Convince & Convert

NOVEMBER 6, 2015

In the campaign, Lean Cuisine is taking a powerful stance on why women should focus on their accomplishments and what they value most in life , as opposed to measuring our worth via weight or body image. Lean Cuisine (@LeanCuisine) October 27, 2015. This is the inspiration for the latest iteration of Lean Cuisine’s #WeighThis campaign.

Paid Search Agency 137

Paid Search Agency Companies Microsite Storytelling 137

KoMarketing Associates

MAY 28, 2015

For example, according to The Content Marketing Institute , at least 86% of B2B marketers are now engaged in content marketing, as detailed in their 2015 B2B Content Marketing Report. In Q1 2015, there were approximately 4 Billion video views per day on Facebook. New Marketing Data. New Marketing Data. Focus on Customer Experience.

Advertising Benchmark 120

Advertising Benchmark Statistics B2B Marketing Paid Search Agency 120

The Point

JANUARY 29, 2015

What is the first B2B marketing strategy that marketers must consider for 2015? (HS) 2015 is no exception. But at the very least, bad data skews marketing results and makes it more difficult to measure the true success of marketing programs. AN) Hello, Howard. HS) Content is everything these days. are really working. (AN)

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

Onalytica B2B

MARCH 18, 2015

Fitness Trackers and Smart Watches are being used to measure everything from how many footsteps you’ve taken that day, number of calories burned, distance travelled, heart rate, blood pressure, and even time spent sitting, providing instant results. Mapping the community. Will digital health extend our life expectancy? Twitter Handle.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

ATAK Interactive

SEPTEMBER 10, 2019

The company launched the Boomerang photo app in 2015, shifted their chronological algorithm in early 2016 to show users the “best” posts first, and introduced their version of Snapchat, Stories, that transformed the product completely. The post These Are The Instagram Metrics You Should Be Measuring appeared first on ATAK Interactive.

Validation 78

Validation Order Paid Search Agency Demographics 78

Onalytica B2B

JULY 8, 2015

Twitter, Facebook, Instagram, Google +, Tumblr, the list is truly endless in 2015. Disclaimer : As ever with these lists, it must be stressed that the ranking is by no means a definitive measurement of influence, as there is no such thing. The post PR 2015: Top 100 Influencers & Brands appeared first on onalytica.

PR 100

PR PageRank Brand Identity Branding 100

Sprout Social

OCTOBER 4, 2016

However, data from Sprout Social’s 2015 Index revealed seven in eight social messages sent to brands go unanswered within 72 hours. But there’s also another angle you can measure to understand how users interact with your Instagram posts. In fact, Simply Measured discovered 70% of hashtags on Instagram are branded.

Paid Search Agency 93

Paid Search Agency Advertising Agencies Curation User-Generated Content 93

Contently

APRIL 18, 2017

Geico, for instance, won a Grand Prix at the Cannes Lions festival in 2015 for a five-second pre-roll ad in which the narrator says, “You can’t skip this ad, because it’s already over.” But no matter how creative brands get, ambiguous measurement tactics may be preventing the reality from matching the hype. “In

Video Marketing 119

Video Marketing Youtube Ad Exchange Click Fraud 119

Webbiquity

MAY 30, 2023

Interestingly, increasing customer retention (generally a more cost-effective way to drive sales than through new customer acquisition) and improving audience engagement (a clear and easily measurable responsibility of marketing teams) were far lower on the list of goals. 4) The top marketing KPIs are (too?) short-term focused.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

markempa

JANUARY 12, 2015

Tweet It’s a new year, and you’re likely kicking off marketing and lead generation programs to drive more new leads for 2015. We found that you can email, you can do Web profiling, you can measure all these touch points, but in the end if you want to know something, you need to talk to someone and engage them in conversation.

Sales Qualified Leads 120

Sales Qualified Leads Tips Features Generation 120

B2B Marketing Traction

APRIL 13, 2015

A survey conducted in 2014 called the 2015 B2B Marketing Benchmarks, Budgets and Trends in North America by the Content Marketing Institute and MarketingProfs provided lists of what tactics B2B marketers used and what they found most effective. Here are three things you need to act on to increase your marketing results. But think about it.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

Sprout Social

SEPTEMBER 13, 2016

For deeper insight on social media ROI and goal setting, check out our Ultimate Guide to Measuring Social Media ROI. It can be measured in a number of ways. For a long time, Google was the major driver of referral traffic, but in 2015, Facebook overtook the search giant by a significant amount. More Than Growing Numbers.

