23, 2016

Though new social networks continue to be launched (e.g. the “big three” among both consumers and marketers continue to thrive and dominate. But there are no guarantees that leadership will last, and the social networking landscape is constantly evolving. Image credit: Social Media Examiner. Pew Research ).

Social Networks 100

Social Networks Stats SMB B2B Thought Leadership 100

Brandwatch Marketing

MARCH 7, 2023

And it comes as a great fact sheet to give context to your social media marketing efforts. For marketers, knowing the statistics behind the social networks can inform strategy and spend, allowing focused targeting of users. Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Leadspace

JUNE 24, 2016

40 demand gen marketers who are changing the game. How to future proof your marketing stack. Microsoft gets a social network aimed at its core users, plus the ability to integrate LinkedIn data in Office, for instance. ” Martech, Marketing and Sales Industry News and Ideas. Good Reads for B2B Marketers.

B2B Marketing 48

B2B Marketing Advertising Agencies B2B Acquisitions 48

Biznology

DECEMBER 17, 2020

B2B marketing quickly adapted to the challenges of the global pandemic, thanks to the many talented people who have chosen business markets as their professional focus. This is my sixth annual list (see 2019 , 2018 , 2017 , 2016 , and 2015 ). We are lucky to have all these skilled B2B marketers in our camp.

B2B Marketing 197

B2B Marketing Paid Search Agency Advertising Agencies Marketing Management 197

Contently

JUNE 25, 2020

In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it.

Work Management 203

Work Management Marketing Management Marketing & Strategy Marketing Strategy 203

LEADership

JANUARY 22, 2016

These days, tech evolves unbelievably quickly, and it’s important to make sure that our marketing strategies keep up. The popularity of smartphones led to a focus on mobile marketing. And it’s not only tech that changes – we’ve seen lately a big shift from traditional outbound marketing to new forms of outreach. Know your tech.

Trends 40

Trends Banner Ads Mobile Advertising Banners 40