ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. Reachforce’s core business is assembling data on marketing prospects, which it then sells for as many uses as possible: appending to Web leads, enhancing existing databases, and buying as lists. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”.

Apparently It’s Now Safe (Again) to Use “Free” in a Subject Line

The Point

In follow-up to the recent 2013 Marketo Summit , the marketing team at ReachForce , a leading provider of B2B data services, sent a message to attendees (including this blogger) crowing about the success of their traffic builder campaign , an email that generated a 42.8% open rate and resulted in ReachForce hosting the most heavily visited booth during the event.

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3 Ways Data’s Popularity Is Changing Business

Modern Marketing

That’s because Suaad, now chairman of ReachForce and co-founder of Workstreamer , was trying to apply measurable data to the black art of marketing. by Jesse Noyes | Tweet this. Do you feel like you hear the word “data” thrown around a lot lately? You’re not crazy. Once the exclusive purview of geeks, big name brands and small startups alike are pushing the concept of data into the mainstream. Obviously, data has always played a major role in our daily lives.

Three Data Opportunities B2B Marketers Are Missing Today

Digital B2B Marketing

Potential providers: Dun & Bradstreet , Reachforce , Madison Logic. Strategy bizo d&b Demandbase insightERA madison logic mediamath ReachForce thetradedesk turn For all of the discussion of data in marketing, and Big Data in 2014, most B2B marketers are showing they are inept when it comes to actually using data to improve the majority of their marketing.

Top 10 Demand Generation Resolutions for 2014

The Point

And consider third party services like ReachForce who offer a free analysis of your CRM data that tells you how many of your otherwise unusable records they can append, update or enrich. It’s a new year, so what better time to get your demand generation strategy “in shape” for improved performance? Here are my candidates for 10 strategies that offer real potential for low risk/high reward: 1. Improve campaign measurement.

Top-10 Demand Generation Vendor Blogs


Reachforce: The B2B Lead. Reachforce publishes almost daily Lead Generation tips. Tags: Demand Generation activeconversion eloqua hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop In my previous post I listed the Top-10 Demand Generation blog by marketers and consultants. Today I’ve put together a list of vendor blogs.

Unveiling: The State of Pipeline Marketing Report 2016


This year, the report was produced in partnership with Heinz Marketing, Radius, Reachforce, and Uberflip. The past last two years, we’ve been tracking how B2B marketers (and B2C marketers with sales teams) are driving growth at their organizations in the State of Pipeline Marketing Report. It’s an annual study and the biggest piece of research that we produce. So what did we learn? We learned that marketers are using more channels than ever.

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Customer Data Platforms: My New Whitepaper Explains the Excitement

Customer Experience Matrix

It was sponsored by ReachForce but they had no influence on the actual content. (In You may have noticed that I''ve been uncharacteristically aggressive in promoting the Customer Data Platform concept. Sorry, but I just can''t help it: a new system category is even more rare than a new B2C marketing automation system (which, as yesterday''s post pointed out , is much rarer than a new beetle).

Who Goes to Eloqua Experience?

Modern Marketing

ReachForce Televerde The Kern Organization Cvent ZoomInfo DemandGen Report. by Jesse Noyes | Tweet this The sponsorships are spoken for, registration is closed and Eloqua Experience is less than a week away. But some of you out there might be asking, “Who goes to Eloqua Experience?”. So we decided to answer that question by breaking down some of the data. First off, we should note that this is poised to be the biggest Eloqua Experience yet.

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How to Create a Love Affair Between Sales and Marketing


Sales reps ignore 50% of marketing leads (according to ReachForce ). The relationship between sales and marketing can best be described as symbiotic. While both parties can benefit, it can easily revert back to the original biological definition of a symbiotic relationship where two diverse organisms live together, but in a way that only benefits one. However, there is a lot to be gained from sales and marketing alignment.

Focus Roundtable Recap: Optimizing Landing Page Conversion Rates


I was joined by Anna Talerico from Ion Interactive, Chris Goward from Wider Funnel, Justin England from ReachForce, Greg Ott from Demandbase, and Bob Leonard from acSellerant. I recently hosted a fantastic roundtable discussion on on the topic of Increasing Landing Page Conversion Rates. Creating the proper conversion architecture is so critical to a company’s bottom-line, I wonder why more attention isn’t paid to this crucial element of funnel optimization.

Marketing to Millennial business buyers


Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. They may not all be decision-makers quite yet, but they are certainly important influencers. So we B2B marketers must consider how to appeal to them effectively.