ROI 102

ROI Facebook Paid Search Agency Social Networks 102

Martech

APRIL 18, 2023

“As the industry demands measurement that is trusted, independent and founded on real viewing from real people, we continue to support the MRC guidelines that set the standard for quality, audited measurement,” Karthik Rao, CEO, Audience Measurement at Nielsen, said in a statement. Why we care. Get MarTech!

Cable 102

Cable Broadcasting Television marketing Guidelines 102

ATAK Interactive

SEPTEMBER 10, 2019

The company launched the Boomerang photo app in 2015, shifted their chronological algorithm in early 2016 to show users the “best” posts first, and introduced their version of Snapchat, Stories, that transformed the product completely. The post These Are The Instagram Metrics You Should Be Measuring appeared first on ATAK Interactive.

Validation 60

Validation Order Paid Search Agency Demographics 60

ATAK Interactive

SEPTEMBER 10, 2019

The company launched the Boomerang photo app in 2015, shifted their chronological algorithm in early 2016 to show users the “best” posts first, and introduced their version of Snapchat, Stories, that transformed the product completely. The post These Are The Instagram Metrics You Should Be Measuring appeared first on ATAK Interactive.

Validation 60

Validation Order Paid Search Agency Demographics 60

KEO Marketing

JANUARY 26, 2016

In many ways, 2015 was a banner year for marketers who follow best practices for SEO, web analytics, and social media marketing. Let’s recap some of Google’s biggest changes in 2015. This change was probably the most momentous update Google made to its search algorithm in 2015. Mobile-friendly sites rank higher.

Search Marketing 48

Search Marketing Marketing Strategy Marketing & Strategy Adwords 48

ANNUITAS

JANUARY 13, 2015

Taking the time to reset your Demand Generation Strategy around the buyer in 2015 will have far reaching implications. In the meantime, make sure to download the complete 2014 ANNUITAS B2B Enterprise Demand Generation Survey results and see how your organization measures up to your peers.

Marketing Qualified Leads 100

Marketing Qualified Leads Lead Ranking Buyer Personas Demand Generation Agencies 100

The Forward Observer

NOVEMBER 10, 2023

The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. And, interesting facts – he is a former playwright and Hollywood screenwriter, and is a diehard Dallas Cowboys fan!

Marketing & Strategy 130

Marketing & Strategy Marketing Strategy Planning Content Marketing 130

6sense

DECEMBER 23, 2015

We run a data-driven shop, so when it came time to revisit the best content of 2015, we thought we’d start with the articles most shared by our readers. The 5 most shared posts of 2015: 1) Meagen Eisenberg on Measuring What Matters. Here’s why , along with 6 takeaways from the biggest B2B marketing event of 2015.

B2B Marketing 48

B2B Marketing B2B Stats CMO 48

Adobe Experience Cloud Blog

JANUARY 26, 2015

My answer—not yet, and I don’t think we should expect it to in 2015. By almost any measure—including the growth in the number of companies focused on selling to marketers and the number and size of investments flowing into this category—the story remains as it has been over the last several years… MarTech is hot.

SMS 48

SMS Mobile Advertising B2B Thought Leadership Marketing Management 48

Vidyard

AUGUST 11, 2015

But that doesn’t mean you should go into hibernation just yet: the last four months of 2015 can still pack an impressive punch. Check out this list (named in chronological order for your convenience) that will help you close out 2015 in style and set you up for even bigger success in 2016! Content marketers, unite!

Planning 50

Planning Best Practices Conference Cross-Selling 50

KoMarketing Associates

APRIL 20, 2017

percent, which was below 34 percent, as measured in the third quarter. percent open rate recorded in the fourth quarter of 2015. Overall, individuals who received marketing emails were more likely to read them in 2016 compared to 2015, according to previous research. This is an increase from the 14 percent average of 2015.

Open Rate 120

Open Rate Email Marketing Deliverability Advertising Benchmark 120

B2B Marketing Directions

JANUARY 4, 2015

The topic of the webinar was "What Best-in-Class Marketers are Planning for 2015," and the content of the webinar was based on research conducted during 2014 in Aberdeen's customer-facing practice areas. What are best-in-class marketers planning to do in 2015 to address these challenges? In this webinar, Ms.

Planning 49

Planning Top of Funnel Lead Scoring Lead Ranking 49

Onalytica B2B

OCTOBER 11, 2017

Let’s take a leap back in time to 2015. Since 2015, the number of searches on Google for that phrase has increased by 1,000%. Gradually, as their understanding of influencer marketing expands, they start to engage with influencers, involve in-house subject matter experts to drive engagement and seek to measure the outcomes.

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Vidyard

APRIL 17, 2015

Here’s what we learned at Marketing Nation 2015: Nothing Kills Creativity Like Stress Arianna Huffington opened Marketing Nation 2015 with a sobering observation: more people, especially the connected, high-energy marketers in the room, cared about keeping their phone batteries above 10% than about recharging their own bodies.