12 Surprising B2B Marketing Spammers on Twitter

Digital B2B Marketing

Reachforce. Reachforce was the first B2B marketer I noticed using favorite spam and I’m clearly a target for their program. Reachforce does not look like your typical spamming, fly-by-night operation. Collecting followers is so last decade. It is easy to make arguments against simply trying to build up your following count and the tactics that are often used: Purchased followers aren’t real.

12 Marketo Summit 2017 Sessions You Should Attend


Attend this session and hear how Panduit, a global provider of network infrastructure solutions, chose ReachForce, a leading provider of SaaS-based marketing data management solutions, to reinforce their database, adding important audience data points to optimize their marketing automation and personalization initiatives. WHO : Andy Caron , Marketing Automation Manager at Panduit; Craig Varljen , EVP Channel and Business Development at ReachForce.

Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple

Customer Experience Matrix

But it fits perfectly into the “data enhancement” category, joining Infer , Lattice Engines , Mintigo , Growth Intelligence (which I’ve also yet to review) and ReachForce. Like all the others except ReachForce, the company builds a master database of information about businesses and individuals by scanning the social networks, company Web pages, job sites, paid search spend, search engine page rank, and other sources.

New Study: Three Types of Customer Data Platform Address Cross-Channel Marketing Needs

Customer Experience Matrix

CDP vendors in this group include Infer , Lattice Engines , Mintigo , and ReachForce. Incidentally and tangentially related: I''ll be giving a Webinar with ReachForce on October 2 on Data Quality for Hipsters , a name that started as a joke but does make the point that data quality is essential for cutting-edge marketing. My detailed study of Customer Data Platforms should be released next week.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation


Here’s ReachForce. That’s where ReachForce and DemandBase (below) fill in the missing “fields” by matching the company name of the visitor via form field with much more information on that visitor, compiled through numerous online sources and databases. There’s a technology available that identifies company and prospect visitors to your websites, landing pages, and forms.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives.

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Avention DataVision Gives Sales and Marketing Systems Unified Access to B2B Customer Data Quality and Alerts

Customer Experience Matrix

If this sounds familiar, it’s because Reachforce , InsideView , SalesLoft and other data vendors offer similar services. My look last week at True Influence’s InsightBASE , a relatively new-fangled approach to intent data, was karmically balanced by a conversation with Avention , a old-line data aggregator that traces its roots to CD-ROM business lists from Lotus OneSource.

The Future of Pipeline Marketing: Trends Marketers Need To Watch For


In an effort to understand where marketers are investing and how they are measuring success, Radius has partnered with Bizible, Heinz Marketing, Reachforce, and Uberflip to launch the “ State of Pipeline Marketing Report 2016 ” (SOPM report). 2016 has been a year of technological innovation and adoption in the B2B marketing world.

4 Actionable Insights from Google Search Console Search Analytics Reports

KoMarketing Associates

As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers. SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives.

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7 Ways to Find Contacts for Your Target Accounts in ABM


ReachForce. According to ancient Greek legend, there was a general who buried a large treasure in his tent when he was defeated in battle in 477 BC. When the conquering general and his troops could not find the treasure, they consulted the Oracle of Delphi. The oracle advised them to look under every stone, and to leave no stone unturned. When the conquering general returned to the site, he followed this advice and upturned each stone, eventually finding what he sought.

A Guide to Marketing Automation


According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Oftentimes, this is due to a lack of strategy. Read any “how-to” guide, and 9 times out of 10 the first step is something having to do with planning or strategizing.

Sales and Marketing Alignment — Find a Way!

The Mx Group

Marketo and Reachforce ). At the end of the day, Marketing and Sales are more alike than they are different. They have different functions, but share the same set of goals. Generate leads. Convert prospects. Increase revenue. In my conversations with clients and marketers, I’m hearing that aligning sales and marketing is a real goal and that progress is being made. This is great news, and so crucial because the disconnect can be costly.

The Rise of Account-Based Marketing, in 7 Charts


According to a study from Uberflip, Heinz, ReachForce, Radius, and Bizible, most practitioners believe their ABM efforts are only moderately effective. There are a lot of buzzy trends in marketing that turn out to be little more than hot air. People-based marketing. Micro-moments. Conversation marketing. I could go on. (In In fact, our editor-in-chief managed to pull together about 40 of the worst of them.)