Narrowcasting 51

Narrowcasting Advertising Agencies P2P Work Management 51

Hinge Marketing

DECEMBER 9, 2014

2015 is just around the corner – and along with it, an architecture, engineering, construction marketing landscape defined by new challenges and new opportunities. So what do these A/E/C firms need to know about marketing in 2015? Just as we did last year , we’ve identified key trends to watch in the new year.

Planning 48

Planning Work Management Trends Marketing Management 48

Sprout Social

APRIL 19, 2017

Measure your improvements in social traffic over time and see how it corresponds with your business growth. Our data showed the number of messages sent to brands that require a response increased 18% between 2015-2016. You’ll get a much clearer picture of what social media ROI means to your brand and how to measure it.

Social Media 105

Social Media Paid Content Lead Scoring Lead Ranking 105

Martech

MARCH 10, 2022

This is a huge increase from 27% in 2015, the first year the survey was conducted. The lack of a reliable cross-media measurement is also worrying top marketers, with 42% believing there will never be one. Some 46% of top marketers say they are planning to focus more on sustainability and measuring the environmental impact of media.

Digital Transformation 105

Digital Transformation Advertising Agencies Paid Search Agency eCommerce 105

Hinge Marketing

DECEMBER 8, 2014

And as we head into 2015, firms face some big questions. We’ve published the results in our free research report, 2015 Marketing Priorities for Professional Services Firms. We asked our respondents to indicate which initiatives they expected to undertake in 2015. Which business challenges are the most urgent?

Work Management 48

Work Management Marketing Management Research Service 48

Martech

NOVEMBER 8, 2023

Since 2015, my team has conducted vendor-agnostic primary research into high-performance account-based sales and marketing strategies. This is critical for targeting and measurement. This is critical from a targeting perspective, enabling you to create content and programs aligning with a general homogenous audience’s needs.

Ideal Customer Profiles 124

Ideal Customer Profiles Profiling Marketing Management Intent Signal 124

Hinge Marketing

JUNE 22, 2015

As we near the mid-point of the year, here are our five top observations on accounting marketing in 2015. We’re discussing how to actually implement content marketing programs effectively, encouraging involvement from subject matter experts and achieving measurable results. Why so much focus on websites? How Hinge Can Help.

Budget Programs 48

Budget Programs Advertising Benchmark Marketing Budget Mobile Marketing 48

Martech

APRIL 8, 2022

trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. Fueled by the change in pandemic-driven changes in consumer behavior, it has been embraced by companies because the ROI is easier to measure. trillion by 2025, according to a Forrester report.

Spending 120

Spending Digital Transformation Forrester Paid Search Agency 120

B2B Marketing Directions

SEPTEMBER 11, 2016

As a result, they are placing greater emphasis on measuring the performance of marketing tactics, channels, and programs, and some marketing leaders are allocating budgets and basing marketing mix decisions on performance measures. But there's a potential dark side to the current fixation on marketing performance measurement.

Allocation 40

Allocation Budget Programs Lead Ranking Work Management 40

Vision Edge Marketing

APRIL 12, 2022

The trend toward a product-led strategy has been underway since Forrester’s 2015 report which found that “B2B buyers now favor do-it-yourself online options for researching and buying products and services.” And explore how you create one and 7 ways to measure the success. . . 2 Primary Benefits of the Product-Led Growth Strategy.

Enterprise Management 182

Enterprise Management Work Management Marketing Management Product 182

B2B Marketing Directions

DECEMBER 27, 2015

This will be my last post of 2015, and I want to thank everyone who has spent some of his or her valuable time reading this blog. An Inconvenient Truth About B2B Demand Generation - If you're a B2B marketer, measuring the dynamics of your lead-to revenue funnel is critical to understanding how well your demand generation system is performing.

Top of Funnel 40

Top of Funnel Demand Generation B2B Sales Case Studies 40

Content Standard

DECEMBER 18, 2014

If you have already blocked off your calendar and scheduled your “out of office” reply for February 27, 2015, you know a little about great storytelling. I mention this because I have just one content marketing prediction to offer for 2015: We will begin to tell extraordinary stories together. ” — Andrew Strauss.

Content Marketing 40

Content Marketing Storytelling Television marketing Broadcasting 40

Content Standard

JANUARY 24, 2015

But in 2015, who you know will matter more than ever—especially when it comes to building and growing your digital brand. The ability to connect with other influencers in a given field increases any particular user’s or brand’s ability to reach an audience effectively, as highlighted in new research from Simply Measured.

Peer-to-peer 40

Peer-to-peer Planning Trust Marketing Social Networks 40