5 Essentials of B2B Sales and Marketing Alignment


According to combined research by Marketo and ReachForce, companies with aligned marketing and sales teams are 67% more efficient at closing deals. B2B sales and marketing alignment presents remarkable opportunities for businesses to scale their revenue and realize their business bottom-lines.

The Lead Generation-Inbound Marketing- Funnel Optimization Toolkit


Besides Google’s website optimizer, we work with firms such as Ion Interactive and Wider Funnel , but also utilize Demandbase and ReachForce to further improve conversion optimization efforts. In the old days, we had a phone. And a fax machine. If you were in marketing, you had media kits and circulations statements. Rate cards were actual cards. Flow charts were designed on paper with markers and rulers. Budgets determined using Texas Instruments’ calculators. Then computers came.

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How Juniper Networks spans pre-sales to post-sales marketing in their martech stack


They’ve augmented these with a number of more specialized tools — such as Allocadia, BrightEdge, Certain, Lithium, ReachForce, Lookbook HQ, Percolate, Synthesio, Demandbase, Tableau, etc. I can’t resist sharing another entry to The Stackies 2018: Marketing Tech Stack Awards , this one from global networking technology leader Juniper Networks.

Leverage Marketing Technology to Improve your Business


Tools like RingLead and ReachForce allow marketers to gather fundamental firmographic and personal details on their target segments they might not otherwise have access to. You’ve heard it time and time again: technology is changing the marketing landscape and you need to keep up or your business will fall behind.

Bridging the Gap Between Marketing and Sales: Don’t Be a Statistic


To kick off the first of Marketo’s Customer Spotlight Series, Evan Whitenight, VP of Marketing at Reachforce, discusses the importance of Marketing and Sales alignment in his on-demand webinar, Bridging the Gap between Marketing and Sales. Evan started off with some interesting and scary statistics of why marketing and sales alignment is so important in your organization. On average: 30% of sales reps turn over each year. It takes approximately 7 months to ramp a new rep.

Sales is ultimately successful only with marketing’s help — and vice a versa


According to Marketo and Reachforce research, sales and marketing alignment can help businesses become 67% better at closing deals. Sales and marketing alignment remains a pervasive issue derailing selling organizations. According to HubSpot research , one in four companies indicate their sales and marketing teams are either “misaligned” or “rarely aligned.” And this misalignment is costing B2B companies 10% or more of lost revenue annually. Sales and Marketing Intersections.

The 4 Types of Data You Need to Identify Accounts for Your ABM Program


You can find this information from a variety of sources, including annual reports, LinkedIn, and third party data vendors such as Dun & Bradstreet and Reachforce. Across many ancient philosophies and cultures, it’s believed that the universe is formed by the four essential elements: earth, air, fire, and water. These four elements operate together in harmony to bring a balance to nature.

How to Grow Revenue and Close More Deals by Aligning Sales and Marketing


In fact, misalignment is costing businesses more than a trillion dollars every year , according to Marketo and ReachForce. The halfway point of 2019 has come and gone, and for us marketers, now is a good time to reflect on the priorities we set back in January. We review our KPIs, look at our budgets, and measure our progress towards our goals. It’s an important part of benchmarking success and proving our contribution to the bottom line.

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: ReadyContacts or ReachForce. Whether you want to promote your upcoming webcast, send a multi-channel campaign, or give your telemarketing team a list of contacts to call down on, it starts with a list. So should you rent, buy or build an email list? How much do the different options cost and when are they most appropriate? This guide will get you started. Buying a B2B List. Historically purchased lists have had a bad reputation for quality.

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I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. It has taken me a while to connect the dots, but I’m now pretty sure I see a new type of software emerging. These systems that gather customer data from multiple sources, combine information related to the same individuals, perform predictive analytics on the resulting database, and use the results to guide marketing treatments across multiple channels.

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How B2B Marketers Generate Revenue -- State of Pipeline Marketing 2016 [Infographic]


The 2016 State of Pipeline Marketing Report (sponsored by Bizible, Heinz Marketing, Radius, Reachforce, and Uberflip) shows specific, tactical, strategic, and results-oriented responses of over 350 respondents, the vast majority of which were B2B marketers. The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue?

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The 2010 marketing technology proto-landscape did consolidate by 61%


But it’s also interesting to see the smaller ones, such as ClickTale, Demandbase, Kissmetrics, Monetate, Moz, ReachForce, SiteSpect, SugarCRM, Wingify, and WordStream that have carved out and sustained well-known brands for over 8 years — no small feat. Officially, my first published marketing technology landscape graphic was in 2011. That was the one where I categorized around 150 marketing technology companies.